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U.S. Digital Marketing Software Market Size, Share & Trends Analysis Report By Solution, By Service, By Deployment, By Enterprise Size, By End Use, And Segment Forecasts, 2022 - 2030

May 2022 | 100 pages | ID: UEF3103C7948EN
Grand View Research, Inc.

US$ 4,950.00

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U.S. Digital Marketing Software Market Growth & Trends

The U.S. digital marketing software market size is expected to reach USD 82.61 billion by 2030, registering a CAGR of 17.5% from 2022 to 2030, according to a new study conducted by Grand View Research, Inc. Technological advancements and the changing needs of end-user industries and industry verticals, particularly SMEs are expected to drive the growth. The rapid growth of cloud computing platforms in the region is also expected to boost the usage of content management, marketing automation, and CRM solutions. Major companies and brands are looking for a larger target audience to promote their content and offer their products and services online. Advertisers should expect more opportunities to market their items online as consumers' preferences for online purchasing evolve. As a result, the digital marketing software market in the country is growing. Furthermore, the country is home to major industrial companies such as Oracle Corporation, IBM Corporation, and Microsoft Corporation, well-positioned in the dig

ital marketing software market.

Several vendors are forging strategic alliances with end customers, assisting them in bolstering their digital marketing efforts. For instance, in June 2021, Morgan Stanley and Microsoft Corporation collaborated to accelerate their digital transformations and shape the future of financial services innovation. Through this collaboration, the companies aim to co-design and develop new applications in Microsoft Cloud for Financial Services. The partnership will enable industry innovation by combining Morgan Stanley's financial services engineering expertise with Microsoft's cloud and sector-specific experience. With the country's vast population of active internet users, the U.S. is one of the most significant marketplaces for online marketing. According to studies, the average American spends more time online than watching television. As a result, the market in the U.S. is primed for digital marketing and branding, and marketing specialists are in high demand. As a result, the digital marketing software penetra

tion rate has increased in the U.S.

During the COVID-19 pandemic, B2B marketing flourished among businesses, thus, demanding digital marketing software. During the pandemic, higher hurdles in conducting conferences, live events, and face-to-face business interactions were restricted, which increased the adoption of digital marketing solutions. Also, remote working and collaborative approaches increased, which shifted the focus of marketing campaigners toward social media, search engines, and media websites. Digital marketing software enables marketers to obtain a clear picture of their spending, Return on Investment (ROI), and activities that generate the highest number of quality leads and at the expense incurred.

U.S. Digital Marketing Software Market Report Highlights
  • The adoption of marketing automation software is anticipated to gain traction over the forecast period as it automatically manages the marketing processes within multifaceted digital marketing campaigns, including email marketing, live chats, website monitoring, and social media marketing
  • The managed services segment will register the highest CAGR from 2022 to 2030. The growth is attributed to the demand from the technology businesses to manage their infrastructure and databases online. During the Covid-19 pandemic, managed services filled in the gaps produced by short timelines and resource constraints, allowing their clients to retain business continuity
  • The cloud segment is expected to register significant growth over the forecast period since it aids firms in lowering costs and establishing a command center to track, organize, and coordinate many aspects of their digital marketing campaign
  • The SMEs segment is anticipated to register the highest CAGR from 2022 to 2030 as SMEs interact with customers using digital marketing software, allowing better communication with customers, and enhancing sales
  • The media and entertainment segment will register the highest CAGR from 2022 to 2030. The media and entertainment sector is adopting digital marketing software to distribute marketing content, engage with fans, and have consumers interact with the content to expand customer reach and increase sales

CHAPTER 1 METHODOLOGY AND SCOPE

1.1 Research Methodology
1.2 Information Procurement
  1.2.1 Purchased Database
  1.2.2 GVR’s Internal Database
  1.2.3 List of Secondary Sources
  1.2.4 Primary Research
1.3 Information Analysis
1.4 Market Formulation & Data Visualization
1.5 Data Validation & Publishing
1.6 List of Abbreviations

CHAPTER 2 EXECUTIVE SUMMARY

2.1 Market Summary
  2.1.1 U.S. digital marketing software market, by solution, 2017 - 2030 (USD Million)
  2.1.2 U.S. digital marketing software market, by service, 2017 - 2030 (USD Million)
  2.1.3 U.S. digital marketing software market, by deployment, 2017 - 2030 (USD Million)
  2.1.4 U.S. digital marketing software market, by enterprise size, 2017 - 2030 (USD Million)
  2.1.5 U.S. digital marketing software market, by end use, 2017 - 2030 (USD Million)

