Dishwashing in Kenya

Date: March 15, 2018
Pages: 12
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: DECBE9FD198EN
Leaflet:

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Despite hand dishwashing facing growing competition from lower-priced alternatives in the review period, due to economic uncertainty and high inflation, it remained dominant as it is trusted among households and readily available. Many brands of bar detergents and hand wash detergents are notably positioned as multifunctional and suitable for washing dishes. Also, while many consumers prefer bar detergents, not only for their low price but also for their compact nature, others are starting to pr...

Euromonitor International's Dishwashing in Kenya market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Dishwashing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Prospects
Hand Wash and Bar Detergents Remain Dominant in 2017
Local Manufacturers Continue To Diversify Their Ranges
Economy Packs As A Competitive Tool
Competitive Landscape
Social Media Increasingly Being Used To Reach Middle-class Consumers
Local Producers Compete in Dishwashing Paste
Value Packaging Offered by Companies To Entice Consumers
Category Indicators
  Table 1 Household Possession of Dishwashers 2012-2017
Category Data
  Table 2 Sales of Dishwashing by Category: Value 2012-2017
  Table 3 Sales of Dishwashing by Category: % Value Growth 2012-2017
  Table 4 NBO Company Shares of Dishwashing: % Value 2013-2017
  Table 5 LBN Brand Shares of Dishwashing: % Value 2014-2017
  Table 6 Forecast Sales of Dishwashing by Category: Value 2017-2022
  Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2017-2022
Executive Summary
Growth in Home Care Revenues Slows in 2017
Consumers Demand A Value Proposition
Multinationals Bring Innovative Cleaning Methods To Kenya
Supermarkets Remains the Dominant Distribution Channel
Positive Forecast Performance
Market Indicators
  Table 8 Households 2012-2017
Market Data
  Table 9 Sales of Home Care by Category: Value 2012-2017
  Table 10 Sales of Home Care by Category: % Value Growth 2012-2017
  Table 11 NBO Company Shares of Home Care: % Value 2013-2017
  Table 12 LBN Brand Shares of Home Care: % Value 2014-2017
  Table 13 Distribution of Home Care by Format: % Value 2012-2017
  Table 14 Distribution of Home Care by Format and Category: % Value 2017
  Table 15 Forecast Sales of Home Care by Category: Value 2017-2022
  Table 16 Forecast Sales of Home Care by Category: % Value Growth 2017-2022
Sources
  Summary 1 Research Sources
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