Consumer Appliances in Thailand
Sales of consumer appliances continued to see steady growth in retail volume terms in 2023 boosted by new property development and fewer concerns about COVID-19. The government’s economic stimulus programme also encouraged consumers to go shopping again which helped to drive demand for a wide variety of consumer appliances during the first quarter of 2023 in particular. Seasonal holidays such as Songkran Festival and Chinese New Year also feature annual sales events which is when many consumers...
Euromonitor International's Consumer Appliances in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Consumer Appliances in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Appliances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Consumer Appliances in Thailand
Euromonitor International
December 2023
LIST OF CONTENTS AND TABLES
CONSUMER APPLIANCES IN THAILAND
EXECUTIVE SUMMARY
Consumer appliances in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2024
MARKET DATA
Table 3 Sales of Consumer Appliances by Category: Volume 2018-2023
Table 4 Sales of Consumer Appliances by Category: Value 2018-2023
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 11 Sales of Small Appliances by Category: Volume 2018-2023
Table 12 Sales of Small Appliances by Category: Value 2018-2023
Table 13 Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 14 Sales of Small Appliances by Category: % Value Growth 2018-2023
Table 15 NBO Company Shares of Major Appliances: % Volume 2019-2023
Table 16 LBN Brand Shares of Major Appliances: % Volume 2020-2023
Table 17 NBO Company Shares of Small Appliances: % Volume 2019-2023
Table 18 LBN Brand Shares of Small Appliances: % Volume 2020-2023
Table 19 Distribution of Major Appliances by Format: % Volume 2018-2023
Table 20 Distribution of Small Appliances by Format: % Volume 2018-2023
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
Table 29 Forecast Sales of Small Appliances by Category: Volume 2023-2028
Table 30 Forecast Sales of Small Appliances by Category: Value 2023-2028
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
REFRIGERATION APPLIANCES IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Wealthy consumers paying more attention to the look of their refrigeration appliances as well as their functionality
Chinese brands steal the show with affordable low-capacity refrigeration appliances
Wealthier consumers looking for modern and attractive refrigeration appliances
PROSPECTS AND OPPORTUNITIES
Sales of built-in refrigeration appliances in Thailand set to continue declining due to limited appeal and high prices
New property development set to fuel growth in demand
Rising temperatures increase the focus on the importance of refrigeration appliances
CATEGORY DATA
Table 33 Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 34 Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
Table 37 Sales of Freezers by Format: % Volume 2018-2023
Table 38 Sales of Freezers by Volume Capacity: % Volume 2018-2023
Table 39 Sales of Fridge Freezers by Format: % Volume 2018-2023
Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2018-2023
Table 41 Sales of Fridge Freezers by Smart Appliances: % Volume 2019-2023
Table 42 NBO Company Shares of Refrigeration Appliances: % Volume 2019-2023
Table 43 LBN Brand Shares of Refrigeration Appliances: % Volume 2020-2023
Table 44 NBO Company Shares of Built-in Fridge Freezers: % Volume 2019-2023
Table 45 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2019-2023
Table 46 Distribution of Refrigeration Appliances by Format: % Volume 2018-2023
Table 47 Production of Refrigeration Appliances: Total Volume 2018-2023
Table 48 Forecast Sales of Refrigeration Appliances by Category: Volume 2023-2028
Table 49 Forecast Sales of Refrigeration Appliances by Category: Value 2023-2028
Table 50 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2023-2028
Table 51 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2023-2028
HOME LAUNDRY APPLIANCES IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Built-in home laundry appliances suffering from high prices and a lack of flexibility
Chinese brands having a big impact on the competitive landscape with quality products at affordable prices
Price competition and new technology helping to drive up sales of freestanding automatic washing machines
PROSPECTS AND OPPORTUNITIES
Emerging technology and modern designs set to propel demand
Chinese brands expected to continue having a positive impact on volume sales of home laundry appliances
