Mobile Phones in Greece

Date: October 14, 2016
Pages: 23
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: M3A65C22A62EN
Leaflet:

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Smartphones dominates the consumer electronics industry in Greece, as ever-increasing numbers of Greek consumers embrace the all-in-one trend. Smartphones is cannibalising categories like fixed lens digital cameras, in-car navigation, portable media players (which is actually disappearing), feature phones and, as it finally turns out, tablets. Thus, Greek consumers are demonstrating an increasing preference for bigger smartphones, with the 4.7’’-5.49’’ format gaining ground and accounting for 65...

Euromonitor International's Mobile Phones in Greece report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Mobile Phones market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Mobile Phones by Category: Volume 2011-2016
  Table 2 Sales of Mobile Phones by Category: Value 2011-2016
  Table 3 Sales of Mobile Phones by Category: % Volume Growth 2011-2016
  Table 4 Sales of Mobile Phones by Category: % Value Growth 2011-2016
  Table 5 Sales of Mobile Phones by Type of Contract: % Retail Volume 2011-2016
  Table 6 Sales of Smartphones by Operating System: % Retail Volume 2011-2016
  Table 7 Sales of Smartphones by Screen Size: % Retail Volume 2016
  Table 8 NBO Company Shares of Mobile Phones: % Volume 2012-2016
  Table 9 LBN Brand Shares of Mobile Phones: % Volume 2013-2016
  Table 10 Distribution of Mobile Phones by Channel: % Volume 2011-2016
  Table 11 Forecast Sales of Mobile Phones by Category: Volume 2016-2021
  Table 12 Forecast Sales of Mobile Phones by Category: Value 2016-2021
  Table 13 Forecast Sales of Mobile Phones by Category: % Volume Growth 2016-2021
  Table 14 Forecast Sales of Mobile Phones by Category: % Value Growth 2016-2021
  Table 15 Forecast Sales of Smartphones by Operating System: % Retail Volume 2016-2018
  Table 16 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2016-2021
Mls Multimedia SA in Consumer Electronics (greece)
Strategic Direction and Background
Key Facts
  Summary 1 MLS Multimedia SA: Key Facts
  Summary 2 MLS Multimedia SA: Operational Indicators
Competitive Positioning
  Summary 3 MLS Multimedia SA: Competitive Position 2016
Executive Summary
Back To Black: Consumer Electronics Declines Even Further
All-in-one and Connectivity Trends Define Developments
Industry Dominated by Multinational Brands
Fierce Competition As A Historic Retailer Closes and Online Sales Grow
Volume Sales To Stabilise at Their Current Low Level
Key Trends and Developments
Another Difficult Year Amidst Economic Uncertainty
Everything Revolves Around Smartphones
Online Migration Continues
Market Data
  Table 17 Sales of Consumer Electronics by Category: Volume 2011-2016
  Table 18 Sales of Consumer Electronics by Category: Value 2011-2016
  Table 19 Sales of Consumer Electronics by Category: % Volume Growth 2011-2016
  Table 20 Sales of Consumer Electronics by Category: % Value Growth 2011-2016
  Table 21 NBO Company Shares of Consumer Electronics: % Volume 2012-2016
  Table 22 LBN Brand Shares of Consumer Electronics: % Volume 2013-2016
  Table 23 Distribution of Consumer Electronics by Channel: % Volume 2011-2016
  Table 24 Forecast Sales of Consumer Electronics by Category: Volume 2016-2021
  Table 25 Forecast Sales of Consumer Electronics by Category: Value 2016-2021
  Table 26 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2016-2021
  Table 27 Forecast Sales of Consumer Electronics by Category: % Value Growth 2016-2021
Sources
  Summary 4 Research Sources
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