Microwaves in Greece

Date: January 11, 2016
Pages: 37
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: M35D7AE7B2CEN
Leaflet:

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Volume sales of microwaves continued to decline in 2015, albeit at a slower rate compared with previous years. The growth of this category was hindered mainly by trends in packaged food, which do not favour the sale of these appliances in Greece. Ready meals remains a very small category in the country, and pre-cooked meals suitable for the microwave are fairly uncommon. Even when it comes to reheating home-cooked meals, most consumers would prefer to use their cooker instead of a microwave.

Euromonitor International's Microwaves in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Built-in Microwaves, Freestanding Microwaves.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Microwaves market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Microwaves by Category: Volume 2010-2015
  Table 2 Sales of Microwaves by Category: Value 2010-2015
  Table 3 Sales of Microwaves by Category: % Volume Growth 2010-2015
  Table 4 Sales of Microwaves by Category: % Value Growth 2010-2015
  Table 5 Sales of Microwaves by Type: % Volume 2011-2015
  Table 6 NBO Company Shares of Microwaves: % Volume 2011-2015
  Table 7 LBN Brand Shares of Microwaves: % Volume 2012-2015
  Table 8 Microwaves by Distribution Format: % Volume 2010-2015
  Table 9 Forecast Sales of Microwaves by Category: Volume 2015-2020
  Table 10 Forecast Sales of Microwaves by Category: Value 2015-2020
  Table 11 Forecast Sales of Microwaves by Category: % Volume Growth 2015-2020
  Table 12 Forecast Sales of Microwaves by Category: % Value Growth 2015-2020
Ge Dimitriou SA in Consumer Appliances (greece)
Strategic Direction
Key Facts
  Summary 1 GE Dimitriou SA: Key Facts
  Summary 2 GE Dimitriou SA: Operational Indicators
Production
Competitive Positioning
  Summary 3 GE Dimitriou SA: Competitive Position 2015
Executive Summary
Consumer Appliances Displays Signs of Growth in 2015
Political and Financial Instability Continue To Affect Consumer Appliances
Ge Dimitriou Relaunches the Historical Greek Brand Izola
Internet Retailing Is Becoming Increasingly Popular
Volume Growth Is Set To Continue Over the Forecast Period
Key Trends and Developments
Energy-efficiency Remains A Minor Factor in Consumer Choice
the Internet Plays An Increasingly Important Role in the Distribution of Consumer Appliances
Consumer Appliances Shows Signs of Growth Despite Political and Financial Instability
Fear of Deposits "haircut" Leads Consumers To Invest in Consumer Appliances
Market Indicators
  Table 13 Household Penetration of Selected Total Stock Consumer Appliances by Category 2010-2015
  Table 14 Replacement Cycles of Consumer Appliances by Category 2010-2015
Market Data
  Table 15 Sales of Consumer Appliances by Category: Volume 2010-2015
  Table 16 Sales of Consumer Appliances by Category: Value 2010-2015
  Table 17 Sales of Consumer Appliances by Category: % Volume Growth 2010-2015
  Table 18 Sales of Consumer Appliances by Category: % Value Growth 2010-2015
  Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2010-2015
  Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2010-2015
  Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2010-2015
  Table 22 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2010-2015
  Table 23 Sales of Small Appliances by Category: Volume 2010-2015
  Table 24 Sales of Small Appliances by Category: Value 2010-2015
  Table 25 Sales of Small Appliances by Category: % Volume Growth 2010-2015
  Table 26 Sales of Small Appliances by Category: % Value Growth 2010-2015
  Table 27 NBO Company Shares of Major Appliances: % Volume 2011-2015
  Table 28 LBN Brand Shares of Major Appliances: % Volume 2012-2015
  Table 29 NBO Company Shares of Small Appliances: % Volume 2011-2015
  Table 30 LBN Brand Shares of Small Appliances: % Volume 2012-2015
  Table 31 Distribution of Major Appliances by Format: % Volume 2010-2015
  Table 32 Distribution of Small Appliances by Format: % Volume 2010-2015
  Table 33 Forecast Sales of Consumer Appliances by Category: Volume 2015-2020
  Table 34 Forecast Sales of Consumer Appliances by Category: Value 2015-2020
  Table 35 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
  Table 36 Forecast Sales of Consumer Appliances by Category: % Value Growth 2015-2020
  Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
  Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
  Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
  Table 40 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
  Table 41 Forecast Sales of Small Appliances by Category: Volume 2015-2020
  Table 42 Forecast Sales of Small Appliances by Category: Value 2015-2020
  Table 43 Forecast Sales of Small Appliances by Category: % Volume Growth 2015-2020
  Table 44 Forecast Sales of Small Appliances by Category: % Value Growth 2015-2020
Sources
  Summary 4 Research Sources
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