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Laundry Care in China

February 2020 | 18 pages | ID: LAE3121C502EN
Euromonitor International Ltd

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Concentrated detergents remains a relatively undeveloped area of laundry care in China when compared to standard detergents. Although posting strong current value growth in 2019, the category continued to account for a relatively small share of overall sales. The slow development of concentrated detergents can be attributed to several factors. Firstly, consumer awareness of the advantages of concentrated detergents remains low, with the majority being unwilling to pay more for environmentally-fr...

Euromonitor International's Laundry Care in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Laundry Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Government Targeting Increased Use of Concentrated Detergents
Tablets Provide Less Mess, Convenience and Quality Results
Consumers Shifting From Powder To Liquid in Search of Better Results
Competitive Landscape
Guangzhou Liby Maintains Lead Following Launch of Liby Laundry Detergent Essence
Ariel Loses Lead To Liby As Local Players Invest in Liquid Tablet Detergents
Youthful Marketing Strategies Used by the Leading Players To Attract Younger Consumers
Category Data
Table 1 Sales of Laundry Care by Category: Value 2014-2019
Table 2 Sales of Laundry Care by Category: % Value Growth 2014-2019
Table 3 Sales of Laundry Aids by Category: Value 2014-2019
Table 4 Sales of Laundry Aids by Category: % Value Growth 2014-2019
Table 5 Sales of Laundry Detergents by Category: Value 2014-2019
Table 6 Sales of Laundry Detergents by Category: % Value Growth 2014-2019
Table 7 NBO Company Shares of Laundry Care: % Value 2015-2019
Table 8 LBN Brand Shares of Laundry Care: % Value 2016-2019
Table 9 NBO Company Shares of Laundry Aids: % Value 2015-2019
Table 10 LBN Brand Shares of Laundry Aids: % Value 2016-2019
Table 11 NBO Company Shares of Laundry Detergents: % Value 2015-2019
Table 12 LBN Brand Shares of Laundry Detergents: % Value 2016-2019
Table 13 Forecast Sales of Laundry Care by Category: Value 2019-2024
Table 14 Forecast Sales of Laundry Care by Category: % Value Growth 2019-2024
Executive Summary
Rising Standard of Living Sees Consumers Invest in Home Care
Natural, Concentrated and Eco-friendly Products Coming To the Fore
Local Player Maintains Lead With Large and Expanding Portfolio
Players Focus on Concentrated Formulas
Safe, Effective and Convenient: the Key To Success in Home Care
Market Data
Table 15 Sales of Home Care by Category: Value 2014-2019
Table 16 Sales of Home Care by Category: % Value Growth 2014-2019
Table 17 NBO Company Shares of Home Care: % Value 2015-2019
Table 18 LBN Brand Shares of Home Care: % Value 2016-2019
Table 19 Distribution of Home Care by Format: % Value 2014-2019
Table 20 Distribution of Home Care by Format and Category: % Value 2019
Table 21 Forecast Sales of Home Care by Category: Value 2019-2024
Table 22 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
Sources
Summary 1 Research Sources


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