Men's Outerwear in Italy

November 2013 | 40 pages | ID: MD2BBE6C468EN
Euromonitor International Ltd

Abstracts

During 2012, men’s outerwear in Italy maintained the negative growth trends which have been a feature of the category the several years and dominated the category throughout the review period. Even though the category managed a better performance during 2012 than during 2011, there very were strong signs of falling demand for men’s outerwear in Italy towards the end of the review period. Demand for men’s outerwear was already rather static in Italy prior to the onset of the global economic...

Euromonitor International's Men's Outerwear in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012 and analysis by distribution format allowing you to identify the sectors driving growth. It identifies the leading companies, leading brands, and offers strategic analysis of key factors influencing the market. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Men's Jeans, Men's Outerwear (Excl Jeans).

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Men's Outerwear market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Men's Outerwear: Volume 2007-2012
  Table 2 Sales of Men's Outerwear: Value 2007-2012
  Table 3 Sales of Men's Outerwear: % Volume Growth 2007-2012
  Table 4 Sales of Men's Outerwear: % Value Growth 2007-2012
  Table 5 Men's Outerwear Company Shares 2008-2012
  Table 6 Men's Outerwear Brand Shares 2009-2012
  Table 7 Forecast Sales of Men's Outerwear: Volume 2012-2017
  Table 8 Forecast Sales of Men's Outerwear: Value 2012-2017
  Table 9 Forecast Sales of Men's Outerwear: % Volume Growth 2012-2017
  Table 10 Forecast Sales of Men's Outerwear: % Value Growth 2012-2017
  Table 11 Apparel Size   Chart for Men: Diesel
  Table 12 Apparel Size   Chart for Men: Zegna
  Table 13 Apparel Size   Chart for Men: Zara
Benetton Group SpA in Apparel (italy)
Strategic Direction
Key Facts
Summary 1 Benetton Group SpA: Key Facts
Summary 2 Benetton Group SpA: Operational Indicators
Company Background
  Chart 1 Benetton store in Florence, Italy
Production
Competitive Positioning
Summary 3 Benetton Group SpA: Competitive Position 2012
Internet Strategy
Brioni SpA in Apparel (italy)
Strategic Direction
Key Facts
Summary 4 Brioni SpA: Key Facts
Summary 5 Brioni SpA: Operational Indicators
Company Background
  Chart 2 Brioni store in Rome, Italy
Production
Competitive Positioning
Summary 6 Brioni SpA: Competitive Position 2012
Internet Strategy
Nike Inc in Apparel (italy)
Strategic Direction
Key Facts
Summary 7 Nike Inc: Key Facts
Summary 8 Nike Inc: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Nike Inc.: Competitive Position 2012
Internet Strategy
Executive Summary
Economic Recession Negatively Impacts Sales of Apparel
Changes in Purchasing Habits and Pricing Influence Growth Trends in Apparel
Major Opportunities Exist in A Rapidly Changing Competitive Environment
Changes in Distribution Channels
Internet Retailing and Discounting Represent the Future of Apparel in Italy
Key Trends and Developments
Fast Fashion Companies Fight the Downturn
Brands Offer Discounts As High As Vat the Rise of Internet Retailing Offers Some Respite From Falling Sales of Apparel
Local Formalwear and Sportswear Companies Outperform
Market Data
  Table 14 Sales of Apparel by Category: Volume 2007-2012
  Table 15 Sales of Apparel by Category: Value 2007-2012
  Table 16 Sales of Apparel by Category: % Volume Growth 2007-2012
  Table 17 Sales of Apparel by Category: % Value Growth 2007-2012
  Table 18 Apparel Company Shares 2008-2012
  Table 19 Apparel Brand Shares 2009-2012
  Table 20 Sales of Apparel by Distribution Format: % Analysis 2007-2012
  Table 21 Sales of Apparel by Category and Distribution Format: % Analysis 2012
  Table 22 Forecast Sales of Apparel by Category: Volume 2012-2017
  Table 23 Forecast Sales of Apparel by Category: Value 2012-2017
  Table 24 Forecast Sales of Apparel by Category: % Volume Growth 2012-2017
  Table 25 Forecast Sales of Apparel by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 10 Research Sources