Consumer Appliances in Vietnam
Government forecasts indicate a positive GDP growth for Vietnam across 2023, with a gradual decline in the average monthly Consumer Price Index (CPI), which is a good sign regarding stabilisation of inflation. The government in Vietnam aims to keep interest rates low to stimulate the economy, along with various incentives to support consumer credit, thus enabling consumers in the country to be able to access finance for big-ticket purchases, from buy now pay later (BNPL) services to loans. This...
Euromonitor International's Consumer Appliances in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Consumer Appliances in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Appliances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Consumer Appliances in Vietnam
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
CONSUMER APPLIANCES IN VIETNAM
EXECUTIVE SUMMARY
Consumer appliances in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2024
MARKET DATA
Table 3 Sales of Consumer Appliances by Category: Volume 2018-2023
Table 4 Sales of Consumer Appliances by Category: Value 2018-2023
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 11 Sales of Small Appliances by Category: Volume 2018-2023
Table 12 Sales of Small Appliances by Category: Value 2018-2023
Table 13 Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 14 Sales of Small Appliances by Category: % Value Growth 2018-2023
Table 15 NBO Company Shares of Major Appliances: % Volume 2019-2023
Table 16 LBN Brand Shares of Major Appliances: % Volume 2020-2023
Table 17 NBO Company Shares of Small Appliances: % Volume 2019-2023
Table 18 LBN Brand Shares of Small Appliances: % Volume 2020-2023
Table 19 Distribution of Major Appliances by Format: % Volume 2018-2023
Table 20 Distribution of Small Appliances by Format: % Volume 2018-2023
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
Table 29 Forecast Sales of Small Appliances by Category: Volume 2023-2028
Table 30 Forecast Sales of Small Appliances by Category: Value 2023-2028
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
REFRIGERATION APPLIANCES IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Refrigeration appliances creep back into positive volume growth, thanks to hot summer and improving lifestyles
Samsung and LG expand their local production capacities
Trendy designs and personalised appliances attract the attention of younger generations
PROSPECTS AND OPPORTUNITIES
Ongoing steady growth expected, thanks to upgrade trends and wider overall penetration into rural areas
Players expected to regularly launch new models and technological advancements
Omnichannel strategies grow in importance, as consumers opt for in-store inspection and then order online
CATEGORY DATA
Table 33 Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 34 Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
Table 37 Sales of Fridge Freezers by Format: % Volume 2018-2023
Table 38 Sales of Fridge Freezers by Volume Capacity: % Volume 2018-2023
Table 39 Sales of Fridge Freezers by Smart Appliances: % Volume 2019-2023
Table 40 Sales of Fridges by Volume Capacity: % Volume 2018-2023
Table 41 NBO Company Shares of Refrigeration Appliances: % Volume 2019-2023
Table 42 LBN Brand Shares of Refrigeration Appliances: % Volume 2020-2023
Table 43 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2019-2023
Table 44 NBO Company Shares of Freestanding Fridges: % Volume 2019-2023
Table 45 Distribution of Refrigeration Appliances by Format: % Volume 2018-2023
Table 46 Production of Refrigeration Appliances: Total Volume 2018-2023
Table 47 Forecast Sales of Refrigeration Appliances by Category: Volume 2023-2028
Table 48 Forecast Sales of Refrigeration Appliances by Category: Value 2023-2028
Table 49 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2023-2028
Table 50 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2023-2028
HOME LAUNDRY APPLIANCES IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Low demand continues, with a very small improvement in sales from last year
Players launch new high-tech models to attract the attention of affluent consumers
Front-loading and larger capacity washing machines are preferred
PROSPECTS AND OPPORTUNITIES
Further scope for growth over the forecast period, with volume expected to creep back into a positive performance
Consumption-saving features and specialised garment care expected to rise in popularity
Omnichannel options cater for a wider range of consumers’ needs
CATEGORY DATA
Table 51 Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 52 Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 53 Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 54 Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023
Table 55 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2018-2023
