Consumer Appliances in Turkey

Date: March 4, 2016
Pages: 147
Price:
US$ 2,650.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: C30E2C0DCF6EN
Leaflet:

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Consumer appliances saw another year of volume and current value growth in Turkey in 2015, largely due to

Euromonitor International's Consumer Appliances in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Executive Summary
Volume Growth Continues in Consumer Appliances
Sales of Major Appliances Remain Unscathed Despite the Introduction of A Monthly Cap on Credit Card Repayment Instalments
Arçelik Retains Its Leading Position in Consumer Appliances in Turkey
Non-store Retailing Continues To Show Dynamism
Slower Growth Is Expected in Consumer Appliances Over the Forecast Period
Key Trends and Developments
Energy-efficient Appliances Continue To Thrive As the Government Pushes for the Introduction of Greener Products
the Share of Non-store Retailing Increases As Internet Use Rapidly Rises
Small Appliances Is Affected As Incomes Stagnate
Production in Turkey Is Not Affected by the Repatriation Trend
Market Indicators
  Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2010-2015
  Table 2 Replacement Cycles of Consumer Appliances by Category 2010-2015
Market Data
  Table 3 Sales of Consumer Appliances by Category: Volume 2010-2015
  Table 4 Sales of Consumer Appliances by Category: Value 2010-2015
  Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2010-2015
  Table 6 Sales of Consumer Appliances by Category: % Value Growth 2010-2015
  Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2010-2015
  Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2010-2015
  Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2010-2015
  Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2010-2015
  Table 11 Sales of Small Appliances by Category: Volume 2010-2015
  Table 12 Sales of Small Appliances by Category: Value 2010-2015
  Table 13 Sales of Small Appliances by Category: % Volume Growth 2010-2015
  Table 14 Sales of Small Appliances by Category: % Value Growth 2010-2015
  Table 15 NBO Company Shares of Major Appliances: % Volume 2011-2015
  Table 16 LBN Brand Shares of Major Appliances: % Volume 2012-2015
  Table 17 NBO Company Shares of Small Appliances: % Volume 2011-2015
  Table 18 LBN Brand Shares of Small Appliances: % Volume 2012-2015
  Table 19 Distribution of Major Appliances by Format: % Volume 2010-2015
  Table 20 Distribution of Small Appliances by Format: % Volume 2010-2015
  Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2015-2020
  Table 22 Forecast Sales of Consumer Appliances by Category: Value 2015-2020
  Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2015-2020
  Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2015-2020
  Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2015-2020
  Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2015-2020
  Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2015-2020
  Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2015-2020
  Table 29 Forecast Sales of Small Appliances by Category: Volume 2015-2020
  Table 30 Forecast Sales of Small Appliances by Category: Value 2015-2020
  Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2015-2020
  Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2015-2020
Definitions
Sources
  Summary 1 Research Sources
Arzum Elektrikli Ev Aletleri San Ve Tic As in Consumer Appliances (turkey)
Strategic Direction
Key Facts
  Summary 2 Arzum Elektrikli Ev Aletleri San ve Tic AS: Key Facts
Production
Competitive Positioning
  Summary 3 Arzum Elektrikli Ev Aletleri San ve Tic AS: Competitive Position 2015
Bimeks Bilgi Islem Ve Dis Ticaret As in Consumer Appliances (turkey)
Strategic Direction
Key Facts
  Summary 4 Bimeks Bilgi Islem ve Dis Ticaret AS: Key Facts
  Summary 5 Bimeks Bilgi Islem ve Dis Ticaret AS: Operational Indicators
Company Background
  Chart 1 Bimeks Bilgi Islem ve Dis Ticaret AS: Bimeks in Istanbul
Internet Strategy
Competitive Positioning
  Summary 6 Bimeks Bilgi Islem ve Dis Ticaret AS: Competitive Position 2015
Teknosa Ic Ve Dis Ticaret As in Consumer Appliances (turkey)
Strategic Direction
Key Facts
  Summary 7 Teknosa Ic ve Dis Ticaret AS: Key Facts
  Summary 8 Teknosa Ic ve Dis Ticaret AS: Operational Indicators
Company Background
  Chart 2 Teknosa Ic ve Dis Ticaret AS: Teknosa in Istanbul
Internet Strategy
Private Label
  Summary 9 Teknosa Ic ve Dis Ticaret AS: Private Label Portfolio
Competitive Positioning
  Summary 10 Teknosa Ic ve Dis Ticaret AS: Competitive Position 2015
Ugur Sogutma As in Consumer Appliances (turkey)
Strategic Direction
Key Facts
  Summary 11 Ugur Sogutma AS: Key Facts
Production
  Summary 12 Ugur Sogutma AS: Production Statistics 2015
Competitive Positioning
  Summary 13 Ugur Sogutma AS: Competitive Position 2015
Vestel Beyaz Esya San Ve Tic As in Consumer Appliances (turkey)
Strategic Direction
Key Facts
  Summary 14 Vestel Beyaz Esya San ve Tic AS: Key Facts
  Summary 15 Vestel Beyaz Esya San ve Tic AS: Operational Indicators
Production
  Summary 16 Vestel Beyaz Esya San ve Tic AS: Production Statistics 2015
Competitive Positioning
  Summary 17 Vestel Beyaz Esya San ve Tic AS: Competitive Position 2015
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 33 Sales of Dishwashers by Category: Volume 2010-2015
  Table 34 Sales of Dishwashers by Category: Value 2010-2015
  Table 35 Sales of Dishwashers by Category: % Volume Growth 2010-2015
  Table 36 Sales of Dishwashers by Category: % Value Growth 2010-2015
  Table 37 Sales of Dishwashers by Format: % Volume 2010-2015
  Table 38 NBO Company Shares of Dishwashers: % Volume 2011-2015
  Table 39 LBN Brand Shares of Dishwashers: % Volume 2012-2015
  Table 40 Forecast Sales of Dishwashers by Category: Volume 2015-2020
  Table 41 Forecast Sales of Dishwashers by Category: Value 2015-2020
  Table 42 Forecast Sales of Dishwashers by Category: % Volume Growth 2015-2020
  Table 43 Forecast Sales of Dishwashers by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 44 Sales of Home Laundry Appliances by Category: Volume 2010-2015
  Table 45 Sales of Home Laundry Appliances by Category: Value 2010-2015
  Table 46 Sales of Home Laundry Appliances by Category: % Volume Growth 2010-2015
  Table 47 Sales of Home Laundry Appliances by Category: % Value Growth 2010-2015
  Table 48 Sales of Automatic Tumble Dryers by Format: % Volume 2010-2015
  Table 49 Sales of Automatic Washing Machines by Format: % Volume 2010-2015
  Table 50 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2010-2015
  Table 51 NBO Company Shares of Home Laundry Appliances: % Volume 2011-2015
  Table 52 LBN Brand Shares of Home Laundry Appliances: % Volume 2012-2015
  Table 53 Forecast Sales of Home Laundry Appliances by Category: Volume 2015-2020
  Table 54 Forecast Sales of Home Laundry Appliances by Category: Value 2015-2020
  Table 55 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2015-2020
  Table 56 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 57 Sales of Large Cooking Appliances by Category: Volume 2010-2015
  Table 58 Sales of Large Cooking Appliances by Category: Value 2010-2015
  Table 59 Sales of Large Cooking Appliances by Category: % Volume Growth 2010-2015
  Table 60 Sales of Large Cooking Appliances by Category: % Value Growth 2010-2015
  Table 61 Sales of Built-in Hobs by Format: % Volume 2010-2015
  Table 62 Sales of Ovens by Format: % Volume 2010-2015
  Table 63 Sales of Cookers by Format: % Volume 2010-2015
  Table 64 NBO Company Shares of Large Cooking Appliances: % Volume 2011-2015
  Table 65 LBN Brand Shares of Large Cooking Appliances: % Volume 2012-2015
  Table 66 NBO Company Shares of Built-in Hobs: % Volume 2011-2015
  Table 67 NBO Company Shares of Ovens: % Volume 2011-2015
  Table 68 NBO Company Shares of Cooker Hoods: % Volume 2011-2015
  Table 69 NBO Company Shares of Built-in Cooker Hoods: % Volume 2011-2015
  Table 70 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2011-2015
  Table 71 NBO Company Shares of Cookers: % Volume 2011-2015
  Table 72 Forecast Sales of Large Cooking Appliances by Category: Volume 2015-2020
  Table 73 Forecast Sales of Large Cooking Appliances by Category: Value 2015-2020
  Table 74 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2015-2020
  Table 75 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 76 Sales of Microwaves by Category: Volume 2010-2015
  Table 77 Sales of Microwaves by Category: Value 2010-2015
  Table 78 Sales of Microwaves by Category: % Volume Growth 2010-2015
