Digital Asset Management (DAM) Market Opportunities Strategies, and Forecasts, 2008 to 2014

July 2008 | 363 pages | ID: D28282E08B3EN
WinterGreen Research

Abstracts

WinterGreen Research announces that it has a new study on digital asset content management markets. Systems are poised for significant growth as the entertainment and media industry adopts digital media technology. The costs of making and distributing film goes way down, video and images are repurposed and reused, different types of entertainment is being developed based on what ordinary people create and watch on UTube. Changes relate to purchase of marketing and Web 2.0 based applications based on XML and integration technologies.

Digital asset content management solutions matter to corporate IT because they are used to manage the ever-increasing volumes of information used by marketing departments dispersed all over the world. Media, video, and Web content needs to conform to mounting regulatory requirements and legislative pressure. Digital asset content management systems are used by marketing departments to provide information in a manner that is responsive to local needs and requests from distributors for material that is highly localized and personalized.

Caching systems are evolving inside repository systems to speed up delivery of information. Alternative delivery systems are creating flexibility for document and content capabilities. The entry of SaaS players and open source players changes the market by giving Web 2.0 market participants strategic advantage.

Protecting a global brand, delivering streaming video to a corporate portal, and making complex images available to promote products and services are done. Managing rich media assets is an essential component of an enterprise content platform. Increasing volumes of rich media assets means companies are struggling to easily find, manipulate and re-purpose rich media content across the enterprise. The digital brand management systems put users in control of rich media assets.

Digital asset content management markets at $203 million in 2007 are anticipated to reach $558.6 million by 2014. Market growth is a direct result of movements to leverage the Internet as a channel, respond to implementation of broadband networks for video and image transmission, create automated marketing systems implementation, and leverage market opportunities brought by the ability to have data sent over portable wireless devices. Disparate changes in the presentation of video and image content promise to drive market growth.

Contents

DIGITAL ASSET MANAGEMENT EXECUTIVE SUMMARY

Digital Asset Management
Digital Asset Management Market Driving Forces
Worldwide Digital Asset Management Market Shares
Worldwide Digital Asset Management Market Forecasts

1. DIGITAL ASSET MANAGEMENT MARKET DESCRIPTION AND MARKET DYNAMICS

1.1 Business Functional Digital Technology For Information Sharing
  1.1.1 Digital Asset Management for Marketing
  1.1.2 DAM Used To Tailor Marketing and Advertising Content To Different Target Audiences
1.2 ROI for Digital Asset Management
  1.2.1 DAM Distribution Expense ROI Metrics
1.3 Digital Asset Management (DAM)
1.4 Digital Asset Brand Management Capabilities
  1.4.1 Management Requirements Imposed on Builder Role
  1.4.2 User Interface Customization
  1.4.3 User Customized Wizards May Not Map To A Particular Process
  1.4.4 Work Queues
  1.4.5 Help Subsystem
  1.4.6 Usability Requirements Model Builder
  1.4.7 Key Content Management Product Features
1.5 Web Publishing
  1.5.1 Web Publishing Expanding Beyond Marginalized Departmental Sites
  1.5.2 Digital Asset Management and Web Publishing Depend on Improved Security
  1.5.3 Web Content Management System Cultural Collision
  1.5.4 Web Content Management System
1.6 Content Management In Different Size Organizations
  1.6.1 Rapid Product Introductions And Multi-Channel Marketing Campaigns Digital Technology Information Sharing For Business Functions
1.7 Web 2.0 Internet Scale Mainstream Applications
  1.7.1 Web 2.0 Design Patterns
  1.7.2 Data is Next for Web 2.0
  1.7.3 Network Effects
  1.7.4 Collaboration
  1.7.5 Social Networking Heuristics
  1.7.6 Wiki-Style Collaborative Editing

2 DIGITAL ASSET MANAGEMENT MARKET SHARES AND FORECASTS

2.1 Digital Asset Management
  2.1.1 Digital Asset Management Market Driving Forces
2.2 Worldwide Digital Asset Management Market Shares
2.3 Worldwide Digital Asset Management Market Forecasts
  2.3.1 Imaging Digital Asset Management Market
  2.3.2 Digital Asset Management Solutions for Small And Medium Retail Business
  2.3.3 Digital Asset Management Solutions Advantages
2.4 Digital Asset Management Regional Analysis
  2.4.1 Open Text Solutions
  2.4.2 Asia Pacific Digital Asset Management Market