Table 56 Sales of Automatic Washing Machines by Format: % Volume 2018-2023
Table 57 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2018-2023
Table 58 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2019-2023
Table 59 NBO Company Shares of Home Laundry Appliances: % Volume 2019-2023
Table 60 LBN Brand Shares of Home Laundry Appliances: % Volume 2020-2023
Table 61 Distribution of Home Laundry Appliances by Format: % Volume 2018-2023
Table 62 Production of Home Laundry Appliances: Total Volume 2018-2023
Table 63 Forecast Sales of Home Laundry Appliances by Category: Volume 2023-2028
Table 64 Forecast Sales of Home Laundry Appliances by Category: Value 2023-2028
Table 65 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2023-2028
Table 66 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2023-2028
DISHWASHERS IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Dishwashers see sluggish growth due to prevailing trends for handwashing dishes
German Bosch officially joins the Vietnamese territory
Ongoing growth supported by wider range of brands becoming available
PROSPECTS AND OPPORTUNITIES
Steady ongoing volume growth expected, as the category still has room to develop
Further developments expected in smart features and enhanced cleaning
Potential for omnichannel sales thanks to growth of retailers in Vietnam
CATEGORY DATA
Table 67 Sales of Dishwashers by Category: Volume 2018-2023
Table 68 Sales of Dishwashers by Category: Value 2018-2023
Table 69 Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 70 Sales of Dishwashers by Category: % Value Growth 2018-2023
Table 71 Sales of Dishwashers by Format: % Volume 2018-2023
Table 72 Sales of Dishwashers by Smart Appliances: % Volume 2019-2023
Table 73 NBO Company Shares of Dishwashers: % Volume 2019-2023
Table 74 LBN Brand Shares of Dishwashers: % Volume 2020-2023
Table 75 Distribution of Dishwashers by Format: % Volume 2018-2023
Table 76 Production of Dishwashers: Total Volume 2018-2023
Table 77 Forecast Sales of Dishwashers by Category: Volume 2023-2028
Table 78 Forecast Sales of Dishwashers by Category: Value 2023-2028
Table 79 Forecast Sales of Dishwashers by Category: % Volume Growth 2023-2028
Table 80 Forecast Sales of Dishwashers by Category: % Value Growth 2023-2028
LARGE COOKING APPLIANCES IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Large cooking appliances remains in a negative slump due to long lifecycles and low interest in innovations
Brands vie for attention with new developments
Safety and energy-efficiency are key factors in consumers’ purchasing decisions
PROSPECTS AND OPPORTUNITIES
Large cooking appliances expected to return to positive volume growth
Local players to find the “value for money” sweet spot, while international brands focus on premium quality
Ongoing potential for sales thanks to cross-category growth trends
CATEGORY DATA
Table 81 Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 82 Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 83 Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 84 Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023
Table 85 Sales of Built-in Hobs by Format: % Volume 2018-2023
Table 86 NBO Company Shares of Large Cooking Appliances: % Volume 2019-2023
Table 87 LBN Brand Shares of Large Cooking Appliances: % Volume 2020-2023
Table 88 NBO Company Shares of Built-in Hobs: % Volume 2019-2023
Table 89 NBO Company Shares of Cooker Hoods: % Volume 2019-2023
Table 90 NBO Company Shares of Built-in Cooker Hoods: % Volume 2019-2023
Table 91 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2019-2023
Table 92 Distribution of Large Cooking Appliances by Format: % Volume 2018-2023
Table 93 Production of Large Cooking Appliances: Total Volume 2018-2023
Table 94 Forecast Sales of Large Cooking Appliances by Category: Volume 2023-2028
Table 95 Forecast Sales of Large Cooking Appliances by Category: Value 2023-2028
Table 96 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2023-2028
Table 97 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2023-2028
MICROWAVES IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Downwards trend continues for increasingly old-fashioned microwaves
Few innovations seen in microwaves, due to sluggish demand
Health-conscious consumers shun microwaves in favour of other cooking methods
PROSPECTS AND OPPORTUNITIES
Ongoing decline for microwaves, due to variety of negative factors
Players unlikely to invest in microwaves and focus on better-selling appliances
Less shelf space afforded to microwaves in stores
CATEGORY DATA
Table 98 Sales of Microwaves by Category: Volume 2018-2023
Table 99 Sales of Microwaves by Category: Value 2018-2023
Table 100 Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 101 Sales of Microwaves by Category: % Value Growth 2018-2023