  Table 79 Sales of Microwaves by Category: % Value Growth 2010-2015
  Table 80 Sales of Microwaves by Type: % Volume 2011-2015
  Table 81 NBO Company Shares of Microwaves: % Volume 2011-2015
  Table 82 LBN Brand Shares of Microwaves: % Volume 2012-2015
  Table 83 Microwaves by Distribution Format: % Volume 2010-2015
  Table 84 Forecast Sales of Microwaves by Category: Volume 2015-2020
  Table 85 Forecast Sales of Microwaves by Category: Value 2015-2020
  Table 86 Forecast Sales of Microwaves by Category: % Volume Growth 2015-2020
  Table 87 Forecast Sales of Microwaves by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 88 Sales of Refrigeration Appliances by Category: Volume 2010-2015
  Table 89 Sales of Refrigeration Appliances by Category: Value 2010-2015
  Table 90 Sales of Refrigeration Appliances by Category: % Volume Growth 2010-2015
  Table 91 Sales of Refrigeration Appliances by Category: % Value Growth 2010-2015
  Table 92 Sales of Freezers by Format: % Volume 2010-2015
  Table 93 Sales of Freezers by Volume Capacity: % Volume 2010-2015
  Table 94 Sales of Fridge Freezers by Format: % Volume 2010-2015
  Table 95 Sales of Fridge Freezers by Static vs Frost-Free: % Volume 2010-2015
  Table 96 Sales of Fridge Freezers by Volume Capacity: % Volume 2010-2015
  Table 97 Sales of Fridges by Format: % Volume 2010-2015
  Table 98 Sales of Fridges by Volume Capacity: % Volume 2010-2015
  Table 99 NBO Company Shares of Refrigeration Appliances: % Volume 2011-2015
  Table 100 LBN Brand Shares of Refrigeration Appliances: % Volume 2012-2015
  Table 101 NBO Company Shares of Built-in Fridge Freezers: % Volume 2011-2015
  Table 102 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2011-2015
  Table 103 NBO Company Shares of Built-in Fridges: % Volume 2011-2015
  Table 104 NBO Company Shares of Freestanding Fridges: % Volume 2011-2015
  Table 105 Forecast Sales of Refrigeration Appliances by Category: Volume 2015-2020
  Table 106 Forecast Sales of Refrigeration Appliances by Category: Value 2015-2020
  Table 107 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2015-2020
  Table 108 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 109 Sales of Air Treatment Products by Category: Volume 2010-2015
  Table 110 Sales of Air Treatment Products by Category: Value 2010-2015
  Table 111 Sales of Air Treatment Products by Category: % Volume Growth 2010-2015
  Table 112 Sales of Air Treatment Products by Category: % Value Growth 2010-2015
  Table 113 NBO Company Shares of Air Treatment Products: % Volume 2011-2015
  Table 114 LBN Brand Shares of Air Treatment Products: % Volume 2012-2015
  Table 115 Forecast Sales of Air Treatment Products by Category: Volume 2015-2020
  Table 116 Forecast Sales of Air Treatment Products by Category: Value 2015-2020
  Table 117 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2015-2020
  Table 118 Forecast Sales of Air Treatment Products by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 119 Sales of Food Preparation Appliances by Category: Volume 2010-2015
  Table 120 Sales of Food Preparation Appliances by Category: Value 2010-2015
  Table 121 Sales of Food Preparation Appliances by Category: % Volume Growth 2010-2015
  Table 122 Sales of Food Preparation Appliances by Category: % Value Growth 2010-2015
  Table 123 NBO Company Shares of Food Preparation Appliances: % Volume 2011-2015
  Table 124 LBN Brand Shares of Food Preparation Appliances: % Volume 2012-2015
  Table 125 Forecast Sales of Food Preparation Appliances by Category: Volume 2015-2020
  Table 126 Forecast Sales of Food Preparation Appliances by Category: Value 2015-2020
  Table 127 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2015-2020
  Table 128 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 129 Sales of Heating Appliances: Volume 2010-2015
  Table 130 Sales of Heating Appliances: Value 2010-2015
  Table 131 Sales of Heating Appliances: % Volume Growth 2010-2015
  Table 132 Sales of Heating Appliances: % Value Growth 2010-2015
  Table 133 NBO Company Shares of Heating Appliances: % Volume 2011-2015
  Table 134 LBN Brand Shares of Heating Appliances: % Volume 2012-2015
  Table 135 Forecast Sales of Heating Appliances: Volume 2015-2020
  Table 136 Forecast Sales of Heating Appliances: Value 2015-2020
