Consumer Appliances - Greece

March 2010 | 135 pages | ID: C51DC4ED2B4EN
Euromonitor International Ltd

Abstracts

The negative projections for the growth of Greek GDP, the increase in unemployment and the subsequent drop in consumer demand drove down the retail current value growth of the consumer appliances market in 2009. With regard to retail volume growth, the market exhibited weak growth, which was driven by individual key categories, rather by all categories. Consumers rationalised their spending, partly as disposable incomes were declining, but also due to the tightening of lending standards, which...

Euromonitor International's Consumer Appliances in Greece report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town and Santiago and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Consumer Appliances in Greece
Euromonitor International
March 2010

LIST OF CONTENTS AND TABLES

Executive Summary
the Recession in the Greek Economy Negatively Affects Consumer Appliances
Major Appliances Is Hardest Hit by the Recession
Small Appliances Performs Better Than Major Appliances
Increased Environmental Awareness Has A Decisive Impact on Consumer Preferences and Category Performance
Electrical Goods Retailer Multiples Add E-commerce To Their Development Schemes
Key Trends and Developments
the Recession in the Greek Economy Negatively Affects Consumer Appliances Overall, As Well As Many Categories Within the Market
Environmental Awareness Increases, and Energy Efficiency Gradually Becomes A Key Driver of Purchases of Appliances
the Slump in the Property Market Negatively Affects Various Categories
Product Quality and Brand Drive Consumer Choice in Consumer Appliances
Greek Consumers Become More Price-sensitive, Affecting Shares Between Premium, Mid-priced and Economy Brands
Electrical Goods Retailers Multiples Expands Its Presence in Greece, Affecting Competition and the Distribution Shares of Other Market Players
Market Indicators
  Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Sector/Subsector 2004-2009
Market Data
  Table 2 Sales of Consumer Appliances by Sector: Volume 2004-2009
  Table 3 Sales of Consumer Appliances by Sector: Value 2004-2009
  Table 4 Sales of Consumer Appliances by Sector: % Volume Growth 2004-2009
  Table 5 Sales of Consumer Appliances by Sector: % Value Growth 2004-2009
  Table 6 Sales of Major Appliances by Sector and by Built-in/Freestanding Split: Volume 2004-2009
  Table 7 Sales of Major Appliances by Sector and by Built-in/Freestanding Split: Value 2004-2009
  Table 8 Sales of Major Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2004-2009
  Table 9 Sales of Major Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2004-2009
  Table 10 Sales of Small Appliances by Sector: Volume 2004-2009
  Table 11 Sales of Small Appliances by Sector: Value 2004-2009
  Table 12 Sales of Small Appliances by Sector: % Volume Growth 2004-2009
  Table 13 Sales of Small Appliances by Sector: % Value Growth 2004-2009
  Table 14 Company Shares of Major Appliances 2005-2009
  Table 15 Brand Shares of Major Appliances 2006-2009
  Table 16 Company Shares of Small Appliances 2005-2009
  Table 17 Brand Shares of Small Appliances 2006-2009
  Table 18 Major Appliances by Distribution Format: % Breakdown 2004-2009
  Table 19 Small Appliances by Distribution Format: % Breakdown 2004-2009
  Table 20 Forecast Sales of Consumer Appliances by Sector: Volume 2009-2014
  Table 21 Forecast Sales of Consumer Appliances by Sector: Value 2009-2014
  Table 22 Forecast Sales of Consumer Appliances by Sector: % Volume Growth 2009-2014
  Table 23 Forecast Sales of Consumer Appliances by Sector: % Value Growth 2009-2014
  Table 24 Forecast Sales of Major Appliances by Sector and by Built-in/Freestanding Split: Volume 2009-2014
  Table 25 Forecast Sales of Major Appliances by Sector and by Built-in/Freestanding Split: Value 2009-2014
  Table 26 Forecast Sales of Major Appliances by Sector and by Built-in/Freestanding Split: % Volume Growth 2009-2014
  Table 27 Forecast Sales of Major Appliances by Sector and by Built-in/Freestanding Split: % Value Growth 2009-2014
  Table 28 Forecast Sales of Small Appliances by Sector: Volume 2009-2014
  Table 29 Forecast Sales of Small Appliances by Sector: Value 2009-2014
  Table 30 Forecast Sales of Small Appliances by Sector: % Volume Growth 2009-2014
  Table 31 Forecast Sales of Small Appliances by Sector: % Value Growth 2009-2014
Definitions
  Summary 1 Research Sources
Benroubi SA
Strategic Direction
Key Facts
  Summary 2 Benroubi SA: Key Facts
  Summary 3 Benroubi SA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 4 Benroubi SA: Competitive Position 2009
Bsh Ikiakes Siskeves Abe
Strategic Direction
Key Facts
  Summary 5 BSH Ikiakes Siskeves Abe : Key Facts
Company Background
Production
Competitive Positioning
  Summary 6 BSH Ikiakes Siskeves Abe: Competitive Position 2009
Fourlis Trade SA
Strategic Direction
Key Facts
  Summary 7 Fourlis Trade SA: Key Facts
  Summary 8 Fourlis Trade SA: Operational Indicators
Company Background
Production
Competitive Positioning
  Summary 9 Fourlis Trade SA: Competitive Position 2009
Philips Hellenique SA
Strategic Direction
Key Facts
  Summary 10 Philips Hellenique SA: Key Facts
Company Background
Production
Competitive Positioning
  Summary 11 Philips Hellenique SA: Competitive Position 2009
Whirlpool Hellas SA
Strategic Direction
Key Facts
  Summary 12 Whirlpool Hellas SA Key Facts
Company Background
Production
Competitive Positioning
  Summary 13 Whirlpool Hellas SA Competitive Position 2009
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 32 Sales of Refrigeration Appliances by Subsector: Volume 2004-2009
  Table 33 Sales of Refrigeration Appliances by Subsector: Value 2004-2009
  Table 34 Sales of Refrigeration Appliances by Subsector: % Volume Growth 2004-2009
  Table 35 Sales of Refrigeration Appliances by Subsector: % Value Growth 2004-2009
  Table 36 Sales of Fridge Freezers by Format: % Breakdown 2004-2009
  Table 37 Sales of Fridges by Format: % Breakdown 2004-2009
  Table 38 Sales of Freezers by Format: % Breakdown 2004-2009
  Table 39 Sales of Fridge Freezers by Volume Capacity: % Breakdown 2004-2009
  Table 40 Sales of Fridges by Volume Capacity: % Breakdown 2004-2009
  Table 41 Sales of Freezers by Volume Capacity: % Breakdown 2004-2009
  Table 42 Sales of Electric Wine Coolers/Chillers by Format: % Breakdown 2004-2009
  Table 43 Company Shares of Refrigeration Appliances 2005-2009
  Table 44 Brand Shares of Refrigeration Appliances 2006-2009
  Table 45 Company Shares of Built-in Fridge Freezers 2005-2009
  Table 46 Company Shares of Freestanding Fridge Freezers 2005-2009
  Table 47 Company Shares of Built-in Fridges 2005-2009
  Table 48 Company Shares of Freestanding Fridges 2005-2009
  Table 49 Retail Units by Static/Frost-free: % Split 2004/2009
  Table 50 Forecast Sales of Refrigeration Appliances by Subsector: Volume 2009-2014
  Table 51 Forecast Sales of Refrigeration Appliances by Subsector: Value 2009-2014
  Table 52 Forecast Sales of Refrigeration Appliances by Subsector: % Volume Growth 2009-2014