Table 102 Sales of Microwaves by Smart Appliances: % Volume 2019-2023
Table 103 NBO Company Shares of Microwaves: % Volume 2019-2023
Table 104 LBN Brand Shares of Microwaves: % Volume 2020-2023
Table 105 Distribution of Microwaves by Format: % Volume 2018-2023
Table 106 Production of Microwaves: Total Volume 2018-2023
Table 107 Forecast Sales of Microwaves by Category: Volume 2023-2028
Table 108 Forecast Sales of Microwaves by Category: Value 2023-2028
Table 109 Forecast Sales of Microwaves by Category: % Volume Growth 2023-2028
Table 110 Forecast Sales of Microwaves by Category: % Value Growth 2023-2028
FOOD PREPARATION APPLIANCES IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growth continues for food preparation appliances, thanks to ongoing healthy eating trends and retailer expansion
Social media remains a key strategy for promotions through influencers and KOLs
Smart blenders attract consumers who follow high-tech trends
PROSPECTS AND OPPORTUNITIES
Ongoing growth expected, driven by urbanisation and social media trends
Innovations expected in multifunctional appliances and new technologies
E-commerce is well-suited to smaller appliances, with the omnichannel remaining relevant for high-end appliances
CATEGORY DATA
Table 111 Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 112 Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 113 Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 114 Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023
Table 115 NBO Company Shares of Food Preparation Appliances: % Volume 2019-2023
Table 116 LBN Brand Shares of Food Preparation Appliances: % Volume 2020-2023
Table 117 Distribution of Food Preparation Appliances by Format: % Volume 2018-2023
Table 118 Forecast Sales of Food Preparation Appliances by Category: Volume 2023-2028
Table 119 Forecast Sales of Food Preparation Appliances by Category: Value 2023-2028
Table 120 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2023-2028
Table 121 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2023-2028
SMALL COOKING APPLIANCES IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Stable growth for small cooking appliances, with air-fryers remaining popular
Series of new developments seen in air-fryers
Multifunctional appliances continue to attract consumers
PROSPECTS AND OPPORTUNITIES
Ongoing growth expected, from cities to rural areas, as trendy products become more widespread
Smart features and appealing designs expected to lead developments
Small cooking appliances well-suited to online channels
CATEGORY DATA
Table 122 Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 123 Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 124 Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 125 Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023
Table 126 Sales of Freestanding Hobs by Format: % Volume 2018-2023
Table 127 NBO Company Shares of Small Cooking Appliances: % Volume 2019-2023
Table 128 LBN Brand Shares of Small Cooking Appliances: % Volume 2020-2023
Table 129 Distribution of Small Cooking Appliances by Format: % Volume 2018-2023
Table 130 Forecast Sales of Small Cooking Appliances by Category: Volume 2023-2028
Table 131 Forecast Sales of Small Cooking Appliances by Category: Value 2023-2028
Table 132 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2023-2028
Table 133 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2023-2028
VACUUM CLEANERS IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sales in vacuum cleaners supported by consumers’ rising standards of home hygiene
Players active in new high-tech product developments
Core cleaning features remain key to consumers’ demands
PROSPECTS AND OPPORTUNITIES
Healthy sales expected to continue over the forecast period
Ongoing developments in new technologies set to stimulate sales
Showrooms remain an important channel for vacuum cleaners
CATEGORY DATA
Table 134 Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 135 Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 136 Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 137 Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023
Table 138 NBO Company Shares of Vacuum Cleaners: % Volume 2019-2023
Table 139 LBN Brand Shares of Vacuum Cleaners: % Volume 2020-2023
Table 140 Distribution of Vacuum Cleaners by Format: % Volume 2018-2023
Table 141 Forecast Sales of Vacuum Cleaners by Category: Volume 2023-2028
Table 142 Forecast Sales of Vacuum Cleaners by Category: Value 2023-2028
Table 143 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2023-2028
Table 144 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2023-2028
PERSONAL CARE APPLIANCES IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rising standards of living support sales in personal care appliances
Players compete with new technologies and designs
