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Computers and Peripherals in Germany

October 2020 | 22 pages | ID: C029A14AB9DEN
Euromonitor International Ltd

US$ 990.00

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With the introduction of isolation and quarantine measures in early March 2020 in Germany to try and contain the spread of COVID-19, the German consumer needed to adapt to a “new normal” – home schooling and working from home. Germany, which is known for its relatively reluctant adoption of the digitised world, had to suddenly prepare for this from one moment to the next. Retail sales of certain products in computers and peripherals experienced a spike at this time, not just from the replacement...

Euromonitor International's Computers and Peripherals in Germany report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers, Peripherals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
  • Get a detailed picture of the Computers and Peripherals market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
KEY DATA FINDINGS
2020 IMPACT
German consumers’ preparation for lockdown a boon for retail sales
COVID-19 has a positive impact on B2B sales of computers
Computer manufacturers struggle to meet the extra demand
RECOVERY AND OPPORTUNITIES
HP, Canon and Apple continue to lead the competitive landscape for computers and peripherals
What is happening once the home office is updated?
Future opportunities
CATEGORY DATA
Table 1 Sales of Computers and Peripherals by Category: Volume 2015-2020
Table 2 Sales of Computers and Peripherals by Category: Value 2015-2020
Table 3 Sales of Computers and Peripherals by Category: % Volume Growth 2015-2020
Table 4 Sales of Computers and Peripherals by Category: % Value Growth 2015-2020
Table 5 Sales of Computers by Category: Business Volume 2015-2020
Table 6 Sales of Computers by Category: Business Value MSP 2015-2020
Table 7 Sales of Computers by Category: Busines Volume Growth 2015-2020
Table 8 Sales of Computers by Category: Business Value MSP Growth 2015-2020
Table 9 Sales of Laptops by Form Factor 2018-2020
Table 10 Sales of Tablets by Operating System 2015-2020
Table 11 NBO Company Shares of Computers and Peripherals: % Volume 2016-2020
Table 12 LBN Brand Shares of Computers and Peripherals: % Volume 2017-2020
Table 13 Distribution of Computers and Peripherals by Channel: % Volume 2015-2020
Table 14 Forecast Sales of Computers and Peripherals by Category: Volume 2020-2025
Table 15 Forecast Sales of Computers and Peripherals by Category: Value 2020-2025
Table 16 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2020-2025
Table 18 Forecast Sales of Computers by Category: Business Volume 2020-2025
Table 19 Forecast Sales of Computers by Category: Business Value MSP 2020-2025
Table 20 Forecast Sales of Computers by Category: Busines Volume Growth 2020-2025
Table 21 Forecast Sales of Computers by Category: Business Value MSP Growth 2020-2025
Table 22 Forecast Sales of Laptops by Form Factor 2020-2025
Table 23 Forecast Sales of Tablets by Operating System 2020-2021
EXECUTIVE SUMMARY
COVID-19 impact on consumer electronics
COVID-19 country impact
Company response
Retailing shift
What next for consumer electronics?
MARKET DATA
Table 24 Sales of Consumer Electronics by Category: Volume 2015-2020
Table 25 Sales of Consumer Electronics by Category: Value 2015-2020
Table 26 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 27 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Table 28 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
Table 29 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
Table 30 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
Table 31 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
Table 32 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
Table 33 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 34 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research Sources


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