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Home Laundry Appliances in Brazil

April 2021 | 43 pages | ID: HDC5479BEA1EN
Euromonitor International Ltd

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COVID-19 not only created widespread health concerns in Brazil but it also created a great deal of economic uncertainty. A large section of Brazil’s workforce was severely impacted by social isolation measures and the disruption to non-essential activities, with many businesses forced to close and rising unemployment. As such, while consumer health was heavily impacted by COVID-19 so too was consumer purchasing power and with it their confidence to spend.

Euromonitor International's Home Laundry Appliances in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Automatic Dryers, Automatic Washer Dryers, Automatic Washing Machines, Built-in Home Laundry Appliances, Freestanding Home Laundry Appliances, Semi-Automatic Washing Machines.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Laundry Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
HOME LAUNDRY APPLIANCES IN BRAZIL
KEY DATA FINDINGS
2020 IMPACT
COVID-19 negatively impacts consumer confidence and willingness to spend
New hygiene habits and concerns increase usage of home laundry appliances in 2020
Semi-automatic washing machines remain an affordable alternative for lower-income households
RECOVERY AND OPPORTUNITIES
Pre-pandemic sales levels to be restored by 2022
Brazilian real devaluation to pressure production costs
Laundry services continue to gain relevance due to new real estate developments
Samsung maintains a leading position when it comes to smart appliances
CATEGORY DATA
Table 1 Sales of Home Laundry Appliances by Category: Volume 2015-2020
Table 2 Sales of Home Laundry Appliances by Category: Value 2015-2020
Table 3 Sales of Home Laundry Appliances by Category: % Volume Growth 2015-2020
Table 4 Sales of Home Laundry Appliances by Category: % Value Growth 2015-2020
Table 5 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2015-2020
Table 6 Sales of Automatic Washing Machines by Format: % Volume 2015-2020
Table 7 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2015-2020
Table 8 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2016-2020
Table 9 NBO Company Shares of Home Laundry Appliances: % Volume 2016-2020
Table 10 LBN Brand Shares of Home Laundry Appliances: % Volume 2017-2020
Table 11 Distribution of Home Laundry Appliances by Format: % Volume 2015-2020
Table 12 Production of Home Laundry Appliances: Total Volume 2015-2020
Table 13 Forecast Sales of Home Laundry Appliances by Category: Volume 2020-2025
Table 14 Forecast Sales of Home Laundry Appliances by Category: Value 2020-2025
Table 15 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2020-2025
Table 16 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2020-2025
CONSUMER APPLIANCES IN BRAZIL
EXECUTIVE SUMMARY
COVID-19 impact on consumer appliances
COVID-19 country impact
New product launches become less commonplace as players focus on ensuring supply and distribution channels are maintained
Lockdown measures push more Brazilians into embracing e-commerce
Pre-pandemic levels overcome by 2022
MARKET INDICATORS
Table 17 Household Penetration of Selected Total Stock Consumer Appliances by Category 2015-2020
Table 18 Replacement Cycles of Consumer Appliances by Category 2015-2020
Table 19 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2020-2025
Table 20 Forecast Replacement Cycles of Consumer Appliances by Category 2020-2025
MARKET DATA
Table 21 Sales of Consumer Appliances by Category: Volume 2015-2020
Table 22 Sales of Consumer Appliances by Category: Value 2015-2020
Table 23 Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
Table 24 Sales of Consumer Appliances by Category: % Value Growth 2015-2020
Table 25 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
Table 26 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
Table 27 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
Table 28 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
Table 29 Sales of Small Appliances by Category: Volume 2015-2020
Table 30 Sales of Small Appliances by Category: Value 2015-2020
Table 31 Sales of Small Appliances by Category: % Volume Growth 2015-2020
Table 32 Sales of Small Appliances by Category: % Value Growth 2015-2020
Table 33 NBO Company Shares of Major Appliances: % Volume 2016-2020
Table 34 LBN Brand Shares of Major Appliances: % Volume 2017-2020
Table 35 NBO Company Shares of Small Appliances: % Volume 2016-2020
Table 36 LBN Brand Shares of Small Appliances: % Volume 2017-2020
Table 37 Distribution of Major Appliances by Format: % Volume 2015-2020
Table 38 Distribution of Small Appliances by Format: % Volume 2015-2020
Table 39 Forecast Sales of Consumer Appliances by Category: Volume 2020-2025
Table 40 Forecast Sales of Consumer Appliances by Category: Value 2020-2025
Table 41 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2020-2025
Table 42 Forecast Sales of Consumer Appliances by Category: % Value Growth 2020-2025
Table 43 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2020-2025
Table 44 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2020-2025
Table 45 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2020-2025
Table 46 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2020-2025
Table 47 Forecast Sales of Small Appliances by Category: Volume 2020-2025
Table 48 Forecast Sales of Small Appliances by Category: Value 2020-2025
Table 49 Forecast Sales of Small Appliances by Category: % Volume Growth 2020-2025
Table 50 Forecast Sales of Small Appliances by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research Sources


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