Microwaves in Turkey

Date: March 4, 2016
Pages: 39
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: M9E2F8929B3EN
Leaflet:

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Microwaves recorded slow volume growth of 2% in 2015, despite the rising demand for more practical and convenient cooking solutions due to rapid urbanisation. This is largely due to the fact that many Turkish consumers think that microwaving food has negative effects on the nutritional content and increases the risk of cancer. The positive effect of urbanisation on sales of products which provide consumers with more practical solutions, such as microwaves, was not enough to offset the negative...

Euromonitor International's Microwaves in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Built-in Microwaves, Freestanding Microwaves.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Microwaves market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Microwaves by Category: Volume 2010-2015
  Table 2 Sales of Microwaves by Category: Value 2010-2015
  Table 3 Sales of Microwaves by Category: % Volume Growth 2010-2015
  Table 4 Sales of Microwaves by Category: % Value Growth 2010-2015
  Table 5 Sales of Microwaves by Type: % Volume 2011-2015
  Table 6 NBO Company Shares of Microwaves: % Volume 2011-2015
  Table 7 LBN Brand Shares of Microwaves: % Volume 2012-2015
  Table 8 Microwaves by Distribution Format: % Volume 2010-2015
  Table 9 Forecast Sales of Microwaves by Category: Volume 2015-2020
  Table 10 Forecast Sales of Microwaves by Category: Value 2015-2020
  Table 11 Forecast Sales of Microwaves by Category: % Volume Growth 2015-2020
  Table 12 Forecast Sales of Microwaves by Category: % Value Growth 2015-2020
Vestel Beyaz Esya San Ve Tic As in Consumer Appliances (turkey)
Strategic Direction
Key Facts
  Summary 1 Vestel Beyaz Esya San ve Tic AS: Key Facts
  Summary 2 Vestel Beyaz Esya San ve Tic AS: Operational Indicators
Production
  Summary 3 Vestel Beyaz Esya San ve Tic AS: Production Statistics 2015
Competitive Positioning
  Summary 4 Vestel Beyaz Esya San ve Tic AS: Competitive Position 2015
Executive Summary
Volume Growth Continues in Consumer Appliances
Sales of Major Appliances Remain Unscathed Despite the Introduction of A Monthly Cap on Credit Card Repayment Instalments
Arçelik Retains Its Leading Position in Consumer Appliances in Turkey
Non-store Retailing Continues To Show Dynamism
Slower Growth Is Expected in Consumer Appliances Over the Forecast Period
Key Trends and Developments
Energy-efficient Appliances Continue To Thrive As the Government Pushes for the Introduction of Greener Products
the Share of Non-store Retailing Increases As Internet Use Rapidly Rises
Small Appliances Is Affected As Incomes Stagnate
Production in Turkey Is Not Affected by the Repatriation Trend
Market Indicators
  Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2010-2015
  Table 14 Replacement Cycles of Consumer Appliances by Category 2010-2015
Market Data
  Table 15 Sales of Consumer Appliances by Category: Volume 2010-2015
  Table 16 Sales of Consumer Appliances by Category: Value 2010-2015
  Table 17 Sales of Consumer Appliances by Category: % Volume Growth 2010-2015
  Table 18 Sales of Consumer Appliances by Category: % Value Growth 2010-2015
  Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2010-2015
  Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2010-2015
  Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2010-2015
  Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2010-2015
  Table 23 Sales of Small Appliances by Category: Volume 2010-2015
  Table 24 Sales of Small Appliances by Category: Value 2010-2015
  Table 25 Sales of Small Appliances by Category: % Volume Growth 2010-2015
  Table 26 Sales of Small Appliances by Category: % Value Growth 2010-2015
  Table 27 NBO Company Shares of Major Appliances: % Volume 2011-2015
  Table 28 LBN Brand Shares of Major Appliances: % Volume 2012-2015
  Table 29 NBO Company Shares of Small Appliances: % Volume 2011-2015
  Table 30 LBN Brand Shares of Small Appliances: % Volume 2012-2015
  Table 31 Distribution of Major Appliances by Format: % Volume 2010-2015
  Table 32 Distribution of Small Appliances by Format: % Volume 2010-2015
  Table 33 Forecast Sales of Consumer Appliances by Category: Volume 2015-2020
  Table 34 Forecast Sales of Consumer Appliances by Category: Value 2015-2020
  Table 35 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
  Table 36 Forecast Sales of Consumer Appliances by Category: % Value Growth 2015-2020
  Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
  Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
  Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
  Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
  Table 41 Forecast Sales of Small Appliances by Category: Volume 2015-2020
  Table 42 Forecast Sales of Small Appliances by Category: Value 2015-2020
  Table 43 Forecast Sales of Small Appliances by Category: % Volume Growth 2015-2020
  Table 44 Forecast Sales of Small Appliances by Category: % Value Growth 2015-2020
Definitions
Sources
  Summary 5 Research Sources
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