Irons - Portugal
Irons have been considered an essential appliance for Portuguese consumers for years, reaching a possession level that surpassed 93% in 2010. The current unstable financial climate lived in Portugal has been forcing consumers to postpone the acquisition of several home appliances such as irons. This landscape has been negatively impacting irons’ performance.
Euromonitor International's Irons in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Air Purifiers, Blenders, Body Shavers, Breadmakers, Citrus Pressers, Coffee Machines, Coffee Mills, Convector Heaters, Cooling, Cylinder Vacuum Cleaners, Deep Fat Fryers, Dehumidifiers, Electric Blankets, Electric Fires, Electric Grills, Electric Steamers, Fan Heaters, Food And Meat Slicers, Food Processors, Freestanding Hobs, Grinders And Choppers, Hair Care Appliances, Handheld Vacuum Cleaners, Humidifiers, Juice Extractors, Kettles, Mini Ovens, Mixers, Oil-Filled Radiators, Oral Hygiene Appliances, Other Air Treatment Products, Other Food Preparation Appliances, Other Heating Appliances, Other Personal Care Appliances, Other Small Cooking Appliances, Other Small Kitchen Appliances (Non-Cooking), Other Vacuum Cleaners, Panel Heaters, Rice Cookers, Rotisseries And Roasters, Sandwich Makers, Slow Cookers, Smoothie Makers, Stick Vacuum Cleaners, Toasters, Upright Vacuum Cleaners, Waffle Makers, Wet And Dry Vacuum Cleaners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Irons in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Air Purifiers, Blenders, Body Shavers, Breadmakers, Citrus Pressers, Coffee Machines, Coffee Mills, Convector Heaters, Cooling, Cylinder Vacuum Cleaners, Deep Fat Fryers, Dehumidifiers, Electric Blankets, Electric Fires, Electric Grills, Electric Steamers, Fan Heaters, Food And Meat Slicers, Food Processors, Freestanding Hobs, Grinders And Choppers, Hair Care Appliances, Handheld Vacuum Cleaners, Humidifiers, Juice Extractors, Kettles, Mini Ovens, Mixers, Oil-Filled Radiators, Oral Hygiene Appliances, Other Air Treatment Products, Other Food Preparation Appliances, Other Heating Appliances, Other Personal Care Appliances, Other Small Cooking Appliances, Other Small Kitchen Appliances (Non-Cooking), Other Vacuum Cleaners, Panel Heaters, Rice Cookers, Rotisseries And Roasters, Sandwich Makers, Slow Cookers, Smoothie Makers, Stick Vacuum Cleaners, Toasters, Upright Vacuum Cleaners, Waffle Makers, Wet And Dry Vacuum Cleaners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Irons market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Irons in Portugal
Euromonitor International
December 2010
LIST OF CONTENTS AND TABLES
Executive Summary
2009 Recession Weakening Performance of Consumer Appliances
Technology and Design As Key Factors Behind Demand
Multinational Companies Gathering Consumer Appliances Market Share
Portuguese Consumers Increasing Preference for Electric Goods Retailers
Financial Improvements Forecast To Drive Growth of Consumer Appliances
Key Trends and Developments
Economic Crisis Impacting Consumer Appliances in Portugal
Frugalism: A Rising Trend
Social Indicators and Construction Crisis Emphasising Market Difficulties
Technological Advances and Environmental Awareness Mitigating the Market
Possession Rates and Replacement Cycles Undermining the Market
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2005-2010
Table 2 Replacement Cycles of Consumer Appliances by Category 2007-2010
Market Data
Table 3 Sales of Consumer Appliances by Category: Volume 2005-2010
Table 4 Sales of Consumer Appliances by Category: Value 2005-2010
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2005-2010
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2005-2010
Table 7 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2005-2010
Table 8 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2005-2010
Table 9 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2005-2010
Table 10 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2005-2010
Table 11 Sales of Small Appliances by Category: Volume 2005-2010
Table 12 Sales of Small Appliances by Category: Value 2005-2010
Table 13 Sales of Small Appliances by Category: % Volume Growth 2005-2010
Table 14 Sales of Small Appliances by Category: % Value Growth 2005-2010
Table 15 Company Shares of Major Appliances 2006-2010
Table 16 Brand Shares of Major Appliances 2007-2010
Table 17 Company Shares of Small Appliances 2006-2010
Table 18 Brand Shares of Small Appliances 2007-2010
Table 19 Major Appliances by Distribution Format: % Breakdown 2005-2010
Table 20 Small Appliances by Distribution Format: % Breakdown 2005-2010
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2010-2015
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2010-2015
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2010-2015
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2010-2015
Table 25 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2010-2015
Table 26 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2010-2015
Table 27 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2010-2015
Table 28 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2010-2015
Table 29 Forecast Sales of Small Appliances by Category: Volume 2010-2015
Table 30 Forecast Sales of Small Appliances by Category: Value 2010-2015
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2010-2015
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2010-2015
Definitions
Category and Subcategory Definitions
Distribution Definitions
Summary 1 Research Sources
Antonio Meireles SA
Strategic Direction
Key Facts
Summary 2 Antonio Meireles, SA: Key Facts
Summary 3 Antonio Meireles SA: Operational Indicators
Company Background
Production
Summary 4 Antonio Meireles, SA: Production Statistics 2010
Competitive Positioning
Summary 5 Antonio Meireles, SA: Competitive Position 2010
Cia Portuguesa De Hipermercados SA
Strategic Direction
Key Facts
Summary 6 Cia Portuguesa de Hipermercados SA: Key Facts
Summary 7 Cia Portuguesa de Hipermercados SA: Operational Indicators
Internet Strategy
Company Background
Summary 8 Cia Portuguesa de Hipermercados SA: Private Label Portfolio
Competitive Positioning
Ikea Portugal - Móveis E Decoração, Lda
Strategic Direction
Key Facts
Summary 9 IKEA Portugal, Móveis e Decoração, Lda: Key Facts
Summary 10 IKEA Portugal, Móveis e Decoração, Lda. : Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 11 IKEA Portugal, Móveis e Decoração, Lda. : Private Label Portfolio
Competitive Positioning
Indesit Co Portugal Electrodomésticos, SA
Strategic Direction
Key Facts
Summary 12 Indesit Co Portugal Electrodomésticos, SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 13 Indesit Co Portugal Electrodomésticos, SA: Competitive Position 2010
Lg Electronics Portugal SA
Strategic Direction
Key Facts
Summary 14 LG Electronics Portugal, SA: Key Facts
Company Background
Production
Competitive Positioning
Seb Portugal Electrodomésticos Lda
Strategic Direction
Key Facts
Summary 16 SEB Portugal Electrodomésticos, Lda: Key Facts
Company Background
Production
Competitive Positioning
Summary 17 SEB Portugal Electrodomésticos, Lda: Competitive Position 2010
Teka Portuguesa Lda
Strategic Direction
Key Facts
Summary 18 Teka Portuguesa Lda: Key Facts
Company Background
Production
Summary 19 Teka Portuguesa Lda: Production Statistics 2010
Competitive Positioning
Summary 20 Teka Portuguesa, Lda: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 33 Sales of Irons: Volume 2005-2010
Table 34 Sales of Irons: Value 2005-2010
Table 35 Sales of Irons: % Volume Growth 2005-2010
Table 36 Sales of Irons: % Value Growth 2005-2010
Table 37 Unit Sales of Irons by Format: % Breakdown 2005-2010
Table 38 Company Shares of Irons 2006-2010
Table 39 Brand Shares of Irons 2007-2010
Table 40 Forecast Sales of Irons: Volume 2010-2015
Table 41 Forecast Sales of Irons: Value 2010-2015
Table 42 Forecast Sales of Irons: % Volume Growth 2010-2015
Table 43 Forecast Sales of Irons: % Value Growth 2010-2015
Euromonitor International
December 2010
LIST OF CONTENTS AND TABLES
Executive Summary
2009 Recession Weakening Performance of Consumer Appliances
Technology and Design As Key Factors Behind Demand
Multinational Companies Gathering Consumer Appliances Market Share
Portuguese Consumers Increasing Preference for Electric Goods Retailers
Financial Improvements Forecast To Drive Growth of Consumer Appliances
Key Trends and Developments
Economic Crisis Impacting Consumer Appliances in Portugal
Frugalism: A Rising Trend
Social Indicators and Construction Crisis Emphasising Market Difficulties
Technological Advances and Environmental Awareness Mitigating the Market
Possession Rates and Replacement Cycles Undermining the Market
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2005-2010
Table 2 Replacement Cycles of Consumer Appliances by Category 2007-2010
Market Data
Table 3 Sales of Consumer Appliances by Category: Volume 2005-2010
