Food Preparation Appliances in Turkey

January 2024 | 38 pages | ID: FA4A24068EBEN
Euromonitor International Ltd

Abstracts

Sales in food preparation appliances see healthy volume growth in 2023, continuing the trend seen since the era of the pandemic, when consumers were spending more time cooking at home and trying out new recipes. Indeed, food preparation appliances offer convenience and time-saving attributes in this context, along with being smaller-ticket items compared to large appliances, thus being more affordable for consumers. Additionally, whereas with large appliances are only replaced or upgraded occasi...

Euromonitor International's Food Preparation Appliances in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Blenders, Food Processors, Juice Extractors, Mixers, Other Food Preparation Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Food Preparation Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Food Preparation Appliances in Turkey
Euromonitor International
January 2024

LIST OF CONTENTS AND TABLES

FOOD PREPARATION APPLIANCES IN TURKEY
KEY DATA FINDINGS

2023 DEVELOPMENTS

Food preparation appliances continue to be supported by home-cooking and home-baking trends
Average unit prices continue to rise, affecting appliances in a cross-category trend
The sales of juice extractors went down
PROSPECTS AND OPPORTUNITIES
Increasing number of modern houses will continue to support sales
Local brands expected to maintain and grow their share, thanks to offering an attractive quality-to-price ratio
E-commerce continues to grow its distribution share
CATEGORY DATA
Table 1 Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 2 Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 3 Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 4 Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Food Preparation Appliances: % Volume 2019-2023
Table 6 LBN Brand Shares of Food Preparation Appliances: % Volume 2020-2023
Table 7 Distribution of Food Preparation Appliances by Format: % Volume 2018-2023
Table 8 Forecast Sales of Food Preparation Appliances by Category: Volume 2023-2028
Table 9 Forecast Sales of Food Preparation Appliances by Category: Value 2023-2028
Table 10 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2023-2028
CONSUMER APPLIANCES IN TURKEY
EXECUTIVE SUMMARY
Consumer appliances record growth, despite the major earthquake which hit the country in February 2023
Devaluation of the TRY and increase in VAT lead to price hikes
Price competition between companies intensifies
E-commerce continues to grow
Consumer appliances has good prospects for ongoing growth
MARKET INDICATORS
Table 12 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
Table 13 Replacement Cycles of Consumer Appliances by Category 2018-2024
MARKET DATA
Table 14 Sales of Consumer Appliances by Category: Volume 2018-2023
Table 15 Sales of Consumer Appliances by Category: Value 2018-2023
Table 16 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 17 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 18 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 19 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 20 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 21 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 22 Sales of Small Appliances by Category: Volume 2018-2023
Table 23 Sales of Small Appliances by Category: Value 2018-2023
Table 24 Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 25 Sales of Small Appliances by Category: % Value Growth 2018-2023
Table 26 NBO Company Shares of Major Appliances: % Volume 2019-2023
Table 27 LBN Brand Shares of Major Appliances: % Volume 2020-2023
Table 28 NBO Company Shares of Small Appliances: % Volume2019-2023
Table 29 LBN Brand Shares of Small Appliances: % Volume2020-2023
Table 30 Distribution of Major Appliances by Format: % Volume 2018-2023
Table 31 Distribution of Small Appliances by Format: % Volume 2018-2023
Table 32 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
Table 33 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
Table 34 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
Table 35 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
Table 36 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
Table 37 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
Table 38 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
Table 39 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
Table 40 Forecast Sales of Small Appliances by Category: Volume 2023-2028
Table 41 Forecast Sales of Small Appliances by Category: Value 2023-2028
Table 42 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
Table 43 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources