Dishwashing in Brazil

Date: January 17, 2017
Pages: 23
Price:
US$ 990.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: D1AF7CC8779EN
Leaflet:

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Growth in dishwashing current value sales in 2016 was mainly driven by the positive performance of hand dishwashing, which held an overall value share of 96% in the category. The two main hand dishwashing players, Química Amparo and Bombril SA, continued to emphasise the higher yield benefit offered by their products. Consumers meanwhile became less inclined to switch to cheaper hand dishwashing brands, recognising that this would entail using much more product to get the same cleaning results a...

Euromonitor International's Dishwashing in Brazil market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Dishwashing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
  Table 1 Household Possession of Dishwashers 2011-2016
Category Data
  Table 2 Sales of Dishwashing by Category: Value 2011-2016
  Table 3 Sales of Dishwashing by Category: % Value Growth 2011-2016
  Table 4 NBO Company Shares of Dishwashing: % Value 2012-2016
  Table 5 LBN Brand Shares of Dishwashing: % Value 2013-2016
  Table 6 Forecast Sales of Dishwashing by Category: Value 2016-2021
  Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2016-2021
Bombril SA in Home Care (brazil)
Strategic Direction
Key Facts
  Summary 1 Bombril SA: Key Facts
  Summary 2 Bombril SA: Operational Indicators 2014-2016
Competitive Positioning
  Summary 3 Bombril SA: Competitive Position 2016
Química Amparo Ltda in Home Care (brazil)
Strategic Direction
Key Facts
  Summary 4 Química Amparo Ltda: Key Facts
Competitive Positioning
  Summary 5 Química Amparo Ltda: Competitive Position 2016
Reckitt Benckiser (brasil) Ltda in Home Care (brazil)
Strategic Direction
Key Facts
  Summary 6 Reckitt Benckiser (Brasil) Ltda: Key Facts
Competitive Positioning
  Summary 7 Reckitt Benckiser (Brasil) Ltda: Competitive Position 2016
Unilever Brasil Ltda in Home Care (brazil)
Strategic Direction
Key Facts
  Summary 8 Unilever Brasil Ltda: Key Facts
Competitive Positioning
  Summary 9 Unilever Brasil Ltda: Competitive Position 2016
Executive Summary
Home Care Continues To Develop Positively Despite Challenging Economic Scenario
Intensive Promotional Activity Helps To Sustain Demand for Home Care Products
Cheaper Brands From Smaller Players Gain Ground in Home Care
Warehouse Clubs Remains the Most Dynamic Distribution Channel in Home Care
Reasonably Positive Performance Projected for Home Care Over the Forecast Period
Key Trends and Developments
Trading Up and Trading Down Evident Across Different Home Care Categories
More Home Care Companies Turn To Fragrance As A Way To Attract Consumers
Penetration of Liquid Detergents Continues To Improve in Brazil, Albeit Gradually
Market Indicators
  Table 8 Households 2011-2016
Market Data
  Table 9 Sales of Home Care by Category: Value 2011-2016
  Table 10 Sales of Home Care by Category: % Value Growth 2011-2016
  Table 11 NBO Company Shares of Home Care: % Value 2012-2016
  Table 12 LBN Brand Shares of Home Care: % Value 2013-2016
  Table 13 Penetration of Private Label in Home Care by Category: % Value 2011-2016
  Table 14 Distribution of Home Care by Format: % Value 2011-2016
  Table 15 Distribution of Home Care by Format and Category: % Value 2016
  Table 16 Forecast Sales of Home Care by Category: Value 2016-2021
  Table 17 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
  Summary 10 Research Sources












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