Video on Demand (VOD) Services: Market Research Report
This report analyzes the worldwide markets for Video on Demand (VOD) Services in US$ Million.
The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2013 through 2020. Market data and analytics are derived from primary and secondary research.
Company profiles are primarily based on public domain information including company URLs. The report profiles 120 companies including many key and niche players such as -
The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2013 through 2020. Market data and analytics are derived from primary and secondary research.
Company profiles are primarily based on public domain information including company URLs. The report profiles 120 companies including many key and niche players such as -
- Alphabet, Inc.
- Amazon, Inc.
- Apple, Inc.,
- CinemaNow
- Comcast Corporation
- Crackle, Inc.
I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS
II. EXECUTIVE SUMMARY
1. INDUSTRY OVERVIEW
VOD Takes Flight in the Era of Instant Gratification & On-Demand Disruption
VOD: Market Overview
VOD Elbows Out Blu-Ray & DVDs to Emerge as the Future of Entertainment
VOD: A Necessity to Stay Relevant in the Entertainment & Broadcasting Sector
Developed Regions: Key Revenue Contributors
Developing Markets: The Focal Point for Future Growth
Pay TV VOD Services Dominate the VOD Market
Challenges Facing the VOD Market
2. COMPETITIVE LANDSCAPE
Intense Competition Characterizes the Entertainment VOD Market
Telecom Operators Eye a Larger Slice of the VOD Pie
Cable TV Providers Feel the Heat to Innovate to Beat Competition from VOD
Cable TV Operators Roll Out TV Everywhere (TVE) as a Tool to Fight Online TV
Key Strategies Adopted by Service Providers to Survive in the Competitive VOD Market
Adoption of Content Discovery & Recommendation Tools to Boost Viewership & Fend Off Competition
Big Data to Strengthen Accuracy of Content Recommendations
Adoption of CDNs to Offer Low Latency Services Vital for Competitiveness
Smaller Players Adopt Niche VOD Approach to Survive Competition
SVOD Service Providers Battle Hard for Premium Content Rights & Original Productions
Review of Leading VOD Service Providers
Netflix: The Market Leader
Hulu
Amazon Video
BBC iPlayer
Surge in M&A Activity
Select M&A Deals in the Global Digital Entertainment Market (2014-2017)
3. MARKET TRENDS & ISSUES
A Peek into Baseline Factors Feeding Consumer Appetite for VOD
Uptrend in Internet Usage: Cornerstone for Present & Future Growth
Wider Availability of High-Speed Broadband Spawns Incredible Demand
Changing Video Consumption/Viewing Patterns
Proliferation of Smart VOD-Capable Devices
Special Focus on Connected TV Devices as a Key VOD Visibility Accelerator
Stellar Growth in 4K UHD TV Domain Creates Fertile Environment
Global Rollout of 4G LTE Networks Triggers Huge Demand
Other Major Factors Spurring Growth in the Market
Rise in Binge Watching Bodes Well for Growth
Launch of New Streaming Devices Benefits Growth
Consumer Preference for Premium Content Spurs Consumption of On-Demand Services
VoDaaS Gains Prominence among Service providers as an Architectural Framework for Delivering VOD
Expanding Opportunities in Non-Entertainment Sectors to Fuel Future Growth
The Drive Against Media Piracy Spurs Opportunities for VOD
Advanced Technological Features of Modern Connected Devices Enhance Appeal & Image of VOD Services
Cloud Broadcast Gathers Steam in VOD Delivery
4. TECHNOLOGY/SERVICE OVERVIEW
5. SERVICE LAUNCHES
Amazon Rolls Out Anime Strike
Apple TV Launches Brown Sugar VOD Service
Comcast Rolls Out Xfinity Mobile
YouTube Unveils YouTube TV
MatrixStream Introduces MatrixCloud OTT Platform
Pluto TV Launches Free VOD Service
Astro Unveils NJOI Video Service in Malaysia
Amazon Announces Worldwide Launch of Amazon Prime Video
Walmart's Vudu Introduces Vudu Movies on Us
Tele Columbus Rolls Out T-VOD Service
NBCUniversal to Launch Hayu
Vennetics Introduces Banterflix Film Club
Viacom18 Digital Ventures Unveils VOOT
Vuclip Launches Viu OTT VOD Service in India
Zee Digital Launches OZEE VOD Platform
Airtel Digital TV Rolls Out BANGLA HITZ SVOD Service in Bengali
HOOQ Launches its VOD Service in Singapore
TrueVisions Rolls Out New TrueVisions Premium VOD Service
Muvi Studio Introduces VOD Platform
Alibaba to Unveil Tmall Box Office
HOOQ to Roll out VOD Services in India
Viacom to Roll out Viacom Play Plex VOD Platform
Netflix to Launch VOD Service in India
Airtel to Introduce Ericsson NuVu VOD Content Service
Ericsson Unveils New VOD Infrastructure Solution
PCCW to Roll out OnTAPtv
Singtel, Sony and Warner Bros Introduce HOOQ VOD Service
Telekom Austria Unveils Beta Test of A1 Now VOD Service
Enthusiast Network Launches SVOD Service for Automotive Enthusiasts
Anvato Introduces Live-to-VOD Capability
Multimedia Polska Adds Warner’s Content to VOD Service
Lionsgate and Comic-con Enter into Partnership for SVOD Service
Verizon FiOS to Launch Gaiam TV Fit & Yoga SVOD Service
Vimeo Unveils VOD Publisher Network
Comcast and Gaiam to Launch SVOD Platform
MTN South Africa Launches MTN FrontRow SVOD Service
HOOQ Launches SVOD Service for Mobiles in India
Safaricom to Launch VOD Service in Kenya
MTNL Partners with Hungama. com to Introduce VOD Service
Dish TV Introduces DishFlix VOD Service
Naspers to Move into South Africa’s VOD Market
Chili Launches VOD Service in Austria
Astro Launches VOD Service
6. RECENT INDUSTRY ACTIVITY
NFL Collaborates with Amazon
Amazon Bags Exclusive Rights for ATP World Tour Tennis
Apple to Invest on Original TV Shows
Comcast Acquires Amblin Partners
DirecTV Now Adds More Than 35 Local TV Stations
Google Fiber to Deploy Super-Fast Internet in Metro Louisville
AT&T Seeks Regulatory Approval for Time Warner Takeover
Encompass Inks Service Agreement with Viasat World
Hulu Inks License Agreement with Twentieth Century Fox
PA Group Acquires Majority Stake in StreamAMG
Sky Deploys Nokia’ Velocix CDN
Dish TV and Videocon D2h Merger Deal Receives NCLT Approval
BookMyShow Takes Over Nfusion
Swift Networks Acquires Movie Source and VOD
Hooq Raises Additional Capital
Elemental Technologies Collaborates with Globo. com for 4K VOD Services
FilmOn TV Networks Takes Over CinemaNow
Comcast Acquires DreamWorks Animation
21ST CENTURY FOX TO ACQUIRE SKY
Hulu Acquires Exclusive US Streaming VOD Rights to BBC’s The Musketeers
Vimeo Takes Over VHX
Hulu Inks New Content Licensing Agreement with The Disney-ABC Television Group
Fandango Takes Over M-GO VOD Platform
AT&T to Acquire Quickplay Media
NeuLion Takes Over Saffron Digital
BSNL Teams Up with Tata Sky for VoD Service
Videocon D2H to Merge with Dish TV to Establish Dish TV Videocon
Warner Bros. Takes Over DramaFever
Trace TV Acquires Buni. tv.
Ericsson to Partner with Bharti Airtel
Vodacom to Enter African Market
Naspers to Enter African VOD Market
Distrify Media Signs Multi Million Deal in China
Vuclip to Partner with Verimatrix
Vodafone Spain Inks Deal to Provide Netflix on Spanish TV Platform
Netflix to Expand into Select Asian Countries
Netflix to Enter Portuguese Market
Netflix to Enter Italian Market
Netflix to Enter Spanish Market
HTV Partners with Muvi to Introduce HTVFun. com
Tesco Off-Loads Blinkbox to TalkTalk
Letv. com to Build Asia’s Largest VOD Platform
Alibaba Acquires Youku Tudou
Netflix and DreamWorks Animation Expand Multi-Year Deal
AT&T Takes Over DIRECTV
Walt Disney Inks Multi-Year Distribution Agreement with DIRECTV
Cross MediaWorks Takes Over BlackArrow
NextRadioTV Acquires Figaro’s Documentary VOD Platform
Vennetics Forges Strategic Partnership Agreement with Digisoft. tv
VUBIQUITY and WOW! Forge Multi-Year Partnership Agreement
SENSIO Technologies Enters into VOD Licensing Deal with MPAA-Member Studio
DHX Media Inks Multiple SVOD Deals
Bouygues Telecom Selects Envivio Muse VOD Encoding Software
Orange Horizons to Introduce VOD Service in South Africa
maxdome Acquires Rights to VOD Package from Disney
MUBI Inks Movie Deal with Paramount
Safaricom and Vuclip Partner to Offer Mobile VOD Service in Kenya
Rovi Inks Patent Licensing Deal with UULA
Tencent Inks Deal with Paramount Pictures for VOD in China
Lionsgate Inks Long-term Deal with iQIYI
Samsung Partners with ShowMax
Telkom Partners with ShowMax to Enter VOD Market
Globe Telecom Partners with HOOQ
Telestream Enters into Strategic Partnership with BlackArrow
Hulu Expands Content Partnership Deal with Viacom
7. FOCUS ON SELECT PLAYERS
Alphabet, Inc. (USA)
YouTube, LLC (USA)
Amazon, Inc. (USA)
Apple, Inc. (USA)
CinemaNow (USA)
Comcast Corporation (USA)
Crackle, Inc. (USA)
DirecTV LLC (USA)
Dish TV (India)
Hulu, LLC (USA)
Indieflix, Inc. (USA)
MatrixStream Technologies, Inc. (USA)
Netflix, Inc. (USA)
Sky plc (UK)
SnagFilms, Inc. (USA)
TalkTalk TV (UK)
Time Warner, Inc. (USA)
HBO (USA)
Verizon Communications, Inc. (USA)
Virgin Media plc (UK)
Vudu, Inc. (USA)
8. GLOBAL MARKET PERSPECTIVE
III. MARKET
1. THE UNITED STATES
A. Market Analysis
Current and Future Analysis
VOD Market in the United States – An Overview
Digital Shift in the US Home Entertainment Market Bodes Well for VOD Market
Subscriptions-based VOD – The Future of VOD Market
Top Reasons Cited by Subscribers Signing Up for SVOD Services in the US
Ease of Use Spurs Adoption of SVOD Services
Growing Sales of 4K UHD TV Enhances Market Prospects
Video Vendors Sense Opportunities in 4KDomain
Competitive Scenario
A Glance at Top Ranked VOD Companies in the US
Service Launches
Strategic Corporate Developments
Key Players
B. Market Analytics
2. CANADA
A. Market Analysis
Current and Future Analysis
Strategic Corporate Developments
B. Market Analytics
3. JAPAN
A. Market Analysis
Current and Future Analysis
International Majors Adopt Diverse Strategies to Tap Japanese Market
B. Market Analytics
4. EUROPE
A. Market Analysis
Current and Future Analysis
VOD Market in Europe – An Overview
Trend towards OTT Video Underpins Adoption of SVOD Services in Europe
SVOD Market: International Majors to Stimulate Adoption Levels in Europe
Increasing Availability of SVOD Content from Local & International Service Providers
SVOD Players Focus on Providing Multi-Device, Multi-Screen Content Access to Consumers
Binge Viewing Trend Transforms Consumption of TV Shows on SVOD Services
Competitive Landscape
B. Market Analytics
4A. FRANCE
A. Market Analysis
Current and Future Analysis
Market Overview
Competition
Strategic Corporate Developments
B. Market Analytics
4B. GERMANY
A. Market Analysis
Current and Future Analysis
Market Overview
Challenges Confronting Germany’s SVOD Market
Competition
Service Launch
Strategic Corporate Development
B. Market Analytics
4C. ITALY
A. Market Analysis
Current and Future Analysis
Strategic Corporate Development
B. Market Analytics
4D. THE UNITED KINGDOM
A. Market Analysis
Current and Future Analysis
VOD Services Find Favor in the UK
Key Developments in the UK On-Demand Space (2013-2015)
Traditional TV Viewing on a Decline
Demographic Trends in the VOD Services Market
Connected TV Devices Drive VOD Adoption to TV Sets
Subscription-based VOD Services – A Popular Model of VOD Services Adoption
Consumer Spending in the UK SVOD Service Market
Competitive Landscape
Popular VOD Services in the UK
Binge Watching Trend Catches on amongst UK Consumers
Top Reasons Cited by Subscribers Signing Up for SVOD Services in the UK
Smartphones Find Favor for Watching Video Content
Service Launch
Strategic Corporate Developments
Key Players
B. Market Analytics
4E. SPAIN
A. Market Analysis
VOD Services Find Favor among Spanish Audiences
Strategic Corporate Developments
B. Market Analytics
4F. RUSSIA
A. Market Analysis
Market Overview
B. Market Analytics
4G. REST OF EUROPE
A. Market Analysis
Current and Future Analysis
Ireland
Service Launches
Strategic Corporate Developments
B. Market Analytics
5. ASIA-PACIFIC
A. Market Analysis
Market Overview
Growing User Base of Connected Devices Bodes Well
B. Market Analytics
5A. CHINA
A. Market Analysis
Market Overview
SVOD Market: A Lucrative Marketplace
Online Players Venture into On-Demand Video Market
IBM China Research Laboratory Develops System to Resolve Issues Concerning VOD Services
Strategic Corporate Developments
B. Market Analytics
5B. REST OF ASIA-PACIFIC
A. Market Analysis
Current and Future Analysis
Australia
Catch-up Television Market in Australia
SVOD Market in Australia
Content Space to Witness Strong Competition
India
VOD Market – A Nascent Market
Startups & Production Houses Venture into India’s VOD Marketplace
Impact of 4G on VOD Market Competition
Challenges Confronting India’s VOD Market
New Zealand
Service Launches
Strategic Corporate Developments
Key Player
B. Market Analytics
6. LATIN AMERICA
A. Market Analysis
Current and Future Analysis
Brazil
Argentina
Mexico
Strategic Corporate Development
B. Market Analytics
7. REST OF WORLD
A. Market Analysis
Current and Future Analysis
The Middle East
Africa
OTT VOD Market Set for Strong Growth in Sub-Saharan Africa
South Africa
Players Entering the South African VOD Market
Service Launches
