GD Midea Holding Co Ltd in Consumer Appliances (World)

Date: September 23, 2013
Pages: 40
US$ 572.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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GD Midea ranks third within consumer appliances globally, despite a limited presence outside its home market China and the withdrawal of the domestic subsidy programme. Initially positioned as a low- to middle-class product offering, GD Midea is now investing heavily in marketing and R&D to establish a more premium image for the brand. In addition, in late 2012 its production plants in India and Latin America embarked on a joint venture with Carrier, intended to aid its international expansion.

Euromonitor International’s GD Midea Holding Co Ltd in Consumer Appliances (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Consumer Appliances industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Category and Geographic O pportunities
Category and Geographic Opportunities
Brand Strategy
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