Social media is key to promoting personal care appliances
PROSPECTS AND OPPORTUNITIES
Ongoing growth for personal care appliances, thanks to rising standards of living
Social media marketing will remain a major competitive strategy
Online channel works well for personal care appliances, especially linked to social media marketing
CATEGORY DATA
Table 145 Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 146 Sales of Personal Care Appliances by Category: Value 2018-2023
Table 147 Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 148 Sales of Personal Care Appliances by Category: % Value Growth 2018-2023
Table 149 Sales of Body Shavers by Format: % Volume 2018-2023
Table 150 Sales of Hair Care Appliances by Format: % Volume 2018-2023
Table 151 NBO Company Shares of Personal Care Appliances 2019-2023
Table 152 LBN Brand Shares of Personal Care Appliances 2020-2023
Table 153 Distribution of Personal Care Appliances by Format: % Volume 2018-2023
Table 154 Forecast Sales of Personal Care Appliances by Category: Volume 2023-2028
Table 155 Forecast Sales of Personal Care Appliances by Category: Value 2023-2028
Table 156 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2023-2028
Table 157 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2023-2028
AIR TREATMENT PRODUCTS IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Hot weather and wide range of options drive demand for air treatment products
Strong competition among local brands on quality-to-price and global brands on high-tech specs
Promotional programmes offered by brands across all platforms
PROSPECTS AND OPPORTUNITIES
Sales will continue to be supported by ongoing urbanisation and wider ranges of products available
Added features will attract consumers in the upper-mid to premium segments
Omnichannel remains important for air treatment products
CATEGORY DATA
Table 158 Sales of Air Treatment Products by Category: Volume 2018-2023
Table 159 Sales of Air Treatment Products by Category: Value 2018-2023
Table 160 Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 161 Sales of Air Treatment Products by Category: % Value Growth 2018-2023
Table 162 Sales of Air Conditioners by Smart Appliances: % Volume 2019-2023
Table 163 NBO Company Shares of Air Treatment Products: % Volume 2019-2023
Table 164 LBN Brand Shares of Air Treatment Products: % Volume 2020-2023
Table 165 Distribution of Air Treatment Products by Format: % Volume 2018-2023
Table 166 Production of Air Conditioners: Total Volume 2018-2023
Table 167 Forecast Sales of Air Treatment Products by Category: Volume 2023-2028
Table 168 Forecast Sales of Air Treatment Products by Category: Value 2023-2028
Table 169 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2023-2028
Table 170 Forecast Sales of Air Treatment Products by Category: % Value Growth 2023-2028
Euromonitor International
January 2024
LIST OF CONTENTS AND TABLES
CONSUMER APPLIANCES IN VIETNAM
EXECUTIVE SUMMARY
Consumer appliances in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2024
MARKET DATA
Table 3 Sales of Consumer Appliances by Category: Volume 2018-2023
Table 4 Sales of Consumer Appliances by Category: Value 2018-2023
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 11 Sales of Small Appliances by Category: Volume 2018-2023
Table 12 Sales of Small Appliances by Category: Value 2018-2023
Table 13 Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 14 Sales of Small Appliances by Category: % Value Growth 2018-2023
Table 15 NBO Company Shares of Major Appliances: % Volume 2019-2023
Table 16 LBN Brand Shares of Major Appliances: % Volume 2020-2023
Table 17 NBO Company Shares of Small Appliances: % Volume 2019-2023
Table 18 LBN Brand Shares of Small Appliances: % Volume 2020-2023
Table 19 Distribution of Major Appliances by Format: % Volume 2018-2023
Table 20 Distribution of Small Appliances by Format: % Volume 2018-2023
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
Table 29 Forecast Sales of Small Appliances by Category: Volume 2023-2028
Table 30 Forecast Sales of Small Appliances by Category: Value 2023-2028
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
REFRIGERATION APPLIANCES IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Refrigeration appliances creep back into positive volume growth, thanks to hot summer and improving lifestyles
Samsung and LG expand their local production capacities
Trendy designs and personalised appliances attract the attention of younger generations
PROSPECTS AND OPPORTUNITIES
Ongoing steady growth expected, thanks to upgrade trends and wider overall penetration into rural areas
Players expected to regularly launch new models and technological advancements
Omnichannel strategies grow in importance, as consumers opt for in-store inspection and then order online
CATEGORY DATA