Strategic Corporate Developments
B. Market Analytics
IV. COMPETITIVE LANDSCAPE
Total Companies Profiled: 120 (including Divisions/Subsidiaries - 134)
The United States (50)
Canada (1)
Japan (2)
Europe (48)
France (7)
Germany (5)
The United Kingdom (12)
Italy (1)
Spain (1)
Rest of Europe (22)
Asia-Pacific (Excluding Japan) (22)
Middle East (2)
Latin America (3)
Africa (6)
II. EXECUTIVE SUMMARY
1. INDUSTRY OVERVIEW
VOD Takes Flight in the Era of Instant Gratification & On-Demand Disruption
Table 1. Rising Venture Capital Investments in the On-Demand Economy Bodes Well for the Commercial Rise of the Era of Entertainment On-Demand (EoD): Global Breakdown of Venture Capital Funding for On-Demand Business Start-Ups (in US$ Billion) for the Years 2010 & 2016 (includes corresponding Graph/Chart)
VOD: Market Overview
VOD Elbows Out Blu-Ray & DVDs to Emerge as the Future of Entertainment
VOD: A Necessity to Stay Relevant in the Entertainment & Broadcasting Sector
Developed Regions: Key Revenue Contributors
Developing Markets: The Focal Point for Future Growth
Pay TV VOD Services Dominate the VOD Market
Challenges Facing the VOD Market
2. COMPETITIVE LANDSCAPE
Intense Competition Characterizes the Entertainment VOD Market
Telecom Operators Eye a Larger Slice of the VOD Pie
Cable TV Providers Feel the Heat to Innovate to Beat Competition from VOD
Cable TV Operators Roll Out TV Everywhere (TVE) as a Tool to Fight Online TV
Key Strategies Adopted by Service Providers to Survive in the Competitive VOD Market
Adoption of Content Discovery & Recommendation Tools to Boost Viewership & Fend Off Competition
Big Data to Strengthen Accuracy of Content Recommendations
Adoption of CDNs to Offer Low Latency Services Vital for Competitiveness
Smaller Players Adopt Niche VOD Approach to Survive Competition
SVOD Service Providers Battle Hard for Premium Content Rights & Original Productions
Table 2. Estimated Spending (in US$ Billion) on Acquisition of Video Content by Leading VOD Companies in 2016 and 2017 (includes corresponding Graph/Chart)
Table 3. Estimated Value of SVOD Syndication Backlog Deals (in US$ Billion) for Leading US Studios in 2015 (includes corresponding Graph/Chart)
Table 4. Cost Per Episode of Select TV Shows for SVOD Services (in US$ Million) (includes corresponding Graph/Chart)
Review of Leading VOD Service Providers
Netflix: The Market Leader
Hulu
Amazon Video
BBC iPlayer
Surge in M&A Activity
Select M&A Deals in the Global Digital Entertainment Market (2014-2017)
3. MARKET TRENDS & ISSUES
A Peek into Baseline Factors Feeding Consumer Appetite for VOD
Uptrend in Internet Usage: Cornerstone for Present & Future Growth
Table 7. Internet Ubiquity Provides the Support Platform for the Proliferation of VOD Services: Percentage Breakdown of Internet Penetration Rates (as a % of Total Population) by Geographic Region (H2 2017E) (includes corresponding Graph/Chart)
Table 8. Increase in Internet Speeds Catalyzes Demand for Low Latency VOD Broadcasting Services: Breakdown of Average Internet Connection Speeds in MBPS in Select Countries for the Year 2016 (includes corresponding Graph/Chart)
Table 9. Global IP Traffic Scenario (2016 & 2020P): Monthly IP Traffic Volume in Exabytes (includes corresponding Graph/Chart)
Table 10. Global IP Traffic by End-User Segment (2016 & 2020P): Percentage Breakdown of Exabyte Traffic for Consumer and Business Segments (includes corresponding Graph/Chart)
Table 11. Global IP Traffic by Connection Type (2016 & 2020P): Percentage Breakdown of Exabyte Traffic for Fixed Line Connection, Managed IP Connection and Mobile Connection (includes corresponding Graph/Chart)
Wider Availability of High-Speed Broadband Spawns Incredible Demand
Changing Video Consumption/Viewing Patterns
Table 12. Changing Global TV Viewing Patterns Provides the Foundation for Market Growth: Percentage Share Breakdown of TV Viewing Time by Age Group and Device for the Year 2015 (includes corresponding Graph/Chart)
Table 13. Global Video Content Viewing Trend (2012 & 2016): Time Consumers Spend (in Hours:Minutes per Week) on Watching On-Demand Video Content
Proliferation of Smart VOD-Capable Devices
Special Focus on Connected TV Devices as a Key VOD Visibility Accelerator
Table 15. Expanding Base of Connected TVs Amplifies Market Visibility of VOD Services: World Installed Base of Connected TV Devices (in Billion Units) by Type for the Years 2015 & 2020 (includes corresponding Graph/Chart)
Stellar Growth in 4K UHD TV Domain Creates Fertile Environment
Global Rollout of 4G LTE Networks Triggers Huge Demand
Table 16. World 4G / LTE Market by Geographic Region (2017E): Percentage Breakdown of Number of Unique Subscribers for US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World (includes corresponding Graph/Chart)
Other Major Factors Spurring Growth in the Market
Rise in Binge Watching Bodes Well for Growth
Launch of New Streaming Devices Benefits Growth
Consumer Preference for Premium Content Spurs Consumption of On-Demand Services
VoDaaS Gains Prominence among Service providers as an Architectural Framework for Delivering VOD
Expanding Opportunities in Non-Entertainment Sectors to Fuel Future Growth
The Drive Against Media Piracy Spurs Opportunities for VOD
Advanced Technological Features of Modern Connected Devices Enhance Appeal & Image of VOD Services
Cloud Broadcast Gathers Steam in VOD Delivery
4. TECHNOLOGY/SERVICE OVERVIEW
5. SERVICE LAUNCHES
Amazon Rolls Out Anime Strike
Apple TV Launches Brown Sugar VOD Service
Comcast Rolls Out Xfinity Mobile
YouTube Unveils YouTube TV
MatrixStream Introduces MatrixCloud OTT Platform
Pluto TV Launches Free VOD Service
Astro Unveils NJOI Video Service in Malaysia
Amazon Announces Worldwide Launch of Amazon Prime Video
Walmart's Vudu Introduces Vudu Movies on Us
Tele Columbus Rolls Out T-VOD Service
NBCUniversal to Launch Hayu
Vennetics Introduces Banterflix Film Club
Viacom18 Digital Ventures Unveils VOOT
Vuclip Launches Viu OTT VOD Service in India
Zee Digital Launches OZEE VOD Platform
Airtel Digital TV Rolls Out BANGLA HITZ SVOD Service in Bengali
HOOQ Launches its VOD Service in Singapore
TrueVisions Rolls Out New TrueVisions Premium VOD Service
Muvi Studio Introduces VOD Platform
Alibaba to Unveil Tmall Box Office
HOOQ to Roll out VOD Services in India
Viacom to Roll out Viacom Play Plex VOD Platform
Netflix to Launch VOD Service in India
Airtel to Introduce Ericsson NuVu VOD Content Service
Ericsson Unveils New VOD Infrastructure Solution
PCCW to Roll out OnTAPtv
Singtel, Sony and Warner Bros Introduce HOOQ VOD Service
Telekom Austria Unveils Beta Test of A1 Now VOD Service
Enthusiast Network Launches SVOD Service for Automotive Enthusiasts
Anvato Introduces Live-to-VOD Capability
Multimedia Polska Adds Warner’s Content to VOD Service
Lionsgate and Comic-con Enter into Partnership for SVOD Service
Verizon FiOS to Launch Gaiam TV Fit & Yoga SVOD Service
Vimeo Unveils VOD Publisher Network
Comcast and Gaiam to Launch SVOD Platform
MTN South Africa Launches MTN FrontRow SVOD Service
HOOQ Launches SVOD Service for Mobiles in India
Safaricom to Launch VOD Service in Kenya
MTNL Partners with Hungama. com to Introduce VOD Service
Dish TV Introduces DishFlix VOD Service
Naspers to Move into South Africa’s VOD Market
Chili Launches VOD Service in Austria
Astro Launches VOD Service
6. RECENT INDUSTRY ACTIVITY
NFL Collaborates with Amazon
Amazon Bags Exclusive Rights for ATP World Tour Tennis
Apple to Invest on Original TV Shows
Comcast Acquires Amblin Partners
DirecTV Now Adds More Than 35 Local TV Stations
Google Fiber to Deploy Super-Fast Internet in Metro Louisville
AT&T Seeks Regulatory Approval for Time Warner Takeover
Encompass Inks Service Agreement with Viasat World
Hulu Inks License Agreement with Twentieth Century Fox
PA Group Acquires Majority Stake in StreamAMG
Sky Deploys Nokia’ Velocix CDN
Dish TV and Videocon D2h Merger Deal Receives NCLT Approval
BookMyShow Takes Over Nfusion
Swift Networks Acquires Movie Source and VOD
Hooq Raises Additional Capital
Elemental Technologies Collaborates with Globo. com for 4K VOD Services
FilmOn TV Networks Takes Over CinemaNow
Comcast Acquires DreamWorks Animation
21ST CENTURY FOX TO ACQUIRE SKY
Hulu Acquires Exclusive US Streaming VOD Rights to BBC’s The Musketeers
Vimeo Takes Over VHX
Hulu Inks New Content Licensing Agreement with The Disney-ABC Television Group
Fandango Takes Over M-GO VOD Platform
AT&T to Acquire Quickplay Media
NeuLion Takes Over Saffron Digital
BSNL Teams Up with Tata Sky for VoD Service
Videocon D2H to Merge with Dish TV to Establish Dish TV Videocon
Warner Bros. Takes Over DramaFever
Trace TV Acquires Buni. tv.
Ericsson to Partner with Bharti Airtel
Vodacom to Enter African Market
Naspers to Enter African VOD Market
Distrify Media Signs Multi Million Deal in China
Vuclip to Partner with Verimatrix
Vodafone Spain Inks Deal to Provide Netflix on Spanish TV Platform
Netflix to Expand into Select Asian Countries
Netflix to Enter Portuguese Market
Netflix to Enter Italian Market
Netflix to Enter Spanish Market
HTV Partners with Muvi to Introduce HTVFun. com
Tesco Off-Loads Blinkbox to TalkTalk
Letv. com to Build Asia’s Largest VOD Platform
Alibaba Acquires Youku Tudou
Netflix and DreamWorks Animation Expand Multi-Year Deal
AT&T Takes Over DIRECTV
Walt Disney Inks Multi-Year Distribution Agreement with DIRECTV
Cross MediaWorks Takes Over BlackArrow
NextRadioTV Acquires Figaro’s Documentary VOD Platform
Vennetics Forges Strategic Partnership Agreement with Digisoft. tv
VUBIQUITY and WOW! Forge Multi-Year Partnership Agreement
SENSIO Technologies Enters into VOD Licensing Deal with MPAA-Member Studio
DHX Media Inks Multiple SVOD Deals
Bouygues Telecom Selects Envivio Muse VOD Encoding Software
Orange Horizons to Introduce VOD Service in South Africa
maxdome Acquires Rights to VOD Package from Disney
MUBI Inks Movie Deal with Paramount
Safaricom and Vuclip Partner to Offer Mobile VOD Service in Kenya
Rovi Inks Patent Licensing Deal with UULA
Tencent Inks Deal with Paramount Pictures for VOD in China
Lionsgate Inks Long-term Deal with iQIYI
Samsung Partners with ShowMax
Telkom Partners with ShowMax to Enter VOD Market
Globe Telecom Partners with HOOQ
Telestream Enters into Strategic Partnership with BlackArrow
Hulu Expands Content Partnership Deal with Viacom
7. FOCUS ON SELECT PLAYERS
Alphabet, Inc. (USA)
YouTube, LLC (USA)
Amazon, Inc. (USA)
Apple, Inc. (USA)
CinemaNow (USA)
Comcast Corporation (USA)
Crackle, Inc. (USA)
DirecTV LLC (USA)
Dish TV (India)
Hulu, LLC (USA)
Indieflix, Inc. (USA)
MatrixStream Technologies, Inc. (USA)
Netflix, Inc. (USA)
Sky plc (UK)
SnagFilms, Inc. (USA)
TalkTalk TV (UK)
Time Warner, Inc. (USA)
HBO (USA)
Verizon Communications, Inc. (USA)
Virgin Media plc (UK)
Vudu, Inc. (USA)
8. GLOBAL MARKET PERSPECTIVE
Table 17. World Recent Past, Current and Future Analysis for Video on Demand (VOD) Services by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 18. World 8-Year Perspective for Video on Demand (VOD) Services by Geographic Region - Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets for Years 2013, 2017 & 2020 (includes corresponding Graph/Chart)
III. MARKET
1. THE UNITED STATES
A. Market Analysis
Current and Future Analysis
VOD Market in the United States – An Overview
Table 19. VOD Availability in the US (2008-2016): Percentage (%) of TV Households with VOD Service Availability(includes corresponding Graph/Chart)
Table 20. US VOD Services Market by Age Group (2016): Percentage Breakdown of Viewer Base for 2-11, 12-17, 18-34, 35-49, and 50+ (includes corresponding Graph/Chart)
Table 21. Average Viewing Time (In Hours: Minutes) of VOD Content in the US by Age Group (2016) (In Hrs: Minutes)
Digital Shift in the US Home Entertainment Market Bodes Well for VOD Market
Table 22. US Home Entertainment Market by Category (2016): Percentage Breakdown of Spending for Digital Sales, Disk Rental, Disk Sales, Disk Subscription, Subscription Stream, and VOD (includes corresponding Graph/Chart)
Subscriptions-based VOD – The Future of VOD Market
Top Reasons Cited by Subscribers Signing Up for SVOD Services in the US
Ease of Use Spurs Adoption of SVOD Services
Table 23. Percentage (%) of People Using On-Demand Service on a Weekly Basis in the US (includes corresponding Graph/Chart)
Growing Sales of 4K UHD TV Enhances Market Prospects
Video Vendors Sense Opportunities in 4KDomain
Competitive Scenario
Table 24. Leading Players in the US Video Streaming Services Market (2016): Percentage Breakdown of Household Subscriptions for Amazon Instant Video, Hulu Plus, Netflix and Others (includes corresponding Graph/Chart)
Table 25. Leading Players in the US SVOD Market (2016): Percentage Breakdown of Revenues for Amazon, Hulu, Netflix, and Others (includes corresponding Graph/Chart)
A Glance at Top Ranked VOD Companies in the US
Service Launches
Strategic Corporate Developments
Key Players
B. Market Analytics
Table 26. US Recent Past, Current and Future Analysis for Video on Demand (VOD) Services Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
2. CANADA
A. Market Analysis
Current and Future Analysis
Strategic Corporate Developments
B. Market Analytics
Table 27. Canadian Recent Past, Current and Future Analysis for Video on Demand (VOD) Services Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
3. JAPAN
A. Market Analysis
Current and Future Analysis
International Majors Adopt Diverse Strategies to Tap Japanese Market
Table 28. Leading Players in the Japanese Primary VOD Market (2016): Percentage Breakdown of Viewership Base for AbemaTV, Amazon Prime Video, dTV, Hulu, Netflix and Others (includes corresponding Graph/Chart)
Table 29. Leading Players in the Japanese VOD Market (2016): Weekly Time Spent by Viewers on VOD Content (in Hours: Minutes) for AbemaTV, Amazon Prime Video, dTV, Hulu and Netflix
B. Market Analytics
Table 30. Japanese Recent Past, Current and Future Analysis for Video on Demand (VOD) Services Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
4. EUROPE
A. Market Analysis
Current and Future Analysis
VOD Market in Europe – An Overview
Table 31. Media Consumption in Europe (2016): Percentage Breakdown of Total Viewing Time by Type of Watching Activity (includes corresponding Graph/Chart)
Table 32. Media Consumption in Europe by Age Group (2016): Percentage Share Breakdown of Total Viewing Time by Type of Media Watching Activity (includes corresponding Graph/Chart)
Table 33. Average Daily Time Spent in Viewing Media (in Hours: Minutes) by Age Group in Europe (2016))
Table 34. European VOD Services Market by Business Model (2016): Percentage Breakdown of Revenues for Digital Rental, Digital Retail, Digital Subscription, and TV VOD (includes corresponding Graph/Chart)
Table 35. European VOD Services Market by Service Type (2016): Percentage Breakdown of Number of Available VOD Services for Adult, Children/ Animation, Documentary, Films, Films & TV Fiction, General Interest, Generalist, Lifestyle, Music, and TV Fiction (includes corresponding Graph/Chart)
Trend towards OTT Video Underpins Adoption of SVOD Services in Europe
SVOD Market: International Majors to Stimulate Adoption Levels in Europe
Increasing Availability of SVOD Content from Local & International Service Providers
SVOD Players Focus on Providing Multi-Device, Multi-Screen Content Access to Consumers
Binge Viewing Trend Transforms Consumption of TV Shows on SVOD Services
Competitive Landscape
B. Market Analytics
Table 36. European Recent Past, Current and Future Analysis for Video on Demand (VOD) Services by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 37. European 8-Year Perspective for Video on Demand (VOD) Services by Geographic Region - Percentage Breakdown of Revenues for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2013, 2017 & 2020 (includes corresponding Graph/Chart)
4A. FRANCE
A. Market Analysis
Current and Future Analysis
Market Overview
Table 38. French Video Market by Format (2016): Percentage Breakdown of Consumer Spending for Blu-ray, Digital/TV VOD and DVD (includes corresponding Graph/Chart)
Competition
Strategic Corporate Developments
B. Market Analytics
Table 39. French Recent Past, Current and Future Analysis for Video on Demand (VOD) Services Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
4B. GERMANY
A. Market Analysis
Current and Future Analysis
Market Overview
Table 40. German VOD Market by Business Model (2016): Percentage Breakdown of Revenues for Electronic Sell Through (EST), Subscription VOD and Transactional VOD (includes corresponding Graph/Chart)
Table 41. German VOD Market by Segment (2016): Percentage Breakdown of Consumer Spending for Digital Video (OTT) and TV VOD (includes corresponding Graph/Chart)
Table 42. German Video Market by Format (2016): Percentage Breakdown of Consumer Spending for Blu-ray, Digital/TV VOD and DVD (includes corresponding Graph/Chart)
Challenges Confronting Germany’s SVOD Market
Competition
Table 43. Leading Players in the German VOD Services Market (2016): Percentage Breakdown of User Base for Amazon Prime Instant Video, Apple iTunes, maxdome, Netflix, Videoload and Others (includes corresponding Graph/Chart)
Service Launch
Strategic Corporate Development
B. Market Analytics
Table 44. German Recent Past, Current and Future Analysis for Video on Demand (VOD) Services Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
4C. ITALY
A. Market Analysis
Current and Future Analysis
Strategic Corporate Development
B. Market Analytics
Table 45. Italian Recent Past, Current and Future Analysis for Video on Demand (VOD) Services Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
4D. THE UNITED KINGDOM
A. Market Analysis
Current and Future Analysis
VOD Services Find Favor in the UK
Key Developments in the UK On-Demand Space (2013-2015)
Table 46. UK Video Content Market by Distribution Format (2016): Percentage Breakdown of Consumer Spending for Blu-Ray, Digital/TV VOD, and DVD (includes corresponding Graph/Chart)
Traditional TV Viewing on a Decline
Table 47. TV Viewing Trends in the UK (2017E & 2020P): Percentage Breakdown of Households for Live TV Viewing, Time Shifted Viewing and VOD Services (includes corresponding Graph/Chart)
Demographic Trends in the VOD Services Market
Table 48. Percentage (%) of Adult Population Watching VOD Services by Age Group in the UK (2016) (includes corresponding Graph/Chart)
Table 49. Percentage of Adult Population Watching VOD by Gender in the UK (2016) (includes corresponding Graph/Chart)
Table 50. Percentage of Adults Watching VOD Services by Service Provider (2016) (includes corresponding Graph/Chart)
Connected TV Devices Drive VOD Adoption to TV Sets
Subscription-based VOD Services – A Popular Model of VOD Services Adoption
Table 51. UK SVOD Market by Age Group (2016): Percentage of Internet Users Watching SVOD for 16-24, 25-34, 35-44, 45-54 and 55+ (includes corresponding Graph/Chart)
Consumer Spending in the UK SVOD Service Market
Table 52. UK Digital Video Market by Business Model (2016): Percentage Share Breakdown of Revenues for Electronic Sell-Through (EST), Subscription VOD and Transactional VOD includes corresponding Graph/Chart)
Table 53. UK SVOD Market by Segment (2016): Percentage Breakdown of Consumer Spending for Digital OTT SVOD and TV VOD (includes corresponding Graph/Chart)
Competitive Landscape
Table 54. Leading Players in the UK SVOD Market (2016): Percentage Breakdown of Subscriber Volume for Amazon Prime Instant Video, Netflix, and Others (includes corresponding Graph/Chart)
Table 55. Leading Players in the UK SVOD Services Market (2016): Percentage Breakdown of Consumer Spending for Amazon Prime Instant Video, Netflix and Others (includes corresponding Graph/Chart)
Popular VOD Services in the UK