High prices and limited availability impacting the popularity of built-in options
CATEGORY DATA
Table 52 Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 53 Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 54 Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 55 Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023
Table 56 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2018-2023
Table 57 Sales of Automatic Washing Machines by Format: % Volume 2018-2023
Table 58 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2018-2023
Table 59 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2019-2023
Table 60 NBO Company Shares of Home Laundry Appliances: % Volume 2019-2023
Table 61 LBN Brand Shares of Home Laundry Appliances: % Volume 2020-2023
Table 62 Distribution of Home Laundry Appliances by Format: % Volume 2018-2023
Table 63 Production of Home Laundry Appliances: Total Volume 2018-2023
Table 64 Forecast Sales of Home Laundry Appliances by Category: Volume 2023-2028
Table 65 Forecast Sales of Home Laundry Appliances by Category: Value 2023-2028
Table 66 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2023-2028
Table 67 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2023-2028
DISHWASHERS IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
New technology and smaller units helping to attract more consumers to dishwashers
Xiaomi helps to make dishwashers more accessible but Bosch and Electrolux retain the lead with their trusted and familiar products
Dishwashers becoming more compact and more efficient in Thailand
PROSPECTS AND OPPORTUNITIES
Demand expected to be driven by desire for time and space saving solutions
New technology expected to provide further fuel for growth
Built-in dishwashers seen as expensive to buy and to maintain
CATEGORY DATA
Table 68 Sales of Dishwashers by Category: Volume 2018-2023
Table 69 Sales of Dishwashers by Category: Value 2018-2023
Table 70 Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 71 Sales of Dishwashers by Category: % Value Growth 2018-2023
Table 72 Sales of Dishwashers by Format: % Volume 2018-2023
Table 73 Sales of Dishwashers by Smart Appliances: % Volume 2019-2023
Table 74 NBO Company Shares of Dishwashers: % Volume 2019-2023
Table 75 LBN Brand Shares of Dishwashers: % Volume 2020-2023
Table 76 Distribution of Dishwashers by Format: % Volume 2018-2023
Table 77 Production of Dishwashers: Total Volume 2018-2023
Table 78 Forecast Sales of Dishwashers by Category: Volume 2023-2028
Table 79 Forecast Sales of Dishwashers by Category: Value 2023-2028
Table 80 Forecast Sales of Dishwashers by Category: % Volume Growth 2023-2028
Table 81 Forecast Sales of Dishwashers by Category: % Value Growth 2023-2028
LARGE COOKING APPLIANCES IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Stable prices and a buoyant property market help support growth in large cooking appliances in 2023
Locals influenced by a preference for premium designs and traditional cooking methods
The rise of online channels for pre-ordering
PROSPECTS AND OPPORTUNITIES
Surge in new property development set to drive demand for large cooking appliances
Booming tourism industry could help fuel demand
Traditional lifestyles and cooking habits of Thai consumers likely to remain an obstacle to the category’s development
CATEGORY DATA
Table 82 Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 83 Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 84 Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 85 Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023
Table 86 Sales of Built-in Hobs by Format: % Volume 2018-2023
Table 87 Sales of Ovens by Smart Appliances: % Volume 2019-2023
Table 88 NBO Company Shares of Large Cooking Appliances: % Volume 2019-2023
Table 89 LBN Brand Shares of Large Cooking Appliances: % Volume 2020-2023
Table 90 NBO Company Shares of Built-in Hobs: % Volume 2019-2023
Table 91 NBO Company Shares of Ovens: % Volume 2019-2023
Table 92 NBO Company Shares of Cooker Hoods: % Volume 2019-2023
Table 93 NBO Company Shares of Built-in Cooker Hoods: % Volume 2019-2023
Table 94 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2019-2023
Table 95 NBO Company Shares of Cookers: % Volume 2019-2023
Table 96 NBO Company Shares of Range Cookers: % Volume 2019-2023
Table 97 Distribution of Large Cooking Appliances by Format: % Volume 2018-2023
Table 98 Production of Large Cooking Appliances: Total Volume 2018-2023
