Mobile Phones in Austria

Date: August 21, 2018
Pages: 14
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: MA85337E065EN
Leaflet:

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At a high level, demand for mobile phones was basically stable in Austria in 2018. This along with the willingness of consumers to spend more and more money on their new smartphone led to significant increases in average unit price and overall value sales.

Euromonitor International's Mobile Phones in Austria report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Mobile Phones market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Potential Remains, at Least in Value Sales
Technology Keeps Moving Forward
Pre-paid Plans and Online Communication Are on the Rise
Competitive Landscape
Samsung Electronics Continues Losing Share
Differentiation From Competitors Through Mono-brand Stores
Domestic Players Play Only Minor Role
Category Data
  Table 1 Sales of Mobile Phones by Category: Volume 2013-2018
  Table 2 Sales of Mobile Phones by Category: Value 2013-2018
  Table 3 Sales of Mobile Phones by Category: % Volume Growth 2013-2018
  Table 4 Sales of Mobile Phones by Category: % Value Growth 2013-2018
  Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2017-2018
  Table 6 NBO Company Shares of Mobile Phones: % Volume 2014-2018
  Table 7 LBN Brand Shares of Mobile Phones: % Volume 2015-2018
  Table 8 Distribution of Mobile Phones by Channel: % Volume 2013-2018
  Table 9 Forecast Sales of Mobile Phones by Category: Volume 2018-2023
  Table 10 Forecast Sales of Mobile Phones by Category: Value 2018-2023
  Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2018-2023
  Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2018-2023
  Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2018-2023
Executive Summary
Value for Money, Added Benefits and Innovation Remain Essential for Success
Positive Effects Slow Volume Declines and Grow Value Sales in Austria
Leading Player Samsung Electronics Continues To Lose Sales Share
Electronics and Appliance Specialist Retailers Dominate and Internet Retailing Grows
the Outlook Is Poor for Consumer Electronics
Market Data
  Table 14 Sales of Consumer Electronics by Category: Volume 2013-2018
  Table 15 Sales of Consumer Electronics by Category: Value 2013-2018
  Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
  Table 17 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
  Table 18 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
  Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
  Table 20 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
  Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
  Table 22 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
  Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
  Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023
Sources
  Summary 1 Research Sources
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