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Dishwashing in Nigeria

February 2020 | 5 pages | ID: D33D3FB9EB2EN
Euromonitor International Ltd

US$ 990.00

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Dishwashing remains one of the most lucrative areas in home care in Nigeria. Its strong retail value sales are attributed to its wide usage amongst the majority of Nigerian households, from small households in the numerous informal settlements to the developed suburban neighbourhoods. Dishwashing is attractive for both international brands as well as domestic products. Low average unit prices and smaller pack sizes are popular among lower-income consumers in the informal settlements, whereas lea...

Euromonitor International's Dishwashing in Nigeria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Dishwashing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
HEADLINES
PROSPECTS
Domestic players have increased opportunities as price-sensitivity remains
Domestic players have increased opportunities as price-sensitivity remains
Growing urbanisation is set to boost growth for dishwashing, over the forecast period
COMPETITIVE LANDSCAPE
PZ Industries Plc retained its lead with Morning Fresh; however, the player has lost share year-on-year due to growing price sensitivity
Mama takes share from leader Morning Fresh, appealing with its no-frills dishwashing offering
Domestic players continue to enter dishwashing as Limpo Clean offers a regional, low priced dishwashing solution
CATEGORY INDICATORS
Table 1 Household Possession of Dishwashers 2014-2019
CATEGORY DATA
Table 2 Sales of Dishwashing by Category: Value 2014-2019
Table 3 Sales of Dishwashing by Category: % Value Growth 2014-2019
Table 4 NBO Company Shares of Dishwashing: % Value 2015-2019
Table 5 LBN Brand Shares of Dishwashing: % Value 2016-2019
Table 6 Forecast Sales of Dishwashing by Category: Value 2019-2024
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Home care records weak growth in 2019; the result of the economic slowdown partnered with consumers low buying power
Consumers focus on what they perceive to be essentials, with added-value items losing share
Eko Supreme Nigeria Ltd retains its lead, as local players battle with international offerings for value share
The weak economy saw a lack of new product developments, however, Sniper insecticide is set to disrupt the home insecticide landscape
Growth will increase significantly over the forecast period, boosted by growing urbanisation and the recovering economic landscape
MARKET INDICATORS
Table 8 Households 2014-2019
MARKET DATA
Table 9 Sales of Home Care by Category: Value 2014-2019
Table 10 Sales of Home Care by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Home Care: % Value 2015-2019
Table 12 LBN Brand Shares of Home Care: % Value 2016-2019
Table 13 Distribution of Home Care by Format: % Value 2014-2019
Table 14 Distribution of Home Care by Format and Category: % Value 2019
Table 15 Forecast Sales of Home Care by Category: Value 2019-2024
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources


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