Table 99 Forecast Sales of Large Cooking Appliances by Category: Volume 2023-2028
Table 100 Forecast Sales of Large Cooking Appliances by Category: Value 2023-2028
Table 101 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2023-2028
Table 102 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2023-2028
MICROWAVES IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Convenience the key driver of demand for microwaves while new lower-priced models help expand the potential market audience
Built-in microwaves losing favour due to high prices
Brands adopt different strategies to win favour in an increasingly competitive market
PROSPECTS AND OPPORTUNITIES
Health concerns and home-based working two trends that are likely to shape demand for microwaves over the forecast period
Busy lifestyles and a recovering property market expected to drive demand for microwaves
Built-in microwaves set for further struggles as high prices likely to deter consumers
CATEGORY DATA
Table 103 Sales of Microwaves by Category: Volume 2018-2023
Table 104 Sales of Microwaves by Category: Value 2018-2023
Table 105 Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 106 Sales of Microwaves by Category: % Value Growth 2018-2023
Table 107 Sales of Microwaves by Smart Appliances: % Volume 2019-2023
Table 108 NBO Company Shares of Microwaves: % Volume 2019-2023
Table 109 LBN Brand Shares of Microwaves: % Volume 2020-2023
Table 110 Distribution of Microwaves by Format: % Volume 2018-2023
Table 111 Production of Microwaves: Total Volume 2018-2023
Table 112 Forecast Sales of Microwaves by Category: Volume 2023-2028
Table 113 Forecast Sales of Microwaves by Category: Value 2023-2028
Table 114 Forecast Sales of Microwaves by Category: % Volume Growth 2023-2028
Table 115 Forecast Sales of Microwaves by Category: % Value Growth 2023-2028
FOOD PREPARATION APPLIANCES IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Food preparation appliances sees slower growth as economic pressures take their toll
Home cooking trend finding success on TikTok and driving demand for food preparation appliances
The rise of livestreaming and e-commerce a big plus for sales of food preparation appliances
PROSPECTS AND OPPORTUNITIES
New property development expected to be a key sales driver for food preparation appliances
Social media playing an important role in driving the home cooking trend and in raising awareness around the importance of eating healthily
Chinese brands expected to make further headway through the online channel
CATEGORY DATA
Table 116 Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 117 Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 118 Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 119 Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023
Table 120 NBO Company Shares of Food Preparation Appliances: % Volume 2019-2023
Table 121 LBN Brand Shares of Food Preparation Appliances: % Volume 2020-2023
Table 122 Distribution of Food Preparation Appliances by Format: % Volume 2018-2023
Table 123 Forecast Sales of Food Preparation Appliances by Category: Volume 2023-2028
Table 124 Forecast Sales of Food Preparation Appliances by Category: Value 2023-2028
Table 125 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2023-2028
Table 126 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2023-2028
SMALL COOKING APPLIANCES IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sales of small cooking appliances benefit from home cooking trend and an increased focus on healthy eating
Consumers invest in small cooking appliances as they look to recreate the cafй experience at home
Light fryers facing competition from other multifunctional cooking appliances
PROSPECTS AND OPPORTUNITIES
As homes get smaller the demand for small cooking appliances should grow
Manufacturers will need to meet the modern demand for convenience and multifunctionality
Added-value features could bring renewed momentum to sales of light fryers
CATEGORY DATA
Table 127 Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 128 Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 129 Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 130 Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023
Table 131 Sales of Freestanding Hobs by Format: % Volume 2018-2023
Table 132 NBO Company Shares of Small Cooking Appliances: % Volume 2019-2023
Table 133 LBN Brand Shares of Small Cooking Appliances: % Volume 2020-2023
Table 134 Distribution of Small Cooking Appliances by Format: % Volume 2018-2023
