Consumer Electronics in Morocco
Multiple factors have been putting downward pressure on consumer electronics sales in Morocco, of which high taxes and consumer price sensitivity are just a few. Moreover, recent crises related to the pandemic and the war in Ukraine have exacerbated the situation, limiting the ability of many Moroccans to invest in consumer electronics. While the country's digitalisation journey has led to a slight increase in demand for electronica products, the process is facing some resistance to change.
Euromonitor International's Consumer Electronics in Morocco report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Euromonitor International's Consumer Electronics in Morocco report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Computers and Peripherals, In-Car Entertainment, In-Home Consumer Electronics, Portable Consumer Electronics.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Electronics market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
CONSUMER ELECTRONICS IN MOROCCO
EXECUTIVE SUMMARY
Consumer electronics in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA
Table 1 Sales of Consumer Electronics by Category: Volume 2018-2023
Table 2 Sales of Consumer Electronics by Category: Value 2018-2023
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2019-2023
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2018-2023
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2023-2028
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
COMPUTERS AND PERIPHERALS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demand contracts in 2023 in a continuation from the previous year
Dell Technologies launches new security products and benefits from being certified as being “one of the best places to work” in the country
Industry players remain active in their engagement in new product launches
PROSPECTS AND OPPORTUNITIES
Economic reasons force tech and computer companies to lay off staff, affecting the consumer electronics industry in the short to near term
ONEE and the High Commission for Planning invest in the acquisition of new equipment helping to bolster the category
The Mohammed VI Foundation's Nafida 2 programme subsidises consumers when purchasing computers as well as internet and mobile services
CATEGORY DATA
Table 12 Sales of Computers and Peripherals by Category: Volume 2018-2023
Table 13 Sales of Computers and Peripherals by Category: Value 2018-2023
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
Table 16 Sales of Computers by Category: Business Volume 2018-2023
Table 17 Sales of Computers by Category: Business Value MSP 2018-2023
Table 18 Sales of Computers by Category: Business Volume Growth 2018-2023
Table 19 Sales of Computers by Category: Business Value MSP Growth 2018-2023
Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2019-2023
Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2020-2023
Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2018-2023
Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2023-2028
Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2023-2028
Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2023-2028
Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2023-2028
Table 27 Forecast Sales of Computers by Category: Business Volume 2023-2028
Table 28 Forecast Sales of Computers by Category: Business Value MSP 2023-2028
Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2023-2028
Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2023-2028
IN-CAR ENTERTAINMENT IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Further volume declines in 2023 as the category faces pressure from inflation, supply shortages and fewer players
Cars increasingly have in-built systems negating demand for in-car entertainment
Free navigation apps hamper sales of in-car navigation systems
PROSPECTS AND OPPORTUNITIES
Negative outlook over the forecast period
Chinese brands gain volume share
Morocco’s booming car manufacturing industry does not bode well for in-car entertainment
CATEGORY DATA
Table 31 Sales of In-Car Entertainment by Category: Volume 2018-2023
Table 32 Sales of In-Car Entertainment by Category: Value 2018-2023
Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2018-2023
Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2019-2023
Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2020-2023
Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2018-2023
Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2023-2028
Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2023-2028
Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2023-2028
Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2023-2028
HOME AUDIO AND CINEMA IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Slight increase in volume sales in 2022 although consumers remain relatively disinterested due to the high average unit prices of these products
Sony consolidates its lead in this largely static competitive environment
Hi-Fi systems continues to characterise the category
PROSPECTS AND OPPORTUNITIES
Minimal volume growth over the forecast period due to consumer price sensitivity and advancement in competing categories
Uncertain economic outlook dampens volume sales
Hi-Fi systems appeals to low- and middle-income consumers
CATEGORY DATA
Table 42 Sales of Home Audio and Cinema by Category: Volume 2018-2023
Table 43 Sales of Home Audio and Cinema by Category: Value 2018-2023
Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023
Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2019-2023
Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2020-2023
Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2019-2023
Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2023-2028
Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2023-2028
Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2023-2028
Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2023-2028
HOME VIDEO IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Televisions performs strongly in 2023 boosted by new product launches
Growth for LG Corp thanks to rising demand for high quality televisions, such as OLEDs and large TVs
Samsung Electronics endeavours to maintain category share through Black Friday discounts and new product launches
PROSPECTS AND OPPORTUNITIES
The imposition of new taxes leads to an increase in unit prices, especially for TVs over 32 inches
Positive growth trajectory for televisions, despite declining usage among the country’s youth
New content delivery options make video players redundant
CATEGORY DATA
Table 53 Sales of Home Video by Category: Volume 2018-2023
Table 54 Sales of Home Video by Category: Value 2018-2023
Table 55 Sales of Home Video by Category: % Volume Growth 2018-2023
Table 56 Sales of Home Video by Category: % Value Growth 2018-2023
Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
Table 58 NBO Company Shares of Home Video: % Volume 2019-2023
Table 59 LBN Brand Shares of Home Video: % Volume 2020-2023
Table 60 Distribution of Home Video by Channel: % Volume 2018-2023
Table 61 Forecast Sales of Home Video by Category: Volume 2023-2028
Table 62 Forecast Sales of Home Video by Category: Value 2023-2028
Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2023-2028
Table 64 Forecast Sales of Home Video by Category: % Value Growth 2023-2028
Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2023-2028
IMAGING DEVICES IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Ongoing steep contraction in volume sales in 2023
Digital cameras and digital camcorders each face strong volume contractions
Canon retains its category lead due to its wide portfolio across different price points
PROSPECTS AND OPPORTUNITIES
Bleak outlook over forecast period
Lifting of restrictions offers some opportunities for digital camcorders
Uncertain economic outlook dampens volume sales
CATEGORY DATA
Table 66 Sales of Imaging Devices by Category: Volume 2018-2023
Table 67 Sales of Imaging Devices by Category: Value 2018-2023
Table 68 Sales of Imaging Devices by Category: % Volume Growth 2018-2023
Table 69 Sales of Imaging Devices by Category: % Value Growth 2018-2023
Table 70 NBO Company Shares of Imaging Devices: % Volume 2019-2023
Table 71 LBN Brand Shares of Imaging Devices: % Volume 2020-2023
Table 72 Distribution of Imaging Devices by Channel: % Volume 2018-2023
Table 73 Forecast Sales of Imaging Devices by Category: Volume 2023-2028
Table 74 Forecast Sales of Imaging Devices by Category: Value 2023-2028
Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2023-2028
Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2023-2028
PORTABLE PLAYERS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Continued volume decline for portable media players, portable multimedia players and other portable media players dampens category growth
Positive volume growth of wireless speakers in 2023
Manufacturers’ strength in wireless speakers is key to overall category performance
PROSPECTS AND OPPORTUNITIES
Ongoing decline of portable media players over the forecast period
Continued positive though slowing forecast period growth of wireless speakers
Uncertain economic outlook dampens volume sales
CATEGORY DATA
