Dishwashing in Iran

Date: March 22, 2016
Pages: 18
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: DB69D4B3A88EN
Leaflet:

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Culturally, Iranian consumers are used to washing their dishes by hand, and the concept of using dishwashers has not developed as much as washing machines. As a result, Iran has one of the highest levels of per capita consumption of hand dishwashing liquid in the Middle East, whilst sales of automatic dishwashing powders and tablets are in their early stages in the Iranian market. The relatively low level of penetration of dishwashers can be regarded as the reason for this. It is estimated that...

Euromonitor International's Dishwashing in Iran market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Dishwashing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
  Table 1 Household Possession of Dishwashers 2010-2015
Category Data
  Table 2 Sales of Dishwashing by Category: Value 2010-2015
  Table 3 Sales of Dishwashing by Category: % Value Growth 2010-2015
  Table 4 NBO Company Shares of Dishwashing: % Value 2011-2015
  Table 5 LBN Brand Shares of Dishwashing: % Value 2012-2015
  Table 6 Forecast Sales of Dishwashing by Category: Value 2015-2020
  Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2015-2020
Henkel Pakvash Pjsc in Home Care (iran)
Strategic Direction
Key Facts
  Summary 1 Behdad Hygienic Products Co: Key Facts
Competitive Positioning
  Summary 2 Behdad Hygienic Products Co: Competitive Position 2015
Henkel Pakvash Pjsc in Home Care (iran)
Strategic Direction
Key Facts
  Summary 3 Henkel Pakvash PJSC: Key Facts
Competitive Positioning
  Summary 4 Henkel Pakvash PJSC: Competitive Position 2015
Paxan Co in Home Care (iran)
Strategic Direction
Key Facts
  Summary 5 Paxan Co: Key Facts
Competitive Positioning
  Summary 6 Paxan Co: Competitive Position 2015
Executive Summary
the Low Base of Most Categories and Improvements in the Availability of Products Are the Main Drivers of Growth
the More Stable Economic Situation and the Decline in the Inflation Rate Result in Relatively More Spending on Home Care in 2015
Key Domestic Suppliers Continue To Lead With Their Affordable Prices
Independent Small Grocers Is Still the Most Important Channel
Growth in the Forecast Period Will Be Totally Dependent on the Purchasing Power of Middle-income Consumers
Market Indicators
  Table 8 Households 2010-2015
Market Data
  Table 9 Sales of Home Care by Category: Value 2010-2015
  Table 10 Sales of Home Care by Category: % Value Growth 2010-2015
  Table 11 NBO Company Shares of Home Care: % Value 2011-2015
  Table 12 LBN Brand Shares of Home Care: % Value 2012-2015
  Table 13 Distribution of Home Care by Format: % Value 2010-2015
  Table 14 Distribution of Home Care by Format and Category: % Value 2015
  Table 15 Forecast Sales of Home Care by Category: Value 2015-2020
  Table 16 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
  Summary 7 Research Sources
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