Food Preparation Appliances - Romania
The largest categories in food preparation appliances are mixers and blenders in both volume and value terms , followed by other food preparation appliances (mainly electric mincers). In 2010, a rapid decline in sales of these products was observed, as they are rather mature (mixers), or household budget priorities moved away from such appliances.
Euromonitor International's Food Preparation Appliances in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Air Purifiers, Blenders, Body Shavers, Breadmakers, Citrus Pressers, Coffee Machines, Coffee Mills, Convector Heaters, Cooling, Cylinder Vacuum Cleaners, Deep Fat Fryers, Dehumidifiers, Electric Blankets, Electric Fires, Electric Grills, Electric Steamers, Fan Heaters, Food And Meat Slicers, Food Processors, Freestanding Hobs, Grinders And Choppers, Hair Care Appliances, Handheld Vacuum Cleaners, Humidifiers, Juice Extractors, Kettles, Mini Ovens, Mixers, Oil-Filled Radiators, Oral Hygiene Appliances, Other Air Treatment Products, Other Food Preparation Appliances, Other Heating Appliances, Other Personal Care Appliances, Other Small Cooking Appliances, Other Small Kitchen Appliances (Non-Cooking), Other Vacuum Cleaners, Panel Heaters, Rice Cookers, Rotisseries And Roasters, Sandwich Makers, Slow Cookers, Smoothie Makers, Stick Vacuum Cleaners, Toasters, Upright Vacuum Cleaners, Waffle Makers, Wet And Dry Vacuum Cleaners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Food Preparation Appliances in Romania report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Air Purifiers, Blenders, Body Shavers, Breadmakers, Citrus Pressers, Coffee Machines, Coffee Mills, Convector Heaters, Cooling, Cylinder Vacuum Cleaners, Deep Fat Fryers, Dehumidifiers, Electric Blankets, Electric Fires, Electric Grills, Electric Steamers, Fan Heaters, Food And Meat Slicers, Food Processors, Freestanding Hobs, Grinders And Choppers, Hair Care Appliances, Handheld Vacuum Cleaners, Humidifiers, Juice Extractors, Kettles, Mini Ovens, Mixers, Oil-Filled Radiators, Oral Hygiene Appliances, Other Air Treatment Products, Other Food Preparation Appliances, Other Heating Appliances, Other Personal Care Appliances, Other Small Cooking Appliances, Other Small Kitchen Appliances (Non-Cooking), Other Vacuum Cleaners, Panel Heaters, Rice Cookers, Rotisseries And Roasters, Sandwich Makers, Slow Cookers, Smoothie Makers, Stick Vacuum Cleaners, Toasters, Upright Vacuum Cleaners, Waffle Makers, Wet And Dry Vacuum Cleaners.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Food Preparation Appliances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Food Preparation Appliances in Romania
Euromonitor International
February 2011
LIST OF CONTENTS AND TABLES
Executive Summary
Romanian Economy Bruised by the Global Economic Turmoil
the Purchasing Power of Romanian Consumers Declines
Retail Prices of Consumer Appliances Are on the Downturn
Buy-back Is A Welcome Surprise
Recovery of the Market in the Forecast Period
Key Trends and Developments
Global Economic Turmoil Impacts Consumer Appliances
Buy-back Schemes Irrigate the Dry Consumer Appliances Market
Infrastructure
Small Domestic Appliances Fare Better
the Upsurge of Online Retailing
Electrical Goods Multiples Continues To Lead
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2005-2010
Table 2 Replacement Cycles of Consumer Appliances by Category 2007-2010
Market Data
Table 3 Sales of Consumer Appliances by Category: Volume 2005-2010
Table 4 Sales of Consumer Appliances by Category: Value 2005-2010
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2005-2010
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2005-2010
Table 7 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2005-2010
Table 8 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2005-2010
Table 9 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2005-2010
Table 10 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2005-2010
Table 11 Sales of Small Appliances by Category: Volume 2005-2010
Table 12 Sales of Small Appliances by Category: Value 2005-2010
Table 13 Sales of Small Appliances by Category: % Volume Growth 2005-2010
Table 14 Sales of Small Appliances by Category: % Value Growth 2005-2010