Table 33 Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 34 Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
Table 37 Sales of Fridge Freezers by Format: % Volume 2018-2023
Table 38 Sales of Fridge Freezers by Volume Capacity: % Volume 2018-2023
Table 39 Sales of Fridge Freezers by Smart Appliances: % Volume 2019-2023
Table 40 Sales of Fridges by Volume Capacity: % Volume 2018-2023
Table 41 NBO Company Shares of Refrigeration Appliances: % Volume 2019-2023
Table 42 LBN Brand Shares of Refrigeration Appliances: % Volume 2020-2023
Table 43 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2019-2023
Table 44 NBO Company Shares of Freestanding Fridges: % Volume 2019-2023
Table 45 Distribution of Refrigeration Appliances by Format: % Volume 2018-2023
Table 46 Production of Refrigeration Appliances: Total Volume 2018-2023
Table 47 Forecast Sales of Refrigeration Appliances by Category: Volume 2023-2028
Table 48 Forecast Sales of Refrigeration Appliances by Category: Value 2023-2028
Table 49 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2023-2028
Table 50 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2023-2028
HOME LAUNDRY APPLIANCES IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Low demand continues, with a very small improvement in sales from last year
Players launch new high-tech models to attract the attention of affluent consumers
Front-loading and larger capacity washing machines are preferred
PROSPECTS AND OPPORTUNITIES
Further scope for growth over the forecast period, with volume expected to creep back into a positive performance
Consumption-saving features and specialised garment care expected to rise in popularity
Omnichannel options cater for a wider range of consumers’ needs
CATEGORY DATA
Table 51 Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 52 Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 53 Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 54 Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023
Table 55 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2018-2023
Table 56 Sales of Automatic Washing Machines by Format: % Volume 2018-2023
Table 57 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2018-2023
Table 58 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2019-2023
Table 59 NBO Company Shares of Home Laundry Appliances: % Volume 2019-2023
Table 60 LBN Brand Shares of Home Laundry Appliances: % Volume 2020-2023
Table 61 Distribution of Home Laundry Appliances by Format: % Volume 2018-2023
Table 62 Production of Home Laundry Appliances: Total Volume 2018-2023
Table 63 Forecast Sales of Home Laundry Appliances by Category: Volume 2023-2028
Table 64 Forecast Sales of Home Laundry Appliances by Category: Value 2023-2028
Table 65 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2023-2028
Table 66 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2023-2028
DISHWASHERS IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Dishwashers see sluggish growth due to prevailing trends for handwashing dishes
German Bosch officially joins the Vietnamese territory
Ongoing growth supported by wider range of brands becoming available
PROSPECTS AND OPPORTUNITIES
Steady ongoing volume growth expected, as the category still has room to develop
Further developments expected in smart features and enhanced cleaning
Potential for omnichannel sales thanks to growth of retailers in Vietnam
CATEGORY DATA
Table 67 Sales of Dishwashers by Category: Volume 2018-2023
Table 68 Sales of Dishwashers by Category: Value 2018-2023
Table 69 Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 70 Sales of Dishwashers by Category: % Value Growth 2018-2023
Table 71 Sales of Dishwashers by Format: % Volume 2018-2023
Table 72 Sales of Dishwashers by Smart Appliances: % Volume 2019-2023
Table 73 NBO Company Shares of Dishwashers: % Volume 2019-2023
Table 74 LBN Brand Shares of Dishwashers: % Volume 2020-2023
Table 75 Distribution of Dishwashers by Format: % Volume 2018-2023
Table 76 Production of Dishwashers: Total Volume 2018-2023
Table 77 Forecast Sales of Dishwashers by Category: Volume 2023-2028
Table 78 Forecast Sales of Dishwashers by Category: Value 2023-2028
Table 79 Forecast Sales of Dishwashers by Category: % Volume Growth 2023-2028
Table 80 Forecast Sales of Dishwashers by Category: % Value Growth 2023-2028
LARGE COOKING APPLIANCES IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Large cooking appliances remains in a negative slump due to long lifecycles and low interest in innovations
Brands vie for attention with new developments
Safety and energy-efficiency are key factors in consumers’ purchasing decisions
PROSPECTS AND OPPORTUNITIES
Large cooking appliances expected to return to positive volume growth
Local players to find the “value for money” sweet spot, while international brands focus on premium quality