CHAPTER 3 U.S. DIGITAL MARKETING SOFTWARE INDUSTRY OUTLOOK

3.1 Market Segmentation
3.2 Market Size and Growth Prospects
3.3 Value Chain Analysis
3.4 U.S. Digital Marketing Software Market - Market Dynamics
  3.4.1 Market driver analysis
    3.4.1.1 Rising popularity of social media and social advertising
    3.4.1.2 Increasing penetration of smartphones and digital apps
  3.4.2 Market challenge analysis
    3.4.2.1 Integration of Digital Marketing Software tools with other business applications
  3.4.3 Market opportunity analysis
    3.4.3.1 Rising Need to Accelerate Customer Experience Digitally
3.5 Penetration and Growth Prospect Mapping
3.6 Market Analysis Tools
  3.6.1 U.S. Digital Marketing Software Market - Porter’s Five Forces Analysis
  3.6.2 U.S. Digital Marketing Software Market - PESTEL Analysis
3.7 Impact of COVID-19 on U.S. Digital Marketing Software Market

CHAPTER 4 U.S. DIGITAL MARKETING SOFTWARE SOLUTION OUTLOOK

4.1 U.S. Digital Marketing Software Market: By Solution Segment Outlook & Market Share 2021 and 2030
4.2 CRM Software
  4.2.1 CRM digital marketing software market, 2017 - 2030
4.3 Email Marketing
  4.3.1 Email digital marketing software market, 2017 - 2030
4.4 Social Media
  4.4.1 Social media digital marketing software market, 2017 - 2030
4.5 Search Marketing
  4.5.1 Search digital marketing software market, 2017 - 2030
4.6 Content Management Software
  4.6.1 Content management digital marketing software market, 2017 - 2030
4.7 Marketing Automation
  4.7.1 Marketing automation digital marketing software market, 2017 - 2030
4.8 Campaign Management
  4.8.1 Campaign management digital marketing software market, 2017 - 2030
4.9 Others
  4.9.1 Other digital marketing software market, 2017 - 2030

CHAPTER 5 U.S. DIGITAL MARKETING SOFTWARE SERVICE OUTLOOK

5.1 U.S. Digital Marketing Software Market: By Service Segment Outlook & Market Share 2021 and 2030
5.2 Professional Services
  5.2.1 Digital marketing professional services market, 2017 - 2030
5.3 Managed Services
  5.3.1 Digital marketing managed services market, 2017 - 2030

CHAPTER 6 U.S. DIGITAL MARKETING SOFTWARE DEPLOYMENT OUTLOOK

6.1 U.S. Digital Marketing Software Market: By Deployment Segment Outlook & Market Share 2021 and 2030
6.2 Cloud
  6.2.1 Cloud-based U.S. digital marketing software market, 2017 - 2030
6.3 On-premise
  6.3.1 On-premise U.S. digital marketing software market, 2017 - 2030

CHAPTER 7 U.S. DIGITAL MARKETING SOFTWARE ENTERPRISE SIZE OUTLOOK

7.1 U.S. Digital Marketing Software Market: By Enterprise Size Segment Outlook & Market Share 2021 and 2030
7.2 Large Enterprises
  7.2.1 U.S. digital marketing software market in large enterprises, 2017 - 2030
7.3 Small & Medium Enterprises (SMEs)
  7.3.1 U.S. digital marketing software market in SMEs, 2017 - 2030

CHAPTER 8 U.S. DIGITAL MARKETING SOFTWARE END-USE OUTLOOK

8.1 U.S. Digital Marketing Software Market: By End Use Segment Outlook & Market Share 2021 and 2030
8.2 Automotive
  8.2.1 U.S. digital marketing software market in automotive, 2017 - 2030
8.3 BFSI
  8.3.1 U.S. digital marketing software market in BFSI, 2017 - 2030
8.4 Education
  8.4.1 U.S. digital marketing software market in education, 2017 - 2030
8.5 Government
  8.5.1 U.S. digital marketing software market in government, 2017 - 2030
8.6 Healthcare
  8.6.1 U.S. digital marketing software market in healthcare, 2017 - 2030
8.7 Manufacturing
  8.7.1 U.S. digital marketing software market in manufacturing, 2017 - 2030
8.8 Media & Entertainment
  8.8.1 U.S. digital marketing software market in media & entertainment, 2017 - 2030
8.9 Others
  8.9.1 U.S. digital marketing software market in other end use, 2017 - 2030

CHAPTER 9 COMPETITIVE ANALYSIS

9.1 Recent Developments and Impact Analysis, by Key Market Participants
9.2 Company/Competition Categorization
9.3 Vendor Landscape
  9.3.1 Key Company Ranking Analysis, 2021