  Table 53 Forecast Sales of Refrigeration Appliances by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 54 Sales of Home Laundry Appliances by Subsector: Volume 2004-2009
  Table 55 Sales of Home Laundry Appliances by Subsector: Value 2004-2009
  Table 56 Sales of Home Laundry Appliances by Subsector: % Volume Growth 2004-2009
  Table 57 Sales of Home Laundry Appliances by Subsector: % Value Growth 2004-2009
  Table 58 Sales of Automatic Washing Machines by Format: % Breakdown 2004-2009
  Table 59 Sales of Automatic Washing Machines by Volume Capacity: % Breakdown 2005-2009
  Table 60 Sales of AutomaticTumble Dryers by Format: % Breakdown 2004-2009
  Table 61 Company Shares of Home Laundry Appliances 2005-2009
  Table 62 Brand Shares of Home Laundry Appliances 2006-2009
  Table 63 Retail Units of Automatic Washing Machines by Wash Mechanism: % Split 2004/2009
  Table 64 Forecast Sales of Home Laundry Appliances by Subsector: Volume 2009-2014
  Table 65 Forecast Sales of Home Laundry Appliances by Subsector: Value 2009-2014
  Table 66 Forecast Sales of Home Laundry Appliances by Subsector: % Volume Growth 2009-2014
  Table 67 Forecast Sales of Home Laundry Appliances by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 68 Sales of Dishwashers by Subsector: Volume 2004-2009
  Table 69 Sales of Dishwashers by Subsector: Value 2004-2009
  Table 70 Sales of Dishwashers by Subsector: % Volume Growth 2004-2009
  Table 71 Sales of Dishwashers by Subsector: % Value Growth 2004-2009
  Table 72 Sales of Dishwashers by Format: % Breakdown 2004-2009
  Table 73 Company Shares of Dishwashers 2005-2009
  Table 74 Brand Shares of Dishwashers 2006-2009
  Table 75 Retail Units of Built-in Dishwashers: % Split 2004/2009
  Table 76 Forecast Sales of Dishwashers by Subsector: Volume 2009-2014
  Table 77 Forecast Sales of Dishwashers by Subsector: Value 2009-2014
  Table 78 Forecast Sales of Dishwashers by Subsector: % Volume Growth 2009-2014
  Table 79 Forecast Sales of Dishwashers by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 80 Sales of Large Cooking Appliances by Subsector: Volume 2004-2009
  Table 81 Sales of Large Cooking Appliances by Subsector: Value 2004-2009
  Table 82 Sales of Large Cooking Appliances by Subsector: % Volume Growth 2004-2009
  Table 83 Sales of Large Cooking Appliances by Subsector: % Value Growth 2004-2009
  Table 84 Sales of Cookers by Power Source: % Breakdown 2004-2009
  Table 85 Sales of Ovens by Standard/Multifunctional: % Breakdown 2004-2009
  Table 86 Sales of Built-in Hobs by Format: % Breakdown 2004-2009
  Table 87 Sales of Freestanding Hobs by Format: % Breakdown 2004-2009
  Table 88 Company Shares of Large Cooking Appliances 2005-2009
  Table 89 Brand Shares of Large Cooking Appliances 2006-2009
  Table 90 Company Shares of Cookers 2005-2009
  Table 91 Company Shares of Ovens 2005-2009
  Table 92 Company Shares of Hobs 2005-2009
  Table 93 Company Shares of Built-in Hobs 2005-2009
  Table 94 Company Shares of Freestanding Hobs 2005-2009
  Table 95 Company Shares of Cooker Hoods 2005-2009
  Table 96 Company Shares of Built-in Cooker Hoods 2005-2009
  Table 97 Company Shares of Freestanding Cooker Hoods 2005-2009
  Table 98 Retail Units of Ovens by Format: % Split 2004/2009
  Table 99 Forecast Sales of Large Cooking Appliances by Subsector: Volume 2009-2014
  Table 100 Forecast Sales of Large Cooking Appliances by Subsector: Value 2009-2014
  Table 101 Forecast Sales of Large Cooking Appliances by Subsector: % Volume Growth 2009-2014
  Table 102 Forecast Sales of Large Cooking Appliances by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 103 Sales of Microwaves by Subsector: Volume 2004-2009