Ongoing potential for sales thanks to cross-category growth trends
CATEGORY DATA
Table 81 Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 82 Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 83 Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 84 Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023
Table 85 Sales of Built-in Hobs by Format: % Volume 2018-2023
Table 86 NBO Company Shares of Large Cooking Appliances: % Volume 2019-2023
Table 87 LBN Brand Shares of Large Cooking Appliances: % Volume 2020-2023
Table 88 NBO Company Shares of Built-in Hobs: % Volume 2019-2023
Table 89 NBO Company Shares of Cooker Hoods: % Volume 2019-2023
Table 90 NBO Company Shares of Built-in Cooker Hoods: % Volume 2019-2023
Table 91 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2019-2023
Table 92 Distribution of Large Cooking Appliances by Format: % Volume 2018-2023
Table 93 Production of Large Cooking Appliances: Total Volume 2018-2023
Table 94 Forecast Sales of Large Cooking Appliances by Category: Volume 2023-2028
Table 95 Forecast Sales of Large Cooking Appliances by Category: Value 2023-2028
Table 96 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2023-2028
Table 97 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2023-2028
MICROWAVES IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Downwards trend continues for increasingly old-fashioned microwaves
Few innovations seen in microwaves, due to sluggish demand
Health-conscious consumers shun microwaves in favour of other cooking methods
PROSPECTS AND OPPORTUNITIES
Ongoing decline for microwaves, due to variety of negative factors
Players unlikely to invest in microwaves and focus on better-selling appliances
Less shelf space afforded to microwaves in stores
CATEGORY DATA
Table 98 Sales of Microwaves by Category: Volume 2018-2023
Table 99 Sales of Microwaves by Category: Value 2018-2023
Table 100 Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 101 Sales of Microwaves by Category: % Value Growth 2018-2023
Table 102 Sales of Microwaves by Smart Appliances: % Volume 2019-2023
Table 103 NBO Company Shares of Microwaves: % Volume 2019-2023
Table 104 LBN Brand Shares of Microwaves: % Volume 2020-2023
Table 105 Distribution of Microwaves by Format: % Volume 2018-2023
Table 106 Production of Microwaves: Total Volume 2018-2023
Table 107 Forecast Sales of Microwaves by Category: Volume 2023-2028
Table 108 Forecast Sales of Microwaves by Category: Value 2023-2028
Table 109 Forecast Sales of Microwaves by Category: % Volume Growth 2023-2028
Table 110 Forecast Sales of Microwaves by Category: % Value Growth 2023-2028
FOOD PREPARATION APPLIANCES IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Growth continues for food preparation appliances, thanks to ongoing healthy eating trends and retailer expansion
Social media remains a key strategy for promotions through influencers and KOLs
Smart blenders attract consumers who follow high-tech trends
PROSPECTS AND OPPORTUNITIES
Ongoing growth expected, driven by urbanisation and social media trends
Innovations expected in multifunctional appliances and new technologies
E-commerce is well-suited to smaller appliances, with the omnichannel remaining relevant for high-end appliances
CATEGORY DATA
Table 111 Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 112 Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 113 Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 114 Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023
Table 115 NBO Company Shares of Food Preparation Appliances: % Volume 2019-2023
Table 116 LBN Brand Shares of Food Preparation Appliances: % Volume 2020-2023
Table 117 Distribution of Food Preparation Appliances by Format: % Volume 2018-2023
Table 118 Forecast Sales of Food Preparation Appliances by Category: Volume 2023-2028
Table 119 Forecast Sales of Food Preparation Appliances by Category: Value 2023-2028
Table 120 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2023-2028
Table 121 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2023-2028
SMALL COOKING APPLIANCES IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Stable growth for small cooking appliances, with air-fryers remaining popular
Series of new developments seen in air-fryers
Multifunctional appliances continue to attract consumers
PROSPECTS AND OPPORTUNITIES
Ongoing growth expected, from cities to rural areas, as trendy products become more widespread
Smart features and appealing designs expected to lead developments
Small cooking appliances well-suited to online channels
CATEGORY DATA
Table 122 Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 123 Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 124 Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 125 Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023
