Home Laundry Appliances - Morocco

March 2011 | 53 pages | ID: H796CD700ABEN
Euromonitor International Ltd

Abstracts

As salaries and disposable incomes increase in Morocco, home laundry appliances are perceived as necessity rather than luxury items. The traditional wash board was the main tool for washing clothes in Morocco but its use is in decline, especially in urban areas. Home laundry appliances benefited from the property boom in 2010. Spring and September, when children return to school, are the periods of high demand. The month of Ramadan also witnesses high retail volume sales thanks to product...

Euromonitor International's Home Laundry Appliances in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Automatic Tumble Dryers, Automatic Washer Dryers, Automatic Washing Machines, Built-In Dishwashers, Built-In Hobs, Built-In Home Laundry Appliances, Built-In Large Cooking Appliances, Built-In Microwaves, Built-In Refrigeration Appliances, Cooker Hoods, Cookers, Electric Wine Coolers/Chillers, Freestanding Dishwashers, Freestanding Home Laundry Appliances, Freestanding Large Cooking Appliances, Freestanding Microwaves, Freestanding Refrigeration Appliances, Freezers, Fridge Freezers, Fridges, Other Home Laundry Appliances, Ovens, Range Cookers, Semi-Automatic Washing Machines.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Laundry Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Home Laundry Appliances in Morocco
Euromonitor International
March 2011

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 1 Sales of Home Laundry Appliances by Category: Volume 2005-2010
  Table 2 Sales of Home Laundry Appliances by Category: Value 2005-2010
  Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2005-2010
  Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2005-2010
  Table 5 Sales of Automatic Tumble Dryers by Format: % Breakdown 2005-2010
  Table 6 Sales of Automatic Washing Machines by Format: % Breakdown 2005-2010
  Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Breakdown 2005-2010
  Table 8 Company Shares of Home Laundry Appliances 2006-2010
  Table 9 Brand Shares of Home Laundry Appliances 2007-2010
  Table 10 Forecast Sales of Home Laundry Appliances by Category: Volume 2010-2015
  Table 11 Forecast Sales of Home Laundry Appliances by Category: Value 2010-2015
  Table 12 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2010-2015
  Table 13 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2010-2015
Fagor Electrodomesticos, S Coop - Consumer Appliances - Morocco
Strategic Direction
Key Facts
  Summary 1 Fagor Electrodomesticos, S Coop: Key Facts
  Summary 2 Fagor Electrodomesticos, S Coop: Operational Indicators
Company Background
Production
  Summary 3 Fagor Electrodomesticos, S Coop: Production Statistics 2010
Competitive Positioning
  Summary 4 Fagor Electrodomesticos, S Coop: Competitive Position 2010
Lg Corp - Consumer Appliances - Morocco
Strategic Direction
Key Facts
  Summary 5 LG Corp: Key Facts
  Summary 6 LG Corp: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 7 LG Corp: Competitive Position 2010
Manar SA - Consumer Appliances - Morocco
Strategic Direction
Key Facts
  Summary 8 Manar SA: Key Facts
  Summary 9 Manar SA: Operational Indicators
Company Background
Production
  Summary 10 Manar SA: Production Statistics 2010
Competitive Positioning
  Summary 11 Manar SA: Competitive Position 2010
Whirlpool Corp - Consumer Appliances - Morocco
Strategic Direction
Key Facts
  Summary 12 Whirlpool Corp: Key Facts
  Summary 13 Whirlpool Corp: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 14 Whirlpool Corp: Competitive Position 2010
Executive Summary
Major Appliances Suffered Only Slightly From the Global Financial Crisis
Sales Promotions Coincide With Religious Holidays
Affordable Second Homes Boost the Demand for Consumer Appliances
the Grey Market Loses Ground To Modern Distribution Formats
Unit Prices Decrease Due To Lower Customs Duties
Key Trends and Developments
Access To Credit Drives Sales of Consumer Appliances in Morocco
Housing and Tourism Growth Boosts the Demand for Built-in Appliances
Economic Growth Stimulates Consumer Spending
Manufacturers and Distributors Discover A New Niche in Rural Areas
Market Indicators
  Table 14 Household Penetration of Selected Total Stock Consumer Appliances by Category 2005-2010
  Table 15 Replacement Cycles of Consumer Appliances by Category 2007-2010
Market Data
  Table 16 Sales of Consumer Appliances by Category: Volume 2005-2010
  Table 17 Sales of Consumer Appliances by Category: Value 2005-2010
  Table 18 Sales of Consumer Appliances by Category: % Volume Growth 2005-2010
  Table 19 Sales of Consumer Appliances by Category: % Value Growth 2005-2010
  Table 20 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2005-2010
  Table 21 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2005-2010
  Table 22 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2005-2010
  Table 23 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2005-2010
  Table 24 Sales of Small Appliances by Category: Volume 2005-2010
  Table 25 Sales of Small Appliances by Category: Value 2005-2010
  Table 26 Sales of Small Appliances by Category: % Volume Growth 2005-2010
  Table 27 Sales of Small Appliances by Category: % Value Growth 2005-2010
  Table 28 Company Shares of Major Appliances 2006-2010
  Table 29 Brand Shares of Major Appliances 2007-2010
  Table 30 Company Shares of Small Appliances 2006-2010
  Table 31 Brand Shares of Small Appliances 2007-2010
  Table 32 Major Appliances by Distribution Format: % Breakdown 2005-2010
  Table 33 Small Appliances by Distribution Format: % Breakdown 2005-2010
  Table 34 Forecast Sales of Consumer Appliances by Category: Volume 2010-2015
  Table 35 Forecast Sales of Consumer Appliances by Category: Value 2010-2015
  Table 36 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2010-2015
  Table 37 Forecast Sales of Consumer Appliances by Category: % Value Growth 2010-2015
  Table 38 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2010-2015
  Table 39 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2010-2015
  Table 40 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2010-2015
  Table 41 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2010-2015
  Table 42 Forecast Sales of Small Appliances by Category: Volume 2010-2015
  Table 43 Forecast Sales of Small Appliances by Category: Value 2010-2015
  Table 44 Forecast Sales of Small Appliances by Category: % Volume Growth 2010-2015
  Table 45 Forecast Sales of Small Appliances by Category: % Value Growth 2010-2015
Definitions
Category and Subcategory Definitions
Distribution Definitions
  Summary 15 Research Sources