Irons - Morocco

March 2011 | 45 pages | ID: I6C1FD9B871EN
Euromonitor International Ltd

Abstracts

Irons continued to record good growth in retail volume sales in 2010. An iron is a must-have product in homes and for local tailors. Outside of city centres, there are hundreds of traditional tailors in every borough. Traditional outerwear for Moroccan men, women and children is tailor made. A tailor often employs 3-5 people and usually a young apprentice. Traditional tailors cannot afford steam press machines and they allocate all ironing duties to their apprentice. Every tailor’s shop is...

Euromonitor International's Irons in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Air Purifiers, Blenders, Body Shavers, Breadmakers, Citrus Pressers, Coffee Machines, Coffee Mills, Convector Heaters, Cooling, Cylinder Vacuum Cleaners, Deep Fat Fryers, Dehumidifiers, Electric Blankets, Electric Fires, Electric Grills, Electric Steamers, Fan Heaters, Food And Meat Slicers, Food Processors, Freestanding Hobs, Grinders And Choppers, Hair Care Appliances, Handheld Vacuum Cleaners, Humidifiers, Juice Extractors, Kettles, Mini Ovens, Mixers, Oil-Filled Radiators, Oral Hygiene Appliances, Other Air Treatment Products, Other Food Preparation Appliances, Other Heating Appliances, Other Personal Care Appliances, Other Small Cooking Appliances, Other Small Kitchen Appliances (Non-Cooking), Other Vacuum Cleaners, Panel Heaters, Rice Cookers, Rotisseries And Roasters, Sandwich Makers, Slow Cookers, Smoothie Makers, Stick Vacuum Cleaners, Toasters, Upright Vacuum Cleaners, Waffle Makers, Wet And Dry Vacuum Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Irons market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Irons in Morocco
Euromonitor International
March 2011

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Irons: Volume 2005-2010
  Table 2 Sales of Irons: Value 2005-2010
  Table 3 Sales of Irons: % Volume Growth 2005-2010
  Table 4 Sales of Irons: % Value Growth 2005-2010
  Table 5 Unit Sales of Irons by Format: % Breakdown 2005-2010
  Table 6 Company Shares of Irons 2006-2010
  Table 7 Brand Shares of Irons 2007-2010
  Table 8 Forecast Sales of Irons: Volume 2010-2015
  Table 9 Forecast Sales of Irons: Value 2010-2015
  Table 10 Forecast Sales of Irons: % Volume Growth 2010-2015
  Table 11 Forecast Sales of Irons: % Value Growth 2010-2015
Fagor Electrodomesticos, S Coop - Consumer Appliances - Morocco
Strategic Direction
Key Facts
  Summary 1 Fagor Electrodomesticos, S Coop: Key Facts
  Summary 2 Fagor Electrodomesticos, S Coop: Operational Indicators
Company Background
Production
  Summary 3 Fagor Electrodomesticos, S Coop: Production Statistics 2010
Competitive Positioning
  Summary 4 Fagor Electrodomesticos, S Coop: Competitive Position 2010
Manar SA - Consumer Appliances - Morocco
Strategic Direction
Key Facts
  Summary 5 Manar SA: Key Facts
  Summary 6 Manar SA: Operational Indicators
Company Background
Production
  Summary 7 Manar SA: Production Statistics 2010
Competitive Positioning
  Summary 8 Manar SA: Competitive Position 2010
Executive Summary
Major Appliances Suffered Only Slightly From the Global Financial Crisis
Sales Promotions Coincide With Religious Holidays
Affordable Second Homes Boost the Demand for Consumer Appliances
the Grey Market Loses Ground To Modern Distribution Formats
Unit Prices Decrease Due To Lower Customs Duties
Key Trends and Developments
Access To Credit Drives Sales of Consumer Appliances in Morocco
Housing and Tourism Growth Boosts the Demand for Built-in Appliances
Economic Growth Stimulates Consumer Spending
Manufacturers and Distributors Discover A New Niche in Rural Areas
Market Indicators
  Table 12 Household Penetration of Selected Total Stock Consumer Appliances by Category 2005-2010
  Table 13 Replacement Cycles of Consumer Appliances by Category 2007-2010
Market Data
  Table 14 Sales of Consumer Appliances by Category: Volume 2005-2010
  Table 15 Sales of Consumer Appliances by Category: Value 2005-2010
  Table 16 Sales of Consumer Appliances by Category: % Volume Growth 2005-2010
  Table 17 Sales of Consumer Appliances by Category: % Value Growth 2005-2010
  Table 18 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2005-2010
  Table 19 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2005-2010
  Table 20 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2005-2010
  Table 21 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2005-2010
  Table 22 Sales of Small Appliances by Category: Volume 2005-2010
  Table 23 Sales of Small Appliances by Category: Value 2005-2010
  Table 24 Sales of Small Appliances by Category: % Volume Growth 2005-2010
  Table 25 Sales of Small Appliances by Category: % Value Growth 2005-2010
  Table 26 Company Shares of Major Appliances 2006-2010
  Table 27 Brand Shares of Major Appliances 2007-2010
  Table 28 Company Shares of Small Appliances 2006-2010
  Table 29 Brand Shares of Small Appliances 2007-2010
  Table 30 Major Appliances by Distribution Format: % Breakdown 2005-2010
  Table 31 Small Appliances by Distribution Format: % Breakdown 2005-2010
  Table 32 Forecast Sales of Consumer Appliances by Category: Volume 2010-2015
  Table 33 Forecast Sales of Consumer Appliances by Category: Value 2010-2015
  Table 34 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2010-2015
  Table 35 Forecast Sales of Consumer Appliances by Category: % Value Growth 2010-2015
  Table 36 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2010-2015
  Table 37 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2010-2015
  Table 38 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2010-2015
  Table 39 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2010-2015
  Table 40 Forecast Sales of Small Appliances by Category: Volume 2010-2015
  Table 41 Forecast Sales of Small Appliances by Category: Value 2010-2015
  Table 42 Forecast Sales of Small Appliances by Category: % Volume Growth 2010-2015
  Table 43 Forecast Sales of Small Appliances by Category: % Value Growth 2010-2015
Definitions
Category and Subcategory Definitions
Distribution Definitions
  Summary 9 Research Sources