Laundry Care in Poland

Date: July 22, 2011
Pages: 31
Price:
US$ 900.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: LAC41D8422FEN
Leaflet:

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Concentrated powder detergents remained the traditional laundry means utilised by Poles. In 2010 value sales were stable compared to the previous year. It was associated with high saturation and with ever increasing sales of standard and concentrated liquid laundry detergents. Producers, in order to increase sales growth of laundry detergents, introduced innovative solutions and created new trends. Manufacturers launch detergents, which activate in 30° C. More and more products are also...

Euromonitor International's Laundry Care in Poland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Laundry Care in Poland
Euromonitor International
July 2011

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
  Table 1 Household Penetration of Washing Machines 2005-2010
Category Data
  Table 2 Sales of Laundry Care by Category: Value 2005-2010
  Table 3 Sales of Laundry Care by Category: % Value Growth 2005-2010
  Table 4 Sales of Laundry Aids by Category: Value 2005-2010
  Table 5 Sales of Laundry Aids by Category: % Value Growth 2005-2010
  Table 6 Sales of Laundry Detergents by Category: Value 2005-2010
  Table 7 Sales of Laundry Detergents by Category: % Value Growth 2005-2010
  Table 8 Sales of Standard versus Concentrated Fabric Softeners: % Analysis 2005-2010
  Table 9 Laundry Care Company Shares 2006-2010
  Table 10 Laundry Care Brand Shares 2007-2010
  Table 11 Laundry Aids Company Shares 2006-2010
  Table 12 Laundry Aids Brand Shares 2007-2010
  Table 13 Laundry Detergents Company Shares 2006-2010
  Table 14 Laundry Detergents Brand Shares 2007-2010
  Table 15 Forecast Sales of Laundry Care by Category: Value 2010-2015
  Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2010-2015
Global Cosmed SA in Home Care (poland)
Strategic Direction
Key Facts
  Summary 1 Global Cosmed SA: Key Facts
Company Background
Production
Competitive Positioning
  Summary 2 Global Cosmed SA: Competitive Position 2010
Gold Drop Sp Zoo in Home Care (poland)
Strategic Direction
Key Facts
  Summary 3 Gold Drop Sp zoo: Key Facts
Company Background
Production
Competitive Positioning
  Summary 4 Gold Drop Sp zoo: Competitive Position 2010
Inco-veritas SA in Home Care (poland)
Strategic Direction
Key Facts
  Summary 5 Inco-Veritas SA: Key Facts
  Summary 6 Inco-Veritas SA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 7 Inco-Veritas SA: Competitive Position 2010
Lakma Strefa Sp Zoo in Home Care (poland)
Strategic Direction
Key Facts
  Summary 8 Lakma Strefa Sp zoo: Key Facts
Company Background
Production
Competitive Positioning
  Summary 9 Lakma Strefa Sp zoo: Competitive Position 2010
Libella Sp Zoo in Home Care (poland)
Strategic Direction
Key Facts
  Summary 10 Libella Sp zoo: Key Facts
Company Background
Production
Competitive Positioning
  Summary 11 Libella Sp zoo: Competitive Position 2010
Executive Summary
Slowdown Within Home Care Sales
Poles Are Becoming More Prone To Hygiene Cleanliness
Procter & Gamble Extends Its Lead
Supermarkets/hypermarkets Is Preferred Distribution Channel
Moderate Growth Is Expected Over the Forecast Period
Key Trends and Developments
Polish Economy Grows Despite the Global Crisis
Multinationals at the Forefront of Home Care
Private Label on the Increase
Protecting the Environment Is Not Very Important for Poles
Poles Increasingly Care About Cleanliness
Market Indicators
  Table 17 Households 2005-2010
Market Data
  Table 18 Sales of Home Care by Category: Value 2005-2010
  Table 19 Sales of Home Care by Category: % Value Growth 2005-2010
  Table 20 Home Care Company Shares 2006-2010
  Table 21 Home Care Brand Shares 2007-2010
  Table 22 Penetration of Private Label by Category 2005-2010
  Table 23 Sales of Home Care by Distribution Format: % Analysis 2005-2010
  Table 24 Sales of Home Care by Category and Distribution Format: % Analysis 2010
  Table 25 Forecast Sales of Home Care by Category: Value 2010-2015
  Table 26 Forecast Sales of Home Care by Category: % Value Growth 2010-2015
Definitions
Sources
  Summary 12 Research Sources
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