3. DIGITAL ASSET MANAGEMENT (DAM) PRODUCT DESCRIPTION

3.1 Artesia Digital Media Group
  3.1.1 Open Text / Artesia Digital Asset Management
  3.1.2 Artesia Digital Asset Management for The Entertainment Industry
  3.1.3 Artesia Repurposing Of Content
  3.1.4 Artesia Management of Video Shooting, Streaming, and Instant Indexing
  3.1.5 Artesia Provides Different Ways Of Viewing Content
  3.1.6 Digital Asset Management Software In Artesia Digital Media Group
  3.1.7 OpenText / Artesia
    OpenText Artesia Archiving and Imaging
    OpenText Artesia Digital Asset Management
    OpenText Document Management & Collaboration
3.2 EMC Digital Asset Management EMC Document Capture
  3.2.1 EMC / Documentum
    EMC Business Process Management
    EMC Collaboration and Document Management
    EMC Compliance
3.3 Interwoven MediaBin Marketing Asset Management Solution
  Interwoven MediaBin Digital Asset Management Solution
  Interwoven DAM-Enabled Brand Marketing Processes
  Interwoven MediaBin
  Interwoven Portal Content Management Integration for
  Marketing and IT
  Interwoven MediaBin
  Interwoven Targeting
3.4 Oracle UCM Document Management
  Oracle UCM Digital Asset Management
  Oracle Universal Online Archive
  Oracle Imaging and Process Management
  Oracle Information Rights Management
  Oracle Outside In Technology
3.5 Microsoft
3.6 IBM FileNet Image Manager (Active Edition) IBM Content Manager OnDemand
  3.6.1 IBM Digital Asset Management Solutions
  3.6.2 IBM / Ancept Media Server Partnership
3.7 North Plains Systems
3.8 Clear Story Systems Enterprise DAM Solutions
  3.8.1 ClearStory Enterprise Digital Media Chain
  3.8.2 ClearStory Digital Media Services Platform
  3.8.3 ClearStory Digital Media Portals and Image Libraries
  3.8.4 ClearStory Presentation Management
  3.8.5 ClearStory Hosted Digital Asset Management (DAM)
3.9 Vignette Imaging and Workflow Vignette Community

4. DIGITAL ASSET MANAGEMENT TECHNOLOGY

4.1 Digital Advertising & Content Monetization
  4.1.1 Peer-to-Peer Networks
  4.1.2 iTunes & iPod
  4.1.3 Digital Video Recorders
  4.1.4 Sling Media
  4.1.5 Play Station Portable
  4.1.6 Online DVD Rentals
  4.1.7 Video-on-Demand
  4.1.8 Computing & Compression Technologies
  4.1.9 Memory & Storage Technologies
  4.1.10 Fiber-To-The Neighborhood & Fiber-To The-Home
  4.1.11 Blue Tooth and WiMax Deployment
  4.1.12 Collapse of Content Window
  4.1.13 Emergence of IPTV
  4.1.14 Digital Cinema
  4.1.15 Online Social Networks & Blogs
  4.1.16 Google, Microsoft, and Yahoo!
4.2 Digitization Shifts Drive Enterprises to Adapt to More Rapid Change
4.3 Digital Asset Management (DAM) for the Intelligence Community – Key Technologies
4.4 Digital Content Technology Issues
4.5 Web 2.0
  4.5.1 AJAX
  4.5.2 Web Content Manager UI Assessments
  4.5.3 User Interface Customization Scripting
  4.5.4 Form Field Validation
  4.5.5 Content Management Used To Index And Coordinate Unstructured Data
  4.5.6 Lifecycle Control of Content
  4.5.7 Content Management Economic Benefit
4.6 Eco Systems Drive Digital Asset Content Management
  4.6.1 Storage
4.7 Content Management vs. SOA Integration Implementations
  4.7.1 Standardization Of Interfaces
4.8 Target Markets
4.9 Authoring Tool Technology Vendors
4.10 Collaborative Document Management
  4.10.1 Document Management Collaboration
  4.10.2 Web Marketing Positioning

