Winix Inc in Consumer Appliances (South Korea)

January 2016 | 3 pages | ID: W5A54621363EN
Euromonitor International Ltd

Abstracts

Winix Inc is a specialist company within air treatment products but it concentrated on dehumidifiers in the domestic market. After two consecutive years of stagnant performance of dehumidifiers, the company plans to expand its market base for air purifiers in South Korea. Winix introduced its premium product of air purifier in mid-2015 for domestic consumers, which is a model that is marketed in China.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

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Contents

Strategic Direction
Key Facts
  Summary 1 Winix Inc: Key Facts
  Summary 2 Winix Inc: Operational Indicators
Production
  Summary 3 Winix Corp: Production Statistics 2013-2015
  Summary 4 Winix Inc: Production Statistics 2015
Competitive Positioning
  Summary 5 Winix Inc: Competitive Position 2015