Laundry Care in Italy

Date: February 9, 2018
Pages: 22
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: L05F0607825EN
Leaflet:

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The shift towards concentration continued in 2017, with demand for concentrated gels and liquids rising at the expense of powders. As a result of this on-going trend, volume sales in laundry care continue to shrink, although the higher pricing of concentrated and more convenient formats allowed for value growth. Over the forecast period, the concentration trend will likely continue, especially for softeners.

Euromonitor International's Laundry Care in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Concentration Trend Continues in 2017
Launch of Lenor Unstoppable Fuels Innovation Within Other Laundry Aids in 2017
Fabric Softener Innovation Focused on New Scents
Competitive Landscape
Multinationals Dominate, But Domestic Players Benefit From Ties With Retailers
Lenor Unstoppable Launch Unable To Halt Decline in Procter & Gamble Sales Share
Private Label Ranges Performing Well, Especially Premium Offerings
Category Indicators
  Table 1 Household Possession of Washing Machines 2012-2017
Category Data
  Table 2 Sales of Laundry Care by Category: Value 2012-2017
  Table 3 Sales of Laundry Care by Category: % Value Growth 2012-2017
  Table 4 Sales of Laundry Aids by Category: Value 2012-2017
  Table 5 Sales of Laundry Aids by Category: % Value Growth 2012-2017
  Table 6 Sales of Laundry Detergents by Category: Value 2012-2017
  Table 7 Sales of Laundry Detergents by Category: % Value Growth 2012-2017
  Table 8 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2012-2017
  Table 9 NBO Company Shares of Laundry Care: % Value 2013-2017
  Table 10 LBN Brand Shares of Laundry Care: % Value 2014-2017
  Table 11 NBO Company Shares of Laundry Aids: % Value 2013-2017
  Table 12 LBN Brand Shares of Laundry Aids: % Value 2014-2017
  Table 13 NBO Company Shares of Laundry Detergents: % Value 2013-2017
  Table 14 LBN Brand Shares of Laundry Detergents: % Value 2014-2017
  Table 15 Forecast Sales of Laundry Care by Category: Value 2017-2022
  Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2017-2022
Executive Summary
Italian Economy and Home Care Market Recover in 2017
Amazon Introduces New Dash Buttons for Home Care Brands
Focus on Premium Offerings Boosts Private Label Sales
Concentration Trend Ongoing, Consumers More Relaxed About Spending on Quality
Good Growth Expected Over Forecast Period, Although Innovation Will Be Crucial
Market Indicators
  Table 17 Households 2012-2017
Market Data
  Table 18 Sales of Home Care by Category: Value 2012-2017
  Table 19 Sales of Home Care by Category: % Value Growth 2012-2017
  Table 20 NBO Company Shares of Home Care: % Value 2013-2017
  Table 21 LBN Brand Shares of Home Care: % Value 2014-2017
  Table 22 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  Table 23 Distribution of Home Care by Format: % Value 2012-2017
  Table 24 Distribution of Home Care by Format and Category: % Value 2017
  Table 25 Forecast Sales of Home Care by Category: Value 2017-2022
  Table 26 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
  Summary 1 Research Sources
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