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Dishwashing - Austria

July 2010 | 22 pages | ID: DA038BC7A6DEN
Euromonitor International Ltd

US$ 990.00

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Dishwashing products proved to be a winner in a modest, yet in light of the financial crisis still successful, year for home care. It seemed to be the least affected category, and benefitted strongly from strong growth in automatic dishwashing tablets. The growth in 2009 was even exceptional compared with other years of the review period. In fact, similar growth figures were not seen until as far back as before 2000.

Euromonitor International's Dishwashing in Austria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Dishwashing Additives, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Home Care industry;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Executive Summary
Home Care Weathers the Economic Crisis Relatively Well
Innovations Addressing Convenience Or Green Aspects Drive Growth
Multinational Companies Dominate, But Local Companies and Private Label Grow
Optimistic Forecast After the Economic Slump
Key Trends and Developments
Innovations Cater To Convenience
Environmentally-friendly Products Gain Significance
Private Label and Local Companies Gain Ground
Home Care Still Experiences Healthy Value Growth, Despite the Recession
Product Reformulation and Entries Into New Areas Keep the Competition Vibrant
Market Indicators
  Table 1 Households 2004-2009
Market Data
  Table 2 Sales of Home Care by Sector: Value 2004-2009
  Table 3 Sales of Home Care by Sector: % Value Growth 2004-2009
  Table 4 Home Care Company Shares 2005-2009
  Table 5 Home Care Brand Shares 2006-2009
  Table 6 Penetration of Private Label by Sector 2004-2009
  Table 7 Sales of Home Care by Distribution Format: % Analysis 2004-2009
  Table 8 Sales of Home Care by Sector and Distribution Format: % Analysis 2009
  Table 9 Forecast Sales of Home Care by Sector: Value 2009-2014
  Table 10 Forecast Sales of Home Care by Sector: % Value Growth 2009-2014
Definitions
  Summary 1 Research Sources
Claro Products GmbH
Strategic Direction
Key Facts
  Summary 2 Claro Products GmbH: Key Facts
  Summary 3 Claro Products GmbH: Operational Indicators
Company Background
Production
  Summary 4 Claro Products GmbH: Production Statistics 2008
Competitive Positioning
  Summary 5 Claro Products GmbH: Competitive Position 2009
Collonil Salzenbrodt & Co Kg
Strategic Direction
Key Facts
  Summary 6 Collonil Salzenbrodt & Co KG: Key Facts
  Summary 7 Collonil Salzenbrodt GmbH & Co KG: Operational Indicators
Company Background
Production
  Summary 8 Collonil Salzenbrodt GmbH & Co KG: Production Statistics 2008
Competitive Positioning
  Summary 9 Collonil Salzenbrodt GmbH & Co KG: Competitive Position 2009
Erdal GmbH
Strategic Direction
Key Facts
  Summary 10 Erdal GmbH: Key Facts
  Summary 11 Erdal GmbH: Operational Indicators
Company Background
Production
  Summary 12 Erdal GmbH: Production Statistics 2008
Competitive Positioning
  Summary 13 Erdal GmbH: Competitive Position 2009
Joh Alex Niernsee Kg
Strategic Direction
Key Facts
  Summary 14 Joh Alex Niernsee KG: Key Facts
  Summary 15 Joh Alex Niernsee KG: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 16 Joh Alex Niernsee KG: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
  Table 11 Household Penetration of Dishwashers 2004-2009
Category Data
  Table 12 Sales of Dishwashing Products by Subsector: Value 2004-2009
  Table 13 Sales of Dishwashing Products by Subsector: % Value Growth 2004-2009
  Table 14 Dishwashing Products Company Shares 2005-2009
  Table 15 Dishwashing Products Brand Shares 2006-2009
  Table 16 Forecast Sales of Dishwashing Products by Subsector: Value 2009-2014
  Table 17 Forecast Sales of Dishwashing Products by Subsector: % Value Growth 2009-2014


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