Table 77 Sales of Portable Players by Category: Volume 2018-2023
Table 78 Sales of Portable Players by Category: Value 2018-2023
Table 79 Sales of Portable Players by Category: % Volume Growth 2018-2023
Table 80 Sales of Portable Players by Category: % Value Growth 2018-2023
Table 81 NBO Company Shares of Portable Players: % Volume 2019-2023
Table 82 LBN Brand Shares of Portable Players: % Volume 2020-2023
Table 83 Distribution of Portable Players by Channel: % Volume 2018-2023
Table 84 Forecast Sales of Portable Players by Category: Volume 2023-2028
Table 85 Forecast Sales of Portable Players by Category: Value 2023-2028
Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2023-2028
Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2023-2028
MOBILE PHONES IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
While the consumption tax raises the cost of smartphones, widespread usage of smartphones and the launch of 4G stimulate volume and value sales growth in 2023
Category leaders experience share erosion as Chinese competitors gain traction
Samsung remains a leading innovator in the country, especially in folding smartphones while Oppo holds its first tech event in Morocco
PROSPECTS AND OPPORTUNITIES
Smartphones benefits from widening demand for internet access
Population growth and increased social media use stimulate sales of smartphones
Industry players engage in a variety of strategies to keep consumers engaged
CATEGORY DATA
Table 88 Sales of Mobile Phones by Category: Volume 2018-2023
Table 89 Sales of Mobile Phones by Category: Value 2018-2023
Table 90 Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 91 Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2020-2023
Table 93 NBO Company Shares of Mobile Phones: % Volume 2019-2023
Table 94 LBN Brand Shares of Mobile Phones: % Volume 2020-2023
Table 95 Distribution of Mobile Phones by Channel: % Volume 2018-2023
Table 96 Forecast Sales of Mobile Phones by Category: Volume 2023-2028
Table 97 Forecast Sales of Mobile Phones by Category: Value 2023-2028
Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2023-2028
Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2023-2028
Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2023-2028
WEARABLE ELECTRONICS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Strong sales performance of wearable electronics in 2023 as consumers embrace these products
Small consumer base and current economic context limit industry investment in 2023
Apple maintains lead
PROSPECTS AND OPPORTUNITIES
Ongoing shift towards smart wearables
Rising health consciousness bodes well for wearable electronics
Cheaper Chinese products gain ground among cash-strapped consumers, though Apple retains its lead
CATEGORY DATA
Table 101 Sales of Wearable Electronics by Category: Volume 2018-2023
Table 102 Sales of Wearable Electronics by Category: Value 2018-2023
Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
Table 104 Sales of Wearable Electronics by Category: % Value Growth 2018-2023
Table 105 NBO Company Shares of Wearable Electronics: % Volume 2019-2023
Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2020-2023
Table 107 Distribution of Wearable Electronics by Channel: % Volume 2018-2023
Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2023-2028
Table 109 Forecast Sales of Wearable Electronics by Category: Value 2023-2028
Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2023-2028
Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2023-2028
HEADPHONES IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
TWS earbuds drives volume sales in headphones in 2023
Rapidly changing technology means headphones need to be upgraded frequently
Apple continues to lead although the competitive landscape becomes more fragmented
PROSPECTS AND OPPORTUNITIES
Healthy volume growth over the forecast period
Further shift away from wireless earphones
Affordable brands gain volume share over the forecast period
CATEGORY DATA
Table 112 Sales of Headphones by Category: Volume 2018-2023
Table 113 Sales of Headphones by Category: Value 2018-2023
Table 114 Sales of Headphones by Category: % Volume Growth 2018-2023
Table 115 Sales of Headphones by Category: % Value Growth 2018-2023
Table 116 NBO Company Shares of Headphones: % Volume 2019-2023
Table 117 LBN Brand Shares of Headphones: % Volume 2020-2023
Table 118 Distribution of Headphones by Channel: % Volume 2018-2023
Table 119 Forecast Sales of Headphones by Category: Volume 2023-2028
Table 120 Forecast Sales of Headphones by Category: Value 2023-2028
Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2023-2028
Table 122 Forecast Sales of Headphones by Category: % Value Growth 2023-2028
EXECUTIVE SUMMARY
Consumer electronics in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA
Table 1 Sales of Consumer Electronics by Category: Volume 2018-2023
Table 2 Sales of Consumer Electronics by Category: Value 2018-2023
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2018-2023
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2019-2023
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2018-2023
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2023-2028
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources
COMPUTERS AND PERIPHERALS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Demand contracts in 2023 in a continuation from the previous year
Dell Technologies launches new security products and benefits from being certified as being “one of the best places to work” in the country
Industry players remain active in their engagement in new product launches
PROSPECTS AND OPPORTUNITIES
Economic reasons force tech and computer companies to lay off staff, affecting the consumer electronics industry in the short to near term
ONEE and the High Commission for Planning invest in the acquisition of new equipment helping to bolster the category
The Mohammed VI Foundation's Nafida 2 programme subsidises consumers when purchasing computers as well as internet and mobile services
CATEGORY DATA
Table 12 Sales of Computers and Peripherals by Category: Volume 2018-2023
Table 13 Sales of Computers and Peripherals by Category: Value 2018-2023
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
Table 16 Sales of Computers by Category: Business Volume 2018-2023
Table 17 Sales of Computers by Category: Business Value MSP 2018-2023
Table 18 Sales of Computers by Category: Business Volume Growth 2018-2023
Table 19 Sales of Computers by Category: Business Value MSP Growth 2018-2023
Table 20 NBO Company Shares of Computers and Peripherals: % Volume 2019-2023
Table 21 LBN Brand Shares of Computers and Peripherals: % Volume 2020-2023
Table 22 Distribution of Computers and Peripherals by Channel: % Volume 2018-2023
Table 23 Forecast Sales of Computers and Peripherals by Category: Volume 2023-2028
Table 24 Forecast Sales of Computers and Peripherals by Category: Value 2023-2028
Table 25 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2023-2028
Table 26 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2023-2028
Table 27 Forecast Sales of Computers by Category: Business Volume 2023-2028
Table 28 Forecast Sales of Computers by Category: Business Value MSP 2023-2028
Table 29 Forecast Sales of Computers by Category: Business Volume Growth 2023-2028
Table 30 Forecast Sales of Computers by Category: Business Value MSP Growth 2023-2028
IN-CAR ENTERTAINMENT IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Further volume declines in 2023 as the category faces pressure from inflation, supply shortages and fewer players
Cars increasingly have in-built systems negating demand for in-car entertainment
Free navigation apps hamper sales of in-car navigation systems
PROSPECTS AND OPPORTUNITIES
Negative outlook over the forecast period
Chinese brands gain volume share
Morocco’s booming car manufacturing industry does not bode well for in-car entertainment
CATEGORY DATA
Table 31 Sales of In-Car Entertainment by Category: Volume 2018-2023
Table 32 Sales of In-Car Entertainment by Category: Value 2018-2023
Table 33 Sales of In-Car Entertainment by Category: % Volume Growth 2018-2023
Table 34 Sales of In-Car Entertainment by Category: % Value Growth 2018-2023
Table 35 NBO Company Shares of In-Car Entertainment: % Volume 2019-2023
Table 36 LBN Brand Shares of In-Car Entertainment: % Volume 2020-2023
Table 37 Distribution of In-Car Entertainment by Channel: % Volume 2018-2023
Table 38 Forecast Sales of In-Car Entertainment by Category: Volume 2023-2028
Table 39 Forecast Sales of In-Car Entertainment by Category: Value 2023-2028
Table 40 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2023-2028
Table 41 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2023-2028
HOME AUDIO AND CINEMA IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Slight increase in volume sales in 2022 although consumers remain relatively disinterested due to the high average unit prices of these products
Sony consolidates its lead in this largely static competitive environment
Hi-Fi systems continues to characterise the category
PROSPECTS AND OPPORTUNITIES
Minimal volume growth over the forecast period due to consumer price sensitivity and advancement in competing categories
Uncertain economic outlook dampens volume sales
Hi-Fi systems appeals to low- and middle-income consumers
CATEGORY DATA
Table 42 Sales of Home Audio and Cinema by Category: Volume 2018-2023
Table 43 Sales of Home Audio and Cinema by Category: Value 2018-2023
Table 44 Sales of Home Audio and Cinema by Category: % Volume Growth 2018-2023
Table 45 Sales of Home Audio and Cinema by Category: % Value Growth 2018-2023
Table 46 NBO Company Shares of Home Audio and Cinema: % Volume 2019-2023
Table 47 LBN Brand Shares of Home Audio and Cinema: % Volume 2020-2023
Table 48 Distribution of Home Audio and Cinema by Channel: % Volume 2019-2023
Table 49 Forecast Sales of Home Audio and Cinema by Category: Volume 2023-2028
Table 50 Forecast Sales of Home Audio and Cinema by Category: Value 2023-2028
Table 51 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2023-2028
Table 52 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2023-2028
HOME VIDEO IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Televisions performs strongly in 2023 boosted by new product launches
Growth for LG Corp thanks to rising demand for high quality televisions, such as OLEDs and large TVs
Samsung Electronics endeavours to maintain category share through Black Friday discounts and new product launches
PROSPECTS AND OPPORTUNITIES
The imposition of new taxes leads to an increase in unit prices, especially for TVs over 32 inches
Positive growth trajectory for televisions, despite declining usage among the country’s youth
New content delivery options make video players redundant
CATEGORY DATA
Table 53 Sales of Home Video by Category: Volume 2018-2023
Table 54 Sales of Home Video by Category: Value 2018-2023
Table 55 Sales of Home Video by Category: % Volume Growth 2018-2023
Table 56 Sales of Home Video by Category: % Value Growth 2018-2023
Table 57 Sales of LCD TVs by Network Connectivity: % Retail Volume 2018-2023
Table 58 NBO Company Shares of Home Video: % Volume 2019-2023
Table 59 LBN Brand Shares of Home Video: % Volume 2020-2023
Table 60 Distribution of Home Video by Channel: % Volume 2018-2023
Table 61 Forecast Sales of Home Video by Category: Volume 2023-2028
Table 62 Forecast Sales of Home Video by Category: Value 2023-2028
Table 63 Forecast Sales of Home Video by Category: % Volume Growth 2023-2028
Table 64 Forecast Sales of Home Video by Category: % Value Growth 2023-2028
Table 65 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2023-2028
IMAGING DEVICES IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Ongoing steep contraction in volume sales in 2023
Digital cameras and digital camcorders each face strong volume contractions
Canon retains its category lead due to its wide portfolio across different price points
PROSPECTS AND OPPORTUNITIES
Bleak outlook over forecast period
Lifting of restrictions offers some opportunities for digital camcorders
Uncertain economic outlook dampens volume sales
CATEGORY DATA
Table 66 Sales of Imaging Devices by Category: Volume 2018-2023
Table 67 Sales of Imaging Devices by Category: Value 2018-2023
Table 68 Sales of Imaging Devices by Category: % Volume Growth 2018-2023
Table 69 Sales of Imaging Devices by Category: % Value Growth 2018-2023
Table 70 NBO Company Shares of Imaging Devices: % Volume 2019-2023
Table 71 LBN Brand Shares of Imaging Devices: % Volume 2020-2023
Table 72 Distribution of Imaging Devices by Channel: % Volume 2018-2023
Table 73 Forecast Sales of Imaging Devices by Category: Volume 2023-2028
Table 74 Forecast Sales of Imaging Devices by Category: Value 2023-2028
Table 75 Forecast Sales of Imaging Devices by Category: % Volume Growth 2023-2028
Table 76 Forecast Sales of Imaging Devices by Category: % Value Growth 2023-2028
PORTABLE PLAYERS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Continued volume decline for portable media players, portable multimedia players and other portable media players dampens category growth
Positive volume growth of wireless speakers in 2023
Manufacturers’ strength in wireless speakers is key to overall category performance
PROSPECTS AND OPPORTUNITIES
Ongoing decline of portable media players over the forecast period
Continued positive though slowing forecast period growth of wireless speakers
Uncertain economic outlook dampens volume sales
CATEGORY DATA
Table 77 Sales of Portable Players by Category: Volume 2018-2023
Table 78 Sales of Portable Players by Category: Value 2018-2023
Table 79 Sales of Portable Players by Category: % Volume Growth 2018-2023
Table 80 Sales of Portable Players by Category: % Value Growth 2018-2023
Table 81 NBO Company Shares of Portable Players: % Volume 2019-2023
Table 82 LBN Brand Shares of Portable Players: % Volume 2020-2023
Table 83 Distribution of Portable Players by Channel: % Volume 2018-2023
Table 84 Forecast Sales of Portable Players by Category: Volume 2023-2028
Table 85 Forecast Sales of Portable Players by Category: Value 2023-2028
Table 86 Forecast Sales of Portable Players by Category: % Volume Growth 2023-2028
Table 87 Forecast Sales of Portable Players by Category: % Value Growth 2023-2028
MOBILE PHONES IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
While the consumption tax raises the cost of smartphones, widespread usage of smartphones and the launch of 4G stimulate volume and value sales growth in 2023
Category leaders experience share erosion as Chinese competitors gain traction
Samsung remains a leading innovator in the country, especially in folding smartphones while Oppo holds its first tech event in Morocco
PROSPECTS AND OPPORTUNITIES
Smartphones benefits from widening demand for internet access
Population growth and increased social media use stimulate sales of smartphones
Industry players engage in a variety of strategies to keep consumers engaged
CATEGORY DATA
Table 88 Sales of Mobile Phones by Category: Volume 2018-2023
Table 89 Sales of Mobile Phones by Category: Value 2018-2023
Table 90 Sales of Mobile Phones by Category: % Volume Growth 2018-2023
Table 91 Sales of Mobile Phones by Category: % Value Growth 2018-2023
Table 92 Sales of Smartphones by Screen Size: % Retail Volume 2020-2023
Table 93 NBO Company Shares of Mobile Phones: % Volume 2019-2023
Table 94 LBN Brand Shares of Mobile Phones: % Volume 2020-2023
Table 95 Distribution of Mobile Phones by Channel: % Volume 2018-2023
Table 96 Forecast Sales of Mobile Phones by Category: Volume 2023-2028
Table 97 Forecast Sales of Mobile Phones by Category: Value 2023-2028
Table 98 Forecast Sales of Mobile Phones by Category: % Volume Growth 2023-2028
Table 99 Forecast Sales of Mobile Phones by Category: % Value Growth 2023-2028
Table 100 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2023-2028
WEARABLE ELECTRONICS IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
Strong sales performance of wearable electronics in 2023 as consumers embrace these products
Small consumer base and current economic context limit industry investment in 2023
Apple maintains lead
PROSPECTS AND OPPORTUNITIES
Ongoing shift towards smart wearables
Rising health consciousness bodes well for wearable electronics
Cheaper Chinese products gain ground among cash-strapped consumers, though Apple retains its lead
CATEGORY DATA
Table 101 Sales of Wearable Electronics by Category: Volume 2018-2023
Table 102 Sales of Wearable Electronics by Category: Value 2018-2023
Table 103 Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
Table 104 Sales of Wearable Electronics by Category: % Value Growth 2018-2023
Table 105 NBO Company Shares of Wearable Electronics: % Volume 2019-2023
Table 106 LBN Brand Shares of Wearable Electronics: % Volume 2020-2023
Table 107 Distribution of Wearable Electronics by Channel: % Volume 2018-2023
Table 108 Forecast Sales of Wearable Electronics by Category: Volume 2023-2028
Table 109 Forecast Sales of Wearable Electronics by Category: Value 2023-2028
Table 110 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2023-2028
Table 111 Forecast Sales of Wearable Electronics by Category: % Value Growth 2023-2028
HEADPHONES IN MOROCCO
KEY DATA FINDINGS
2023 DEVELOPMENTS
TWS earbuds drives volume sales in headphones in 2023
Rapidly changing technology means headphones need to be upgraded frequently
Apple continues to lead although the competitive landscape becomes more fragmented
PROSPECTS AND OPPORTUNITIES
Healthy volume growth over the forecast period
Further shift away from wireless earphones
Affordable brands gain volume share over the forecast period
CATEGORY DATA
Table 112 Sales of Headphones by Category: Volume 2018-2023
Table 113 Sales of Headphones by Category: Value 2018-2023
Table 114 Sales of Headphones by Category: % Volume Growth 2018-2023
Table 115 Sales of Headphones by Category: % Value Growth 2018-2023
Table 116 NBO Company Shares of Headphones: % Volume 2019-2023
Table 117 LBN Brand Shares of Headphones: % Volume 2020-2023
Table 118 Distribution of Headphones by Channel: % Volume 2018-2023
Table 119 Forecast Sales of Headphones by Category: Volume 2023-2028
Table 120 Forecast Sales of Headphones by Category: Value 2023-2028
Table 121 Forecast Sales of Headphones by Category: % Volume Growth 2023-2028
Table 122 Forecast Sales of Headphones by Category: % Value Growth 2023-2028