Table 135 Forecast Sales of Small Cooking Appliances by Category: Volume 2023-2028
Table 136 Forecast Sales of Small Cooking Appliances by Category: Value 2023-2028
Table 137 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2023-2028
Table 138 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2023-2028
VACUUM CLEANERS IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Busy lifestyles and rising health concerns fuel demand for vacuum cleaners
Smaller living spaces and increased hygiene concerns influence consumer purchasing decisions in 2023
Stick vacuum cleaners on the rise with Xiaomi leading the charge
PROSPECTS AND OPPORTUNITIES
Wet and dry stick vacuum cleaners likely to prove increasingly popular thanks to their convenience and adaptability
Rising concerns over pollution could help encourage more consumers to invest in vacuum cleaners
Cordless technology and added functionality expected to fuel demand
CATEGORY DATA
Table 139 Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 140 Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 141 Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 142 Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023
Table 143 Sales of Robotic Vacuum Cleaners by Smart Appliances: % Volume 2019-2023
Table 144 NBO Company Shares of Vacuum Cleaners: % Volume 2019-2023
Table 145 LBN Brand Shares of Vacuum Cleaners: % Volume 2020-2023
Table 146 Distribution of Vacuum Cleaners by Format: % Volume 2018-2023
Table 147 Forecast Sales of Vacuum Cleaners by Category: Volume 2023-2028
Table 148 Forecast Sales of Vacuum Cleaners by Category: Value 2023-2028
Table 149 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2023-2028
Table 150 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2023-2028
PERSONAL CARE APPLIANCES IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Korean beauty trend sparks surge in demand for personal care appliances in 2023
Body shavers see growing demand from men in Thailand in 2023
Electric facial cleansers seeing falling demand due to high prices and hygiene concerns
PROSPECTS AND OPPORTUNITIES
Korean beauty trend likely to remain a key influence on demand
Impactful designs could be key to standing out with the focus being on the appearance as well the functionality of products
Dyson could be a sign of the future with new and innovative line of hair care appliances
CATEGORY DATA
Table 151 Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 152 Sales of Personal Care Appliances by Category: Value 2018-2023
Table 153 Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 154 Sales of Personal Care Appliances by Category: % Value Growth 2018-2023
Table 155 Sales of Body Shavers by Format: % Volume 2018-2023
Table 156 Sales of Hair Care Appliances by Format: % Volume 2018-2023
Table 157 NBO Company Shares of Personal Care Appliances 2019-2023
Table 158 LBN Brand Shares of Personal Care Appliances 2020-2023
Table 159 Distribution of Personal Care Appliances by Format: % Volume 2018-2023
Table 160 Forecast Sales of Personal Care Appliances by Category: Volume 2023-2028
Table 161 Forecast Sales of Personal Care Appliances by Category: Value 2023-2028
Table 162 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2023-2028
Table 163 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2023-2028
AIR TREATMENT PRODUCTS IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Higher temperatures and the rise of Chinese brands increases the demand for air conditioners in 2023
Consumers looking for more from their air conditioners with a focus on inverter technology and air purification
Air purifiers becoming must-have appliances in the homes of some health conscious families
PROSPECTS AND OPPORTUNITIES
Rising temperatures likely to fuel demand for air conditioners
Air purifiers could become more commonplace as health concerns rise
Chinese brands expected to gain further ground thanks to competitive pricing
CATEGORY DATA
Table 164 Sales of Air Treatment Products by Category: Volume 2018-2023
Table 165 Sales of Air Treatment Products by Category: Value 2018-2023
Table 166 Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 167 Sales of Air Treatment Products by Category: % Value Growth 2018-2023
Table 168 Sales of Air Conditioners by Smart Appliances: % Volume 2019-2023
Table 169 NBO Company Shares of Air Treatment Products: % Volume 2019-2023
Table 170 LBN Brand Shares of Air Treatment Products: % Volume 2020-2023
Table 171 Distribution of Air Treatment Products by Format: % Volume 2018-2023
