Laundry Care in Italy

Date: April 21, 2016
Pages: 35
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: L05F0607825EN
Leaflet:

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Despite its poor performance, laundry care remains the biggest home care category in terms of volume and value. Being in a category of continuing trends (eg the transition from powdered detergents to liquid detergents and standard liquid to concentrated detergents, etc.), laundry care was still able to perform better than other categories of home care in 2015, due to its new product launches and innovations in multi-purpose and concentrated liquids.

Euromonitor International's Laundry Care in Italy market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
  Table 1 Household Possession of Washing Machines 2010-2015
Category Data
  Table 2 Automatic Detergents by Type: % Value Analysis 2010-2015
  Table 3 Sales of Laundry Care by Category: Value 2010-2015
  Table 4 Sales of Laundry Care by Category: % Value Growth 2010-2015
  Table 5 Sales of Laundry Aids by Category: Value 2010-2015
  Table 6 Sales of Laundry Aids by Category: % Value Growth 2010-2015
  Table 7 Sales of Laundry Detergents by Category: Value 2010-2015
  Table 8 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
  Table 9 Sales of In-wash Spot and Stain Removers by Type: % Value Breakdown 2010-2015
  Table 10 NBO Company Shares of Laundry Care: % Value 2011-2015
  Table 11 LBN Brand Shares of Laundry Care: % Value 2012-2015
  Table 12 NBO Company Shares of Laundry Aids: % Value 2011-2015
  Table 13 LBN Brand Shares of Laundry Aids: % Value 2012-2015
  Table 14 NBO Company Shares of Laundry Detergents: % Value 2011-2015
  Table 15 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
  Table 16 Forecast Sales of Laundry Care by Category: Value 2015-2020
  Table 17 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Guaber SRL in Home Care (italy)
Strategic Direction
Key Facts
  Summary 1 Guaber Srl: Key Facts
  Summary 2 Guaber Srl: Operational Indicators
Competitive Positioning
  Summary 3 Guaber Srl: Competitive Position 2015
Henkel Italia SRL in Home Care (italy)
Strategic Direction
Key Facts
  Summary 4 Henkel Italia Srl: Key Facts
  Summary 5 Henkel Italia Srl: Operational Indicators
Competitive Positioning
  Summary 6 Henkel Italia Srl: Competitive Position 2015
Paglieri SpA in Home Care (italy)
Strategic Direction
Key Facts
  Summary 7 Paglieri SpA: Key Facts
  Summary 8 Paglieri SpA: Operational Indicators
Competitive Positioning
  Summary 9 Paglieri SpA: Competitive Position 2015
Procter & Gamble Italia SpA in Home Care (italy)
Strategic Direction
Key Facts
  Summary 10 Procter & Gamble Italia SpA: Key Facts
  Summary 11 Procter & Gamble Italia SpA: Operational Indicators
Competitive Positioning
  Summary 12 Procter & Gamble Italia SpA: Competitive Position 2015
Reckitt Benckiser Italia SpA in Home Care (italy)
Strategic Direction
Key Facts
  Summary 13 Reckitt Benckiser Italia SpA: Key Facts
  Summary 14 Reckitt Benckiser Italia SpA: Operational Indicators
Competitive Positioning
  Summary 15 Reckitt Benckiser Italia SpA: Competitive Position 2015
Executive Summary
Endless Promotions Keeps Industry Subdued
Private Label Grows
Henkel Italia SRL Retains Its Lead
Health and Beauty Specialist Retailers Gain Ground
Environmental Challenges Are Increasingly Becoming Opportunities
Key Trends and Developments
Environmentally Friendly and Green Products Are Increasing Their Penetration
Private Label Continues To Improve Its Position
the Battle Within Home Care Is Increasingly Fought on Pricing
Market Indicators
  Table 18 Households 2010-2015
Market Data
  Table 19 Sales of Home Care by Category: Value 2010-2015
  Table 20 Sales of Home Care by Category: % Value Growth 2010-2015
  Table 21 NBO Company Shares of Home Care: % Value 2011-2015
  Table 22 LBN Brand Shares of Home Care: % Value 2012-2015
  Table 23 Penetration of Private Label in Home Care by Category: % Value 2010-2015
  Table 24 Distribution of Home Care by Format: % Value 2010-2015
  Table 25 Distribution of Home Care by Format and Category: % Value 2015
  Table 26 Forecast Sales of Home Care by Category: Value 2015-2020
  Table 27 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
  Summary 16 Research Sources
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