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Dishwashing in Egypt

February 2020 | 4 pages | ID: D2C821E9A13EN
Euromonitor International Ltd

US$ 990.00

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The dishwashing products category saw a strong performance in 2019, driven by the dominant hand dishwashing products category. Hand dishwashing saw a stronger performance than automatic dishwashing in 2019, due to the economic benefits of these products, coupled with greater versatility of usage. Hand dishwashing products also have an incredible range of scents, dermatological and anti-bacterial properties. Companies are introducing increasingly powerful hand dishwashing agents to enable removal...

Euromonitor International's Dishwashing in Egypt market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Dishwashing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
HEADLINES
PROSPECTS
Hand dishwashing cleans up in 2019, driven by range, versatility and price
Further growth for automatic dishwashing products expected as economy recovers
Automatic products gain importance in supermarkets and hypermarkets, traditional grocery stores focus on hand dishwashing liquids
COMPETITIVE LANDSCAPE
Henkel extends lead over second-placed Procter & Gamble
Alexandria Detergents’ strong performance in hand dishwashing results in overall category share gain
Finish benefits from promotional support, but Reckitt Benckiser’s focus on automatic products impacts its category share
CATEGORY INDICATORS
Table 1 Household Possession of Dishwashers 2014-2019
CATEGORY DATA
Table 2 Sales of Dishwashing by Category: Value 2014-2019
Table 3 Sales of Dishwashing by Category: % Value Growth 2014-2019
Table 4 NBO Company Shares of Dishwashing: % Value 2015-2019
Table 5 LBN Brand Shares of Dishwashing: % Value 2016-2019
Table 6 Forecast Sales of Dishwashing by Category: Value 2019-2024
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Consumers value convenience and ease of use as economy recovers
Younger consumers and urbanisation have increasing influence on home care
Multinationals lead, benefitting from increased popularity of supermarkets and hypermarkets
Local players target product developments at lower income segments
Convenience and added value key to home care over forecast period
MARKET INDICATORS
Table 8 Households 2014-2019
MARKET DATA
Table 9 Sales of Home Care by Category: Value 2014-2019
Table 10 Sales of Home Care by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Home Care: % Value 2015-2019
Table 12 LBN Brand Shares of Home Care: % Value 2016-2019
Table 13 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 14 Distribution of Home Care by Format: % Value 2014-2019
Table 15 Distribution of Home Care by Format and Category: % Value 2019
Table 16 Forecast Sales of Home Care by Category: Value 2019-2024
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources


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