Dishwashing in South Korea

Date: February 8, 2018
Pages: 15
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: DE6BFB16E08EN
Leaflet:

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“Eco-friendly”, “safety”, and “chemical free” are keywords used by players of dishwashing, particularly hand dishwashing. Increased consumer awareness of toxic substances used in home care has been substantially noted since Oxy’s scandal. Major manufacturers communicate the safety of their products to relieve consumer anxiety and the first to use this marketing strategy was Trio Transparent by Aekyung Industrial Co with transparent packaging noting the ingredients labelled outside of the bottle...

Euromonitor International's Dishwashing in South Korea market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Dishwashing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Increasing Awareness of Product Composition Generates New Trends for Hand Dishwashing
Automatic Dishwashing Remains Pessimistic
Refill Pouch Packaging More Readily Available Than Bottle Format
Competitive Landscape
Lg Household & Health Care Strengthens Its Leading Position
Local Brands Continue To Dominate
Category Indicators
  Table 1 Household Possession of Dishwashers 2012-2017
Category Data
  Table 2 Sales of Dishwashing by Category: Value 2012-2017
  Table 3 Sales of Dishwashing by Category: % Value Growth 2012-2017
  Table 4 NBO Company Shares of Dishwashing: % Value 2013-2017
  Table 5 LBN Brand Shares of Dishwashing: % Value 2014-2017
  Table 6 Forecast Sales of Dishwashing by Category: Value 2017-2022
  Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022
Executive Summary
Chemophobia Dampens Consumer Confidence
Increased Awareness of Chemicals and Attention Paid To Home Care Choices
Leading Players Gain Additional Value Share, Benefiting From Oxy's Absence
Limited Product Innovation Under Market Uncertainty
Marginal Growth Potential After Testing Times
Market Indicators
  Table 8 Households 2012-2017
Market Data
  Table 9 Sales of Home Care by Category: Value 2012-2017
  Table 10 Sales of Home Care by Category: % Value Growth 2012-2017
  Table 11 NBO Company Shares of Home Care: % Value 2013-2017
  Table 12 LBN Brand Shares of Home Care: % Value 2014-2017
  Table 13 Penetration of Private Label in Home Care by Category: % Value 2012-2017
  Table 14 Distribution of Home Care by Format: % Value 2012-2017
  Table 15 Distribution of Home Care by Format and Category: % Value 2017
  Table 16 Forecast Sales of Home Care by Category: Value 2017-2022
  Table 17 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
  Summary 1 Research Sources
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