  Table 104 Sales of Microwaves by Subsector: Value 2004-2009
  Table 105 Sales of Microwaves by Subsector: % Volume Growth 2004-2009
  Table 106 Sales of Microwaves by Subsector: % Value Growth 2004-2009
  Table 107 Company Shares of Microwaves 2005-2009
  Table 108 Brand Shares of Microwaves 2006-2009
  Table 109 Microwaves by Distribution Format: % Analysis 2004-2009
  Table 110 Retail Units of Microwaves: % Split 2004/2009
  Table 111 Forecast Sales of Microwaves by Subsector: Volume 2009-2014
  Table 112 Forecast Sales of Microwaves by Subsector: Value 2009-2014
  Table 113 Forecast Sales of Microwaves by Subsector: % Volume Growth 2009-2014
  Table 114 Forecast Sales of Microwaves by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 115 Sales of Food Preparation Appliances by Subsector: Volume 2004-2009
  Table 116 Sales of Food Preparation Appliances by Subsector: Value 2004-2009
  Table 117 Sales of Food Preparation Appliances by Subsector: % Volume Growth 2004-2009
  Table 118 Sales of Food Preparation Appliances by Subsector: % Value Growth 2004-2009
  Table 119 Company Shares of Food Preparation Appliances 2005-2009
  Table 120 Brand Shares of Food Preparation Appliances 2006-2009
  Table 121 Forecast Sales of Food Preparation Appliances by Subsector: Volume 2009-2014
  Table 122 Forecast Sales of Food Preparation Appliances by Subsector: Value 2009-2014
  Table 123 Forecast Sales of Food Preparation Appliances by Subsector: % Volume Growth 2009-2014
  Table 124 Forecast Sales of Food Preparation Appliances by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 125 Sales of Small Cooking Appliances by Subsector: Volume 2004-2009
  Table 126 Sales of Small Cooking Appliances by Subsector: Value 2004-2009
  Table 127 Sales of Small Cooking Appliances by Subsector: % Volume Growth 2004-2009
  Table 128 Sales of Small Cooking Appliances by Subsector: % Value Growth 2004-2009
  Table 129 Unit Sales of Coffee Machines by Format: % Breakdown 2004-2009
  Table 130 Company Shares of Small Cooking Appliances 2005-2009
  Table 131 Brand Shares of Small Cooking Appliances 2006-2009
  Table 132 Forecast Sales of Small Cooking Appliances by Subsector: Volume 2009-2014
  Table 133 Forecast Sales of Small Cooking Appliances by Subsector: Value 2009-2014
  Table 134 Forecast Sales of Small Cooking Appliances by Subsector: % Volume Growth 2009-2014
  Table 135 Forecast Sales of Small Cooking Appliances by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 136 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2004-2009
  Table 137 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2004-2009
  Table 138 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2004-2009
  Table 139 Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2004-2009
  Table 140 Company Shares of Small Kitchen Appliances (Non-cooking) 2005-2009
  Table 141 Brand Shares of Small Kitchen Appliances (Non-cooking) 2006-2009
  Table 142 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Volume 2009-2014
  Table 143 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: Value 2009-2014
  Table 144 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Volume Growth 2009-2014
  Table 145 Forecast Sales of Small Kitchen Appliances (Non-cooking) by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 146 Sales of Vacuum Cleaners by Subsector: Volume 2004-2009
  Table 147 Sales of Vacuum Cleaners by Subsector: Value 2004-2009
  Table 148 Sales of Vacuum Cleaners by Subsector: % Volume Growth 2004-2009
  Table 149 Sales of Vacuum Cleaners by Subsector: % Value Growth 2004-2009
