Microwaves in Turkey

Date: January 20, 2015
Pages: 43
Price:
US$ 900.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: M9E2F8929B3EN
Leaflet:

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Microwaves in Turkey
Sales of microwaves remained low at the end of the review period, reaching just 236,600 units in 2014. This is chiefly due to continuing consumer concerns regarding the nutrition of food cooked by microwaves. Many consumers believe that microwaving food destroys its nutritional content by disrupting water molecules, with many indeed believing that microwave cooking can contribute to a higher risk of cancer. Due to these concerns, microwaves had a household penetration of just 5% in Turkey at...

Euromonitor International's Microwaves in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Built-in Microwaves, Freestanding Microwaves.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Microwaves market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Microwaves by Category: Volume 2009-2014
  Table 2 Sales of Microwaves by Category: Value 2009-2014
  Table 3 Sales of Microwaves by Category: % Volume Growth 2009-2014
  Table 4 Sales of Microwaves by Category: % Value Growth 2009-2014
  Table 5 Sales of Microwaves by Type: % Volume 2010-2014
  Table 6 NBO Company Shares of Microwaves: % Volume 2010-2014
  Table 7 LBN Brand Shares of Microwaves: % Volume 2011-2014
  Table 8 Microwaves by Distribution Format: % Volume 2009-2014
  Table 9 Forecast Sales of Microwaves by Category: Volume 2014-2019
  Table 10 Forecast Sales of Microwaves by Category: Value 2014-2019
  Table 11 Forecast Sales of Microwaves by Category: % Volume Growth 2014-2019
  Table 12 Forecast Sales of Microwaves by Category: % Value Growth 2014-2019
Arçelik As in Consumer Appliances (turkey)
Strategic Direction
Key Facts
Summary 1 Arçelik AS: Key Facts
Summary 2 Arçelik AS: Operational Indicators
Company Background
Production
Summary 3 Arçelik AS: Turkish Production Sites 2014
Competitive Positioning
Summary 4 Arçelik AS: Competitive Position 2014
Vestel Beyaz Esya San Ve Tic As in Consumer Appliances (turkey)
Strategic Direction
Key Facts
Summary 5 Vestel Beyaz Esya San ve Tic AS: Key Facts
Summary 6 Vestel Beyaz Esya San ve Tic AS: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 7 Vestel Beyaz Esya San ve Tic AS: Competitive Position 2014
Executive Summary
Strong Review Period Growth Fuelled by Economic Growth and Consumer Credit
Volume Growth Slows in 2014 Due To Credit Restrictions and Economic Concerns
Domestic Giant Arçelik Continues To Lead But Loses Share To Economy Players
Internet Retailing and Hypermarkets Put Pressure on Electronics and Appliance Specialist Retailers
Forecast Period Growth Boosted by Residential Construction
Key Trends and Developments
Consumer Credit Restrictions, Economic Concerns and Currency Fluctuations Impact Sales
Rapid Increase in Housing Supply Boosts Built-in Appliances
Energy Efficient Major Appliances on the Rise
Internet Retailing Encourages Consumers To Compare Prices Online Before Buying
  Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2009-2014
  Table 14 Replacement Cycles of Consumer Appliances by Category 2009-2014
Market Data
  Table 15 Sales of Consumer Appliances by Category: Volume 2009-2014
  Table 16 Sales of Consumer Appliances by Category: Value 2009-2014
  Table 17 Sales of Consumer Appliances by Category: % Volume Growth 2009-2014
  Table 18 Sales of Consumer Appliances by Category: % Value Growth 2009-2014
  Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2009-2014
  Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2009-2014
  Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2009-2014
  Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2009-2014
  Table 23 Sales of Small Appliances by Category: Volume 2009-2014
  Table 24 Sales of Small Appliances by Category: Value 2009-2014
  Table 25 Sales of Small Appliances by Category: % Volume Growth 2009-2014
  Table 26 Sales of Small Appliances by Category: % Value Growth 2009-2014
  Table 27 NBO Company Shares of Major Appliances: % Volume 2010-2014
  Table 28 LBN Brand Shares of Major Appliances: % Volume 2011-2014
  Table 29 NBO Company Shares of Small Appliances: % Volume 2010-2014
  Table 30 LBN Brand Shares of Small Appliances: % Volume 2011-2014
  Table 31 Distribution of Major Appliances by Format: % Volume 2009-2014
  Table 32 Distribution of Small Appliances by Format: % Volume 2009-2014
  Table 33 Forecast Sales of Consumer Appliances by Category: Volume 2014-2019
  Table 34 Forecast Sales of Consumer Appliances by Category: Value 2014-2019
  Table 35 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2014-2019
  Table 36 Forecast Sales of Consumer Appliances by Category: % Value Growth 2014-2019
  Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2014-2019
  Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2014-2019
  Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2014-2019
  Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2014-2019
  Table 41 Forecast Sales of Small Appliances by Category: Volume 2014-2019
  Table 42 Forecast Sales of Small Appliances by Category: Value 2014-2019
  Table 43 Forecast Sales of Small Appliances by Category: % Volume Growth 2014-2019
  Table 44 Forecast Sales of Small Appliances by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 8 Research Sources


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