Table 126 Sales of Freestanding Hobs by Format: % Volume 2018-2023
Table 127 NBO Company Shares of Small Cooking Appliances: % Volume 2019-2023
Table 128 LBN Brand Shares of Small Cooking Appliances: % Volume 2020-2023
Table 129 Distribution of Small Cooking Appliances by Format: % Volume 2018-2023
Table 130 Forecast Sales of Small Cooking Appliances by Category: Volume 2023-2028
Table 131 Forecast Sales of Small Cooking Appliances by Category: Value 2023-2028
Table 132 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2023-2028
Table 133 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2023-2028
VACUUM CLEANERS IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sales in vacuum cleaners supported by consumers’ rising standards of home hygiene
Players active in new high-tech product developments
Core cleaning features remain key to consumers’ demands
PROSPECTS AND OPPORTUNITIES
Healthy sales expected to continue over the forecast period
Ongoing developments in new technologies set to stimulate sales
Showrooms remain an important channel for vacuum cleaners
CATEGORY DATA
Table 134 Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 135 Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 136 Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 137 Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023
Table 138 NBO Company Shares of Vacuum Cleaners: % Volume 2019-2023
Table 139 LBN Brand Shares of Vacuum Cleaners: % Volume 2020-2023
Table 140 Distribution of Vacuum Cleaners by Format: % Volume 2018-2023
Table 141 Forecast Sales of Vacuum Cleaners by Category: Volume 2023-2028
Table 142 Forecast Sales of Vacuum Cleaners by Category: Value 2023-2028
Table 143 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2023-2028
Table 144 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2023-2028
PERSONAL CARE APPLIANCES IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Rising standards of living support sales in personal care appliances
Players compete with new technologies and designs
Social media is key to promoting personal care appliances
PROSPECTS AND OPPORTUNITIES
Ongoing growth for personal care appliances, thanks to rising standards of living
Social media marketing will remain a major competitive strategy
Online channel works well for personal care appliances, especially linked to social media marketing
CATEGORY DATA
Table 145 Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 146 Sales of Personal Care Appliances by Category: Value 2018-2023
Table 147 Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 148 Sales of Personal Care Appliances by Category: % Value Growth 2018-2023
Table 149 Sales of Body Shavers by Format: % Volume 2018-2023
Table 150 Sales of Hair Care Appliances by Format: % Volume 2018-2023
Table 151 NBO Company Shares of Personal Care Appliances 2019-2023
Table 152 LBN Brand Shares of Personal Care Appliances 2020-2023
Table 153 Distribution of Personal Care Appliances by Format: % Volume 2018-2023
Table 154 Forecast Sales of Personal Care Appliances by Category: Volume 2023-2028
Table 155 Forecast Sales of Personal Care Appliances by Category: Value 2023-2028
Table 156 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2023-2028
Table 157 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2023-2028
AIR TREATMENT PRODUCTS IN VIETNAM
KEY DATA FINDINGS
2023 DEVELOPMENTS
Hot weather and wide range of options drive demand for air treatment products
Strong competition among local brands on quality-to-price and global brands on high-tech specs
Promotional programmes offered by brands across all platforms
PROSPECTS AND OPPORTUNITIES
Sales will continue to be supported by ongoing urbanisation and wider ranges of products available
Added features will attract consumers in the upper-mid to premium segments
Omnichannel remains important for air treatment products
CATEGORY DATA
Table 158 Sales of Air Treatment Products by Category: Volume 2018-2023
Table 159 Sales of Air Treatment Products by Category: Value 2018-2023
Table 160 Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 161 Sales of Air Treatment Products by Category: % Value Growth 2018-2023
Table 162 Sales of Air Conditioners by Smart Appliances: % Volume 2019-2023
Table 163 NBO Company Shares of Air Treatment Products: % Volume 2019-2023
Table 164 LBN Brand Shares of Air Treatment Products: % Volume 2020-2023
Table 165 Distribution of Air Treatment Products by Format: % Volume 2018-2023
Table 166 Production of Air Conditioners: Total Volume 2018-2023
Table 167 Forecast Sales of Air Treatment Products by Category: Volume 2023-2028
Table 168 Forecast Sales of Air Treatment Products by Category: Value 2023-2028
Table 169 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2023-2028
Table 170 Forecast Sales of Air Treatment Products by Category: % Value Growth 2023-2028
