Consumer Electronics in Turkey

Date: October 12, 2016
Pages: 86
Price:
US$ 2,650.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: CDCE08B074EEN
Leaflet:

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The deterioration in the economy negatively affected sales of consumer electronics in 2016, as unit prices experienced an increase due to the depreciation of the local currency. Moreover, stagnating overall incomes put further pressure on consumer electronics, considering the fact that a significant number of consumers opted to tighten their belts and postponed their purchases of consumer electronics.

Euromonitor International's Consumer Electronics in Turkey report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, LCD TVs by Screen Type, Mobile Phones by Type of Contract, Portable Consumer Electronics, Smartphones by OS, Tablets by OS, TVs by Network Connectivity.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Electronics market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Executive Summary
Stagnant Volume Performance in Consumer Electronics in 2016
Portable Consumer Electronics Is the Key Driver of Volume Sales
Domestic Players Gain Volume Share in 2016, Thanks To Aggressive Pricing Strategies
Electronics and Appliance Specialist Retailers Remains the Key Distribution Channel
Positive Volume Performance Expected in Turkey Over the Forecast Period
Key Trends and Developments
Slow Growth in Consumer Electronics Continues As Incomes Stagnate
Transition To Organised Retailing Has A Positive Impact on Consumer Electronics
Sales of Tablets Start To Decline, As Large-screen Smartphones Are on the Rise
Market Data
  Table 1 Sales of Consumer Electronics by Category: Volume 2011-2016
  Table 2 Sales of Consumer Electronics by Category: Value 2011-2016
  Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2011-2016
  Table 4 Sales of Consumer Electronics by Category: % Value Growth 2011-2016
  Table 5 NBO Company Shares of Consumer Electronics: % Volume 2012-2016
  Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2013-2016
  Table 7 Distribution of Consumer Electronics by Channel: % Volume 2011-2016
  Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2016-2021
  Table 9 Forecast Sales of Consumer Electronics by Category: Value 2016-2021
  Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2016-2021
  Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2016-2021
Sources
  Summary 1 Research Sources
Teknosa Ic Ve Dis Ticaret As in Consumer Electronics (turkey)
Strategic Direction
Key Facts
  Summary 2 Teknosa Ic ve Dis Ticaret AS: Key Facts
  Summary 3 Teknosa Ic ve Dis Ticaret AS: Operational Indicators
Company Background
  Chart 1 Teknosa Ic ve Dis Ticaret AS: Teknosa Extra in Izmir
Internet Strategy
Private Label
  Summary 4 Teknosa Ic ve Dis Ticaret AS: Private Label Portfolio
Competitive Positioning
  Summary 5 Teknosa Ic ve Dis Ticaret AS: Competitive Position 2015
Vestel Elektronik As in Consumer Electronics (turkey)
Strategic Direction
Key Facts
  Summary 6 Vestel Elektronik AS: Key Facts
  Summary 7 Vestel Elektronik AS: Operational Indicators
Competitive Positioning
  Summary 8 Vestel Elektronik AS: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 12 Forecast Sales of Laptops by Rural vs Urban: % Retail Volume 2016-2021
  Table 13 Forecast Sales of Tablets and Other Portable Computers by Rural vs Urban: % Retail Volume 2016-2021
  Table 14 Sales of Computers and Peripherals by Category: Volume 2011-2016
  Table 15 Sales of Computers and Peripherals by Category: Value 2011-2016
  Table 16 Sales of Computers and Peripherals by Category: % Volume Growth 2011-2016
  Table 17 Sales of Computers and Peripherals by Category: % Value Growth 2011-2016
  Table 18 Sales of Computers by Category: Business Volume 2011-2016
  Table 19 Sales of Computers by Category: Business Value MSP 2011-2016
  Table 20 Sales of Computers by Category: Busines Volume Growth 2011-2016
  Table 21 Sales of Computers by Category: Business Value MSP Growth 2011-2016
  Table 22 Sales of Laptops by Form Factor 2015-2016
  Table 23 Sales of Tablets by Form Factor 2015-2016
  Table 24 Sales of Tablets by Operating System 2011-2016
  Table 25 NBO Company Shares of Computers and Peripherals: % Volume 2012-2016
  Table 26 LBN Brand Shares of Computers and Peripherals: % Volume 2013-2016
