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Dishwashing in Morocco

February 2020 | 4 pages | ID: D504999CA8BEN
Euromonitor International Ltd

US$ 990.00

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In 2019 dishwashing sales experienced further growth both in volume and current value terms. An increase in dishwasher ownership in Morocco and increasingly busier lifestyle are fostering growth in the category. The urban population, who tend to be wealthier and busier, is driving growth in automatic dishwashing, which is expected to grow further over the forecast period. A growing number of consumers will benefit from improved disposable income levels and will increasingly prefer automatic dish...

Euromonitor International's Dishwashing in Morocco market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Dishwashing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
HEADLINES
PROSPECTS
Automatic dishwashing and specialised products drive growth in dishwashing
Niche premium brands start making an appearance in Morocco
A large portion of consumers still prefer hand dishwashing
COMPETITIVE LANDSCAPE
Hygiene Orient SA retains leadership with diverse portfolio
Sophisticated commercial strategies favour international companies
Reckitt Benckiser focuses on new products to build momentum
CATEGORY INDICATORS
Table 1 Household Possession of Dishwashers 2014-2019
CATEGORY DATA
Table 2 Sales of Dishwashing by Category: Value 2014-2019
Table 3 Sales of Dishwashing by Category: % Value Growth 2014-2019
Table 4 NBO Company Shares of Dishwashing: % Value 2015-2019
Table 5 LBN Brand Shares of Dishwashing: % Value 2016-2019
Table 6 Forecast Sales of Dishwashing by Category: Value 2019-2024
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Home care records a positive performance while consumers’ sophistication grows
Convenience appeals to all while more affluent consumers seek eco-friendly options
Consumers favour international brands as they are perceived as better quality
Little innovation in home care with the most noteworthy launch being Finish Power Ball
Marketing and price promotions to fuel forecast period growth
MARKET INDICATORS
Table 8 Households 2014-2019
MARKET DATA
Table 9 Sales of Home Care by Category: Value 2014-2019
Table 10 Sales of Home Care by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Home Care: % Value 2015-2019
Table 12 LBN Brand Shares of Home Care: % Value 2016-2019
Table 13 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 14 Distribution of Home Care by Format: % Value 2014-2019
Table 15 Distribution of Home Care by Format and Category: % Value 2019
Table 16 Forecast Sales of Home Care by Category: Value 2019-2024
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources


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