Video Games in Ukraine

May 2021 | 27 pages | ID: VBF05E53BA2EN
Euromonitor International Ltd

Abstracts

Video games benefitted from COVID-19. Unlike traditional toys and games, the weakening economy did not affect consumers’ demand. Current value registered a double-digit value increase in 2020 and was higher than 2019 growth. Consumers prioritised hometainment over outdoor activities due to both COVID-19 restrictions and a decline in disposable incomes. Playing video games with the family became far more common due to home seclusion and with people having much more time on their hands.

Euromonitor International's Video Games in Ukraine report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Video Games market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Contents

VIDEO GAMES IN UKRAINE
KEY DATA FINDINGS
2020 IMPACT
Video games hugely benefits from COVID-19
Valve Corp leads thanks to DOTA and Counter Strike featuring in popular tournaments
PlayStation 5-star performer in 2020
RECOVERY AND OPPORTUNITIES
Healthy constant value growth over the forecast period
E-commerce continues to dominate
Increased smartphone ownership and mobile internet development drive mobile games growth
CATEGORY DATA
Table 1 Sales of Video Games by Category: Value 2015-2020
Table 2 Sales of Video Games by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of Video Games: % Value 2016-2020
Table 4 LBN Brand Shares of Video Games: % Value 2017-2020
Table 5 NBO Company Shares of Video Games Hardware: % Value 2016-2020
Table 6 LBN Brand Shares of Video Games Hardware: % Value 2017-2020
Table 7 NBO Company Shares of Video Games Software: % Value 2016-2020
Table 8 Distribution of Video Games by Format: % Value 2015-2020
Table 9 Distribution of Video Games Hardware by Format: % Value 2015-2020
Table 10 Distribution of Video Games Software by Format: % Value 2015-2020
Table 11 Distribution of Video Games Software (Physical) by Format: % Value 2015-2020
Table 12 Distribution of Video Games Software (Digital) by Format: % Value 2015-2020
Table 13 Forecast Sales of Video Games by Category: Value 2020-2025
Table 14 Forecast Sales of Video Games by Category: % Value Growth 2020-2025
TOYS AND GAMES IN UKRAINE
EXECUTIVE SUMMARY
COVID-19 impact on toys and games
COVID-19 country impact
Company response
Retailing shift
What next for toys and games?
MARKET DATA
Table 15 Sales of Toys and Games by Category: Value 2015-2020
Table 16 Sales of Toys and Games by Category: % Value Growth 2015-2020
Table 17 NBO Company Shares of Toys and Games: % Value 2016-2020
Table 18 LBN Brand Shares of Toys and Games: % Value 2017-2020
Table 19 Distribution of Toys and Games by Format: % Value 2015-2020
Table 20 Forecast Sales of Toys and Games by Category: Value 2020-2025
Table 21 Forecast Sales of Toys and Games by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources