Consumer Electronics - China

September 2010 | 88 pages | ID: C4D2A231272EN
Euromonitor International Ltd

Abstracts

Retail sales of consumer electronics in China continued to grow in both volume and value terms in 2009, despite global sales of consumer electronics declining. Strong domestic demand, especially from rural consumers thanks to Beijing’s 13% subsidy scheme for sales of consumer electronics in rural regions, helped to prop up flagging consumer electronic sales in most product categories.

Euromonitor International's Consumer Electronics in China report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Electronics market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Executive Summary
Consumer Electronics Manages To Eke Out Growth Despite Bleak Global Market
Volume Growth Rising at A Faster Pace Than Value Growth
Domestic Brands Still Dominant in Certain Market Sectors
Electronics and Appliances Specialist Retailers Still the Dominant Channel
Sales of Consumer Electronics Expected To Continue Growing in the Future
Key Trends and Developments
China's Resilience To Global Economic Crisis A Boon for Consumer Electronics
Internet Retailing Starting To Take Off, But Potential Remains Limited
Shanzai Consumer Electronics A Growing Force
Beijing 13% Subsidy To Rural Chinese Consumers for Consumer Electronics
Specialist Retailers
  Summary 1 Leading Specialist Retailers 2009
Market Data
  Table1 Sales of Consumer Electronics by Category: Volume 2004-2009
  Table2 Sales of Consumer Electronics by Category: Value 2004-2009
  Table3 Sales of Consumer Electronics by Category: % Volume Growth 2004-2009
  Table4 Sales of Consumer Electronics by Category: % Value Growth 2004-2009
  Table5 Consumer Electronics Company Shares 2005-2009
  Table6 Consumer Electronics Brand Shares 2006-2009
  Table7 Sales of Consumer Electronics by Distribution Format 2004-2009
  Table8 Forecast Sales of Consumer Electronics by Category: Volume 2009-2014
  Table9 Forecast Sales of Consumer Electronics by Category: Value 2009-2014
  Table10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2009-2014
  Table11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2009-2014
Definitions
  Summary 2 Research Sources
Gome Electrical Appliances Holding Ltd
Strategic Direction
Key Facts
  Summary 3 GOME Electrical Appliances Holding Ltd: Key Facts
  Summary 4 GOME Electrical Appliances Holding Ltd: Operational Indicators
Company Background
Private Label
Competitive Positioning
  Summary 5 GOME Electrical Appliances Holding Ltd: Competitive Position 2009
Lenovo (china) Ltd
Strategic Direction
Key Facts
  Summary 6 Lenovo (China) Ltd: Key Facts
  Summary 7 Lenovo (China) Ltd: Operational Indicators
Company Background
Production
  Summary 8 Lenovo (China) Ltd: Production Statistics 2009
Competitive Positioning
  Summary 9 Lenovo (China) Ltd: Competitive Position 2009
Skyworth Digital Holdings Co Ltd
Strategic Direction
Key Facts
  Summary 10 Skyworth Digital Holdings Co Ltd: Key Facts
  Summary 11 Skyworth Digital Holdings Co Ltd: Operational Indicators
Company Background
Production
  Summary 12 Skyworth Digital Holdings Co Ltd: Production Statistics 2009
Competitive Positioning
  Summary 13 Skyworth Digital Holdings Co Ltd: Competitive Position 2009
Suning Appliance Chain Store (group) Co Ltd
Strategic Direction
Key Facts
  Summary 14 Suning Appliance Chain Store (Group) Co Ltd: Key Facts
  Summary 15 Suning Appliance Co Ltd: Operational Indicators
Company Background
Private Label
Competitive Positioning
  Summary 16 Suning Appliance Chain Store (Group) Co Ltd: Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table12 Sales of Computers and Peripherals by Category: Volume 2004-2009
  Table13 Sales of Computers and Peripherals by Category: Value 2004-2009
  Table14 Sales of Computers and Peripherals by Category: % Volume Growth 2004-2009
  Table15 Sales of Computers and Peripherals by Category: % Value Growth 2004-2009
  Table16 Computers and Peripherals Company Shares 2005-2009
  Table17 Computers and Peripherals Brand Shares 2006-2009
  Table18 Sales of Computers and Peripherals by Distribution Format 2004-2009
  Table19 Forecast Sales of Computers and Peripherals by Category: Volume 2009-2014
  Table20 Forecast Sales of Computers and Peripherals by Category: Value 2009-2014
  Table21 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2009-2014
  Table22 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table23 Sales of In-car Entertainment by Category: Volume 2004-2009
  Table24 Sales of In-car Entertainment by Category: Value 2004-2009
  Table25 Sales of In-car Entertainment by Category: % Volume Growth 2004-2009
  Table26 Sales of In-car Entertainment by Category: % Value Growth 2004-2009
  Table27 In-car Entertainment Company Shares 2005-2009
  Table28 In-car Entertainment Brand Shares 2006-2009
  Table29 Sales of In-car Entertainment by Distribution Format 2004-2009
  Table30 Forecast Sales of In-car Entertainment by Category: Volume 2009-2014
  Table31 Forecast Sales of In-car Entertainment by Category: Value 2009-2014
  Table32 Forecast Sales of In-car Entertainment by Category: % Volume Growth 2009-2014
  Table33 Forecast Sales of In-car Entertainment by Category: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table34 Sales of Televisions and Projectors by Category: Volume 2004-2009
  Table35 Sales of Televisions and Projectors by Category: Value 2004-2009
  Table36 Sales of Televisions and Projectors by Category: % Volume Growth 2004-2009
  Table37 Sales of Televisions and Projectors by Category: % Value Growth 2004-2009
  Table38 Sales of LCD TVs by Screen Type 2006-2009
  Table39 Sales of Plasma TVs by Screen Type 2006-2009
  Table40 Televisions and Projectors Company Shares 2005-2009
  Table41 Televisions and Projectors Brand Shares 2006-2009
  Table42 Sales of Televisions and Projectors by Distribution Format 2004-2009
  Table43 Forecast Sales of Televisions and Projectors by Category: Volume 2009-2014
  Table44 Forecast Sales of Televisions and Projectors by Category: Value 2009-2014
  Table45 Forecast Sales of Televisions and Projectors by Category: % Volume Growth 2009-2014
  Table46 Forecast Sales of Televisions and Projectors by Category: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table47 Sales of Video Players by Category: Volume 2004-2009
  Table48 Sales of Video Players by Category: Value 2004-2009
  Table49 Sales of Video Players by Category: % Volume Growth 2004-2009
  Table50 Sales of Video Players by Category: % Value Growth 2004-2009
  Table51 Video Players Company Shares 2005-2009
  Table52 Video Players Brand Shares 2006-2009
  Table53 Sales of Video Players by Distribution Format 2004-2009
  Table54 Forecast Sales of Video Players by Category: Volume 2009-2014
  Table55 Forecast Sales of Video Players by Category: Value 2009-2014
  Table56 Forecast Sales of Video Players by Category: % Volume Growth 2009-2014
  Table57 Forecast Sales of Video Players by Category: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table58 Sales of Home Audio and Cinema Products by Category: Volume 2004-2009
  Table59 Sales of Home Audio and Cinema Products by Category: Value 2004-2009
  Table60 Sales of Home Audio and Cinema Products by Category: % Volume Growth 2004-2009
  Table61 Sales of Home Audio and Cinema Products by Category: % Value Growth 2004-2009
  Table62 Home Audio and Cinema Products Company Shares 2005-2009
  Table63 Home Audio and Cinema Products Brand Shares 2006-2009
  Table64 Sales of Home Audio and Cinema Products by Distribution Format 2004-2009
  Table65 Forecast Sales of Home Audio and Cinema Products by Category: Volume 2009-2014
  Table66 Forecast Sales of Home Audio and Cinema Products by Category: Value 2009-2014
  Table67 Forecast Sales of Home Audio and Cinema Products by Category: % Volume Growth 2009-2014
  Table68 Forecast Sales of Home Audio and Cinema Products by Category: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table69 Sales of Cameras by Category: Volume 2004-2009
  Table70 Sales of Cameras by Category: Value 2004-2009
  Table71 Sales of Cameras by Category: % Volume Growth 2004-2009
  Table72 Sales of Cameras by Category: % Value Growth 2004-2009
  Table73 Cameras Company Shares 2005-2009
  Table74 Cameras Brand Shares 2006-2009
  Table75 Sales of Cameras by Distribution Format 2004-2009
  Table76 Forecast Sales of Cameras by Category: Volume 2009-2014
  Table77 Forecast Sales of Cameras by Category: Value 2009-2014
  Table78 Forecast Sales of Cameras by Category: % Volume Growth 2009-2014
  Table79 Forecast Sales of Cameras by Category: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table80 Sales of Camcorders by Category: Volume 2004-2009
  Table81 Sales of Camcorders by Category: Value 2004-2009
  Table82 Sales of Camcorders by Category: % Volume Growth 2004-2009
  Table83 Sales of Camcorders by Category: % Value Growth 2004-2009
  Table84 Camcorders Company Shares 2005-2009
  Table85 Camcorders Brand Shares 2006-2009
  Table86 Sales of Camcorders by Distribution Format 2004-2009
  Table87 Forecast Sales of Camcorders by Category: Volume 2009-2014
  Table88 Forecast Sales of Camcorders by Category: Value 2009-2014
  Table89 Forecast Sales of Camcorders by Category: % Volume Growth 2009-2014
  Table90 Forecast Sales of Camcorders by Category: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table91 Sales of Portable Media Players by Category: Volume 2004-2009
  Table92 Sales of Portable Media Players by Category: Value 2004-2009
  Table93 Sales of Portable Media Players by Category: % Volume Growth 2004-2009
  Table94 Sales of Portable Media Players by Category: % Value Growth 2004-2009
  Table95 Sales of Portable MP3 Players by Type 2004-2009
  Table96 Sales of Portable Multimedia Players by Type 2004-2009
  Table97 Sales of Portable Video Players by Type 2004-2009
  Table98 Portable Media Players Company Shares 2005-2009
  Table99 Portable Media Players Brand Shares 2006-2009
  Table100 Sales of Portable Media Players by Distribution Format 2004-2009
  Table101 Forecast Sales of Portable Media Players by Category: Volume 2009-2014
  Table102 Forecast Sales of Portable Media Players by Category: Value 2009-2014
  Table103 Forecast Sales of Portable Media Players by Category: % Volume Growth 2009-2014
  Table104 Forecast Sales of Portable Media Players by Category: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table105 Mobile Phones by Type of Contract 2004-2009
  Table106 Sales of Mobile Phones: Volume 2004-2009
  Table107 Sales of Mobile Phones: Value 2004-2009
  Table108 Sales of Mobile Phones: % Volume Growth 2004-2009
  Table109 Sales of Mobile Phones: % Value Growth 2004-2009
  Table110 Sales of Mobile Phones: Volume 2004-2009
  Table111 Sales of Mobile Phones: Value 2004-2009
  Table112 Sales of Mobile Phones: % Volume Growth 2004-2009
  Table113 Sales of Mobile Phones: % Value Growth 2004-2009
  Table114 Sales of Mobile Phones by Type 2004-2009
  Table115 Mobile Phones Company Shares 2005-2009
  Table116 Mobile Phones Brand Shares 2006-2009
  Table117 Sales of Mobile Phones by Distribution Format 2004-2009
  Table118 Forecast Sales of Mobile Phones: Volume 2009-2014
  Table119 Forecast Sales of Mobile Phones: Value 2009-2014
  Table120 Forecast Sales of Mobile Phones: % Volume Growth 2009-2014
  Table121 Forecast Sales of Mobile Phones: % Value Growth 2009-2014