Dishwashing in Kenya

March 2024 | 17 pages | ID: DECBE9FD198EN
Euromonitor International Ltd

Abstracts

In the highly competitive landscape of dishwashing in Kenya, brand owners actively targeted consumers with promotions and special offers and deals. Small-scale local manufacturers and consumers interested in do-it-yourself (DIY) were more inclined to create their own home care products, as they searched for cost-efficiency and the ability to control ingredients. This type of activity posed a challenge to the offerings of larger manufacturers at the end of the review period.

Euromonitor International's Dishwashing in Kenya market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Dishwashing market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Dishwashing in Kenya
Euromonitor International
March 2024

LIST OF CONTENTS AND TABLES

DISHWASHING IN KENYA
KEY DATA FINDINGS

2023 DEVELOPMENTS

Larger players continue to target consumers with promotions amid strong competition from home-made alternatives
Consumers prefer hand dishwashing liquids
Specialised dishwashing products continue to gain traction
PROSPECTS AND OPPORTUNITIES
Growing penetration of dishwashers to increase the demand for automatic dishwashing
Technology to hinder the development of hand dishwashing soap
Multi-purpose alternatives to entice budget-constrained consumers
CATEGORY INDICATORS
Table 1 Household Possession of Dishwashers 2017-2022
CATEGORY DATA
Table 2 Sales of Dishwashing by Category: Value 2018-2023
Table 3 Sales of Dishwashing by Category: % Value Growth 2018-2023
Table 4 NBO Company Shares of Dishwashing: % Value 2019-2023
Table 5 LBN Brand Shares of Dishwashing: % Value 2020-2023
Table 6 Forecast Sales of Dishwashing by Category: Value 2023-2028
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2023-2028
HOME CARE IN KENYA
EXECUTIVE SUMMARY
Home care in 2023: The big picture

2023 KEY TRENDS

Competitive landscape
Retailing developments
What next for home care?
MARKET INDICATORS
Table 8 Households 2018-2023
MARKET DATA
Table 9 Sales of Home Care by Category: Value 2018-2023
Table 10 Sales of Home Care by Category: % Value Growth 2018-2023
Table 11 NBO Company Shares of Home Care: % Value 2019-2023
Table 12 LBN Brand Shares of Home Care: % Value 2020-2023
Table 13 Penetration of Private Label in Home Care by Category: % Value 2018-2023
Table 14 Distribution of Home Care by Format: % Value 2018-2023
Table 15 Distribution of Home Care by Format and Category: % Value 2023
Table 16 Forecast Sales of Home Care by Category: Value 2023-2028
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources