Irons in Greece

Date: January 11, 2016
Pages: 35
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: I8A6407439DEN
Leaflet:

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Despite the fact that many young Greeks do not use an iron at all, the majority of Greek families still iron their clothes. Irons saw a minor volume increase in 2015, whilst current value sales declined. The category was affected by the ongoing economic recession and the decline in disposable incomes, with Greeks trading down to cheaper irons. However, for the third year in a row there was a moderate increase in volume terms. This increase can partly be explained by a move away from laundrettes...

Euromonitor International's Irons in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Irons market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Irons: Volume 2010-2015
  Table 2 Sales of Irons: Value 2010-2015
  Table 3 Sales of Irons: % Volume Growth 2010-2015
  Table 4 Sales of Irons: % Value Growth 2010-2015
  Table 5 Sales of Irons by Format: % Volume 2010-2015
  Table 6 NBO Company Shares of Irons: % Volume 2011-2015
  Table 7 LBN Brand Shares of Irons: % Volume 2012-2015
  Table 8 Forecast Sales of Irons: Volume 2015-2020
  Table 9 Forecast Sales of Irons: Value 2015-2020
  Table 10 Forecast Sales of Irons: % Volume Growth 2015-2020
  Table 11 Forecast Sales of Irons: % Value Growth 2015-2020
Vassilias SA in Consumer Appliances (greece)
Strategic Direction
Key Facts
  Summary 1 Vassilias SA: Key Facts
  Summary 2 Vassilias SA: Operational Indicators
Production
Competitive Positioning
  Summary 3 Vassilias SA: Competitive Position 2015
Executive Summary
Consumer Appliances Displays Signs of Growth in 2015
Political and Financial Instability Continue To Affect Consumer Appliances
Ge Dimitriou Relaunches the Historical Greek Brand Izola
Internet Retailing Is Becoming Increasingly Popular
Volume Growth Is Set To Continue Over the Forecast Period
Key Trends and Developments
Energy-efficiency Remains A Minor Factor in Consumer Choice
the Internet Plays An Increasingly Important Role in the Distribution of Consumer Appliances
Consumer Appliances Shows Signs of Growth Despite Political and Financial Instability
Fear of Deposits "haircut" Leads Consumers To Invest in Consumer Appliances
Market Indicators
  Table 12 Household Penetration of Selected Total Stock Consumer Appliances by Category 2010-2015
  Table 13 Replacement Cycles of Consumer Appliances by Category 2010-2015
Market Data
  Table 14 Sales of Consumer Appliances by Category: Volume 2010-2015
  Table 15 Sales of Consumer Appliances by Category: Value 2010-2015
  Table 16 Sales of Consumer Appliances by Category: % Volume Growth 2010-2015
  Table 17 Sales of Consumer Appliances by Category: % Value Growth 2010-2015
  Table 18 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2010-2015
  Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2010-2015
  Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2010-2015
  Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2010-2015
  Table 22 Sales of Small Appliances by Category: Volume 2010-2015
  Table 23 Sales of Small Appliances by Category: Value 2010-2015
  Table 24 Sales of Small Appliances by Category: % Volume Growth 2010-2015
  Table 25 Sales of Small Appliances by Category: % Value Growth 2010-2015
  Table 26 NBO Company Shares of Major Appliances: % Volume 2011-2015
  Table 27 LBN Brand Shares of Major Appliances: % Volume 2012-2015
  Table 28 NBO Company Shares of Small Appliances: % Volume 2011-2015
  Table 29 LBN Brand Shares of Small Appliances: % Volume 2012-2015
  Table 30 Distribution of Major Appliances by Format: % Volume 2010-2015
  Table 31 Distribution of Small Appliances by Format: % Volume 2010-2015
  Table 32 Forecast Sales of Consumer Appliances by Category: Volume 2015-2020
  Table 33 Forecast Sales of Consumer Appliances by Category: Value 2015-2020
  Table 34 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
  Table 35 Forecast Sales of Consumer Appliances by Category: % Value Growth 2015-2020
  Table 36 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
  Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
  Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
  Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
  Table 40 Forecast Sales of Small Appliances by Category: Volume 2015-2020
  Table 41 Forecast Sales of Small Appliances by Category: Value 2015-2020
  Table 42 Forecast Sales of Small Appliances by Category: % Volume Growth 2015-2020
  Table 43 Forecast Sales of Small Appliances by Category: % Value Growth 2015-2020
Sources
  Summary 4 Research Sources
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