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Dishwashing in the Netherlands

February 2020 | 5 pages | ID: D9C73D5EC7FEN
Euromonitor International Ltd

US$ 990.00

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Dishwashing continued to see slow retail volume growth but faster retail current value growth in 2019. Automatic dishwashing saw faster growth than hand dishwashing, as the penetration of dishwashers in the Netherlands continued to increase. Due to the demand for convenience, automatic dishwashing tablets continued to see the fastest growth in dishwashing, which had a positive effect on overall volume and value sales. However, as a result, automatic dishwashing powders saw a strong decline. In a...

Euromonitor International's Dishwashing in Netherlands market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Dishwashing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
HEADLINES
PROSPECTS
Increasing dishwasher penetration boosts volume sales
Average unit price increases in dishwashing, despite promotions
Internet retailing grows within dishwashing
COMPETITIVE LANDSCAPE
Unilever Nederland maintains its lead in dishwashing with its Sun brand
Reckitt Benckiser sees sales growth thanks to promotions and launches
The growth of smaller brands challenges the leaders and private label
CATEGORY INDICATORS
Table 1 Household Possession of Dishwashers 2014-2019
CATEGORY DATA
Table 2 Sales of Dishwashing by Category: Value 2014-2019
Table 3 Sales of Dishwashing by Category: % Value Growth 2014-2019
Table 4 NBO Company Shares of Dishwashing: % Value 2015-2019
Table 5 LBN Brand Shares of Dishwashing: % Value 2016-2019
Table 6 Forecast Sales of Dishwashing by Category: Value 2019-2024
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Home care continues to see stable growth in 2019
Convenience, efficacy, fragrance and extra benefits attract consumers
Unilever Nederland continues to see sales growth, but is challenged by small players
New products and reformulations focus on the environment
Home care expected to increase, but promotions will limit value growth
MARKET INDICATORS
Table 8 Households 2014-2019
MARKET DATA
Table 9 Sales of Home Care by Category: Value 2014-2019
Table 10 Sales of Home Care by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Home Care: % Value 2015-2019
Table 12 LBN Brand Shares of Home Care: % Value 2016-2019
Table 13 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 14 Distribution of Home Care by Format: % Value 2014-2019
Table 15 Distribution of Home Care by Format and Category: % Value 2019
Table 16 Forecast Sales of Home Care by Category: Value 2019-2024
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources


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