Table 172 Production of Air Conditioners: Total Volume 2018-2023
Table 173 Forecast Sales of Air Treatment Products by Category: Volume 2023-2028
Table 174 Forecast Sales of Air Treatment Products by Category: Value 2023-2028
Table 175 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2023-2028
Table 176 Forecast Sales of Air Treatment Products by Category: % Value Growth 2023-2028
Euromonitor International
December 2023
LIST OF CONTENTS AND TABLES
CONSUMER APPLIANCES IN THAILAND
EXECUTIVE SUMMARY
Consumer appliances in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2024
MARKET DATA
Table 3 Sales of Consumer Appliances by Category: Volume 2018-2023
Table 4 Sales of Consumer Appliances by Category: Value 2018-2023
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 11 Sales of Small Appliances by Category: Volume 2018-2023
Table 12 Sales of Small Appliances by Category: Value 2018-2023
Table 13 Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 14 Sales of Small Appliances by Category: % Value Growth 2018-2023
Table 15 NBO Company Shares of Major Appliances: % Volume 2019-2023
Table 16 LBN Brand Shares of Major Appliances: % Volume 2020-2023
Table 17 NBO Company Shares of Small Appliances: % Volume 2019-2023
Table 18 LBN Brand Shares of Small Appliances: % Volume 2020-2023
Table 19 Distribution of Major Appliances by Format: % Volume 2018-2023
Table 20 Distribution of Small Appliances by Format: % Volume 2018-2023
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
Table 29 Forecast Sales of Small Appliances by Category: Volume 2023-2028
Table 30 Forecast Sales of Small Appliances by Category: Value 2023-2028
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
REFRIGERATION APPLIANCES IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Wealthy consumers paying more attention to the look of their refrigeration appliances as well as their functionality
Chinese brands steal the show with affordable low-capacity refrigeration appliances
Wealthier consumers looking for modern and attractive refrigeration appliances
PROSPECTS AND OPPORTUNITIES
Sales of built-in refrigeration appliances in Thailand set to continue declining due to limited appeal and high prices
New property development set to fuel growth in demand
Rising temperatures increase the focus on the importance of refrigeration appliances
CATEGORY DATA
Table 33 Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 34 Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
Table 37 Sales of Freezers by Format: % Volume 2018-2023
Table 38 Sales of Freezers by Volume Capacity: % Volume 2018-2023
Table 39 Sales of Fridge Freezers by Format: % Volume 2018-2023
Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2018-2023
Table 41 Sales of Fridge Freezers by Smart Appliances: % Volume 2019-2023
Table 42 NBO Company Shares of Refrigeration Appliances: % Volume 2019-2023
Table 43 LBN Brand Shares of Refrigeration Appliances: % Volume 2020-2023
Table 44 NBO Company Shares of Built-in Fridge Freezers: % Volume 2019-2023
Table 45 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2019-2023
Table 46 Distribution of Refrigeration Appliances by Format: % Volume 2018-2023
Table 47 Production of Refrigeration Appliances: Total Volume 2018-2023
Table 48 Forecast Sales of Refrigeration Appliances by Category: Volume 2023-2028
Table 49 Forecast Sales of Refrigeration Appliances by Category: Value 2023-2028
Table 50 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2023-2028
Table 51 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2023-2028
HOME LAUNDRY APPLIANCES IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Built-in home laundry appliances suffering from high prices and a lack of flexibility
Chinese brands having a big impact on the competitive landscape with quality products at affordable prices
Price competition and new technology helping to drive up sales of freestanding automatic washing machines
PROSPECTS AND OPPORTUNITIES
Emerging technology and modern designs set to propel demand
Chinese brands expected to continue having a positive impact on volume sales of home laundry appliances
High prices and limited availability impacting the popularity of built-in options
CATEGORY DATA
Table 52 Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 53 Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 54 Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 55 Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023
