Consumer Electronics in Turkey

Date: August 7, 2017
Pages: 76
Price:
US$ 2,650.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: CDCE08B074EEN
Leaflet:

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The downward trend in volume sales of consumer electronics remained in 2017, as a respectable proportion of consumers preferred postponing or cancelling their consumer electronics purchases mainly due to the stagnation in their income levels and rising prices of imported products, resulting from the challenging political climate and economic situation in Turkey. The healthy volume growth being recorded in certain categories, such as wearable electronics and wireless speakers, is not enough to of...

Euromonitor International's Consumer Electronics in Turkey report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics, Tablets by OS.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Executive Summary
Tough Economic Situation Further Depresses Volume Growth in 2017
Rising Average Unit Prices Drive Current Value Growth in Consumer Electronics
Samsung Corp and Apple Inc Consolidate Their Strength in 2017
Presence of Consumer Electronics in Internet Retailing and Discounters Increases
Declining Volume Trend Set To Continue in the Forecast Period
Key Trends and Developments
Volume Sales of Consumer Electronics Decline Due To the Negative Economic Situation
Consumer Electronics Reaches Larger Masses As Retailers Diversify Their Product Portfolios
the Rise of Wireless Speakers and Larger-screen Smartphones at the Expense of Other Products
Market Data
  Table 1 Sales of Consumer Electronics by Category: Volume 2012-2017
  Table 2 Sales of Consumer Electronics by Category: Value 2012-2017
  Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2012-2017
  Table 4 Sales of Consumer Electronics by Category: % Value Growth 2012-2017
  Table 5 NBO Company Shares of Consumer Electronics: % Volume 2013-2017
  Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2014-2017
  Table 7 Distribution of Consumer Electronics by Channel: % Volume 2012-2017
  Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2017-2022
  Table 9 Forecast Sales of Consumer Electronics by Category: Value 2017-2022
  Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2017-2022
  Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2017-2022
Sources
  Summary 1 Research Sources
Casper Bilgisayar Sistemleri As in Consumer Electronics (turkey)
Strategic Direction
Key Facts
  Summary 2 Casper Bilgisayar Sistemleri AS: Key Facts
Competitive Positioning
  Summary 3 Casper Bilgisayar Sistemleri AS: Competitive Position 2017
Teknosa Ic Ve Dis Ticaret As in Consumer Electronics (turkey)
Strategic Direction
Key Facts
  Summary 4 Teknosa Ic ve Dis Ticaret AS: Key Facts
  Summary 5 Teknosa Ic ve Dis Ticaret AS: Operational Indicators
Company Background
  Chart 1 Teknosa Ic ve Dis Ticaret AS: Teknosa in Izmir
Internet Strategy
Private Label
  Summary 6 Teknosa Ic ve Dis Ticaret AS: Private Label Portfolio
Competitive Positioning
  Summary 7 Teknosa Ic ve Dis Ticaret AS: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 12 Sales of Computers and Peripherals by Category: Volume 2012-2017
  Table 13 Sales of Computers and Peripherals by Category: Value 2012-2017
  Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2012-2017
  Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2012-2017
  Table 16 Sales of Computers by Category: Business Volume 2012-2017
  Table 17 Sales of Computers by Category: Business Value MSP 2012-2017
  Table 18 Sales of Computers by Category: Busines Volume Growth 2012-2017
  Table 19 Sales of Computers by Category: Business Value MSP Growth 2012-2017
  Table 20 Sales of Laptops by Form Factor 2016-2017
  Table 21 Sales of Tablets by Operating System 2012-2017
  Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2013-2017
  Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2014-2017
  Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2012-2017
  Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2017-2022
  Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2017-2022
  Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2017-2022
  Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2017-2022
  Table 29 Forecast Sales of Computers by Category: Business Volume 2017-2022
  Table 30 Forecast Sales of Computers by Category: Business Value MSP 2017-2022
  Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2017-2022
  Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2017-2022
  Table 33 Forecast Sales of Laptops by Form Factor 2017-2022
  Table 34 Forecast Sales of Tablets by Operating System 2016-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 35 Sales of In-Car Entertainment by Category: Volume 2012-2017
  Table 36 Sales of In-Car Entertainment by Category: Value 2012-2017
  Table 37 Sales of In-Car Entertainment by Category: % Volume Growth 2012-2017
  Table 38 Sales of In-Car Entertainment by Category: % Value Growth 2012-2017
  Table 39 NBO Company Shares of In-Car Entertainment: % Volume 2013-2017
  Table 40 LBN Brand Shares of In-Car Entertainment: % Volume 2014-2017
  Table 41 Distribution of In-Car Entertainment by Channel: % Volume 2012-2017
  Table 42 Forecast Sales of In-Car Entertainment by Category: Volume 2017-2022
  Table 43 Forecast Sales of In-Car Entertainment by Category: Value 2017-2022
  Table 44 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2017-2022
  Table 45 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2017-2022
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 46 Sales of Home Audio and Cinema by Category: Volume 2012-2017
  Table 47 Sales of Home Audio and Cinema by Category: Value 2012-2017
