Mobile Phones in Austria

Date: August 7, 2017
Pages: 19
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: MA85337E065EN
Leaflet:

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Demand for mobile phones was stable in Austria in 2017, along with good value growth as demand for smartphones in the higher mid-priced to premium range was high and some consumers continued to switch from cheap feature phones to smartphones. The category was largely saturated as, according to the latest data provided by the Austrian Regulatory Authority for Broadcasting and Telecommunications (RTR), by mid-2015, 96% of all Austrian adults under 30 years old and 86% of all consumers older than 6...

Euromonitor International's Mobile Phones in Austria report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Mobile Phones market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Mobile Phones by Category: Volume 2012-2017
  Table 2 Sales of Mobile Phones by Category: Value 2012-2017
  Table 3 Sales of Mobile Phones by Category: % Volume Growth 2012-2017
  Table 4 Sales of Mobile Phones by Category: % Value Growth 2012-2017
  Table 5 Sales of Smartphones by Screen Size: % Retail Volume 2016-2017
  Table 6 NBO Company Shares of Mobile Phones: % Volume 2013-2017
  Table 7 LBN Brand Shares of Mobile Phones: % Volume 2014-2017
  Table 8 Distribution of Mobile Phones by Channel: % Volume 2012-2017
  Table 9 Forecast Sales of Mobile Phones by Category: Volume 2017-2022
  Table 10 Forecast Sales of Mobile Phones by Category: Value 2017-2022
  Table 11 Forecast Sales of Mobile Phones by Category: % Volume Growth 2017-2022
  Table 12 Forecast Sales of Mobile Phones by Category: % Value Growth 2017-2022
  Table 13 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2017-2022
Emporia Telecom Produktions- & Vertriebs- GmbH & Co Kg in Consumer Electronics (austria)
Strategic Direction
Key Facts
  Summary 1 emporia Telecom Produktions- & Vetriebs- GmbH & Co KG: Key Facts
Competitive Positioning
  Summary 2 Emporia Telecom Produktions- & Vetriebs- GmbH & Co KG: Competitive Position 2017
Executive Summary
Consumer Electronics Continues Its Positive Value Growth Amidst Declining Volume Sales
Smartphones Is the Key Category in Consumer Electronics
Samsung Electronics Austria Is the Undisputed Leader
Multi-channel Strategies Become the Norm
No Growth Potential in Sight for Consumer Electronics
Key Trends and Developments
Economic Performance Shows Slow Upward Trend
Product Rentals Expand To Consumer Electronics
the Unstoppable Throw-away Society Or A Change in Thinking?
Market Data
  Table 14 Sales of Consumer Electronics by Category: Volume 2012-2017
  Table 15 Sales of Consumer Electronics by Category: Value 2012-2017
  Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2012-2017
  Table 17 Sales of Consumer Electronics by Category: % Value Growth 2012-2017
  Table 18 NBO Company Shares of Consumer Electronics: % Volume 2013-2017
  Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2014-2017
  Table 20 Distribution of Consumer Electronics by Channel: % Volume 2012-2017
  Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2017-2022
  Table 22 Forecast Sales of Consumer Electronics by Category: Value 2017-2022
  Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
  Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2017-2022
Sources
  Summary 3 Research Sources
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