Binge Watching Trend Catches on amongst UK Consumers
Top Reasons Cited by Subscribers Signing Up for SVOD Services in the UK
Smartphones Find Favor for Watching Video Content
Service Launch
Strategic Corporate Developments
Key Players
B. Market Analytics
Table 56. UK Recent Past, Current and Future Analysis for Video on Demand (VOD) Services Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
4E. SPAIN
A. Market Analysis
VOD Services Find Favor among Spanish Audiences
Strategic Corporate Developments
B. Market Analytics
Table 57. Spanish Recent Past, Current and Future Analysis for Video on Demand (VOD) Services Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
4F. RUSSIA
A. Market Analysis
Market Overview
Table 58. Leading Players in the Russian VOD Market (2016): Percentage Breakdown of Revenues for iTunes, Ivi, Okko, RuTube, Tvigle and Others (includes corresponding Graph/Chart)
B. Market Analytics
Table 59. Russian Recent Past, Current and Future Analysis for Video on Demand (VOD) Services Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
4G. REST OF EUROPE
A. Market Analysis
Current and Future Analysis
Ireland
Service Launches
Strategic Corporate Developments
B. Market Analytics
Table 60. Rest of Europe Recent Past, Current and Future Analysis for Video on Demand (VOD) Services Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
5. ASIA-PACIFIC
A. Market Analysis
Market Overview
Growing User Base of Connected Devices Bodes Well
B. Market Analytics
Table 61. Asia-Pacific Recent Past, Current and Future Analysis for Video on Demand (VOD) Services by Geographic Region - China and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 62. Asia-Pacific 8-Year Perspective for Video on Demand (VOD) Services by Geographic Region - Percentage Breakdown of Revenues for China and Rest of Asia-Pacific Markets for Years 2013, 2017 & 2020 (includes corresponding Graph/Chart)
5A. CHINA
A. Market Analysis
Market Overview
Table 63. Proportion (%) of Chinese Internet Users Watching Online Videos by Type of Device (2016) (includes corresponding Graph/Chart)
SVOD Market: A Lucrative Marketplace
Online Players Venture into On-Demand Video Market
IBM China Research Laboratory Develops System to Resolve Issues Concerning VOD Services
Strategic Corporate Developments
B. Market Analytics
Table 64. Chinese Recent Past, Current and Future Analysis for Video on Demand (VOD) Services Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
5B. REST OF ASIA-PACIFIC
A. Market Analysis
Current and Future Analysis
Australia
Catch-up Television Market in Australia
SVOD Market in Australia
Content Space to Witness Strong Competition
Table 65. Leading Players in Australian VOD Market (2016): Percentage Breakdown of Number of Households with Pay/Subscription TV Service for Foxtel, Netflix, and Others (includes corresponding Graph/Chart)
India
VOD Market – A Nascent Market
Startups & Production Houses Venture into India’s VOD Marketplace
Impact of 4G on VOD Market Competition
Challenges Confronting India’s VOD Market
New Zealand
Service Launches
Strategic Corporate Developments
Key Player
B. Market Analytics
Table 66. Rest of Asia-Pacific Recent Past, Current and Future Analysis for Video on Demand (VOD) Services Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
6. LATIN AMERICA
A. Market Analysis
Current and Future Analysis
Brazil
Table 67. Leading Players in the Brazilian VOD Market (2016): Penetration of VOD Platforms as a Proportion (%) of Total Internet Users for YouTube, Netflix, Google Play, Amazon and iTunes (includes corresponding Graph/Chart)
Argentina
Table 68. Argentina VOD Market by Device Type (2016): % of Viewers Screening Digital Video Content onto TVs through Smart TVs, PCs, Video Game Consoles, and Specialized OTT Devices (includes corresponding Graph/Chart)
Mexico
Table 69. Mexican VOD OTT Services Market by Segment (2016): Percentage Breakdown of Revenues for Purchase (Download-to-Own), Rental (T-VOD), and Subscription (S-VOD) (includes corresponding Graph/Chart)
Table 70. Leading Players in the Mexican OTT Market (2016): Percentage Breakdown of Subscriber Base for Clarovideo, Netflix, and Others (includes corresponding Graph/Chart)
Strategic Corporate Development
B. Market Analytics
Table 71. Latin American Recent Past, Current and Future Analysis for Video on Demand (VOD) Services by Geographic Region - Brazil and Rest of Latin America Markets Independently Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
Table 72. Latin American 8-Year Perspective for Video on Demand (VOD) Services by Geographic Region - Percentage Breakdown of Revenues for Brazil and Rest of Latin America Markets for Years 2013, 2017 & 2020 (includes corresponding Graph/Chart)
7. REST OF WORLD
A. Market Analysis
Current and Future Analysis
The Middle East
Africa
OTT VOD Market Set for Strong Growth in Sub-Saharan Africa
South Africa
Players Entering the South African VOD Market
Service Launches
Strategic Corporate Developments
B. Market Analytics
Table 73. Rest of World Recent Past, Current and Future Analysis for Video on Demand (VOD) Services Analyzed with Annual Revenue Figures in US$ Million for Years 2013 through 2020 (includes corresponding Graph/Chart)
IV. COMPETITIVE LANDSCAPE
Total Companies Profiled: 120 (including Divisions/Subsidiaries - 134)
The United States (50)
Canada (1)
Japan (2)
Europe (48)
France (7)
Germany (5)
The United Kingdom (12)
Italy (1)
Spain (1)
Rest of Europe (22)
Asia-Pacific (Excluding Japan) (22)
Middle East (2)
Latin America (3)
Africa (6)