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Dishwashing in Germany

February 2020 | 4 pages | ID: D929E6FCD83EN
Euromonitor International Ltd

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Automatic dishwashing tablets continued to perform strongly in 2019, driven by an increased number of households owning dishwashers and by consumers looking for all-in-one products to simplify their daily chores. This contributed to the positive overall development of dishwashing in Germany in 2019. Automatic dishwashing tablets gained greater popularity in 2019 not only for convenience and time saving reasons, but also due to continuous product innovation and improvements in effectiveness. As a...

Euromonitor International's Dishwashing in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Dishwashing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
HEADLINES
PROSPECTS
Automatic dishwashing drives sales due to its convenience
Dishwashing additives continues to decline
Consumers’ environmental awareness pushes companies to innovate
COMPETITIVE LANDSCAPE
Henkel leads dishwashing thanks to its product portfolio
Finish leads automatic dishwashing tablets and dishwashing additives
Eco-friendly brands are also present in dishwashing
CATEGORY INDICATORS
Table 1 Household Possession of Dishwashers 2014-2019
CATEGORY DATA
Table 2 Sales of Dishwashing by Category: Value 2014-2019
Table 3 Sales of Dishwashing by Category: % Value Growth 2014-2019
Table 4 NBO Company Shares of Dishwashing: % Value 2015-2019
Table 5 LBN Brand Shares of Dishwashing: % Value 2016-2019
Table 6 Forecast Sales of Dishwashing by Category: Value 2019-2024
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Slow recovery in 2019: Innovation and efficiency are the main growth drivers
Cleaning is no longer a hassle: Germans enjoy their cleaning chores
Henkel AG & Co KGaA leads and grows stronger in 2019
Home care is becoming more natural and eco-friendlier
Forecast period performance of home care will remain limited
MARKET INDICATORS
Table 8 Households 2014-2019
MARKET DATA
Table 9 Sales of Home Care by Category: Value 2014-2019
Table 10 Sales of Home Care by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Home Care: % Value 2015-2019
Table 12 LBN Brand Shares of Home Care: % Value 2016-2019
Table 13 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 14 Distribution of Home Care by Format: % Value 2014-2019
Table 15 Distribution of Home Care by Format and Category: % Value 2019
Table 16 Forecast Sales of Home Care by Category: Value 2019-2024
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources


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