Consumer Appliances in Brazil

Date: November 24, 2016
Pages: 127
Price:
US$ 2,650.00
Publisher: Euromonitor International Ltd
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: CDB05A17129EN
Leaflet:

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Brazil continued to face a challenging scenario in 2016, with both major and small appliances continuing to be negatively affected by the lingering effects of the economic downturn. Rising unemployment, the more restricted credit scenario and high inflation contributed to undermining consumer confidence and pushing down sales of consumer appliances in Brazil. As consumers became less confident about the economic outlook, purchases of consumer appliances were postponed, but should post signs of r...

Euromonitor International's Consumer Appliances in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report
  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Executive Summary
the Slowdown in Consumption Continues To Negatively Affect the Performance of Consumer Appliances in Brazil
Mabe Eletrodomésticos Goes Bankrupt, As It Is Unable To Honour the Agreements Established During the Judicial Recovery Period
Local Players Continue To Gain Share During 2016
Internet Retailing Continues To Gain Relevance in the Brazilian Market
Consumer Appliances Is Expected To Post Stronger Signs of Recovery From 2018
Key Trends and Developments
Internet Retailing Set To Continue Gaining Share in the Coming Years
Major Appliances Is Set To Post A Rebound in Sales in the Coming Years
the DIY Trend Drives Sales of Selected Products Within Small Appliances
Market Indicators
  Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2011-2016
  Table 2 Replacement Cycles of Consumer Appliances by Category 2011-2016
  Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2016-2021
  Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2016-2021
Market Data
  Table 5 Sales of Consumer Appliances by Category: Volume 2011-2016
  Table 6 Sales of Consumer Appliances by Category: Value 2011-2016
  Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2011-2016
  Table 8 Sales of Consumer Appliances by Category: % Value Growth 2011-2016
  Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2011-2016
  Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2011-2016
  Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2011-2016
  Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2011-2016
  Table 13 Sales of Small Appliances by Category: Volume 2011-2016
  Table 14 Sales of Small Appliances by Category: Value 2011-2016
  Table 15 Sales of Small Appliances by Category: % Volume Growth 2011-2016
  Table 16 Sales of Small Appliances by Category: % Value Growth 2011-2016
  Table 17 NBO Company Shares of Major Appliances: % Volume 2012-2016
  Table 18 LBN Brand Shares of Major Appliances: % Volume 2013-2016
  Table 19 NBO Company Shares of Small Appliances: % Volume 2012-2016
  Table 20 LBN Brand Shares of Small Appliances: % Volume 2013-2016
  Table 21 Distribution of Major Appliances by Format: % Volume 2011-2016
  Table 22 Distribution of Small Appliances by Format: % Volume 2011-2016
  Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2016-2021
  Table 24 Forecast Sales of Consumer Appliances by Category: Value 2016-2021
  Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2016-2021
  Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2016-2021
  Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2016-2021
  Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2016-2021
  Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2016-2021
  Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2016-2021
  Table 31 Forecast Sales of Small Appliances by Category: Volume 2016-2021
  Table 32 Forecast Sales of Small Appliances by Category: Value 2016-2021
  Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2016-2021
  Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2016-2021
Sources
  Summary 1 Research Sources
Esmaltec SA in Consumer Appliances (brazil)
Strategic Direction
Key Facts
  Summary 2 Esmaltec SA: Key Facts
Production
  Summary 3 Esmaltec SA: Production Statistics 2016
Competitive Positioning
  Summary 4 Esmaltec SA: Competitive Position 2016
Magazine Luiza SA in Consumer Appliances (brazil)
Strategic Direction
Key Facts
  Summary 5 Magazine Luiza SA: Key Facts
  Summary 6 Magazine Luiza SA: Operational Indicators
Company Background
Internet Strategy
Private Label
Competitive Positioning
  Summary 7 Magazine Luiza SA: Competitive Position 2016
Mondial Eletrodomésticos SA in Consumer Appliances (brazil)
Strategic Direction
Key Facts
  Summary 8 Mondial Eletrodomésticos SA: Key Facts
Production
Competitive Positioning
  Summary 9 Mondial Eletrodomésticos SA: Competitive Position 2016
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 35 Sales of Dishwashers by Category: Volume 2011-2016
  Table 36 Sales of Dishwashers by Category: Value 2011-2016
  Table 37 Sales of Dishwashers by Category: % Volume Growth 2011-2016
  Table 38 Sales of Dishwashers by Category: % Value Growth 2011-2016
  Table 39 Sales of Dishwashers by Format: % Volume 2011-2016
  Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2013-2016
  Table 41 NBO Company Shares of Dishwashers: % Volume 2012-2016
  Table 42 LBN Brand Shares of Dishwashers: % Volume 2013-2016
  Table 43 Distribution of Dishwashers by Format: % Volume 2011-2016
  Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2011-2016
  Table 45 Forecast Sales of Dishwashers by Category: Volume 2016-2021
  Table 46 Forecast Sales of Dishwashers by Category: Value 2016-2021
  Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2016-2021
  Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 49 Sales of Home Laundry Appliances by Category: Volume 2011-2016
  Table 50 Sales of Home Laundry Appliances by Category: Value 2011-2016
  Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2011-2016
  Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2011-2016
  Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2013-2016
  Table 54 Sales of Automatic Washing Machines by Format: % Volume 2011-2016
  Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2011-2016
  Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2013-2016
  Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2012-2016
  Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2013-2016
  Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2011-2016
  Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2011-2016
  Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2016-2021
  Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2016-2021
  Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2016-2021
  Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 65 Sales of Large Cooking Appliances by Category: Volume 2011-2016
  Table 66 Sales of Large Cooking Appliances by Category: Value 2011-2016
  Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2011-2016
  Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2011-2016
  Table 69 Sales of Built-in Hobs by Format: % Volume 2011-2016
  Table 70 Sales of Ovens by Connected Appliances: % Volume 2013-2016
  Table 71 Sales of Cookers by Format: % Volume 2011-2016
  Table 72 NBO Company Shares of Large Cooking Appliances: % Volume 2012-2016
  Table 73 LBN Brand Shares of Large Cooking Appliances: % Volume 2013-2016
  Table 74 NBO Company Shares of Built-in Hobs: % Volume 2012-2016
  Table 75 NBO Company Shares of Ovens: % Volume 2012-2016
  Table 76 NBO Company Shares of Cooker Hoods: % Volume 2012-2016
  Table 77 NBO Company Shares of Built-in Cooker Hoods: % Volume 2012-2016
  Table 78 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2012-2016
  Table 79 NBO Company Shares of Cookers: % Volume 2012-2016
  Table 80 Distribution of Large Cooking Appliances by Format: % Volume 2011-2016
  Table 81 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2011-2016
  Table 82 Forecast Sales of Large Cooking Appliances by Category: Volume 2016-2021
  Table 83 Forecast Sales of Large Cooking Appliances by Category: Value 2016-2021
  Table 84 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2016-2021
  Table 85 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2016-2021
Headlines
Trends
Category Data
  Table 86 Sales of Microwaves by Category: Volume 2011-2016
  Table 87 Sales of Microwaves by Category: Value 2011-2016
  Table 88 Sales of Microwaves by Category: % Volume Growth 2011-2016
  Table 89 Sales of Microwaves by Category: % Value Growth 2011-2016
  Table 90 Sales of Microwaves by Connected Appliances: % Volume 2013-2016
  Table 91 NBO Company Shares of Microwaves: % Volume 2012-2016
  Table 92 LBN Brand Shares of Microwaves: % Volume 2013-2016
  Table 93 Distribution of Microwaves by Format: % Volume 2011-2016
  Table 94 Production, Imports and Exports of Microwaves: Total Volume 2011-2016
  Table 95 Forecast Sales of Microwaves by Category: Volume 2016-2021
  Table 96 Forecast Sales of Microwaves by Category: Value 2016-2021
  Table 97 Forecast Sales of Microwaves by Category: % Volume Growth 2016-2021
  Table 98 Forecast Sales of Microwaves by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 99 Sales of Refrigeration Appliances by Category: Volume 2011-2016
  Table 100 Sales of Refrigeration Appliances by Category: Value 2011-2016
  Table 101 Sales of Refrigeration Appliances by Category: % Volume Growth 2011-2016
  Table 102 Sales of Refrigeration Appliances by Category: % Value Growth 2011-2016
  Table 103 Sales of Freezers by Format: % Volume 2011-2016
  Table 104 Sales of Freezers by Volume Capacity: % Volume 2011-2016
  Table 105 Sales of Fridge Freezers by Format: % Volume 2011-2016
  Table 106 Sales of Fridge Freezers by Volume Capacity: % Volume 2011-2016
  Table 107 Sales of Fridge Freezers by Connected Appliances: % Volume 2013-2016
  Table 108 Sales of Fridges by Volume Capacity: % Volume 2011-2016
  Table 109 NBO Company Shares of Refrigeration Appliances: % Volume 2012-2016
  Table 110 LBN Brand Shares of Refrigeration Appliances: % Volume 2013-2016
  Table 111 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2012-2016
  Table 112 NBO Company Shares of Freestanding Fridges: % Volume 2012-2016
  Table 113 Distribution of Refrigeration Appliances by Format: % Volume 2011-2016
  Table 114 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2011-2016
  Table 115 Forecast Sales of Refrigeration Appliances by Category: Volume 2016-2021
  Table 116 Forecast Sales of Refrigeration Appliances by Category: Value 2016-2021
  Table 117 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2016-2021
  Table 118 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 119 Sales of Air Treatment Products by Category: Volume 2011-2016
  Table 120 Sales of Air Treatment Products by Category: Value 2011-2016
  Table 121 Sales of Air Treatment Products by Category: % Volume Growth 2011-2016
  Table 122 Sales of Air Treatment Products by Category: % Value Growth 2011-2016
  Table 123 Sales of Air Conditioners by Connected Appliances: % Volume 2013-2016
  Table 124 NBO Company Shares of Air Treatment Products: % Volume 2012-2016
  Table 125 LBN Brand Shares of Air Treatment Products: % Volume 2013-2016
  Table 126 Distribution of Air Treatment Products by Format: % Volume 2011-2016
  Table 127 Production, Imports and Exports of Air Conditioners: Total Volume 2011-2016
  Table 128 Forecast Sales of Air Treatment Products by Category: Volume 2016-2021
  Table 129 Forecast Sales of Air Treatment Products by Category: Value 2016-2021
  Table 130 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2016-2021
  Table 131 Forecast Sales of Air Treatment Products by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 132 Sales of Food Preparation Appliances by Category: Volume 2011-2016
  Table 133 Sales of Food Preparation Appliances by Category: Value 2011-2016
  Table 134 Sales of Food Preparation Appliances by Category: % Volume Growth 2011-2016
  Table 135 Sales of Food Preparation Appliances by Category: % Value Growth 2011-2016
  Table 136 NBO Company Shares of Food Preparation Appliances: % Volume 2012-2016
  Table 137 LBN Brand Shares of Food Preparation Appliances: % Volume 2013-2016
  Table 138 Distribution of Food Preparation Appliances by Format: % Volume 2011-2016
  Table 139 Forecast Sales of Food Preparation Appliances by Category: Volume 2016-2021
  Table 140 Forecast Sales of Food Preparation Appliances by Category: Value 2016-2021
  Table 141 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2016-2021
  Table 142 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2016-2021
Headlines
Trends
Category Data
  Table 143 Sales of Irons: Volume 2011-2016
  Table 144 Sales of Irons: Value 2011-2016
  Table 145 Sales of Irons: % Volume Growth 2011-2016
  Table 146 Sales of Irons: % Value Growth 2011-2016
  Table 147 Sales of Irons by Format: % Volume 2011-2016
  Table 148 NBO Company Shares of Irons: % Volume 2012-2016
  Table 149 LBN Brand Shares of Irons: % Volume 2013-2016
  Table 150 Distribution of Irons by Format: % Volume 2011-2016
  Table 151 Forecast Sales of Irons: Volume 2016-2021
  Table 152 Forecast Sales of Irons: Value 2016-2021
  Table 153 Forecast Sales of Irons: % Volume Growth 2016-2021
  Table 154 Forecast Sales of Irons: % Value Growth 2016-2021
Headlines
Trends
Category Data
  Table 155 Sales of Personal Care Appliances by Category: Volume 2011-2016
  Table 156 Sales of Personal Care Appliances by Category: Value 2011-2016
  Table 157 Sales of Personal Care Appliances by Category: % Volume Growth 2011-2016
  Table 158 Sales of Personal Care Appliances by Category: % Value Growth 2011-2016
  Table 159 Sales of Body Shavers by Format: % Volume 2011-2016
  Table 160 Sales of Hair Care Appliances by Format: % Volume 2011-2016
  Table 161 NBO Company Shares of Personal Care Appliances 2012-2016
  Table 162 LBN Brand Shares of Personal Care Appliances 2013-2016
  Table 163 Distribution of Personal Care Appliances by Format: % Volume 2011-2016
  Table 164 Forecast Sales of Personal Care Appliances by Category: Volume 2016-2021
  Table 165 Forecast Sales of Personal Care Appliances by Category: Value 2016-2021
  Table 166 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2016-2021
  Table 167 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 168 Sales of Small Cooking Appliances by Category: Volume 2011-2016
  Table 169 Sales of Small Cooking Appliances by Category: Value 2011-2016
  Table 170 Sales of Small Cooking Appliances by Category: % Volume Growth 2011-2016
  Table 171 Sales of Small Cooking Appliances by Category: % Value Growth 2011-2016
  Table 172 NBO Company Shares of Small Cooking Appliances: % Volume 2012-2016
  Table 173 LBN Brand Shares of Small Cooking Appliances: % Volume 2013-2016
  Table 174 Distribution of Small Cooking Appliances by Format: % Volume 2011-2016
  Table 175 Forecast Sales of Small Cooking Appliances by Category: Volume 2016-2021
  Table 176 Forecast Sales of Small Cooking Appliances by Category: Value 2016-2021
  Table 177 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2016-2021
  Table 178 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2016-2021
Headlines
Trends
Competitive Landscape
Prospects
Category Data
  Table 179 Sales of Vacuum Cleaners by Category: Volume 2011-2016
  Table 180 Sales of Vacuum Cleaners by Category: Value 2011-2016
  Table 181 Sales of Vacuum Cleaners by Category: % Volume Growth 2011-2016
  Table 182 Sales of Vacuum Cleaners by Category: % Value Growth 2011-2016
  Table 183 NBO Company Shares of Vacuum Cleaners: % Volume 2012-2016
  Table 184 LBN Brand Shares of Vacuum Cleaners: % Volume 2013-2016
  Table 185 Distribution of Vacuum Cleaners by Format: % Volume 2011-2016
  Table 186 Forecast Sales of Vacuum Cleaners by Category: Volume 2016-2021
  Table 187 Forecast Sales of Vacuum Cleaners by Category: Value 2016-2021
  Table 188 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2016-2021
  Table 189 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2016-2021












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