Table 4 Sales of Consumer Appliances by Category: Value 2005-2010
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2005-2010
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2005-2010
Table 7 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2005-2010
Table 8 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2005-2010
Table 9 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2005-2010
Table 10 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2005-2010
Table 11 Sales of Small Appliances by Category: Volume 2005-2010
Table 12 Sales of Small Appliances by Category: Value 2005-2010
Table 13 Sales of Small Appliances by Category: % Volume Growth 2005-2010
Table 14 Sales of Small Appliances by Category: % Value Growth 2005-2010
Table 15 Company Shares of Major Appliances 2006-2010
Table 16 Brand Shares of Major Appliances 2007-2010
Table 17 Company Shares of Small Appliances 2006-2010
Table 18 Brand Shares of Small Appliances 2007-2010
Table 19 Major Appliances by Distribution Format: % Breakdown 2005-2010
Table 20 Small Appliances by Distribution Format: % Breakdown 2005-2010
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2010-2015
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2010-2015
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2010-2015
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2010-2015
Table 25 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2010-2015
Table 26 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2010-2015
Table 27 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2010-2015
Table 28 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2010-2015
Table 29 Forecast Sales of Small Appliances by Category: Volume 2010-2015
Table 30 Forecast Sales of Small Appliances by Category: Value 2010-2015
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2010-2015
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2010-2015
Definitions
Category and Subcategory Definitions
Distribution Definitions
Summary 1 Research Sources
Antonio Meireles SA
Strategic Direction
Key Facts
Summary 2 Antonio Meireles, SA: Key Facts
Summary 3 Antonio Meireles SA: Operational Indicators
Company Background
Production
Summary 4 Antonio Meireles, SA: Production Statistics 2010
Competitive Positioning
Summary 5 Antonio Meireles, SA: Competitive Position 2010
Cia Portuguesa De Hipermercados SA
Strategic Direction
Key Facts
Summary 6 Cia Portuguesa de Hipermercados SA: Key Facts
Summary 7 Cia Portuguesa de Hipermercados SA: Operational Indicators
Internet Strategy
Company Background
Summary 8 Cia Portuguesa de Hipermercados SA: Private Label Portfolio
Competitive Positioning
Ikea Portugal - Móveis E Decoração, Lda
Strategic Direction
Key Facts
Summary 9 IKEA Portugal, Móveis e Decoração, Lda: Key Facts
Summary 10 IKEA Portugal, Móveis e Decoração, Lda. : Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 11 IKEA Portugal, Móveis e Decoração, Lda. : Private Label Portfolio
Competitive Positioning
Indesit Co Portugal Electrodomésticos, SA
Strategic Direction
Key Facts
Summary 12 Indesit Co Portugal Electrodomésticos, SA: Key Facts
Company Background
Production
Competitive Positioning
Summary 13 Indesit Co Portugal Electrodomésticos, SA: Competitive Position 2010
Lg Electronics Portugal SA
Strategic Direction
Key Facts
Summary 14 LG Electronics Portugal, SA: Key Facts
Company Background
Production
Competitive Positioning
Seb Portugal Electrodomésticos Lda
Strategic Direction
Key Facts
Summary 16 SEB Portugal Electrodomésticos, Lda: Key Facts
Company Background
Production
Competitive Positioning
Summary 17 SEB Portugal Electrodomésticos, Lda: Competitive Position 2010
Teka Portuguesa Lda
Strategic Direction
Key Facts
Summary 18 Teka Portuguesa Lda: Key Facts
Company Background
Production
Summary 19 Teka Portuguesa Lda: Production Statistics 2010
Competitive Positioning
Summary 20 Teka Portuguesa, Lda: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 33 Sales of Irons: Volume 2005-2010
Table 34 Sales of Irons: Value 2005-2010
Table 35 Sales of Irons: % Volume Growth 2005-2010
Table 36 Sales of Irons: % Value Growth 2005-2010
Table 37 Unit Sales of Irons by Format: % Breakdown 2005-2010
Table 38 Company Shares of Irons 2006-2010
Table 39 Brand Shares of Irons 2007-2010
Table 40 Forecast Sales of Irons: Volume 2010-2015
Table 41 Forecast Sales of Irons: Value 2010-2015
Table 42 Forecast Sales of Irons: % Volume Growth 2010-2015
Table 43 Forecast Sales of Irons: % Value Growth 2010-2015
