Consumer Appliances in Brazil
Consumer appliances in Brazil reflect macroeconomic effects observed since 2022, especially in the beginning of the year. Since 2022, increased consumer indebtedness has led to growing price-sensitivity and budget constraints, especially towards purchases of major appliances. However, as national interest rates have gradually reduced and the impact of inflationary pressure on purchasing power shows signs of improving, the scenario has become more favourable for the industry. According to Getъlio...
Euromonitor International's Consumer Appliances in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Consumer Appliances in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Appliances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Consumer Appliances in Brazil
Euromonitor International
December 2023
List Of Contents And Tables
CONSUMER APPLIANCES IN BRAZIL
EXECUTIVE SUMMARY
Consumer appliances in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2024
MARKET DATA
Table 3 Sales of Consumer Appliances by Category: Volume 2018-2023
Table 4 Sales of Consumer Appliances by Category: Value 2018-2023
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 11 Sales of Small Appliances by Category: Volume 2018-2023
Table 12 Sales of Small Appliances by Category: Value 2018-2023
Table 13 Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 14 Sales of Small Appliances by Category: % Value Growth 2018-2023
Table 15 NBO Company Shares of Major Appliances: % Volume 2019-2023
Table 16 LBN Brand Shares of Major Appliances: % Volume 2020-2023
Table 17 NBO Company Shares of Small Appliances: % Volume 2019-2023
Table 18 LBN Brand Shares of Small Appliances: % Volume 2020-2023
Table 19 Distribution of Major Appliances by Format: % Volume 2018-2023
Table 20 Distribution of Small Appliances by Format: % Volume 2018-2023
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
Table 29 Forecast Sales of Small Appliances by Category: Volume 2023-2028
Table 30 Forecast Sales of Small Appliances by Category: Value 2023-2028
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
REFRIGERATION APPLIANCES IN BRAZIL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Fridge freezers and wine coolers positively contribute to category growth
Low production growth as consumption levels improve
Premiumisation as a strategy to creating wider brand awareness
PROSPECTS AND OPPORTUNITIES
Phygital strategies should transform appliance retailing over the forecast period
Brazilian consumers increasingly interested in smart kitchen appliances
Consumer confidence and lower inflationary pressure set to influence future growth
CATEGORY DATA
Table 33 Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 34 Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
Table 37 Sales of Freezers by Format: % Volume 2018-2023
Table 38 Sales of Freezers by Volume Capacity: % Volume 2018-2023
Table 39 Sales of Fridge Freezers by Format: % Volume 2018-2023
Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2018-2023
Table 41 Sales of Fridge Freezers by Smart Appliances: % Volume 2019-2023
Table 42 Sales of Fridges by Volume Capacity: % Volume 2018-2023
Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2019-2023
Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2020-2023
Table 45 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2019-2023
Table 46 NBO Company Shares of Freestanding Fridges: % Volume 2019-2023
Table 47 Distribution of Refrigeration Appliances by Format: % Volume 2018-2023
Table 48 Production of Refrigeration Appliances: Total Volume 2018-2023
Table 49 Forecast Sales of Refrigeration Appliances by Category: Volume 2023-2028
Table 50 Forecast Sales of Refrigeration Appliances by Category: Value 2023-2028
Table 51 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2023-2028
Table 52 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2023-2028
HOME LAUNDRY APPLIANCES IN BRAZIL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Washer dryers and washing machines help stabilise category’s performance
Promotional deals positively influence purchasing decisions
Product launches to improve consumers’ laundry experience
PROSPECTS AND OPPORTUNITIES
Products advance through premiumisation and sustainable footprint
Greater competition presents challenges to home laundry appliance players
Changes to financial legislation and government subsidies are set to impact demand for home laundry appliances
CATEGORY DATA
Table 53 Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 54 Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 55 Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 56 Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023
Table 57 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2018-2023
Table 58 Sales of Automatic Washing Machines by Format: % Volume 2018-2023
Table 59 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2018-2023
Table 60 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2019-2023
Table 61 NBO Company Shares of Home Laundry Appliances: % Volume 2019-2023
Table 62 LBN Brand Shares of Home Laundry Appliances: % Volume 2020-2023
Table 63 Distribution of Home Laundry Appliances by Format: % Volume 2018-2023
Table 64 Production of Home Laundry Appliances: Total Volume 2018-2023
Table 65 Forecast Sales of Home Laundry Appliances by Category: Volume 2023-2028
Table 66 Forecast Sales of Home Laundry Appliances by Category: Value 2023-2028
Table 67 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2023-2028
Table 68 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2023-2028
DISHWASHERS IN BRAZIL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Moderate optimism for dishwashers with double-digit retail value growth
Improving sales for both retail offline and online channels
Product availability and diversification increase competitiveness in Brazil
PROSPECTS AND OPPORTUNITIES
Growing popularity of dishwashers on social media
Possible end to instalment payments could hinder consumption power in Brazil
Improved economic and social drivers to potentially drive up demand for dishwashers
CATEGORY DATA
Table 69 Sales of Dishwashers by Category: Volume 2018-2023
Table 70 Sales of Dishwashers by Category: Value 2018-2023
Table 71 Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 72 Sales of Dishwashers by Category: % Value Growth 2018-2023
Table 73 Sales of Dishwashers by Format: % Volume 2018-2023
Table 74 Sales of Dishwashers by Smart Appliances: % Volume 2019-2023
Table 75 NBO Company Shares of Dishwashers: % Volume 2019-2023
Table 76 LBN Brand Shares of Dishwashers: % Volume 2020-2023
Table 77 Distribution of Dishwashers by Format: % Volume 2018-2023
Table 78 Production of Dishwashers: Total Volume 2018-2023
Table 79 Forecast Sales of Dishwashers by Category: Volume 2023-2028
Table 80 Forecast Sales of Dishwashers by Category: Value 2023-2028
Table 81 Forecast Sales of Dishwashers by Category: % Volume Growth 2023-2028
Table 82 Forecast Sales of Dishwashers by Category: % Value Growth 2023-2028
LARGE COOKING APPLIANCES IN BRAZIL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Better performance by large cooking appliances in 2023
Players leverage affordability, durability and designs with new launches
Brand loyalty is threatened and benefits low-tier brands
PROSPECTS AND OPPORTUNITIES
Brastemp’s innovation addresses the needs of Generation Z
Innovation across retail channels to gain consumer interest and loyalty
Possible legislation changes to influence demand for large cooking appliances
CATEGORY DATA
Table 83 Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 84 Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 85 Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 86 Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023
Table 87 Sales of Built-in Hobs by Format: % Volume 2018-2023
Table 88 Sales of Ovens by Smart Appliances: % Volume 2019-2023
Table 89 NBO Company Shares of Large Cooking Appliances: % Volume 2019-2023
Table 90 LBN Brand Shares of Large Cooking Appliances: % Volume 2020-2023
Table 91 NBO Company Shares of Built-in Hobs: % Volume 2019-2023
Table 92 NBO Company Shares of Ovens: % Volume 2019-2023
Table 93 NBO Company Shares of Cooker Hoods: % Volume 2019-2023
Table 94 NBO Company Shares of Built-in Cooker Hoods: % Volume 2019-2023
Table 95 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2019-2023
Table 96 NBO Company Shares of Cookers: % Volume 2019-2023
Table 97 Distribution of Large Cooking Appliances by Format: % Volume 2018-2023
Table 98 Production of Large Cooking Appliances: Total Volume 2018-2023
Table 99 Forecast Sales of Large Cooking Appliances by Category: Volume 2023-2028
Table 100 Forecast Sales of Large Cooking Appliances by Category: Value 2023-2028
Table 101 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2023-2028
Table 102 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2023-2028
MICROWAVES IN BRAZIL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Economic drivers and consumer confidence influence sales of microwaves
Retail transformation is necessary to captivate consumers
Panasonic features surprising product innovation
PROSPECTS AND OPPORTUNITIES
Freestanding remains dominant format of microwaves in Brazil
Future opportunities should increase penetration of Brazilian households
Legislation on instalment payments can potentially influence consumer sentiment
CATEGORY DATA
Table 103 Sales of Microwaves by Category: Volume 2018-2023
Table 104 Sales of Microwaves by Category: Value 2018-2023
Table 105 Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 106 Sales of Microwaves by Category: % Value Growth 2018-2023
Table 107 Sales of Microwaves by Smart Appliances: % Volume 2019-2023
Table 108 NBO Company Shares of Microwaves: % Volume 2019-2023
Table 109 LBN Brand Shares of Microwaves: % Volume 2020-2023
Table 110 Distribution of Microwaves by Format: % Volume 2018-2023
Table 111 Production of Microwaves: Total Volume 2018-2023
Table 112 Forecast Sales of Microwaves by Category: Volume 2023-2028
Table 113 Forecast Sales of Microwaves by Category: Value 2023-2028
Table 114 Forecast Sales of Microwaves by Category: % Volume Growth 2023-2028
Table 115 Forecast Sales of Microwaves by Category: % Value Growth 2023-2028
FOOD PREPARATION APPLIANCES IN BRAZIL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Blenders and mixers strengthen value and volume results in 2023
Channel performances influenced by challenging economic and financial scenario for retailers in Brazil
Affordability, quality standard and technological features boost competition among players in Brazil
PROSPECTS AND OPPORTUNITIES
Generational shifts to impact consumer behaviour in the kitchen
Food preparation appliances deemed essential for Brazilians
Product design and technology as premium features for blenders and mixers
CATEGORY DATA
Table 116 Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 117 Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 118 Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 119 Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023
Table 120 NBO Company Shares of Food Preparation Appliances: % Volume 2019-2023
Table 121 LBN Brand Shares of Food Preparation Appliances: % Volume 2020-2023
Table 122 Distribution of Food Preparation Appliances by Format: % Volume 2018-2023
Table 123 Forecast Sales of Food Preparation Appliances by Category: Volume 2023-2028
Table 124 Forecast Sales of Food Preparation Appliances by Category: Value 2023-2028
Table 125 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2023-2028
Table 126 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2023-2028
SMALL COOKING APPLIANCES IN BRAZIL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Practicality continues to drive demand for small cooking appliances across socioeconomic levels
Hypermarkets and e-commerce perform well in a challenging retail scenario
Increasing competition and brand diversification in Brazil
PROSPECTS AND OPPORTUNITIES
Innovation, design and capacity should foster further growth of light fryers in Brazil
Rising demand for premium coffee experience amid inflation challenges
Financial legislation as possible influential factor behind consumers’ purchasing decisions
CATEGORY DATA
Table 127 Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 128 Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 129 Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 130 Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023
Table 131 Sales of Freestanding Hobs by Format: % Volume 2018-2023
Table 132 NBO Company Shares of Small Cooking Appliances: % Volume 2019-2023
Table 133 LBN Brand Shares of Small Cooking Appliances: % Volume 2020-2023
Table 134 Distribution of Small Cooking Appliances by Format: % Volume 2018-2023
Table 135 Forecast Sales of Small Cooking Appliances by Category: Volume 2023-2028
Table 136 Forecast Sales of Small Cooking Appliances by Category: Value 2023-2028
Table 137 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2023-2028
Table 138 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2023-2028
VACUUM CLEANERS IN BRAZIL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Positive performance as consumers consider practicality, quality and technological devices
Economic fluctuations lead to increasing competitiveness by targeting mid-income consumers
E-commerce, appliances specialists and hypermarkets are positive performers
PROSPECTS AND OPPORTUNITIES
Resilience of stick vacuum cleaners will support long-term category growth
Convenience for busy Brazilians set to drive further demand for vacuum cleaners
Robotic vacuum cleaners to foster stronger growth in the following years
CATEGORY DATA
Table 139 Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 140 Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 141 Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 142 Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023
Table 143 Sales of Robotic Vacuum Cleaners by Smart Appliances: % Volume 2019-2023
Table 144 NBO Company Shares of Vacuum Cleaners: % Volume 2019-2023
Table 145 LBN Brand Shares of Vacuum Cleaners: % Volume 2020-2023
Table 146 Distribution of Vacuum Cleaners by Format: % Volume 2018-2023
Table 147 Forecast Sales of Vacuum Cleaners by Category: Volume 2023-2028
Table 148 Forecast Sales of Vacuum Cleaners by Category: Value 2023-2028
Table 149 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2023-2028
Table 150 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2023-2028
PERSONAL CARE APPLIANCES IN BRAZIL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Local consumers look for affordability across personal care appliances as prices rise
Beauty elements increasingly emerge in hair care appliances
Consumer behaviour influences distribution channel dynamics
PROSPECTS AND OPPORTUNITIES
Embracing one’s natural beauty is key beauty trait for Brazilians
Growing availability and brand awareness to strengthen demand for electric facial cleansers
New tax legislation could impact purchases from online Chinese retailers
CATEGORY DATA
Table 151 Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 152 Sales of Personal Care Appliances by Category: Value 2018-2023
Table 153 Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 154 Sales of Personal Care Appliances by Category: % Value Growth 2018-2023
Table 155 Sales of Body Shavers by Format: % Volume 2018-2023
Table 156 Sales of Hair Care Appliances by Format: % Volume 2018-2023
Table 157 NBO Company Shares of Personal Care Appliances 2019-2023
Table 158 LBN Brand Shares of Personal Care Appliances 2020-2023
Table 159 Distribution of Personal Care Appliances by Format: % Volume 2018-2023
Table 160 Forecast Sales of Personal Care Appliances by Category: Volume 2023-2028
Table 161 Forecast Sales of Personal Care Appliances by Category: Value 2023-2028
Table 162 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2023-2028
Table 163 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2023-2028
AIR TREATMENT PRODUCTS IN BRAZIL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Split air conditioners and air coolers support recovery trend
Technological evolution and greater production capacity are top goals among manufacturers
Climate-driven demand from the north to the south of Brazil
PROSPECTS AND OPPORTUNITIES
Players must adjust to new energy efficiency requirements over the forecast period
Design, home connectivity and thermal comfort as important product benefits
Innovation in air treatment products to enhance consumer wellbeing
CATEGORY DATA
Table 164 Sales of Air Treatment Products by Category: Volume 2018-2023
Table 165 Sales of Air Treatment Products by Category: Value 2018-2023
Table 166 Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 167 Sales of Air Treatment Products by Category: % Value Growth 2018-2023
Table 168 Sales of Air Conditioners by Smart Appliances: % Volume 2019-2023
Table 169 NBO Company Shares of Air Treatment Products: % Volume 2019-2023
Table 170 LBN Brand Shares of Air Treatment Products: % Volume 2020-2023
Table 171 Distribution of Air Treatment Products by Format: % Volume 2018-2023
Table 172 Production of Air Conditioners: Total Volume 2018-2023
Table 173 Forecast Sales of Air Treatment Products by Category: Volume 2023-2028
Table 174 Forecast Sales of Air Treatment Products by Category: Value 2023-2028
Table 175 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2023-2028
Table 176 Forecast Sales of Air Treatment Products by Category: % Value Growth 2023-2028
Euromonitor International
December 2023
List Of Contents And Tables
CONSUMER APPLIANCES IN BRAZIL
EXECUTIVE SUMMARY
Consumer appliances in 2023: The big picture
2023 KEY TRENDS
Competitive landscape
Retailing developments
What next for consumer appliances?
MARKET INDICATORS
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2018-2024
Table 2 Replacement Cycles of Consumer Appliances by Category 2018-2024
MARKET DATA
Table 3 Sales of Consumer Appliances by Category: Volume 2018-2023
Table 4 Sales of Consumer Appliances by Category: Value 2018-2023
Table 5 Sales of Consumer Appliances by Category: % Volume Growth 2018-2023
Table 6 Sales of Consumer Appliances by Category: % Value Growth 2018-2023
Table 7 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2018-2023
Table 8 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2018-2023
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2018-2023
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2018-2023
Table 11 Sales of Small Appliances by Category: Volume 2018-2023
Table 12 Sales of Small Appliances by Category: Value 2018-2023
Table 13 Sales of Small Appliances by Category: % Volume Growth 2018-2023
Table 14 Sales of Small Appliances by Category: % Value Growth 2018-2023
Table 15 NBO Company Shares of Major Appliances: % Volume 2019-2023
Table 16 LBN Brand Shares of Major Appliances: % Volume 2020-2023
Table 17 NBO Company Shares of Small Appliances: % Volume 2019-2023
Table 18 LBN Brand Shares of Small Appliances: % Volume 2020-2023
Table 19 Distribution of Major Appliances by Format: % Volume 2018-2023
Table 20 Distribution of Small Appliances by Format: % Volume 2018-2023
Table 21 Forecast Sales of Consumer Appliances by Category: Volume 2023-2028
Table 22 Forecast Sales of Consumer Appliances by Category: Value 2023-2028
Table 23 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2023-2028
Table 24 Forecast Sales of Consumer Appliances by Category: % Value Growth 2023-2028
Table 25 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2023-2028
Table 26 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2023-2028
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2023-2028
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2023-2028
Table 29 Forecast Sales of Small Appliances by Category: Volume 2023-2028
Table 30 Forecast Sales of Small Appliances by Category: Value 2023-2028
Table 31 Forecast Sales of Small Appliances by Category: % Volume Growth 2023-2028
Table 32 Forecast Sales of Small Appliances by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
REFRIGERATION APPLIANCES IN BRAZIL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Fridge freezers and wine coolers positively contribute to category growth
Low production growth as consumption levels improve
Premiumisation as a strategy to creating wider brand awareness
PROSPECTS AND OPPORTUNITIES
Phygital strategies should transform appliance retailing over the forecast period
Brazilian consumers increasingly interested in smart kitchen appliances
Consumer confidence and lower inflationary pressure set to influence future growth
CATEGORY DATA
Table 33 Sales of Refrigeration Appliances by Category: Volume 2018-2023
Table 34 Sales of Refrigeration Appliances by Category: Value 2018-2023
Table 35 Sales of Refrigeration Appliances by Category: % Volume Growth 2018-2023
Table 36 Sales of Refrigeration Appliances by Category: % Value Growth 2018-2023
Table 37 Sales of Freezers by Format: % Volume 2018-2023
Table 38 Sales of Freezers by Volume Capacity: % Volume 2018-2023
Table 39 Sales of Fridge Freezers by Format: % Volume 2018-2023
Table 40 Sales of Fridge Freezers by Volume Capacity: % Volume 2018-2023
Table 41 Sales of Fridge Freezers by Smart Appliances: % Volume 2019-2023
Table 42 Sales of Fridges by Volume Capacity: % Volume 2018-2023
Table 43 NBO Company Shares of Refrigeration Appliances: % Volume 2019-2023
Table 44 LBN Brand Shares of Refrigeration Appliances: % Volume 2020-2023
Table 45 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2019-2023
Table 46 NBO Company Shares of Freestanding Fridges: % Volume 2019-2023
Table 47 Distribution of Refrigeration Appliances by Format: % Volume 2018-2023
Table 48 Production of Refrigeration Appliances: Total Volume 2018-2023
Table 49 Forecast Sales of Refrigeration Appliances by Category: Volume 2023-2028
Table 50 Forecast Sales of Refrigeration Appliances by Category: Value 2023-2028
Table 51 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2023-2028
Table 52 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2023-2028
HOME LAUNDRY APPLIANCES IN BRAZIL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Washer dryers and washing machines help stabilise category’s performance
Promotional deals positively influence purchasing decisions
Product launches to improve consumers’ laundry experience
PROSPECTS AND OPPORTUNITIES
Products advance through premiumisation and sustainable footprint
Greater competition presents challenges to home laundry appliance players
Changes to financial legislation and government subsidies are set to impact demand for home laundry appliances
CATEGORY DATA
Table 53 Sales of Home Laundry Appliances by Category: Volume 2018-2023
Table 54 Sales of Home Laundry Appliances by Category: Value 2018-2023
Table 55 Sales of Home Laundry Appliances by Category: % Volume Growth 2018-2023
Table 56 Sales of Home Laundry Appliances by Category: % Value Growth 2018-2023
Table 57 Sales of Automatic Washer Dryers by Smart Appliances: % Volume 2018-2023
Table 58 Sales of Automatic Washing Machines by Format: % Volume 2018-2023
Table 59 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2018-2023
Table 60 Sales of Automatic Washing Machines by Smart Appliances: % Volume 2019-2023
Table 61 NBO Company Shares of Home Laundry Appliances: % Volume 2019-2023
Table 62 LBN Brand Shares of Home Laundry Appliances: % Volume 2020-2023
Table 63 Distribution of Home Laundry Appliances by Format: % Volume 2018-2023
Table 64 Production of Home Laundry Appliances: Total Volume 2018-2023
Table 65 Forecast Sales of Home Laundry Appliances by Category: Volume 2023-2028
Table 66 Forecast Sales of Home Laundry Appliances by Category: Value 2023-2028
Table 67 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2023-2028
Table 68 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2023-2028
DISHWASHERS IN BRAZIL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Moderate optimism for dishwashers with double-digit retail value growth
Improving sales for both retail offline and online channels
Product availability and diversification increase competitiveness in Brazil
PROSPECTS AND OPPORTUNITIES
Growing popularity of dishwashers on social media
Possible end to instalment payments could hinder consumption power in Brazil
Improved economic and social drivers to potentially drive up demand for dishwashers
CATEGORY DATA
Table 69 Sales of Dishwashers by Category: Volume 2018-2023
Table 70 Sales of Dishwashers by Category: Value 2018-2023
Table 71 Sales of Dishwashers by Category: % Volume Growth 2018-2023
Table 72 Sales of Dishwashers by Category: % Value Growth 2018-2023
Table 73 Sales of Dishwashers by Format: % Volume 2018-2023
Table 74 Sales of Dishwashers by Smart Appliances: % Volume 2019-2023
Table 75 NBO Company Shares of Dishwashers: % Volume 2019-2023
Table 76 LBN Brand Shares of Dishwashers: % Volume 2020-2023
Table 77 Distribution of Dishwashers by Format: % Volume 2018-2023
Table 78 Production of Dishwashers: Total Volume 2018-2023
Table 79 Forecast Sales of Dishwashers by Category: Volume 2023-2028
Table 80 Forecast Sales of Dishwashers by Category: Value 2023-2028
Table 81 Forecast Sales of Dishwashers by Category: % Volume Growth 2023-2028
Table 82 Forecast Sales of Dishwashers by Category: % Value Growth 2023-2028
LARGE COOKING APPLIANCES IN BRAZIL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Better performance by large cooking appliances in 2023
Players leverage affordability, durability and designs with new launches
Brand loyalty is threatened and benefits low-tier brands
PROSPECTS AND OPPORTUNITIES
Brastemp’s innovation addresses the needs of Generation Z
Innovation across retail channels to gain consumer interest and loyalty
Possible legislation changes to influence demand for large cooking appliances
CATEGORY DATA
Table 83 Sales of Large Cooking Appliances by Category: Volume 2018-2023
Table 84 Sales of Large Cooking Appliances by Category: Value 2018-2023
Table 85 Sales of Large Cooking Appliances by Category: % Volume Growth 2018-2023
Table 86 Sales of Large Cooking Appliances by Category: % Value Growth 2018-2023
Table 87 Sales of Built-in Hobs by Format: % Volume 2018-2023
Table 88 Sales of Ovens by Smart Appliances: % Volume 2019-2023
Table 89 NBO Company Shares of Large Cooking Appliances: % Volume 2019-2023
Table 90 LBN Brand Shares of Large Cooking Appliances: % Volume 2020-2023
Table 91 NBO Company Shares of Built-in Hobs: % Volume 2019-2023
Table 92 NBO Company Shares of Ovens: % Volume 2019-2023
Table 93 NBO Company Shares of Cooker Hoods: % Volume 2019-2023
Table 94 NBO Company Shares of Built-in Cooker Hoods: % Volume 2019-2023
Table 95 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2019-2023
Table 96 NBO Company Shares of Cookers: % Volume 2019-2023
Table 97 Distribution of Large Cooking Appliances by Format: % Volume 2018-2023
Table 98 Production of Large Cooking Appliances: Total Volume 2018-2023
Table 99 Forecast Sales of Large Cooking Appliances by Category: Volume 2023-2028
Table 100 Forecast Sales of Large Cooking Appliances by Category: Value 2023-2028
Table 101 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2023-2028
Table 102 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2023-2028
MICROWAVES IN BRAZIL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Economic drivers and consumer confidence influence sales of microwaves
Retail transformation is necessary to captivate consumers
Panasonic features surprising product innovation
PROSPECTS AND OPPORTUNITIES
Freestanding remains dominant format of microwaves in Brazil
Future opportunities should increase penetration of Brazilian households
Legislation on instalment payments can potentially influence consumer sentiment
CATEGORY DATA
Table 103 Sales of Microwaves by Category: Volume 2018-2023
Table 104 Sales of Microwaves by Category: Value 2018-2023
Table 105 Sales of Microwaves by Category: % Volume Growth 2018-2023
Table 106 Sales of Microwaves by Category: % Value Growth 2018-2023
Table 107 Sales of Microwaves by Smart Appliances: % Volume 2019-2023
Table 108 NBO Company Shares of Microwaves: % Volume 2019-2023
Table 109 LBN Brand Shares of Microwaves: % Volume 2020-2023
Table 110 Distribution of Microwaves by Format: % Volume 2018-2023
Table 111 Production of Microwaves: Total Volume 2018-2023
Table 112 Forecast Sales of Microwaves by Category: Volume 2023-2028
Table 113 Forecast Sales of Microwaves by Category: Value 2023-2028
Table 114 Forecast Sales of Microwaves by Category: % Volume Growth 2023-2028
Table 115 Forecast Sales of Microwaves by Category: % Value Growth 2023-2028
FOOD PREPARATION APPLIANCES IN BRAZIL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Blenders and mixers strengthen value and volume results in 2023
Channel performances influenced by challenging economic and financial scenario for retailers in Brazil
Affordability, quality standard and technological features boost competition among players in Brazil
PROSPECTS AND OPPORTUNITIES
Generational shifts to impact consumer behaviour in the kitchen
Food preparation appliances deemed essential for Brazilians
Product design and technology as premium features for blenders and mixers
CATEGORY DATA
Table 116 Sales of Food Preparation Appliances by Category: Volume 2018-2023
Table 117 Sales of Food Preparation Appliances by Category: Value 2018-2023
Table 118 Sales of Food Preparation Appliances by Category: % Volume Growth 2018-2023
Table 119 Sales of Food Preparation Appliances by Category: % Value Growth 2018-2023
Table 120 NBO Company Shares of Food Preparation Appliances: % Volume 2019-2023
Table 121 LBN Brand Shares of Food Preparation Appliances: % Volume 2020-2023
Table 122 Distribution of Food Preparation Appliances by Format: % Volume 2018-2023
Table 123 Forecast Sales of Food Preparation Appliances by Category: Volume 2023-2028
Table 124 Forecast Sales of Food Preparation Appliances by Category: Value 2023-2028
Table 125 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2023-2028
Table 126 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2023-2028
SMALL COOKING APPLIANCES IN BRAZIL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Practicality continues to drive demand for small cooking appliances across socioeconomic levels
Hypermarkets and e-commerce perform well in a challenging retail scenario
Increasing competition and brand diversification in Brazil
PROSPECTS AND OPPORTUNITIES
Innovation, design and capacity should foster further growth of light fryers in Brazil
Rising demand for premium coffee experience amid inflation challenges
Financial legislation as possible influential factor behind consumers’ purchasing decisions
CATEGORY DATA
Table 127 Sales of Small Cooking Appliances by Category: Volume 2018-2023
Table 128 Sales of Small Cooking Appliances by Category: Value 2018-2023
Table 129 Sales of Small Cooking Appliances by Category: % Volume Growth 2018-2023
Table 130 Sales of Small Cooking Appliances by Category: % Value Growth 2018-2023
Table 131 Sales of Freestanding Hobs by Format: % Volume 2018-2023
Table 132 NBO Company Shares of Small Cooking Appliances: % Volume 2019-2023
Table 133 LBN Brand Shares of Small Cooking Appliances: % Volume 2020-2023
Table 134 Distribution of Small Cooking Appliances by Format: % Volume 2018-2023
Table 135 Forecast Sales of Small Cooking Appliances by Category: Volume 2023-2028
Table 136 Forecast Sales of Small Cooking Appliances by Category: Value 2023-2028
Table 137 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2023-2028
Table 138 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2023-2028
VACUUM CLEANERS IN BRAZIL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Positive performance as consumers consider practicality, quality and technological devices
Economic fluctuations lead to increasing competitiveness by targeting mid-income consumers
E-commerce, appliances specialists and hypermarkets are positive performers
PROSPECTS AND OPPORTUNITIES
Resilience of stick vacuum cleaners will support long-term category growth
Convenience for busy Brazilians set to drive further demand for vacuum cleaners
Robotic vacuum cleaners to foster stronger growth in the following years
CATEGORY DATA
Table 139 Sales of Vacuum Cleaners by Category: Volume 2018-2023
Table 140 Sales of Vacuum Cleaners by Category: Value 2018-2023
Table 141 Sales of Vacuum Cleaners by Category: % Volume Growth 2018-2023
Table 142 Sales of Vacuum Cleaners by Category: % Value Growth 2018-2023
Table 143 Sales of Robotic Vacuum Cleaners by Smart Appliances: % Volume 2019-2023
Table 144 NBO Company Shares of Vacuum Cleaners: % Volume 2019-2023
Table 145 LBN Brand Shares of Vacuum Cleaners: % Volume 2020-2023
Table 146 Distribution of Vacuum Cleaners by Format: % Volume 2018-2023
Table 147 Forecast Sales of Vacuum Cleaners by Category: Volume 2023-2028
Table 148 Forecast Sales of Vacuum Cleaners by Category: Value 2023-2028
Table 149 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2023-2028
Table 150 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2023-2028
PERSONAL CARE APPLIANCES IN BRAZIL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Local consumers look for affordability across personal care appliances as prices rise
Beauty elements increasingly emerge in hair care appliances
Consumer behaviour influences distribution channel dynamics
PROSPECTS AND OPPORTUNITIES
Embracing one’s natural beauty is key beauty trait for Brazilians
Growing availability and brand awareness to strengthen demand for electric facial cleansers
New tax legislation could impact purchases from online Chinese retailers
CATEGORY DATA
Table 151 Sales of Personal Care Appliances by Category: Volume 2018-2023
Table 152 Sales of Personal Care Appliances by Category: Value 2018-2023
Table 153 Sales of Personal Care Appliances by Category: % Volume Growth 2018-2023
Table 154 Sales of Personal Care Appliances by Category: % Value Growth 2018-2023
Table 155 Sales of Body Shavers by Format: % Volume 2018-2023
Table 156 Sales of Hair Care Appliances by Format: % Volume 2018-2023
Table 157 NBO Company Shares of Personal Care Appliances 2019-2023
Table 158 LBN Brand Shares of Personal Care Appliances 2020-2023
Table 159 Distribution of Personal Care Appliances by Format: % Volume 2018-2023
Table 160 Forecast Sales of Personal Care Appliances by Category: Volume 2023-2028
Table 161 Forecast Sales of Personal Care Appliances by Category: Value 2023-2028
Table 162 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2023-2028
Table 163 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2023-2028
AIR TREATMENT PRODUCTS IN BRAZIL
KEY DATA FINDINGS
2023 DEVELOPMENTS
Split air conditioners and air coolers support recovery trend
Technological evolution and greater production capacity are top goals among manufacturers
Climate-driven demand from the north to the south of Brazil
PROSPECTS AND OPPORTUNITIES
Players must adjust to new energy efficiency requirements over the forecast period
Design, home connectivity and thermal comfort as important product benefits
Innovation in air treatment products to enhance consumer wellbeing
CATEGORY DATA
Table 164 Sales of Air Treatment Products by Category: Volume 2018-2023
Table 165 Sales of Air Treatment Products by Category: Value 2018-2023
Table 166 Sales of Air Treatment Products by Category: % Volume Growth 2018-2023
Table 167 Sales of Air Treatment Products by Category: % Value Growth 2018-2023
Table 168 Sales of Air Conditioners by Smart Appliances: % Volume 2019-2023
Table 169 NBO Company Shares of Air Treatment Products: % Volume 2019-2023
Table 170 LBN Brand Shares of Air Treatment Products: % Volume 2020-2023
Table 171 Distribution of Air Treatment Products by Format: % Volume 2018-2023
Table 172 Production of Air Conditioners: Total Volume 2018-2023
Table 173 Forecast Sales of Air Treatment Products by Category: Volume 2023-2028
Table 174 Forecast Sales of Air Treatment Products by Category: Value 2023-2028
Table 175 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2023-2028
Table 176 Forecast Sales of Air Treatment Products by Category: % Value Growth 2023-2028