  Table 137 Forecast Sales of Heating Appliances: % Volume Growth 2015-2020
  Table 138 Forecast Sales of Heating Appliances: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 139 Sales of Irons: Volume 2010-2015
  Table 140 Sales of Irons: Value 2010-2015
  Table 141 Sales of Irons: % Volume Growth 2010-2015
  Table 142 Sales of Irons: % Value Growth 2010-2015
  Table 143 Sales of Irons by Format: % Volume 2010-2015
  Table 144 NBO Company Shares of Irons: % Volume 2011-2015
  Table 145 LBN Brand Shares of Irons: % Volume 2012-2015
  Table 146 Forecast Sales of Irons: Volume 2015-2020
  Table 147 Forecast Sales of Irons: Value 2015-2020
  Table 148 Forecast Sales of Irons: % Volume Growth 2015-2020
  Table 149 Forecast Sales of Irons: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 150 Sales of Personal Care Appliances by Category: Volume 2010-2015
  Table 151 Sales of Personal Care Appliances by Category: Value 2010-2015
  Table 152 Sales of Personal Care Appliances by Category: % Volume Growth 2010-2015
  Table 153 Sales of Personal Care Appliances by Category: % Value Growth 2010-2015
  Table 154 Sales of Body Shavers by Format: % Volume 2010-2015
  Table 155 Sales of Body Shavers by Power Source: % Volume 2011-2015
  Table 156 Sales of Hair Care Appliances by Format: % Volume 2010-2015
  Table 157 NBO Company Shares of Personal Care Appliances 2011-2015
  Table 158 LBN Brand Shares of Personal Care Appliances 2012-2015
  Table 159 Forecast Sales of Personal Care Appliances by Category: Volume 2015-2020
  Table 160 Forecast Sales of Personal Care Appliances by Category: Value 2015-2020
  Table 161 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2015-2020
  Table 162 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 163 Sales of Small Cooking Appliances by Category: Volume 2010-2015
  Table 164 Sales of Small Cooking Appliances by Category: Value 2010-2015
  Table 165 Sales of Small Cooking Appliances by Category: % Volume Growth 2010-2015
  Table 166 Sales of Small Cooking Appliances by Category: % Value Growth 2010-2015
  Table 167 NBO Company Shares of Small Cooking Appliances: % Volume 2011-2015
  Table 168 LBN Brand Shares of Small Cooking Appliances: % Volume 2012-2015
  Table 169 Forecast Sales of Small Cooking Appliances by Category: Volume 2015-2020
  Table 170 Forecast Sales of Small Cooking Appliances by Category: Value 2015-2020
  Table 171 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2015-2020
  Table 172 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 173 Sales of Small Kitchen Appliances (Non-cooking) by Category: Volume 2010-2015
  Table 174 Sales of Small Kitchen Appliances (Non-cooking) by Category: Value 2010-2015
  Table 175 Sales of Small Kitchen Appliances (Non-cooking) by Category: % Volume Growth 2010-2015
  Table 176 Sales of Small Kitchen Appliances (Non-cooking) by Category: % Value Growth 2010-2015
  Table 177 NBO Company Shares of Small Kitchen Appliances (Non-cooking): % Volume 2011-2015
  Table 178 LBN Brand Shares of Small Kitchen Appliances (Non-cooking): % Volume 2012-2015
  Table 179 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: Volume 2015-2020
  Table 180 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: Value 2015-2020
  Table 181 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: % Volume Growth 2015-2020
  Table 182 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Category: % Value Growth 2015-2020
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 183 Sales of Vacuum Cleaners by Category: Volume 2010-2015
  Table 184 Sales of Vacuum Cleaners by Category: Value 2010-2015
  Table 185 Sales of Vacuum Cleaners by Category: % Volume Growth 2010-2015
  Table 186 Sales of Vacuum Cleaners by Category: % Value Growth 2010-2015
  Table 187 NBO Company Shares of Vacuum Cleaners: % Volume 2011-2015
  Table 188 LBN Brand Shares of Vacuum Cleaners: % Volume 2012-2015
  Table 189 Forecast Sales of Vacuum Cleaners by Category: Volume 2015-2020
  Table 190 Forecast Sales of Vacuum Cleaners by Category: Value 2015-2020
  Table 191 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2015-2020
  Table 192 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2015-2020
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