Irons - Denmark

February 2011 | 53 pages | ID: I6179DE0E22EN
Euromonitor International Ltd

Abstracts

Irons in Denmark suffered major losses in both volume and value terms in 2009, but was recovering in 2010. Household penetration of irons in Denmark is 99%, which means sales are mainly accounted for by replacement purchases.

Euromonitor International's Irons in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Air Purifiers, Blenders, Body Shavers, Breadmakers, Citrus Pressers, Coffee Machines, Coffee Mills, Convector Heaters, Cooling, Cylinder Vacuum Cleaners, Deep Fat Fryers, Dehumidifiers, Electric Blankets, Electric Fires, Electric Grills, Electric Steamers, Fan Heaters, Food And Meat Slicers, Food Processors, Freestanding Hobs, Grinders And Choppers, Hair Care Appliances, Handheld Vacuum Cleaners, Humidifiers, Juice Extractors, Kettles, Mini Ovens, Mixers, Oil-Filled Radiators, Oral Hygiene Appliances, Other Air Treatment Products, Other Food Preparation Appliances, Other Heating Appliances, Other Personal Care Appliances, Other Small Cooking Appliances, Other Small Kitchen Appliances (Non-Cooking), Other Vacuum Cleaners, Panel Heaters, Rice Cookers, Rotisseries And Roasters, Sandwich Makers, Slow Cookers, Smoothie Makers, Stick Vacuum Cleaners, Toasters, Upright Vacuum Cleaners, Waffle Makers, Wet And Dry Vacuum Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Irons market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Irons in Denmark
Euromonitor International
February 2011

LIST OF CONTENTS AND TABLES

Executive Summary
on the Brink of Economic Recovery
War on Prices
Major Retailers Win Both Online and Offline
New Sales Marketing Legislation
Poor Economic Outlook To Limit Potential Growth
Key Trends and Developments
Recession
Decrease in Consumer Spending
Kitchen As Centre of Entertainment
General Trends in Kitchen Appliances
Market Indicators
  Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2005-2010
  Table 2 Replacement Cycles of Consumer Appliances by Category 2007-2010
Market Data
  Table 3 Sales of Consumer Appliances by Category: Volume 2005-2010
  Table 4 Sales of Consumer Appliances by Category: Value 2005-2010
  Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2005-2010
  Table 6 Sales of Consumer Appliances by Category: % Value Growth 2005-2010
  Table 7 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2005-2010
  Table 8 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2005-2010
  Table 9 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2005-2010
  Table 10 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2005-2010
  Table 11 Sales of Small Appliances by Category: Volume 2005-2010
  Table 12 Sales of Small Appliances by Category: Value 2005-2010
  Table 13 Sales of Small Appliances by Category: % Volume Growth 2005-2010
  Table 14 Sales of Small Appliances by Category: % Value Growth 2005-2010
  Table 15 Company Shares of Major Appliances 2006-2010
  Table 16 Brand Shares of Major Appliances 2007-2010
  Table 17 Company Shares of Small Appliances 2006-2010
  Table 18 Brand Shares of Small Appliances 2007-2010
  Table 19 Major Appliances by Distribution Format: % Breakdown 2005-2010
  Table 20 Small Appliances by Distribution Format: % Breakdown 2005-2010
  Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2010-2015
  Table 22 Forecast Sales of Consumer Appliances by Category: Value 2010-2015
  Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2010-2015
  Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2010-2015
  Table 25 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2010-2015
  Table 26 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2010-2015
  Table 27 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2010-2015
  Table 28 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2010-2015
  Table 29 Forecast Sales of Small Appliances by Category: Volume 2010-2015
  Table 30 Forecast Sales of Small Appliances by Category: Value 2010-2015
  Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2010-2015
  Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2010-2015
Definitions
Category and Subcategory Definitions
Distribution Definitions
Source
  Summary 1 Research Sources
Bsh Hvidevarer A/S
Strategic Direction
Key Facts
  Summary 2 BSH Hvidevarer A/S: Key Facts
  Summary 3 BSH Hvidevarer A/S: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 4 BSH Hvidevarer A/S: Competitive Position 2010
Elgiganten Kokkenland A/S
Strategic Direction
Key Facts
  Summary 5 Elgiganten A/S: Key Facts
  Summary 6 Elgiganten A/S: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
  Summary 7 Elgiganten A/S: Competitive Position 2010
Expert Danmark A/S
Strategic Direction
Key Facts
  Summary 8 Expert Danmark A/S: Key Facts
  Summary 9 Expert Danmark A/S: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
  Summary 10 Expert Danmark A/S: Competitive Position 2010
Miele A/S
Strategic Direction
Key Facts
  Summary 11 Miele A/S: Key Facts
  Summary 12 Miele A/S: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 13 Miele A/S: Competitive Position 2010
Obh Nordica Denmark A/S
Strategic Direction
Key Facts
  Summary 14 OBH Nordica Denmark A/S: Key Facts
  Summary 15 OBH Nordica Denmark A/S: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 16 OBH Nordica Denmark A/S: Competitive Position 2010
Philips Danmark A/S
Strategic Direction
Key Facts
  Summary 17 Philips Danmark A/S: Key Facts
  Summary 18 Philips Danmark A/S: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 19 Philips Danmark A/S: Competitive Position 2010
Whirlpool Nordic A/S
Strategic Direction
Key Facts
  Summary 20 Whirlpool Nordic A/S: Key Facts
  Summary 21 Whirlpool Nordic A/S: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 22 Whirlpool Nordic A/S: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 33 Sales of Irons: Volume 2005-2010
  Table 34 Sales of Irons: Value 2005-2010
  Table 35 Sales of Irons: % Volume Growth 2005-2010
  Table 36 Sales of Irons: % Value Growth 2005-2010
  Table 37 Unit Sales of Irons by Format: % Breakdown 2005-2010
  Table 38 Company Shares of Irons 2006-2010
  Table 39 Brand Shares of Irons 2007-2010
  Table 40 Forecast Sales of Irons: Volume 2010-2015
  Table 41 Forecast Sales of Irons: Value 2010-2015
  Table 42 Forecast Sales of Irons: % Volume Growth 2010-2015
  Table 43 Forecast Sales of Irons: % Value Growth 2010-2015