Laundry Care in Italy

Date: April 7, 2017
Pages: 25
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: L05F0607825EN
Leaflet:

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Laundry care remained the largest category in home care in 2016. Although there was a strong trend towards concentration in both liquid and powder detergents, liquids performed better to the detriment of powders. Tablets performed well: In a very mature category, they continue to be perceived as an innovative product. Spot and stain removers also grew, although all other categories decreased.

Euromonitor International's Laundry Care in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
  Table 1 Household Possession of Washing Machines 2011-2016
Category Data
  Table 2 Sales of Laundry Care by Category: Value 2011-2016
  Table 3 Sales of Laundry Care by Category: % Value Growth 2011-2016
  Table 4 Sales of Laundry Aids by Category: Value 2011-2016
  Table 5 Sales of Laundry Aids by Category: % Value Growth 2011-2016
  Table 6 Sales of Laundry Detergents by Category: Value 2011-2016
  Table 7 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
  Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2011-2016
  Table 9 NBO Company Shares of Laundry Care: % Value 2012-2016
  Table 10 LBN Brand Shares of Laundry Care: % Value 2013-2016
  Table 11 NBO Company Shares of Laundry Aids: % Value 2012-2016
  Table 12 LBN Brand Shares of Laundry Aids: % Value 2013-2016
  Table 13 NBO Company Shares of Laundry Detergents: % Value 2012-2016
  Table 14 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
  Table 15 Forecast Sales of Laundry Care by Category: Value 2016-2021
  Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Executive Summary
Concentration: A Good Strategy for Brands To Regain Market Share
Environmental Concerns Affect Packaging
Private Label Loses Market Share As the Low Price Strategy Declines in Popularity
the Internet Is Still A Small But Growing Channel, While Supermarkets Retains the Lead
A Challenging Future for Home Care in Italy
Key Trends and Developments
Concentration: A Clear Trend Both in Liquid and Powder Detergents
Light Packaging: Zero-waste Philosophy and Environmentally-friendly Attitude
Internet Retailing Growing in Importance in Italy
Market Indicators
  Table 17 Households 2011-2016
Market Data
  Table 18 Sales of Home Care by Category: Value 2011-2016
  Table 19 Sales of Home Care by Category: % Value Growth 2011-2016
  Table 20 NBO Company Shares of Home Care: % Value 2012-2016
  Table 21 LBN Brand Shares of Home Care: % Value 2013-2016
  Table 22 Penetration of Private Label in Home Care by Category: % Value 2011-2016
  Table 23 Distribution of Home Care by Format: % Value 2011-2016
  Table 24 Distribution of Home Care by Format and Category: % Value 2016
  Table 25 Forecast Sales of Home Care by Category: Value 2016-2021
  Table 26 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
  Summary 1 Research Sources
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