  Table 27 Distribution of Computers and Peripherals by Channel: % Volume 2011-2016
  Table 28 Forecast Sales of Computers and Peripherals by Category: Volume 2016-2021
  Table 29 Forecast Sales of Computers and Peripherals by Category: Value 2016-2021
  Table 30 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2016-2021
  Table 31 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2016-2021
  Table 32 Forecast Sales of Computers by Category: Business Volume 2016-2021
  Table 33 Forecast Sales of Computers by Category: Business Value MSP 2016-2021
  Table 34 Forecast Sales of Computers by Category: Busines Volume Growth 2016-2021
  Table 35 Forecast Sales of Computers by Category: Business Value MSP Growth 2016-2021
  Table 36 Forecast Sales of Laptops by Form Factor 2016-2021
  Table 37 Forecast Sales of Tablets by Form Factor 2016-2021
  Table 38 Forecast Sales of Tablets by Operating System 2016-2018
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 39 Forecast Sales of In-Dash Media Players by Rural vs Urban: % Retail Volume 2016-2021
  Table 40 Forecast Sales of In-Car Navigation by Rural vs Urban: % Retail Volume 2016-2021
  Table 41 Sales of In-Car Entertainment by Category: Volume 2011-2016
  Table 42 Sales of In-Car Entertainment by Category: Value 2011-2016
  Table 43 Sales of In-Car Entertainment by Category: % Volume Growth 2011-2016
  Table 44 Sales of In-Car Entertainment by Category: % Value Growth 2011-2016
  Table 45 NBO Company Shares of In-Car Entertainment: % Volume 2012-2016
  Table 46 LBN Brand Shares of In-Car Entertainment: % Volume 2013-2016
  Table 47 Distribution of In-Car Entertainment by Channel: % Volume 2011-2016
  Table 48 Forecast Sales of In-Car Entertainment by Category: Volume 2016-2021
  Table 49 Forecast Sales of In-Car Entertainment by Category: Value 2016-2021
  Table 50 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2016-2021
  Table 51 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 52 Forecast Sales of Home Audio and Cinema by Rural vs Urban: % Retail Volume 2016-2021
  Table 53 Sales of Home Audio and Cinema by Category: Volume 2011-2016
  Table 54 Sales of Home Audio and Cinema by Category: Value 2011-2016
  Table 55 Sales of Home Audio and Cinema by Category: % Volume Growth 2011-2016
  Table 56 Sales of Home Audio and Cinema by Category: % Value Growth 2011-2016
  Table 57 NBO Company Shares of Home Audio and Cinema: % Volume 2012-2016
  Table 58 LBN Brand Shares of Home Audio and Cinema: % Volume 2013-2016
  Table 59 Distribution of Home Audio and Cinema by Channel: % Volume 2011-2016
  Table 60 Forecast Sales of Home Audio and Cinema by Category: Volume 2016-2021
  Table 61 Forecast Sales of Home Audio and Cinema by Category: Value 2016-2021
  Table 62 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2016-2021
  Table 63 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 64 Forecast Sales of Home Video by Rural vs Urban: % Retail Volume 2016-2021
  Table 65 Sales of Home Video by Category: Volume 2011-2016
  Table 66 Sales of Home Video by Category: Value 2011-2016
  Table 67 Sales of Home Video by Category: % Volume Growth 2011-2016
  Table 68 Sales of Home Video by Category: % Value Growth 2011-2016
  Table 69 Sales of LCD TVs by Network Connectivity: % Retail Volume 2011-2016
  Table 70 Sales of LCD TVs by Screen Type: % Retail Volume 2011-2016
  Table 71 Sales of LCD TVs by 3D vs Non 3D: % Retail Volume 2011-2016
  Table 72 Sales of OLED TVs by Network Connectivity: % Retail Volume 2011-2016
  Table 73 Sales of OLED TVs by 3D vs Non 3D: % Retail Volume 2011-2016
  Table 74 Sales of Plasma TVs by Network Connectivity: % Retail Volume 2011-2016
  Table 75 Sales of Plasma TVs by 3D vs Non 3D: % Retail Volume 2011-2016
  Table 76 NBO Company Shares of Home Video: % Volume 2012-2016
  Table 77 LBN Brand Shares of Home Video: % Volume 2013-2016
  Table 78 Distribution of Home Video by Channel: % Volume 2011-2016
  Table 79 Forecast Sales of Home Video by Category: Volume 2016-2021
  Table 80 Forecast Sales of Home Video by Category: Value 2016-2021
  Table 81 Forecast Sales of Home Video by Category: % Volume Growth 2016-2021
  Table 82 Forecast Sales of Home Video by Category: % Value Growth 2016-2021
  Table 83 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2016-2021
