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Dishwashing in Kazakhstan

February 2020 | 4 pages | ID: DFD4966046BEN
Euromonitor International Ltd

US$ 990.00

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Hand dishwashing remains the largest segment in dishwashing in Kazakhstan. Whilst automatic dishwashing liquids shows the strongest growth in 2019, automatic dishwashing is still mainly limited to higher-income consumers who live in the largest cities. Outside of this niche of popularity within urban regions, demand for automatic dishwashing is limited by an irregular water supply due to insufficient infrastructure. Therefore, whilst growth in automatic dishwashing looks positive with urban cons...

Euromonitor International's Dishwashing in Kazakhstan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Dishwashing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
HEADLINES
PROSPECTS
Hand dishwashing remains largest segment, but category growth is being driven by automatic dishwashing
Professional urban lifestyles cause time-restricted consumers to seek convenience
Innovation in dishwashing driven by eco-friendly and hypoallergenic trends
COMPETITIVE LANDSCAPE
Henkel Central Asia & Caucasus takes the lead from Procter & Gamble Kazakhstan in company terms, but P&G still leads in brand terms with Fairy
Global giants head automatic dishwashing thanks to premium positioning
Domestic production may be boosted by eco-friendly products such as Batyr
CATEGORY INDICATORS
Table 1 Household Possession of Dishwashers 2014-2019
CATEGORY DATA
Table 2 Sales of Dishwashing by Category: Value 2014-2019
Table 3 Sales of Dishwashing by Category: % Value Growth 2014-2019
Table 4 NBO Company Shares of Dishwashing: % Value 2015-2019
Table 5 LBN Brand Shares of Dishwashing: % Value 2016-2019
Table 6 Forecast Sales of Dishwashing by Category: Value 2019-2024
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Socio-economic growth, urbanisation, and increasingly-sophisticated lifestyles drive growth across home care products
Eco-friendly, multi-purpose, and status-orientated products lead the trends
Global players continue to lead, thanks to brand-recognition advantages and image of status
Ongoing development in modern retail channels set to boost further growth
Trends as seen expected to continue over the forecast period, with further scope for innovation, and potential for domestic players
MARKET INDICATORS
Table 8 Households 2014-2019
MARKET DATA
Table 9 Sales of Home Care by Category: Value 2014-2019
Table 10 Sales of Home Care by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Home Care: % Value 2015-2019
Table 12 LBN Brand Shares of Home Care: % Value 2016-2019
Table 13 Distribution of Home Care by Format: % Value 2014-2019
Table 14 Distribution of Home Care by Format and Category: % Value 2019
Table 15 Forecast Sales of Home Care by Category: Value 2019-2024
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources


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