De’Longhi SpA in Consumer Appliances (World )

July 2012 | 41 pages | ID: D46836A83FBEN
Euromonitor International Ltd

Abstracts

De’Longhi is an Italy-based producer of small appliances. It is active in small cooking appliances and food preparation appliances, among others. Coffee machines are its largest interest in Western Europe. Its key brands are De’Longhi and Kenwood. However, in 2012 the company announced an agreement to licence the Braun brand in perpetuity and acquire Braun’s inventory and assets in small appliances with the exception of personal care, which will be maintained by Procter & Gamble.

Euromonitor International’s De’Longhi SpA in Consumer Appliances (World ) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Consumer Appliances industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Category and Geographic Opportunities
Brand Strategy
Operations
Recommendations