  Table 48 Sales of Home Audio and Cinema by Category: % Volume Growth 2012-2017
  Table 49 Sales of Home Audio and Cinema by Category: % Value Growth 2012-2017
  Table 50 NBO Company Shares of Home Audio and Cinema: % Volume 2013-2017
  Table 51 LBN Brand Shares of Home Audio and Cinema: % Volume 2014-2017
  Table 52 Distribution of Home Audio and Cinema by Channel: % Volume 2012-2017
  Table 53 Forecast Sales of Home Audio and Cinema by Category: Volume 2017-2022
  Table 54 Forecast Sales of Home Audio and Cinema by Category: Value 2017-2022
  Table 55 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2017-2022
  Table 56 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2017-2022
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 57 Sales of Home Video by Category: Volume 2012-2017
  Table 58 Sales of Home Video by Category: Value 2012-2017
  Table 59 Sales of Home Video by Category: % Volume Growth 2012-2017
  Table 60 Sales of Home Video by Category: % Value Growth 2012-2017
  Table 61 Sales of LCD TVs by Network Connectivity: % Retail Volume 2012-2017
  Table 62 Sales of OLED TVs by Network Connectivity: % Retail Volume 2012-2017
  Table 63 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2012-2017
  Table 64 NBO Company Shares of Home Video: % Volume 2013-2017
  Table 65 LBN Brand Shares of Home Video: % Volume 2014-2017
  Table 66 Distribution of Home Video by Channel: % Volume 2012-2017
  Table 67 Forecast Sales of Home Video by Category: Volume 2017-2022
  Table 68 Forecast Sales of Home Video by Category: Value 2017-2022
  Table 69 Forecast Sales of Home Video by Category: % Volume Growth 2017-2022
  Table 70 Forecast Sales of Home Video by Category: % Value Growth 2017-2022
  Table 71 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2017-2022
  Table 72 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2017-2022
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 73 Sales of Imaging Devices by Category: Volume 2012-2017
  Table 74 Sales of Imaging Devices by Category: Value 2012-2017
  Table 75 Sales of Imaging Devices by Category: % Volume Growth 2012-2017
  Table 76 Sales of Imaging Devices by Category: % Value Growth 2012-2017
  Table 77 Sales of Digital Cameras by Type: % Retail Volume 2012-2017
  Table 78 NBO Company Shares of Imaging Devices: % Volume 2013-2017
  Table 79 LBN Brand Shares of Imaging Devices: % Volume 2014-2017
  Table 80 Distribution of Imaging Devices by Channel: % Volume 2012-2017
  Table 81 Forecast Sales of Imaging Devices by Category: Volume 2017-2022
  Table 82 Forecast Sales of Imaging Devices by Category: Value 2017-2022
  Table 83 Forecast Sales of Imaging Devices by Category: % Volume Growth 2017-2022
  Table 84 Forecast Sales of Imaging Devices by Category: % Value Growth 2017-2022
  Table 85 Forecast Sales of Digital Cameras by Type: % Retail Volume 2017-2022
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 86 Sales of Mobile Phones by Category: Volume 2012-2017
  Table 87 Sales of Mobile Phones by Category: Value 2012-2017
  Table 88 Sales of Mobile Phones by Category: % Volume Growth 2012-2017
  Table 89 Sales of Mobile Phones by Category: % Value Growth 2012-2017
  Table 90 Sales of Smartphones by Screen Size: % Retail Volume 2016-2017
  Table 91 NBO Company Shares of Mobile Phones: % Volume 2013-2017
  Table 92 LBN Brand Shares of Mobile Phones: % Volume 2014-2017
  Table 93 Distribution of Mobile Phones by Channel: % Volume 2012-2017
  Table 94 Forecast Sales of Mobile Phones by Category: Volume 2017-2022
  Table 95 Forecast Sales of Mobile Phones by Category: Value 2017-2022
  Table 96 Forecast Sales of Mobile Phones by Category: % Volume Growth 2017-2022
  Table 97 Forecast Sales of Mobile Phones by Category: % Value Growth 2017-2022
  Table 98 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2017-2022
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 99 Sales of Portable Players by Category: Volume 2012-2017
  Table 100 Sales of Portable Players by Category: Value 2012-2017
  Table 101 Sales of Portable Players by Category: % Volume Growth 2012-2017
  Table 102 Sales of Portable Players by Category: % Value Growth 2012-2017
  Table 103 NBO Company Shares of Portable Players: % Volume 2013-2017
  Table 104 LBN Brand Shares of Portable Players: % Volume 2014-2017
  Table 105 Distribution of Portable Players by Channel: % Volume 2012-2017
  Table 106 Forecast Sales of Portable Players by Category: Volume 2017-2022
  Table 107 Forecast Sales of Portable Players by Category: Value 2017-2022
  Table 108 Forecast Sales of Portable Players by Category: % Volume Growth 2017-2022
  Table 109 Forecast Sales of Portable Players by Category: % Value Growth 2017-2022
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 110 Sales of Wearable Electronics by Category: Volume 2012-2107
  Table 111 Sales of Wearable Electronics by Category: Value 2012-2107
  Table 112 Sales of Wearable Electronics by Category: % Volume Growth 2015-2017
  Table 113 Sales of Wearable Electronics by Category: % Value Growth 2015-2017
  Table 114 NBO Company Shares of Wearable Electronics: % Volume 2013-2017
  Table 115 LBN Brand Shares of Wearable Electronics: % Volume 2014-2017
  Table 116 Distribution of Wearable Electronics by Channel: % Volume 2013-2017
  Table 117 Forecast Sales of Wearable Electronics by Category: Volume 2017-2022
  Table 118 Forecast Sales of Wearable Electronics by Category: Value 2017-2022
  Table 119 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2017-2022
  Table 120 Forecast Sales of Wearable Electronics by Category: % Value Growth 2017-2022
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