Mobile Phones in Greece

Date: August 2, 2017
Pages: 22
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: M3A65C22A62EN
Leaflet:

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Smartphones dominates the consumer electronics industry in Greece, being by far the biggest single product category in both volume and value terms. In (and despite) times of economic distress, smartphones constitute the number one priority for Greek consumers, at the expense of all other types of consumer electronics. Smartphones are cannibalising categories such as fixed lens digital cameras, in-car navigation, portable media players (which is actually disappearing), feature phones and, as has...

Euromonitor International's Mobile Phones in Greece report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Mobile Phones market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Mobile Phones by Category: Volume 2012-2017
  Table 2 Sales of Mobile Phones by Category: Value 2012-2017
  Table 3 Sales of Mobile Phones by Category: % Volume Growth 2012-2017
  Table 4 Sales of Mobile Phones by Category: % Value Growth 2012-2017
  Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2016-2017
  Table 6 NBO Company Shares of Mobile Phones: % Volume 2013-2017
  Table 7 LBN Brand Shares of Mobile Phones: % Volume 2014-2017
  Table 8 Distribution of Mobile Phones by Channel: % Volume 2012-2017
  Table 9 Forecast Sales of Mobile Phones by Category: Volume 2017-2022
  Table 10 Forecast Sales of Mobile Phones by Category: Value 2017-2022
  Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2017-2022
  Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2017-2022
  Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2017-2022
Mls Multimedia SA in Consumer Electronics (greece)
Strategic Direction
Key Facts
  Summary 1 MLS Multimedia SA: Key Facts
  Summary 2 MLS Multimedia SA: Operational Indicators
Competitive Positioning
  Summary 3 MLS Multimedia SA: Competitive Position 2017
Executive Summary
Market Continues Declining Amidst Prolonged Uncertainty and Lack of Economic Development
Smartphones Mature But Remain Centre of Consumer Focus
Multinational Brands Dominate the Market
Battle Between Two Multinational Retail Giants, With Shift Towards Omnichannel Approach
Consumer Electronics Set To Decline Further Before Stabilising at Low Levels
Key Trends and Developments
Consumer Electronics Decline Once Again Amidst Economic Hardship and Uncertainty
Intense Competition Among Retail Giants Media Markt and Kotsovolos
Smartphones Mature But Remain Consumers' Top Priority
Market Data
  Table 14 Sales of Consumer Electronics by Category: Volume 2012-2017
  Table 15 Sales of Consumer Electronics by Category: Value 2012-2017
  Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2012-2017
  Table 17 Sales of Consumer Electronics by Category: % Value Growth 2012-2017
  Table 18 NBO Company Shares of Consumer Electronics: % Volume 2013-2017
  Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2014-2017
  Table 20 Distribution of Consumer Electronics by Channel: % Volume 2012-2017
  Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2017-2022
  Table 22 Forecast Sales of Consumer Electronics by Category: Value 2017-2022
  Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
  Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2017-2022
Sources
  Summary 4 Research Sources
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