Microwaves in Colombia

December 2023 | 34 pages | ID: M3D1A6303B9EN
Euromonitor International Ltd

Abstracts

Once again, the sales volume within the microwave category has experienced a decline compared to the preceding year. A prolonged struggle with innovation challenges has led these products to cede market share to alternatives deemed more functional. Major appliance companies globally do not presently accord microwaves a top priority. Furthermore, the entire category contends with an image predicament, as consumers commonly link microwaves with unhealthy, processed packaged foods. This perception...

Euromonitor International's Microwaves in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Built-in Microwaves, Freestanding Microwaves.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Microwaves market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Microwaves in Colombia
Euromonitor International
December 2023

LIST OF CONTENTS AND TABLES

MICROWAVES IN COLOMBIA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Microwave sales suffer another decline in 2023
Influence of healthier food trends on the decline
Leadership dynamics in microwaves
PROSPECTS AND OPPORTUNITIES
Emphasising key advantages and innovations
Collaborative marketing initiatives with culinary experts
Harnessing technological innovations for category resurgence
CATEGORY DATA
Table 1 Sales of Microwaves by Category: Volume 2018-2023
Table 2 Sales of Microwaves by Category: Value 2018-2023
Table 3 Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 4 Sales of Microwaves by Category: % Value Growth 2018-2023
Table 5 Sales of Microwaves by Smart Appliances: % Volume 2019-2023
Table 6 NBO Company Shares of Microwaves: % Volume 2019-2023
Table 7 LBN Brand Shares of Microwaves: % Volume 2020-2023
Table 8 Distribution of Microwaves by Format: % Volume 2018-2023
Table 9 Production of Microwaves: Total Volume 2018-2023
Table 10 Forecast Sales of Microwaves by Category: Volume 2023-2028
Table 11 Forecast Sales of Microwaves by Category: Value 2023-2028
Table 12 Forecast Sales of Microwaves by Category: % Volume Growth 2023-2028
Table 13 Forecast Sales of Microwaves by Category: % Value Growth 2023-2028
CONSUMER APPLIANCES IN COLOMBIA
EXECUTIVE SUMMARY
Consumer appliances in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
Table 15 Replacement Cycles of Consumer Appliances by Category 2018-2024
MARKET DATA
Table 16 Sales of Consumer Appliances by Category: Volume 2018-2023
Table 17 Sales of Consumer Appliances by Category: Value 2018-2023
Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 19 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 24 Sales of Small Appliances by Category: Volume 2018-2023
Table 25 Sales of Small Appliances by Category: Value 2018-2023
Table 26 Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 27 Sales of Small Appliances by Category: % Value Growth 2018-2023
Table 28 NBO Company Shares of Major Appliances: % Volume 2019-2023
Table 29 LBN Brand Shares of Major Appliances: % Volume 2020-2023
Table 30 NBO Company Shares of Small Appliances: % Volume 2019-2023
Table 31 LBN Brand Shares of Small Appliances: % Volume 2020-2023
Table 32 Distribution of Major Appliances by Format: % Volume 2018-2023
Table 33 Distribution of Small Appliances by Format: % Volume 2018-2023
Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
Table 35 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
Table 42 Forecast Sales of Small Appliances by Category: Volume 2023-2028
Table 43 Forecast Sales of Small Appliances by Category: Value 2023-2028
Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources