Mobile Phones in Brazil

Date: September 23, 2016
Pages: 23
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: M9CF8F5F403EN
Leaflet:

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The mobile phone industry in Brazil was not immune from being affected by the economic crisis in 2016. The industry, mainly pushed by the performance of smartphones, is one of the most dynamic within consumer electronics; however, the slowdown in economic activity left consumers more cautious regarding new purchases or substitutions of their smartphones. In addition, the significant depreciations of the Brazilian real against the US dollar in 2015 and 2016 left many manufacturers with no alterna...

Euromonitor International's Mobile Phones in Brazil report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Mobile Phones market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Mobile Phones by Rural vs Urban: % Retail Volume 2016-2021
  Table 2 Sales of Mobile Phones by Category: Volume 2011-2016
  Table 3 Sales of Mobile Phones by Category: Value 2011-2016
  Table 4 Sales of Mobile Phones by Category: % Volume Growth 2011-2016
  Table 5 Sales of Mobile Phones by Category: % Value Growth 2011-2016
  Table 6 Sales of Mobile Phones by Type of Contract: % Retail Volume 2011-2016
  Table 7 Sales of Smartphones by Operating System: % Retail Volume 2011-2016
  Table 8 Sales of Smartphones by Screen Size: % Retail Volume 2016
  Table 9 NBO Company Shares of Mobile Phones: % Volume 2012-2016
  Table 10 LBN Brand Shares of Mobile Phones: % Volume 2013-2016
  Table 11 Distribution of Mobile Phones by Channel: % Volume 2011-2016
  Table 12 Forecast Sales of Mobile Phones by Category: Volume 2016-2021
  Table 13 Forecast Sales of Mobile Phones by Category: Value 2016-2021
  Table 14 Forecast Sales of Mobile Phones by Category: % Volume Growth 2016-2021
  Table 15 Forecast Sales of Mobile Phones by Category: % Value Growth 2016-2021
  Table 16 Forecast Sales of Smartphones by Operating System: % Retail Volume 2016-2018
  Table 17 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2016-2021
Positivo Informática SA in Consumer Electronics (brazil)
Strategic Direction
Key Facts
  Summary 1 Positivo Informática SA: Key Facts
  Summary 2 Positivo Informática SA: Operational Indicators
Competitive Positioning
  Summary 3 Positivo Informática: Competitive Position 2016
Executive Summary
Consumer Electronics Reaches A Historic Low in 2016
Prices Continue To Be Adjusted Upwards in 2016, Despite the Difficult Environment
Increasing Participation of Premium Products in 2016, But Sales Reflect Price Adjustments
Store Closings Result in A New Competitive Landscape Within Consumer Electronics Retailing
Markets Not Expected To Improve Until 2018
Key Trends and Developments
Deterioration of Macroeconomic Conditions Paves the Way for A Deepening of the Brazilian Recession
Store-based Retailers Facing A More Challenging Scenario: the Quest for Survival
Increasing Participation of Internet Retailing Within Consumer Electronics
Market Data
  Table 18 Sales of Consumer Electronics by Category: Volume 2011-2016
  Table 19 Sales of Consumer Electronics by Category: Value 2011-2016
  Table 20 Sales of Consumer Electronics by Category: % Volume Growth 2011-2016
  Table 21 Sales of Consumer Electronics by Category: % Value Growth 2011-2016
  Table 22 NBO Company Shares of Consumer Electronics: % Volume 2012-2016
  Table 23 LBN Brand Shares of Consumer Electronics: % Volume 2013-2016
  Table 24 Distribution of Consumer Electronics by Channel: % Volume 2011-2016
  Table 25 Forecast Sales of Consumer Electronics by Category: Volume 2016-2021
  Table 26 Forecast Sales of Consumer Electronics by Category: Value 2016-2021
  Table 27 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2016-2021
  Table 28 Forecast Sales of Consumer Electronics by Category: % Value Growth 2016-2021
Sources
  Summary 4 Research Sources












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