5. ENTERPRISE CONTENT MANAGEMENT COMPANY PROFILES

5.1 Enterprise Content Management Suite Vendors
  5.1.1 Major Enterprise Content Management Suite Vendors
  5.1.2 Mid-Range ECM
  5.1.3 Specialty MC Vendors
5.2 Adobe / Macromedia
  5.2.1 Adobe Strategy
  5.2.2 Adobe Digital Imaging And Digital Video
  5.2.1 Adobe Customers
  5.2.4 Adobe Financials
  5.2.5 Adobe Ease Of Use For Information Management
5.3 Alfresco
5.4 Autonomy Group / Verity
5.5 Blue Coat Systems
  5.5.1 Blue Coat Solution
  5.5.2 Blue Coat Revenue
  5.5.3 Blue Coat Acquisition of Packeteer
  5.5.4 Blue Coat Systems Customers
5.6 Ektron
  5.6.1 Ektron CMS400.NET Collaborative Community
  5.6.1 Ektron Partners
  5.6.3 Ektron Customers
  5.6.3 Ektron Financials
5.7 EMC
  5.7.1 EMC Acquisitions
  5.7.1 Selected EMC Partners
  5.7.3 Selected EMC Customers
  5.7.3 EMC Revenue
  5.7.5 EMC Segment Information
  5.7.6 EMC VMware Virtual Infrastructure
  5.7.7 EMC / Unisys and Expand Relationship in Enterprise Content Management
5.8 FatWire
  5.8.1 FatWire Customers
  5.8.2 FatWire Partners
5.9 Hewlett Packard
  5.9.1 Hewlett Packard Global Provider Of Products
  5.9.2 HP Products and Services: Segment Information
  5.9.3 Hewlett Packard Technology Solutions Group
  5.9.4 Hewlett Packard Enterprise Storage and Servers
  5.9.5 HP and Tower Software
  5.9.6 Hewlett Packard Tower Software TRIM Context 6
5.10 IBM
  5.10.1 IBM Partners
  5.10.2 IBM ECM Customers
  5.10.3 IBM Revenue
  5.10.4 IBM Multinational Computer Technology
  5.10.5 IBM SOA Infrastructure
  5.10.6 IBM WebSphere SOA Business Integration Foundation
  5.10.7 IBM 2008 Fourth-Quarter and Full-Year Revenue
5.11 Informatica
  5.11.1 Informatica Partners
  5.11.2 Informatica Customers
  5.11.3 Informatica Financials
5.12 Intel / Sarvega
  5.12.1 Sarvega
5.13 Interwoven
  5.13.1 Interwoven Engagement/Matter-Centric Collaboration Solution
  5.13.2 Interwoven Revenue
  5.13.3 Interwoven Best Practices Persuasive Content Improves the Customer Experience
  5.13.4 Interwoven Partners
  5.13.5 Interwoven Partner Classifications
5.14 JustSystems
5.14 Magnus Group
  5.15.1 Vasont Systems
  5.15.2 Vasont Partners
  5.15.3 Vasont Systems Consulting Partner / Bright Path Solutions
  5.15.4 Vasont Systems Consulting Partner / Lionbridge
  5.15.5 Vasont Systems Consulting Partner / Wolff and Associates, LLC. Wolff
  5.15.6 Vasont Client / Server
  5.15.7 Vasont ASP Model
  5.15.8 Vasont
  5.15.9 Progressive Information Technologies
5.16 Microsoft
  5.16.1 Microsoft Revenue
  5.16.2 Microsoft Client Revenue
  5.16.3 Microsoft Server and Tools Revenue
  5.16.4 Microsoft Online Services Business Revenue
  5.16.5 Microsoft Business Division Revenue
  5.16.6 Microsoft Entertainment and Devices Division
  5.16.7 Microsoft Segment Revenue
  5.16.8 Microsoft Competition
  5.16.9 Microsoft Security Vulnerabilities
  5.16.10 Microsoft Client Segment
  5.16.11 Microsoft Segments
  5.16.12 Open Text Livelink ECM Integration Microsoft Office SharePoint Server
  5.16.13 Microsoft Multinational Computer Technology
  5.16.14 Selected Microsoft Partners
  5.16.15 Microsoft Financials
5.17 OpenText
  5.17.1 Open Text™ As An Independent Software Vendor
  5.17.2 Open Text™ Livelink ECM Product Line
  5.17.3 OpenText Customers
  5.17.4 Open Text Sony Alliance
  5.17.5 Open Text Industry Positioning
  5.17.6 Open Text Strategic Partnerships
  5.17.7 Open Text Strategic Customers
  5.17.8 OpenText Partners
  5.17.9 Open Text Livelink ECM Integration Microsoft Office SharePoint Server
  5.17.10 OpenText Revenue
5.18 Oracle / Stellent
  5.18.1 Oracle Partners
  5.18.2 Oracle Customers
  5.18.3 Oracle Financials
5.19 Percussion
  5.19.1 Percussion Partners
  5.19.2 Percussion Customers
5.20 Tibco
  5.20.1 Tibco Partners
  5.20.2 Tibco Customers
  5.20.3 Tibco Financials
  5.20.4 Tibco Software Integration Software
  5.20.5 Tibco Revenue
  5.20.6 Tibco Revenue:
  5.20.7 Tibco Fourth Quarter Revenue Fiscal 2007
  5.20.8 Tibco Customers
  5.20.9 Tibco Software Fourth Quarter 2007 Revenue
5.21 Terremark
  5.21.1 Terremark Customers
  5.21.2 Terremark Financials
  5.21.3 Terremark Worldwide, Inc. Revenue
  5.21.4 Terremark / Data Return
  5.21.5 Terremark Worldwide Deploys Fully-Configured Production Servers in Minutes
  5.21.6 Terremark Enterprise Cloud Computing
  5.21.7 Terremark Revenue -- Infinistructure, Infinicenter
5.22 Thoma Cressey Bravo / Hyland Software
  5.22.1 Thoma Cressey Bravo Strategy
  5.22.2 Thoma Cressey Bravo Partners
  5.22.3 Thoma Cressey Bravo Customers
  5.22.4 Thoma Cressey Bravo Financials
  5.22.5 Hyland Software
  5.22.6 Hyland Software OnBase Integrated Document Management and Retrieval Solutions
  5.22.7 Hyland Software Integrated Document Management and Workflow:
5.23 TigerLogic Corporation
  5.23.1 TigerLogic Customers
5.24 Vignette
  5.24.1 Vignette Partners
  5.24.2 Vignette Customers
  5.24.3 Vignette Financials
5.25 Yash
5.26 Younts Consulting