Table 56 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2018-2023
Table 57 Sales of Automatic Washing Machines by Format: % Volume 2018-2023
Table 58 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2018-2023
Table 59 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2019-2023
Table 60 NBO Company Shares of Home Laundry Appliances: % Volume 2019-2023
Table 61 LBN Brand Shares of Home Laundry Appliances: % Volume 2020-2023
Table 62 Distribution of Home Laundry Appliances by Format: % Volume 2018-2023
Table 63 Production of Home Laundry Appliances: Total Volume 2018-2023
Table 64 Forecast Sales of Home Laundry Appliances by Category: Volume 2023-2028
Table 65 Forecast Sales of Home Laundry Appliances by Category: Value 2023-2028
Table 66 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2023-2028
Table 67 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2023-2028
DISHWASHERS IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
New technology and smaller units helping to attract more consumers to dishwashers
Xiaomi helps to make dishwashers more accessible but Bosch and Electrolux retain the lead with their trusted and familiar products
Dishwashers becoming more compact and more efficient in Thailand
PROSPECTS AND OPPORTUNITIES
Demand expected to be driven by desire for time and space saving solutions
New technology expected to provide further fuel for growth
Built-in dishwashers seen as expensive to buy and to maintain
CATEGORY DATA
Table 68 Sales of Dishwashers by Category: Volume 2018-2023
Table 69 Sales of Dishwashers by Category: Value 2018-2023
Table 70 Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 71 Sales of Dishwashers by Category: % Value Growth 2018-2023
Table 72 Sales of Dishwashers by Format: % Volume 2018-2023
Table 73 Sales of Dishwashers by Smart Appliances: % Volume 2019-2023
Table 74 NBO Company Shares of Dishwashers: % Volume 2019-2023
Table 75 LBN Brand Shares of Dishwashers: % Volume 2020-2023
Table 76 Distribution of Dishwashers by Format: % Volume 2018-2023
Table 77 Production of Dishwashers: Total Volume 2018-2023
Table 78 Forecast Sales of Dishwashers by Category: Volume 2023-2028
Table 79 Forecast Sales of Dishwashers by Category: Value 2023-2028
Table 80 Forecast Sales of Dishwashers by Category: % Volume Growth 2023-2028
Table 81 Forecast Sales of Dishwashers by Category: % Value Growth 2023-2028
LARGE COOKING APPLIANCES IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Stable prices and a buoyant property market help support growth in large cooking appliances in 2023
Locals influenced by a preference for premium designs and traditional cooking methods
The rise of online channels for pre-ordering
PROSPECTS AND OPPORTUNITIES
Surge in new property development set to drive demand for large cooking appliances
Booming tourism industry could help fuel demand
Traditional lifestyles and cooking habits of Thai consumers likely to remain an obstacle to the category’s development
CATEGORY DATA
Table 82 Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 83 Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 84 Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 85 Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023
Table 86 Sales of Built-in Hobs by Format: % Volume 2018-2023
Table 87 Sales of Ovens by Smart Appliances: % Volume 2019-2023
Table 88 NBO Company Shares of Large Cooking Appliances: % Volume 2019-2023
Table 89 LBN Brand Shares of Large Cooking Appliances: % Volume 2020-2023
Table 90 NBO Company Shares of Built-in Hobs: % Volume 2019-2023
Table 91 NBO Company Shares of Ovens: % Volume 2019-2023
Table 92 NBO Company Shares of Cooker Hoods: % Volume 2019-2023
Table 93 NBO Company Shares of Built-in Cooker Hoods: % Volume 2019-2023
Table 94 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2019-2023
Table 95 NBO Company Shares of Cookers: % Volume 2019-2023
Table 96 NBO Company Shares of Range Cookers: % Volume 2019-2023
Table 97 Distribution of Large Cooking Appliances by Format: % Volume 2018-2023
Table 98 Production of Large Cooking Appliances: Total Volume 2018-2023
Table 99 Forecast Sales of Large Cooking Appliances by Category: Volume 2023-2028
Table 100 Forecast Sales of Large Cooking Appliances by Category: Value 2023-2028
Table 101 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2023-2028
Table 102 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2023-2028
MICROWAVES IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Convenience the key driver of demand for microwaves while new lower-priced models help expand the potential market audience