  Table 84 Forecast Sales of LCD TVs by Screen Type: % Retail Volume 2016-2021
  Table 85 Forecast Sales of LCD TVs by 3D vs Non 3D: % Retail Volume 2016-2021
  Table 86 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2016-2021
  Table 87 Forecast Sales of OLED TVs by 3D vs Non 3D: % Retail Volume 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 88 Sales of Imaging Devices by Category: Volume 2011-2016
  Table 89 Sales of Imaging Devices by Category: Value 2011-2016
  Table 90 Sales of Imaging Devices by Category: % Volume Growth 2011-2016
  Table 91 Sales of Imaging Devices by Category: % Value Growth 2011-2016
  Table 92 Sales of Digital Cameras by Type: % Retail Volume 2011-2016
  Table 93 NBO Company Shares of Imaging Devices: % Volume 2012-2016
  Table 94 LBN Brand Shares of Imaging Devices: % Volume 2013-2016
  Table 95 Distribution of Imaging Devices by Channel: % Volume 2011-2016
  Table 96 Forecast Sales of Imaging Devices by Category: Volume 2016-2021
  Table 97 Forecast Sales of Imaging Devices by Category: Value 2016-2021
  Table 98 Forecast Sales of Imaging Devices by Category: % Volume Growth 2016-2021
  Table 99 Forecast Sales of Imaging Devices by Category: % Value Growth 2016-2021
  Table 100 Forecast Sales of Digital Cameras by Type: % Retail Volume 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 101 Sales of Mobile Phones by Rural vs Urban: % Retail Volume 2016-2021
  Table 102 Sales of Mobile Phones by Category: Volume 2011-2016
  Table 103 Sales of Mobile Phones by Category: Value 2011-2016
  Table 104 Sales of Mobile Phones by Category: % Volume Growth 2011-2016
  Table 105 Sales of Mobile Phones by Category: % Value Growth 2011-2016
  Table 106 Sales of Mobile Phones by Type of Contract: % Retail Volume 2011-2016
  Table 107 Sales of Smartphones by Operating System: % Retail Volume 2011-2016
  Table 108 Sales of Smartphones by Screen Size: % Retail Volume 2016
  Table 109 NBO Company Shares of Mobile Phones: % Volume 2012-2016
  Table 110 LBN Brand Shares of Mobile Phones: % Volume 2013-2016
  Table 111 Distribution of Mobile Phones by Channel: % Volume 2011-2016
  Table 112 Forecast Sales of Mobile Phones by Category: Volume 2016-2021
  Table 113 Forecast Sales of Mobile Phones by Category: Value 2016-2021
  Table 114 Forecast Sales of Mobile Phones by Category: % Volume Growth 2016-2021
  Table 115 Forecast Sales of Mobile Phones by Category: % Value Growth 2016-2021
  Table 116 Forecast Sales of Smartphones by Operating System: % Retail Volume 2016-2018
  Table 117 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 118 Sales of Portable Players by Category: Volume 2011-2016
  Table 119 Sales of Portable Players by Category: Value 2011-2016
  Table 120 Sales of Portable Players by Category: % Volume Growth 2011-2016
  Table 121 Sales of Portable Players by Category: % Value Growth 2011-2016
  Table 122 NBO Company Shares of Portable Players: % Volume 2012-2016
  Table 123 LBN Brand Shares of Portable Players: % Volume 2013-2016
  Table 124 Distribution of Portable Players by Channel: % Volume 2011-2016
  Table 125 Forecast Sales of Portable Players by Category: Volume 2016-2021
  Table 126 Forecast Sales of Portable Players by Category: Value 2016-2021
  Table 127 Forecast Sales of Portable Players by Category: % Volume Growth 2016-2021
  Table 128 Forecast Sales of Portable Players by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 129 Sales of Wearable Electronics by Category: Volume 2013-216
  Table 130 Sales of Wearable Electronics by Category: Value 2013-216
  Table 131 Sales of Wearable Electronics by Category: % Volume Growth 2015-2016
  Table 132 Sales of Wearable Electronics by Category: % Value Growth 2015-2016
  Table 133 NBO Company Shares of Wearable Electronics: % Volume 2012-2016
  Table 134 LBN Brand Shares of Wearable Electronics: % Volume 2013-2016
  Table 135 Distribution of Wearable Electronics by Channel: % Volume 2013-2016
  Table 136 Forecast Sales of Wearable Electronics by Category: Volume 2016-2021
  Table 137 Forecast Sales of Wearable Electronics by Category: Value 2016-2021
  Table 138 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2016-2021
  Table 139 Forecast Sales of Wearable Electronics by Category: % Value Growth 2016-2021












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