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Dishwashing in Ecuador

February 2020 | 5 pages | ID: DA1FE77E944EN
Euromonitor International Ltd

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Dishwashing is still represented mainly by hand dishwashing. Liquid hand dishwashing is gaining in popularity, particularly among younger generations. The products are available in doypacks, appealing to price-sensitive consumers. Hand dishwashing in cream formats remains the most popular format, however, positioned as the traditional choice for adult women. The offer of alternative products such as multi-purpose bar soap is low with minimal distribution.

Euromonitor International's Dishwashing in Ecuador market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Home Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Dishwashing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
HEADLINES
PROSPECTS
Hand dishwashing remains the preferred choice
Liquid hand dishwashing gains ground with new developments
Rising demand sees an increase in hand dishwashing products with skin care benefits
COMPETITIVE LANDSCAPE
Jaboner?a Wilson retains a marginal lead of dishwashing
Colgate-Palmolive continues to challenge current leader
Domestic brands boost value sales in dishwashing
CATEGORY INDICATORS
Table 1 Household Possession of Dishwashers 2014-2019
CATEGORY DATA
Table 2 Sales of Dishwashing by Category: Value 2014-2019
Table 3 Sales of Dishwashing by Category: % Value Growth 2014-2019
Table 4 NBO Company Shares of Dishwashing: % Value 2015-2019
Table 5 LBN Brand Shares of Dishwashing: % Value 2016-2019
Table 6 Forecast Sales of Dishwashing by Category: Value 2019-2024
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Growth in home care slows in 2019
Rising demand for value-added benefits pushes growth of niche products
Multinationals retain their stronghold, but domestic companies gaining ground
Private label enjoys strong positioning in modern grocery retailers
Slow and steady growth forecast in home care in Ecuador
MARKET INDICATORS
Table 8 Households 2014-2019
MARKET DATA
Table 9 Sales of Home Care by Category: Value 2014-2019
Table 10 Sales of Home Care by Category: % Value Growth 2014-2019
Table 11 NBO Company Shares of Home Care: % Value 2015-2019
Table 12 LBN Brand Shares of Home Care: % Value 2016-2019
Table 13 Penetration of Private Label in Home Care by Category: % Value 2014-2019
Table 14 Distribution of Home Care by Format: % Value 2014-2019
Table 15 Distribution of Home Care by Format and Category: % Value 2019
Table 16 Forecast Sales of Home Care by Category: Value 2019-2024
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2019-2024
SOURCES
Summary 1 Research Sources


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