Table 15 Company Shares of Major Appliances 2006-2010
Table 16 Brand Shares of Major Appliances 2007-2010
Table 17 Company Shares of Small Appliances 2006-2010
Table 18 Brand Shares of Small Appliances 2007-2010
Table 19 Major Appliances by Distribution Format: % Breakdown 2005-2010
Table 20 Small Appliances by Distribution Format: % Breakdown 2005-2010
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2010-2015
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2010-2015
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2010-2015
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2010-2015
Table 25 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2010-2015
Table 26 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2010-2015
Table 27 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2010-2015
Table 28 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2010-2015
Table 29 Forecast Sales of Small Appliances by Category: Volume 2010-2015
Table 30 Forecast Sales of Small Appliances by Category: Value 2010-2015
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2010-2015
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2010-2015
Definitions
Category and Subcategory Definitions
Distribution Definitions
Summary 1 Research Sources
Altex Impex SRL
Strategic Direction
Key Facts
Summary 2 Altex Impex SRL: Key Facts
Summary 3 Altex Impex SRL: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 4 Altex Impex SRL: Private Label Portfolio
Competitive Positioning
Summary 5 Altex Impex SRL: Competitive Position 2010
Domo Retail SA
Strategic Direction
Key Facts
Summary 6 Domo Retail SA: Key Facts
Summary 7 Domo Retail SA: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 8 Domo Retail SA: Competitive Position 2010
Marelvi Impex SRL
Strategic Direction
Key Facts
Summary 9 Marelvi Impex SRL: Key Facts
Summary 10 Marelvi Impex SRL: Operational Indicators
Company Background
Production
Competitive Positioning
Miele Tehnica SRL
Strategic Direction
Key Facts
Summary 11 Miele Tehnica SRL: Key Facts
Summary 12 Miele Tehnica SRL: Operational Indicators
Company Background
Production
Competitive Positioning
Philips Romania SRL
Strategic Direction
Key Facts
Summary 13 Philips Romania SRL: Key Facts
Summary 14 Philips Romania SRL: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Philips Romania SRL: Competitive Position 2010
SC Arctic SA
Strategic Direction
Key Facts
Summary 16 SC Arctic SA: Key Facts
Summary 17 SC Arctic SA: Operational Indicators
Company Background
Production
Summary 18 SC Arctic SA: Production Statistics 2010
Competitive Positioning
Summary 19 SC Arctic SA: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 33 Sales of Food Preparation Appliances by Category: Volume 2005-2010
Table 34 Sales of Food Preparation Appliances by Category: Value 2005-2010
Table 35 Sales of Food Preparation Appliances by Category: % Volume Growth 2005-2010
Table 36 Sales of Food Preparation Appliances by Category: % Value Growth 2005-2010
Table 37 Company Shares of Food Preparation Appliances 2006-2010
Table 38 Brand Shares of Food Preparation Appliances 2007-2010
Table 39 Forecast Sales of Food Preparation Appliances by Category: Volume 2010-2015
Table 40 Forecast Sales of Food Preparation Appliances by Category: Value 2010-2015
Table 41 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2010-2015
Table 42 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2010-2015
Euromonitor International
February 2011
LIST OF CONTENTS AND TABLES
Executive Summary
Romanian Economy Bruised by the Global Economic Turmoil
the Purchasing Power of Romanian Consumers Declines
Retail Prices of Consumer Appliances Are on the Downturn
Buy-back Is A Welcome Surprise
Recovery of the Market in the Forecast Period
Key Trends and Developments
Global Economic Turmoil Impacts Consumer Appliances
Buy-back Schemes Irrigate the Dry Consumer Appliances Market
Infrastructure
Small Domestic Appliances Fare Better
the Upsurge of Online Retailing
Electrical Goods Multiples Continues To Lead
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2005-2010
Table 2 Replacement Cycles of Consumer Appliances by Category 2007-2010
Market Data
Table 3 Sales of Consumer Appliances by Category: Volume 2005-2010
Table 4 Sales of Consumer Appliances by Category: Value 2005-2010
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2005-2010
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2005-2010
Table 7 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2005-2010
Table 8 Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2005-2010
Table 9 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2005-2010
Table 10 Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2005-2010
Table 11 Sales of Small Appliances by Category: Volume 2005-2010
Table 12 Sales of Small Appliances by Category: Value 2005-2010
Table 13 Sales of Small Appliances by Category: % Volume Growth 2005-2010
Table 14 Sales of Small Appliances by Category: % Value Growth 2005-2010
Table 15 Company Shares of Major Appliances 2006-2010
Table 16 Brand Shares of Major Appliances 2007-2010
Table 17 Company Shares of Small Appliances 2006-2010
Table 18 Brand Shares of Small Appliances 2007-2010
Table 19 Major Appliances by Distribution Format: % Breakdown 2005-2010
Table 20 Small Appliances by Distribution Format: % Breakdown 2005-2010
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2010-2015
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2010-2015
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2010-2015
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2010-2015
Table 25 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Volume 2010-2015
Table 26 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: Value 2010-2015
Table 27 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Volume Growth 2010-2015
Table 28 Forecast Sales of Major Appliances by Category and by Built-in/Freestanding Split: % Value Growth 2010-2015
Table 29 Forecast Sales of Small Appliances by Category: Volume 2010-2015
Table 30 Forecast Sales of Small Appliances by Category: Value 2010-2015
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2010-2015
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2010-2015
Definitions
Category and Subcategory Definitions
Distribution Definitions
Summary 1 Research Sources
Altex Impex SRL
Strategic Direction
Key Facts
Summary 2 Altex Impex SRL: Key Facts
Summary 3 Altex Impex SRL: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 4 Altex Impex SRL: Private Label Portfolio
Competitive Positioning
Summary 5 Altex Impex SRL: Competitive Position 2010
Domo Retail SA
Strategic Direction
Key Facts
Summary 6 Domo Retail SA: Key Facts
Summary 7 Domo Retail SA: Operational Indicators
Internet Strategy
Company Background
Private Label
Competitive Positioning
Summary 8 Domo Retail SA: Competitive Position 2010
Marelvi Impex SRL
Strategic Direction
Key Facts
Summary 9 Marelvi Impex SRL: Key Facts
Summary 10 Marelvi Impex SRL: Operational Indicators
Company Background
Production
Competitive Positioning
Miele Tehnica SRL
Strategic Direction
Key Facts
Summary 11 Miele Tehnica SRL: Key Facts
Summary 12 Miele Tehnica SRL: Operational Indicators
Company Background
Production
Competitive Positioning
Philips Romania SRL
Strategic Direction
Key Facts
Summary 13 Philips Romania SRL: Key Facts
Summary 14 Philips Romania SRL: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Philips Romania SRL: Competitive Position 2010
SC Arctic SA
Strategic Direction
Key Facts
Summary 16 SC Arctic SA: Key Facts
Summary 17 SC Arctic SA: Operational Indicators
Company Background
Production
Summary 18 SC Arctic SA: Production Statistics 2010
Competitive Positioning
Summary 19 SC Arctic SA: Competitive Position 2010
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 33 Sales of Food Preparation Appliances by Category: Volume 2005-2010
Table 34 Sales of Food Preparation Appliances by Category: Value 2005-2010
Table 35 Sales of Food Preparation Appliances by Category: % Volume Growth 2005-2010
Table 36 Sales of Food Preparation Appliances by Category: % Value Growth 2005-2010
Table 37 Company Shares of Food Preparation Appliances 2006-2010
Table 38 Brand Shares of Food Preparation Appliances 2007-2010
Table 39 Forecast Sales of Food Preparation Appliances by Category: Volume 2010-2015
Table 40 Forecast Sales of Food Preparation Appliances by Category: Value 2010-2015
Table 41 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2010-2015
Table 42 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2010-2015
