Bosch & Siemens Hausgeräte Gmbh in Consumer Appliances (World)

July 2012 | 46 pages | ID: B3A0D0C3FC9EN
Euromonitor International Ltd

Abstracts

BSH is best known in Western Europe for its Bosch and Siemens brands. While Germany remains its single most important market overall in consumer appliances, in 2011 China emerged as the company’s most important market by volume sales for major appliances. The Siemens brand has gone from strength to strength in China and is the leading foreign major appliance brand in the country. While the outlook for Europe as a whole is precarious, BSH has strong opportunities for growth in emerging markets.

Euromonitor International’s Bosch & Siemens Hausgeräte Gmbh in Consumer Appliances (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Consumer Appliances industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

Bosch & Siemens Hausgeräte Gmbh in Consumer Appliances (World)
Euromonitor International
July 2012
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Category and Geographic Opportunities
Brand Strategy
Operations
Recommendations