Microwaves in Greece

December 2016 | 39 pages | ID: M35D7AE7B2CEN
Euromonitor International Ltd

Abstracts

After several consecutive years of steep decline, microwaves began to display signs of recovery in 2016, seeing a 3% increase in volume terms. Over the review period the category was significantly squeezed, and its low growth in 2016 can be attributed to the fact that it was increasing from a very low base. It should be noted, however, that microwaves remains a niche category in Greece, as trends in packaged food do not favour sales. Ready meals is a very small category in the country, and pre-c...

Euromonitor International's Microwaves in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Built-in Microwaves, Freestanding Microwaves.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Microwaves market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Category Data
  Table 1 Sales of Microwaves by Category: Volume 2011-2016
  Table 2 Sales of Microwaves by Category: Value 2011-2016
  Table 3 Sales of Microwaves by Category: % Volume Growth 2011-2016
  Table 4 Sales of Microwaves by Category: % Value Growth 2011-2016
  Table 5 Sales of Microwaves by Connected Appliances: % Volume 2013-2016
  Table 6 NBO Company Shares of Microwaves: % Volume 2012-2016
  Table 7 LBN Brand Shares of Microwaves: % Volume 2013-2016
  Table 8 Distribution of Microwaves by Format: % Volume 2011-2016
  Table 9 Production, Imports and Exports of Microwaves: Total Volume 2011-2016
  Table 10 Forecast Sales of Microwaves by Category: Volume 2016-2021
  Table 11 Forecast Sales of Microwaves by Category: Value 2016-2021
  Table 12 Forecast Sales of Microwaves by Category: % Volume Growth 2016-2021
  Table 13 Forecast Sales of Microwaves by Category: % Value Growth 2016-2021
Gedsa Ge Dimitriou SA in Consumer Appliances (greece)
Strategic Direction
Key Facts
  Summary 1 Gedsa GE Dimitriou SA: Key Facts
  Summary 2 Gedsa GE Dimitriou SA: Operational Indicators
Production
Competitive Positioning
  Summary 3 Gedsa GE Dimitriou SA: Competitive Position 2016
Vassilias SA in Consumer Appliances (greece)
Strategic Direction
Key Facts
  Summary 4 Vassilias SA: Key Facts
  Summary 5 Vassilias SA: Operational Indicators
Production
Competitive Positioning
  Summary 6 Vassilias SA: Competitive Position 2016
Executive Summary
Consumer Appliances Continues To Grow in 2016, Despite the Recession
Middle-income Households Drive the Trend Towards More Expensive Appliances
De'longhi Kenwood Hellas Leads Due To Its Strength in Small Appliances
Electroniki Shuts Down
Major Appliances Is Expected To Outperform Small Appliances Over the Forecast Period
Key Trends and Developments
Consolidation in the Retail Landscape, Whilst Internet Retailing Grows
Replacement Purchases Drive the Growth of Consumer Appliances
Growing Financial and Sociopolitical Insecurity Lead To Polarisation
Market Indicators
  Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2011-2016
  Table 15 Replacement Cycles of Consumer Appliances by Category 2011-2016
  Table 16 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2016-2021
  Table 17 Forecast Replacement Cycles of Consumer Appliances by Category 2016-2021
Market Data
  Table 18 Sales of Consumer Appliances by Category: Value 2011-2016
  Table 19 Sales of Consumer Appliances by Category: % Volume Growth 2011-2016
  Table 20 Sales of Consumer Appliances by Category: % Value Growth 2011-2016
  Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2011-2016
  Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2011-2016
  Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2011-2016
  Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2011-2016
  Table 25 Sales of Small Appliances by Category: Volume 2011-2016
  Table 26 Sales of Small Appliances by Category: Value 2011-2016
  Table 27 Sales of Small Appliances by Category: % Volume Growth 2011-2016
  Table 28 Sales of Small Appliances by Category: % Value Growth 2011-2016
  Table 29 NBO Company Shares of Major Appliances: % Volume 2012-2016
  Table 30 LBN Brand Shares of Major Appliances: % Volume 2013-2016
  Table 31 NBO Company Shares of Small Appliances: % Volume 2012-2016
  Table 32 LBN Brand Shares of Small Appliances: % Volume 2013-2016
  Table 33 Distribution of Major Appliances by Format: % Volume 2011-2016
  Table 34 Distribution of Small Appliances by Format: % Volume 2011-2016
  Table 35 Forecast Sales of Consumer Appliances by Category: Volume 2016-2021
  Table 36 Forecast Sales of Consumer Appliances by Category: Value 2016-2021
  Table 37 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2016-2021
  Table 38 Forecast Sales of Consumer Appliances by Category: % Value Growth 2016-2021
  Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2016-2021
  Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2016-2021
  Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2016-2021
  Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2016-2021
  Table 43 Forecast Sales of Small Appliances by Category: Volume 2016-2021
  Table 44 Forecast Sales of Small Appliances by Category: Value 2016-2021
  Table 45 Forecast Sales of Small Appliances by Category: % Volume Growth 2016-2021
  Table 46 Forecast Sales of Small Appliances by Category: % Value Growth 2016-2021
Sources
  Summary 7 Research Sources