Mobile Phones in Germany

Date: October 14, 2016
Pages: 18
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: MFE84F4A114EN
Leaflet:

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Showing a high level of saturation, mobile phones declined in both current retail value and volume terms in 2016, witnessing the first decline since 2009. As the penetration of smartphones in Germany reached 1.6 devices per household in 2016, growth potential remained highly limited. Having reached obsolescence for the vast majority of German consumers, feature phones has developed into a niche for elderly people who tend only to require standard functions offered by mobile phones, such as calli...

Euromonitor International's Mobile Phones in Germany report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Mobile Phones market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Mobile Phones by Category: Volume 2011-2016
  Table 2 Sales of Mobile Phones by Category: Value 2011-2016
  Table 3 Sales of Mobile Phones by Category: % Volume Growth 2011-2016
  Table 4 Sales of Mobile Phones by Category: % Value Growth 2011-2016
  Table 5 Sales of Mobile Phones by Type of Contract: % Retail Volume 2011-2016
  Table 6 Sales of Smartphones by Operating System: % Retail Volume 2011-2016
  Table 7 Sales of Smartphones by Screen Size: % Retail Volume 2016
  Table 8 NBO Company Shares of Mobile Phones: % Volume 2012-2016
  Table 9 LBN Brand Shares of Mobile Phones: % Volume 2013-2016
  Table 10 Distribution of Mobile Phones by Channel: % Volume 2011-2016
  Table 11 Forecast Sales of Mobile Phones by Category: Volume 2016-2021
  Table 12 Forecast Sales of Mobile Phones by Category: Value 2016-2021
  Table 13 Forecast Sales of Mobile Phones by Category: % Volume Growth 2016-2021
  Table 14 Forecast Sales of Mobile Phones by Category: % Value Growth 2016-2021
  Table 15 Forecast Sales of Smartphones by Operating System: % Retail Volume 2016-2018
  Table 16 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2016-2021
Executive Summary
Amid Continued Sales Decline, the Trend Towards Multifunctional Devices Continues
Competition Intensifies As Further Manufacturers Join Consumer Electronics in Germany
Specialist Retailers Maintain Their Lead, Despite Internet Retailing Performing Strongly
Consumer Electronics Is Expected To See Stagnant Sales Development
Key Trends and Developments
"i Want It All, I Want It Everywhere and I Want It Now" - Lifestyle Trends Influencing Demand for Consumer Electronics in Germany
the Trend Towards Multifunctional Devices Supports Innovation and Product Specification
Market Data
  Table 17 Sales of Consumer Electronics by Category: Volume 2011-2016
  Table 18 Sales of Consumer Electronics by Category: Value 2011-2016
  Table 19 Sales of Consumer Electronics by Category: % Volume Growth 2011-2016
  Table 20 Sales of Consumer Electronics by Category: % Value Growth 2011-2016
  Table 21 NBO Company Shares of Consumer Electronics: % Volume 2012-2016
  Table 22 LBN Brand Shares of Consumer Electronics: % Volume 2013-2016
  Table 23 Distribution of Consumer Electronics by Channel: % Volume 2011-2016
  Table 24 Forecast Sales of Consumer Electronics by Category: Volume 2016-2021
  Table 25 Forecast Sales of Consumer Electronics by Category: Value 2016-2021
  Table 26 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2016-2021
  Table 27 Forecast Sales of Consumer Electronics by Category: % Value Growth 2016-2021
Sources
  Summary 1 Research Sources
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