Built-in microwaves losing favour due to high prices
Brands adopt different strategies to win favour in an increasingly competitive market
PROSPECTS AND OPPORTUNITIES
Health concerns and home-based working two trends that are likely to shape demand for microwaves over the forecast period
Busy lifestyles and a recovering property market expected to drive demand for microwaves
Built-in microwaves set for further struggles as high prices likely to deter consumers
CATEGORY DATA
Table 103 Sales of Microwaves by Category: Volume 2018-2023
Table 104 Sales of Microwaves by Category: Value 2018-2023
Table 105 Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 106 Sales of Microwaves by Category: % Value Growth 2018-2023
Table 107 Sales of Microwaves by Smart Appliances: % Volume 2019-2023
Table 108 NBO Company Shares of Microwaves: % Volume 2019-2023
Table 109 LBN Brand Shares of Microwaves: % Volume 2020-2023
Table 110 Distribution of Microwaves by Format: % Volume 2018-2023
Table 111 Production of Microwaves: Total Volume 2018-2023
Table 112 Forecast Sales of Microwaves by Category: Volume 2023-2028
Table 113 Forecast Sales of Microwaves by Category: Value 2023-2028
Table 114 Forecast Sales of Microwaves by Category: % Volume Growth 2023-2028
Table 115 Forecast Sales of Microwaves by Category: % Value Growth 2023-2028
FOOD PREPARATION APPLIANCES IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Food preparation appliances sees slower growth as economic pressures take their toll
Home cooking trend finding success on TikTok and driving demand for food preparation appliances
The rise of livestreaming and e-commerce a big plus for sales of food preparation appliances
PROSPECTS AND OPPORTUNITIES
New property development expected to be a key sales driver for food preparation appliances
Social media playing an important role in driving the home cooking trend and in raising awareness around the importance of eating healthily
Chinese brands expected to make further headway through the online channel
CATEGORY DATA
Table 116 Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 117 Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 118 Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 119 Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023
Table 120 NBO Company Shares of Food Preparation Appliances: % Volume 2019-2023
Table 121 LBN Brand Shares of Food Preparation Appliances: % Volume 2020-2023
Table 122 Distribution of Food Preparation Appliances by Format: % Volume 2018-2023
Table 123 Forecast Sales of Food Preparation Appliances by Category: Volume 2023-2028
Table 124 Forecast Sales of Food Preparation Appliances by Category: Value 2023-2028
Table 125 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2023-2028
Table 126 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2023-2028
SMALL COOKING APPLIANCES IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Sales of small cooking appliances benefit from home cooking trend and an increased focus on healthy eating
Consumers invest in small cooking appliances as they look to recreate the cafй experience at home
Light fryers facing competition from other multifunctional cooking appliances
PROSPECTS AND OPPORTUNITIES
As homes get smaller the demand for small cooking appliances should grow
Manufacturers will need to meet the modern demand for convenience and multifunctionality
Added-value features could bring renewed momentum to sales of light fryers
CATEGORY DATA
Table 127 Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 128 Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 129 Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 130 Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023
Table 131 Sales of Freestanding Hobs by Format: % Volume 2018-2023
Table 132 NBO Company Shares of Small Cooking Appliances: % Volume 2019-2023
Table 133 LBN Brand Shares of Small Cooking Appliances: % Volume 2020-2023
Table 134 Distribution of Small Cooking Appliances by Format: % Volume 2018-2023
Table 135 Forecast Sales of Small Cooking Appliances by Category: Volume 2023-2028
Table 136 Forecast Sales of Small Cooking Appliances by Category: Value 2023-2028
Table 137 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2023-2028
Table 138 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2023-2028
VACUUM CLEANERS IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Busy lifestyles and rising health concerns fuel demand for vacuum cleaners
