Home Laundry Appliances in South Africa
Remote/hybrid working measures in South Africa since the pandemic have changed consumers’ lifestyles, including placing greater pressure on their time. Busy consumers must juggle work with childcare commitments, including taking or collecting them from school, as well as maintaining household chores. Less available time means that some consumers are no longer able to do handwashing compared to pre-pandemic levels, which is driving up demand for home laundry appliances such as automatic washing m...
Euromonitor International's Home Laundry Appliances in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Automatic Dryers, Automatic Washer Dryers, Automatic Washing Machines, Built-in Home Laundry Appliances, Freestanding Home Laundry Appliances, Semi-Automatic Washing Machines.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Home Laundry Appliances in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Automatic Dryers, Automatic Washer Dryers, Automatic Washing Machines, Built-in Home Laundry Appliances, Freestanding Home Laundry Appliances, Semi-Automatic Washing Machines.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Laundry Appliances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Home Laundry Appliances in South Africa
Euromonitor International
December 2023
LIST OF CONTENTS AND TABLES
HOME LAUNDRY APPLIANCES IN SOUTH AFRICA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Increasing demand for convenience influences sales of home laundry appliances
Power outages hamper stronger retail volume sales across the country
E-commerce continues to expand presence as a distribution channel
PROSPECTS AND OPPORTUNITIES
New features expected to influence brand dominance over the forecast period
Limited household income expected to be deterrent to stronger penetration of lower LSM segment
Online sales of home laundry appliances likely to further grow
CATEGORY DATA
Table 1 Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 2 Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023
Table 5 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2018-2023
Table 6 Sales of Automatic Washing Machines by Format: % Volume 2018-2023
Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2018-2023
Table 8 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2019-2023
Table 9 NBO Company Shares of Home Laundry Appliances: % Volume 2019-2023
Table 10 LBN Brand Shares of Home Laundry Appliances: % Volume 2020-2023
Table 11 Distribution of Home Laundry Appliances by Format: % Volume 2018-2023
Table 12 Production of Home Laundry Appliances: Total Volume 2018-2023
Table 13 Forecast Sales of Home Laundry Appliances by Category: Volume 2023-2028
Table 14 Forecast Sales of Home Laundry Appliances by Category: Value 2023-2028
Table 15 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2023-2028
Table 16 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2023-2028
CONSUMER APPLIANCES IN SOUTH AFRICA
EXECUTIVE SUMMARY
Changing lifestyles in South Africa influence demand for consumer appliances
Load shedding restricts greater penetration of many appliances
Economic challenges reduce local consumers’ brand loyalty
E-commerce provides alternative option to increase revenue for retailers
In-store representatives are key to driving brand success
MARKET INDICATORS
Table 17 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
Table 18 Replacement Cycles of Consumer Appliances by Category 2018-2024
MARKET DATA
Table 19 Sales of Consumer Appliances by Category: Volume 2018-2023
Table 20 Sales of Consumer Appliances by Category: Value 2018-2023
Table 21 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 22 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 27 Sales of Small Appliances by Category: Volume 2018-2023
Table 28 Sales of Small Appliances by Category: Value 2018-2023
Table 29 Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 30 Sales of Small Appliances by Category: % Value Growth 2018-2023
Table 31 NBO Company Shares of Major Appliances: % Volume 2019-2023
Table 32 LBN Brand Shares of Major Appliances: % Volume 2020-2023
Table 33 NBO Company Shares of Small Appliances: % Volume 2019-2023
Table 34 LBN Brand Shares of Small Appliances: % Volume 2020-2023
Table 35 Distribution of Major Appliances by Format: % Volume 2018-2023
Table 36 Distribution of Small Appliances by Format: % Volume 2018-2023
Table 37 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
Table 38 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
Table 39 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
Table 40 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
Table 45 Forecast Sales of Small Appliances by Category: Volume 2023-2028
Table 46 Forecast Sales of Small Appliances by Category: Value 2023-2028
Table 47 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
Table 48 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
Euromonitor International
December 2023
LIST OF CONTENTS AND TABLES
HOME LAUNDRY APPLIANCES IN SOUTH AFRICA
KEY DATA FINDINGS
2023 DEVELOPMENTS
Increasing demand for convenience influences sales of home laundry appliances
Power outages hamper stronger retail volume sales across the country
E-commerce continues to expand presence as a distribution channel
PROSPECTS AND OPPORTUNITIES
New features expected to influence brand dominance over the forecast period
Limited household income expected to be deterrent to stronger penetration of lower LSM segment
Online sales of home laundry appliances likely to further grow
CATEGORY DATA
Table 1 Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 2 Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023
Table 5 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2018-2023
Table 6 Sales of Automatic Washing Machines by Format: % Volume 2018-2023
Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2018-2023
Table 8 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2019-2023
Table 9 NBO Company Shares of Home Laundry Appliances: % Volume 2019-2023
Table 10 LBN Brand Shares of Home Laundry Appliances: % Volume 2020-2023
Table 11 Distribution of Home Laundry Appliances by Format: % Volume 2018-2023
Table 12 Production of Home Laundry Appliances: Total Volume 2018-2023
Table 13 Forecast Sales of Home Laundry Appliances by Category: Volume 2023-2028
Table 14 Forecast Sales of Home Laundry Appliances by Category: Value 2023-2028
Table 15 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2023-2028
Table 16 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2023-2028
CONSUMER APPLIANCES IN SOUTH AFRICA
EXECUTIVE SUMMARY
Changing lifestyles in South Africa influence demand for consumer appliances
Load shedding restricts greater penetration of many appliances
Economic challenges reduce local consumers’ brand loyalty
E-commerce provides alternative option to increase revenue for retailers
In-store representatives are key to driving brand success
MARKET INDICATORS
Table 17 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
Table 18 Replacement Cycles of Consumer Appliances by Category 2018-2024
MARKET DATA
Table 19 Sales of Consumer Appliances by Category: Volume 2018-2023
Table 20 Sales of Consumer Appliances by Category: Value 2018-2023
Table 21 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 22 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 23 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 24 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 27 Sales of Small Appliances by Category: Volume 2018-2023
Table 28 Sales of Small Appliances by Category: Value 2018-2023
Table 29 Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 30 Sales of Small Appliances by Category: % Value Growth 2018-2023
Table 31 NBO Company Shares of Major Appliances: % Volume 2019-2023
Table 32 LBN Brand Shares of Major Appliances: % Volume 2020-2023
Table 33 NBO Company Shares of Small Appliances: % Volume 2019-2023
Table 34 LBN Brand Shares of Small Appliances: % Volume 2020-2023
Table 35 Distribution of Major Appliances by Format: % Volume 2018-2023
Table 36 Distribution of Small Appliances by Format: % Volume 2018-2023
Table 37 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
Table 38 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
Table 39 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
Table 40 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
Table 41 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
Table 42 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
Table 45 Forecast Sales of Small Appliances by Category: Volume 2023-2028
Table 46 Forecast Sales of Small Appliances by Category: Value 2023-2028
Table 47 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
Table 48 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources