Computers and Peripherals in Germany

October 2023 | 21 pages | ID: C029A14AB9DEN
Euromonitor International Ltd

Abstracts

In 2023, declining retail volume sales are expected across every product category in computers and peripherals. An important factor in this is that due to the increase in demand during the pandemic, demand has now dropped. In addition, the high demand for functional products that cover entertainment and home office needs is now shifting towards demand for more specialised preferences. Another factor is, of course, the economic situation, which has dampened general purchasing behaviour, and is ex...

Euromonitor International's Computers and Peripherals in Germany report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers, Peripherals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Computers and Peripherals market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

COMPUTERS AND PERIPHERALS IN GERMANY
KEY DATA FINDINGS
2023 DEVELOPMENTS
Shifts in preference and high penetration lead to adjustments in computers and peripherals
All categories move back towards pre-pandemic level of sales
Increasing specialisation in computers and peripherals
PROSPECTS AND OPPORTUNITIES
Sales of premium laptops may slow due to economic situation
Innovations in laptops will put pressure on tablets
Computers once again expected to focus on high-performance devices
CATEGORY DATA
Table 1 Sales of Computers and Peripherals by Category: Volume 2018-2023
Table 2 Sales of Computers and Peripherals by Category: Value 2018-2023
Table 3 Sales of Computers and Peripherals by Category: % Volume Growth 2018-2023
Table 4 Sales of Computers and Peripherals by Category: % Value Growth 2018-2023
Table 5 Sales of Computers by Category: Business Volume 2018-2023
Table 6 Sales of Computers by Category: Business Value MSP 2018-2023
Table 7 Sales of Computers by Category: Business Volume Growth 2018-2023
Table 8 Sales of Computers by Category: Business Value MSP Growth 2018-2023
Table 9 NBO Company Shares of Computers and Peripherals: % Volume 2019-2023
Table 10 LBN Brand Shares of Computers and Peripherals: % Volume 2020-2023
Table 11 Distribution of Computers and Peripherals by Channel: % Volume 2018-2023
Table 12 Forecast Sales of Computers and Peripherals by Category: Volume 2023-2028
Table 13 Forecast Sales of Computers and Peripherals by Category: Value 2023-2028
Table 14 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2023-2028
Table 15 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2023-2028
Table 16 Forecast Sales of Computers by Category: Business Volume 2023-2028
Table 17 Forecast Sales of Computers by Category: Business Value MSP 2023-2028
Table 18 Forecast Sales of Computers by Category: Business Volume Growth 2023-2028
Table 19 Forecast Sales of Computers by Category: Business Value MSP Growth 2023-2028
CONSUMER ELECTRONICS IN GERMANY
EXECUTIVE SUMMARY
Consumer electronics in 2023: The big picture
2023 key trends
Competitive landscape
Retailing developments
What next for consumer electronics?
MARKET DATA
Table 20 Sales of Consumer Electronics by Category: Volume 2018-2023
Table 21 Sales of Consumer Electronics by Category: Value 2018-2023
Table 22 Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 23 Sales of Consumer Electronics by Category: % Value Growth 2018-2023
Table 24 NBO Company Shares of Consumer Electronics: % Volume 2019-2023
Table 25 LBN Brand Shares of Consumer Electronics: % Volume 2020-2023
Table 26 Distribution of Consumer Electronics by Channel: % Volume 2018-2023
Table 27 Forecast Sales of Consumer Electronics by Category: Volume 2023-2028
Table 28 Forecast Sales of Consumer Electronics by Category: Value 2023-2028
Table 29 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2023-2028
Table 30 Forecast Sales of Consumer Electronics by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
Summary 1 Research Sources