List Of Tables

LIST OF TABLES AND FIGURES

Table ES-1
Digital Asset Management Market Driving Forces
Table ES-1 (Continued)
Digital Asset Management Market Driving Forces
Table ES-1 (Continued)
Digital Asset Management Market Driving Forces
Figure ES-2
Worldwide Digital Asset Management Market Shares, 2007
Figure ES-3
Worldwide Digital Asset Management License, Maintenance, and Services Market Forecasts Dollars, 2008-2014

Table 1-1
Business Functional Use of Digital Asset Content Management
Table 1-2
Problems Associated With Use of Digital Asset Content Management
Table 1-3
Digital Asset Management Technologies in Use
By Marketing Departments
Table 1-4
Digital Asset Management Workflow Aspects
Table 1-5
Digital Asset Management Marketing Users
Table 1-6
Digital Asset Management Marketing Uses
Table 1-6 (Continued)
Digital Asset Management Marketing Analytics Uses
Table 1-7
DAM System ROI Analysis Metric Categories
Table 1-8
DAM ROI Use Cases
Table 1-9
ROI Metrics for Digital Asset distribution expenses
Table 1-10
Non-Monetary Benefits Measured By An ROI Fit To Purpose Tool
Table 1-11
Content Management Roles
Table 1-12
Web Content Management System Internal
User Usability Issues
Table 1-13
Content Management Model Creation Tracking With Work Queues
Table 1-14
Key Content Management Product Features
Table 1-14 (Continued)
Key Content Management Product Features
Table 1-14 (Continued)
Key Content Management Product Features
Table 1-15
Web Publishing Functions
Table 1-16
Web Publishing Functions
Table 1-17
Content Management Digital Asset Uses

Table 2-1
Digital Asset Management Market Driving Forces
Table 2-1 (Continued)
Digital Asset Management Market Driving Forces
Table 2-1 (Continued)
Digital Asset Management Market Driving Forces
Figure 2-2
Worldwide Digital Asset Management Market Shares, 2007
Table 2-3
Worldwide Digital Asset Management Market Shares, 2007
Figure 2-4
Worldwide Digital Asset Management License, Maintenance, and Services Market Forecasts Dollars, 2008-2014
Figure 2-5
Worldwide Digital Asset Management License, Maintenance, and Services Market Forecasts Units, 2008-2014
Table 2-6
Worldwide Digital Asset Management License, Maintenance, and Services Market Forecasts Dollars, 2008-2014
Table 2-7
Digital Asset Management Solutions Advantages
Table 2-8
Benefits of Digital Video Security Technology
Figure 2-9
Regional Enterprise Content Management Market Shipments License and Maintenance Market Shares, 2007
Table 2-10
Enterprise Content Management Regional Market Segments, 2007

Table 3-1
Key Functionality of Artesia DAM:
Table 3-1 (Continued)
Key Functionality of Artesia DAM:
Table 3-1 (Continued)
Key Functionality of Artesia DAM:
Table 3-2
Artesia Ways Of Viewing Content
Table 3-2 (Continued)
Artesia Ways Of Viewing Content
Table 3-3
OpenText Content Management Solutions
Table 3-3 (Continued)
OpenText Content Management Solutions
Table 3-3 (Continued)
OpenText Content Management Solutions
Table 3-4
OpenText Archiving and Imaging Products
Table 3-4 (Continued)
OpenText Archiving and Imaging Products
Figure 3-5
OpenText Artesia Digital Asset Management hub
Table 3-6
OpenText Livelink ECM - Document & Collaboration
Management Products
Table 3-6 (Continued)
OpenText Livelink ECM - Document & Collaboration
Management Products
Table 3-6 (Continued)
OpenText Livelink ECM - Document & Collaboration
Management Products
Table 3-6 (Continued)
OpenText Livelink ECM - Document & Collaboration
Management Products
Table 3-7
EMC Digital Asset Management Products
Table 3-8
EMC Document Capture Captiva Families Products
Table 3-8 (Continued)
EMC Document Capture Captiva Families Products
Table 3-9
EMC Content Management Solutions
Table 3-9 (Continued)
EMC Content Management Solutions
Table 3-10
EMC Business Process Management Products
Table 3-11
EMC Collaboration and Document Management Products
Table 3-11 (Continued)
EMC Collaboration and Document Management Products
Table 3-11 (Continued)
EMC Collaboration and Document Management Products
Table 3-12
Interwoven MediaBin Digital Asset Management Positioning
Table 3-13
Interwoven Digital Asset Management Solution Functions
Table 3-13 (Continued)
Interwoven Digital Asset Management Solution Functions
Table 3-14
Interwoven Improvements To Customer Experience
Table 3-15
Interwoven MediaBin Image Transformation Efficiencies
Table 3-16
Media Bin Advanced Platform Functions
Table 3-17
Benefits of Interwoven MediaBin
Table 3-18
Features of Oracle UCM Document Management
Table 3-19
Benefits of Oracle UCM Digital Asset Management
Table 3-20
Features of Oracle Universal Online Archive
Table 3-21
Benefits of Oracle Universal Online Archive
Table 3-22
Features of Oracle Imaging and Process Management
Table 3-23
benefits of Oracle Imaging and Process Management
Table 3-24
benefits of Oracle Information Rights Management
Table 3-25
Benefits of Oracle Outside In Technology
Table 3-26
Oracle Outside In Technology Product Suite
Table 3-27
Microsoft Enterprise Content Management Features
Table 3-27 (Continued)
Microsoft Enterprise Content Management Features
Table 3-27 (Continued)
Microsoft Enterprise Content Management Features
Table 3-28
Benefits of Oracle UCM Document Management
Table 3-29
Features of IBM FileNet Image Manager (Active Edition)
Table 3-30
Advantages of IBM FileNet Image Manager (Active Edition)
Table 3-31
Features of IBM Content Manager OnDemand
Table 3-32
IBM Content Manager OnDemand Product line
Table 3-33
IBM Digital Asset Management Solutions Features
Table 3-34
IBM Digital Asset Management Products
Table 3-35
IBM and Partner Digital Asset Management Products
Table 3-36
IBM Partner Initiatives for Digital Asset Management
Table 3-37
IBM / Ancept Media Server Partnership
Table 3-38
IBM Digital Asset Management Target Markets
Table 3-39
IBM and Ancept Media Server media server benefits relate
Table 3-40
Clear Story Systems Enterprise DAM Solutions
Table 3-41
ClearStory Enterprise Digital Media Chain Asset Definition
Table 3-42
ClearStory Enterprise Digital Media Target Market Chain and Products Offered to the Chain
Table 3-43
Vignette Imaging and Workflow Products
Table 3-43 (Continued)
Vignette Imaging and Workflow Products
Table 3-44
Vignette Community Products