Smaller living spaces and increased hygiene concerns influence consumer purchasing decisions in 2023
Stick vacuum cleaners on the rise with Xiaomi leading the charge
PROSPECTS AND OPPORTUNITIES
Wet and dry stick vacuum cleaners likely to prove increasingly popular thanks to their convenience and adaptability
Rising concerns over pollution could help encourage more consumers to invest in vacuum cleaners
Cordless technology and added functionality expected to fuel demand
CATEGORY DATA
Table 139 Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 140 Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 141 Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 142 Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023
Table 143 Sales of Robotic Vacuum Cleaners by Smart Appliances: % Volume 2019-2023
Table 144 NBO Company Shares of Vacuum Cleaners: % Volume 2019-2023
Table 145 LBN Brand Shares of Vacuum Cleaners: % Volume 2020-2023
Table 146 Distribution of Vacuum Cleaners by Format: % Volume 2018-2023
Table 147 Forecast Sales of Vacuum Cleaners by Category: Volume 2023-2028
Table 148 Forecast Sales of Vacuum Cleaners by Category: Value 2023-2028
Table 149 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2023-2028
Table 150 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2023-2028
PERSONAL CARE APPLIANCES IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Korean beauty trend sparks surge in demand for personal care appliances in 2023
Body shavers see growing demand from men in Thailand in 2023
Electric facial cleansers seeing falling demand due to high prices and hygiene concerns
PROSPECTS AND OPPORTUNITIES
Korean beauty trend likely to remain a key influence on demand
Impactful designs could be key to standing out with the focus being on the appearance as well the functionality of products
Dyson could be a sign of the future with new and innovative line of hair care appliances
CATEGORY DATA
Table 151 Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 152 Sales of Personal Care Appliances by Category: Value 2018-2023
Table 153 Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 154 Sales of Personal Care Appliances by Category: % Value Growth 2018-2023
Table 155 Sales of Body Shavers by Format: % Volume 2018-2023
Table 156 Sales of Hair Care Appliances by Format: % Volume 2018-2023
Table 157 NBO Company Shares of Personal Care Appliances 2019-2023
Table 158 LBN Brand Shares of Personal Care Appliances 2020-2023
Table 159 Distribution of Personal Care Appliances by Format: % Volume 2018-2023
Table 160 Forecast Sales of Personal Care Appliances by Category: Volume 2023-2028
Table 161 Forecast Sales of Personal Care Appliances by Category: Value 2023-2028
Table 162 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2023-2028
Table 163 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2023-2028
AIR TREATMENT PRODUCTS IN THAILAND
KEY DATA FINDINGS
2023 DEVELOPMENTS
Higher temperatures and the rise of Chinese brands increases the demand for air conditioners in 2023
Consumers looking for more from their air conditioners with a focus on inverter technology and air purification
Air purifiers becoming must-have appliances in the homes of some health conscious families
PROSPECTS AND OPPORTUNITIES
Rising temperatures likely to fuel demand for air conditioners
Air purifiers could become more commonplace as health concerns rise
Chinese brands expected to gain further ground thanks to competitive pricing
CATEGORY DATA
Table 164 Sales of Air Treatment Products by Category: Volume 2018-2023
Table 165 Sales of Air Treatment Products by Category: Value 2018-2023
Table 166 Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 167 Sales of Air Treatment Products by Category: % Value Growth 2018-2023
Table 168 Sales of Air Conditioners by Smart Appliances: % Volume 2019-2023
Table 169 NBO Company Shares of Air Treatment Products: % Volume 2019-2023
Table 170 LBN Brand Shares of Air Treatment Products: % Volume 2020-2023
Table 171 Distribution of Air Treatment Products by Format: % Volume 2018-2023
Table 172 Production of Air Conditioners: Total Volume 2018-2023
Table 173 Forecast Sales of Air Treatment Products by Category: Volume 2023-2028
Table 174 Forecast Sales of Air Treatment Products by Category: Value 2023-2028
Table 175 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2023-2028
Table 176 Forecast Sales of Air Treatment Products by Category: % Value Growth 2023-2028
