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Tariff Trends SnapShot 107 - Samsung Galaxy 9 smartphone launch

June 2018 | | ID: TF1218866CBEN
Tariff Consultancy Ltd

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In SnapShot 107, TCL provides analysis of the launch of the Samsung 9 smartphone, with the types of service bundle and new smartphone package provided by MNOs worldwide.

The new Samsung Galaxy 9 & 9+ provides an improved version of the Samsung Galaxy 8 & 8+, with an improved camera, extra robustness and improved access to social media & emoji. Faced with a maturing market for smartphone devices, new improvements are increments rather then radical.

MNOs are seeking to promote the new smartphone to attract new customers, by offering a number of promotions, including -
  • The use of extra data allowance
  • Discounts for smartphone purchase
  • Trade in offers for old smartphone
  • Credits for number porting
1. INTRODUCTION – THE SAMSUNG GALAXY S9 SMARTPHONE LAUNCH

2. MNO PROMOTIONS WITH THE SAMSUNG GALAXY S9 SMARTPHONE

3. CONCLUSIONS – PROMOTIONS FOR NEW SMARTPHONES


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