Table 4-1
DAM Systems Technology Development Issues
Figure 4-2
Technology Drivers of Digital Asset Management Change
Table 4-3
Digital Asset Management (DAM) for the Intelligence Community – Key Technologies
Table 4-4
Digital Asset Management (DAM) Intelligence Community Key Technologies
Table 4-5
Digital Asset Management (DAM) Intelligence Community Key Uses
Table 4-5 (Continued)
Digital Asset Management (DAM) Intelligence Community Key Uses
Table 4-6
AJAX Aspects
Table 4-7
Web Content Management Technologies
Table 4-8
Lifecycle Requirements For Controlling Content
Table 4-9
Key Mission Of Web Content Management
Table 4-10
Web Content Management Architecture
Table 4-11
Collaborative Document Management Functions
Table 4-11 (Continued)
Collaborative Document Management Functions
Table 4-11 (Continued)
Collaborative Document Management Functions
Table 4-11 (Continued)
Collaborative Document Management Functions
Table 4-11 (Continued)
Collaborative Document Management Functions
Table 4-12
Document Management Collaboration Modules
Table 4-13
Document Management Collaboration Module Features
Table 4-13 (Continued)
Document Management Collaboration Module Features

Table 5-1
Adobe Target Market Strategy
Table 5-2
Blue Coat Security Solution –
Table 5-3
EMC VMWare Virtual Infrastructure Business Revenue Growth Positioning
Table 5-4
Hewlett Packard Global Positioning
Table 5-5
Hewlett Packard Tower Software Global, Vertical Markets
Table 5-6
Hewlett Packard Tower Software Global, Reducing Risk During Litigation
Table 5-7
Hewlett Packard Tower Software Microsoft Office® Documents
Table 5-8
Hewlett Packard Tower TRIM Context Features Overview
Figure 5-9
IBM Revenue and Income
Table 5-10
Interwoven Engagement/Matter-Centric Collaboration Solution Functions
Figure 5-11
Selected InterWoven Brands Supported
Table 5-12
Microsoft Response to Security Vulnerabilities
Table 5-13
Open Text Content Management Functions
Table 5-14
Key Factors Distinguishing Open Text Livelink ECM
Figure 5-15
Selected OpenText LiveLink Partners
Table 5-16
Selected Open Text Customers
Figure 5-17
Artesia Partners
Table 5-18
Terremark's Enterprise Cloud Functions
Table 5-19
Hyland Software OnBase Workflow Core Features
Table 5-20
YASH Comprehensive Service Approach Holistic View
Table 5-21
Yosh Business Process, Business Environment Initiatives

COMPANIES PROFILED

OpenText / RedDot
EMC
Adobe / Macromedia
Alfresco
Autonomy Group / Verity
Blue Coat Systems
Ektron
EMC / Documentum
FatWire
Hewlett Packard / Tower Software
IBM / WebSphere SOA / FileNet
Informatica
Intel / Sarvega
Interwoven
JustSystems
Magnus Group / Vasont
Microsoft / SharePoint
OpenText / Artesia / RedDot
Oracle / Stellent
Percussion
Tibco
Terremark
Thoma Cressey Bravo / Hyland Software
TigerLogic Corporation
Vignette
Yash
Younts Consulting