  Table 150 Unit Sales of Vacuum Cleaners by Format: % Breakdown 2004-2009
  Table 151 Unit Sales of Vacuum Cleaners by Power Source: % Breakdown 2004-2009
  Table 152 Company Shares of Vacuum Cleaners 2005-2009
  Table 153 Brand Shares of Vacuum Cleaners 2006-2009
  Table 154 Forecast Sales of Vacuum Cleaners by Subsector: Volume 2009-2014
  Table 155 Forecast Sales of Vacuum Cleaners by Subsector: Value 2009-2014
  Table 156 Forecast Sales of Vacuum Cleaners by Subsector: % Volume Growth 2009-2014
  Table 157 Forecast Sales of Vacuum Cleaners by Subsector: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 158 Sales of Irons: Volume 2004-2009
  Table 159 Sales of Irons: Value 2004-2009
  Table 160 Sales of Irons: % Volume Growth 2004-2009
  Table 161 Sales of Irons: % Value Growth 2004-2009
  Table 162 Unit Sales of Irons by Format: % Breakdown 2004-2009
  Table 163 Company Shares of Irons 2005-2009
  Table 164 Brand Shares of Irons 2006-2009
  Table 165 Retail Units of Irons: % Features 2004/2009
  Table 166 Forecast Sales of Irons: Volume 2009-2014
  Table 167 Forecast Sales of Irons: Value 2009-2014
  Table 168 Forecast Sales of Irons: % Volume Growth 2009-2014
  Table 169 Forecast Sales of Irons: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 170 Sales of Personal Care Appliances: Volume 2004-2009
  Table 171 Sales of Personal Care Appliances: Value 2004-2009
  Table 172 Sales of Personal Care Appliances: % Volume Growth 2004-2009
  Table 173 Sales of Personal Care Appliances: % Value Growth 2004-2009
  Table 174 Sales of Hair Care Appliances by Format: % Breakdown 2004-2009
  Table 175 Sales of Body Shavers by Type: % Breakdown 2004-2009
  Table 176 Company Shares of Personal Care Appliances 2005-2009
  Table 177 Brand Shares of Personal Care Appliances 2006-2009
  Table 178 Retail Units of Body Shavers: % Features 2004/2009
  Table 179 Forecast Sales of Personal Care Appliances: Volume 2009-2014
  Table 180 Forecast Sales of Personal Care Appliances: Value 2009-2014
  Table 181 Forecast Sales of Personal Care Appliances: % Volume Growth 2009-2014
  Table 182 Forecast Sales of Personal Care Appliances: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 183 Sales of Air Treatment Products: Volume 2004-2009
  Table 184 Sales of Air Treatment Products: Value 2004-2009
  Table 185 Sales of Air Treatment Products: % Volume Growth 2004-2009
  Table 186 Sales of Air Treatment Products: % Value Growth 2004-2009
  Table 187 Company Shares of Air Treatment Products 2005-2009
  Table 188 Brand Shares of Air Treatment Products 2006-2009
  Table 189 Forecast Sales of Air Treatment Products: Volume 2009-2014
  Table 190 Forecast Sales of Air Treatment Products: Value 2009-2014
  Table 191 Forecast Sales of Air Treatment Products: % Volume Growth 2009-2014
  Table 192 Forecast Sales of Air Treatment Products: % Value Growth 2009-2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 193 Retail Sales of Heating Appliances: Volume 2004-2009
  Table 194 Retail Sales of Heating Appliances: Value 2004-2009
  Table 195 Retail Sales of Heating Appliances: % Volume Growth 2004-2009
  Table 196 Retail Sales of Heating Appliances: % Value Growth 2004-2009
  Table 197 Company Shares of Heating Appliances 2005-2009
  Table 198 Brand Shares of Heating Appliances 2006-2009
  Table 199 Forecast Sales of Heating Appliances: Volume 2009-2014
  Table 200 Forecast Sales of Heating Appliances: Value 2009-2014
  Table 201 Forecast Sales of Heating Appliances: % Volume Growth 2009-2014
  Table 202 Forecast Sales of Heating Appliances: % Value Growth 2009-2014