CHAPTER 10 COMPETITIVE LANDSCAPE

10.1 Adobe, Inc.
  10.1.1 Company overview
  10.1.2 Financial performance
  10.1.3 Product benchmarking
  10.1.4 Strategic initiatives
10.2 Hewlett Packard Enterprise Company
  10.2.1 Company overview
  10.2.2 Product benchmarking
  10.2.3 Strategic initiatives
10.3 Hubspot, Inc.
  10.3.1 Company overview
  10.3.2 Product benchmarking
  10.3.3 Strategic initiatives
10.4 International Business Machines Corporation
  10.4.1 Company overview
  10.4.2 Financial performance
  10.4.3 Product benchmarking
  10.4.4 Strategic initiatives
10.5 Marketo, Inc.
  10.5.1 Company overview
  10.5.2 Financial performance
  10.5.3 Product benchmarking
  10.5.4 Strategic initiatives
10.6 Microsoft Corporation
  10.6.1 Company overview
  10.6.2 Financial performance
  10.6.3 Product benchmarking
  10.6.4 Strategic initiatives
10.7 Oracle Corporation
  10.7.1 Company overview
  10.7.2 Financial performance
  10.7.3 Product benchmarking
  10.7.4 Strategic initiatives
10.8 Salesforce.com, Inc.
  10.8.1 Company overview
  10.8.2 Financial performance
  10.8.3 Product benchmarking
  10.8.4 Strategic initiatives
10.9 Hibu, Inc.
  10.9.1 Company overview
  10.9.2 Financial performance
  10.9.3 Product benchmarking
  10.9.4 Strategic initiatives
10.10 SAS Institute, Inc.
  10.10.1 Company overview
  10.10.2 Financial performance
  10.10.3 Product benchmarking
  10.10.4 Strategic initiatives

LIST OF TABLES

Table 1 List of Abbreviations
Table 2 U.S. digital marketing software market, by solution, 2017 - 2030 (USD Million)
Table 3 U.S. digital marketing software market, by service, 2017 - 2030 (USD Million)
Table 4 U.S. digital marketing software market, by deployment, 2017 - 2030 (USD Million)
Table 5 U.S. digital marketing software market, by enterprise size, 2017 - 2030 (USD Million)
Table 6 U.S. digital marketing software market, by end use, 2017 - 2030 (USD Million)
Table 7 U.S. digital marketing CRM software market 2017 - 2030 (USD Million)
Table 8 U.S. digital email marketing software market 2017 - 2030 (USD Million)
Table 9 U.S. digital social media marketing software market 2017 - 2030 (USD Million)
Table 10 U.S. digital search marketing software market 2017 - 2030 (USD Million)
Table 11 U.S. digital content management marketing software market 2017 - 2030 (USD Million)
Table 12 U.S digital marketing automation software market 2017 - 2030 (USD Million)
Table 13 U.S. digital campaign management marketing software market 2017 - 2030 (USD Million)
Table 14 Other U.S. digital marketing solution market 2017 - 2030 (USD Million)
Table 15 Professional services in U.S. digital marketing software market 2017 - 2030 (USD Million)
Table 16 Managed services in U.S. digital marketing software market 2017 - 2030 (USD Million)
Table 17 Cloud U.S. digital marketing software market 2017 - 2030 (USD Million)
Table 18 On-premise U.S. digital marketing software market 2017 - 2030 (USD Million)
Table 19 U.S. digital marketing software market in large enterprises 2017 - 2030 (USD Million)
Table 20 U.S. digital marketing software market in SMEs 2017 - 2030 (USD Million)
Table 21 U.S. digital marketing software market in automotive 2017 - 2030 (USD Million)
Table 22 U.S. digital marketing software market in BFSI 2017 - 2030 (USD Million)
Table 23 U.S. digital marketing software market in education 2017 - 2030 (USD Million)
Table 24 U.S. digital marketing software market in government 2017 - 2030 (USD Million)
Table 25 U.S. digital marketing software market in healthcare 2017 - 2030 (USD Million)
Table 26 U.S. digital marketing software market in manufacturing 2017 - 2030 (USD Million)
Table 27 U.S. digital marketing software market in media & entertainment 2017 - 2030 (USD Million)
Table 28 U.S. digital marketing software market in other end use 2017 - 2030 (USD Million)

LIST OF FIGURES

Fig. 1 Market research process
Fig. 2 Primary research process
Fig. 3 Information Analysis
Fig. 4 Data validation and publishing
Fig. 5 U.S. digital marketing software market analysis and key buying criteria, 2017 - 2030
Fig. 6 U.S. digital marketing software market segmentation
Fig. 7 Market size and growth prospects
Fig. 8 U.S. digital marketing software market - Value chain analysis
Fig. 9 U.S. digital marketing software market - Market dynamics
Fig. 10 U.S. digital marketing software market - Penetration & growth prospect mapping
Fig. 11 U.S. digital marketing software market - Porter’s five forces analysis
Fig. 12 U.S. digital marketing software market - PESTEL analysis
Fig. 13 U.S. digital marketing software market - Company ranking analysis, 2021
Fig. 14 U.S. digital marketing software market: By solution segment outlook & market share, 2021 and 2030
Fig. 15 U.S. digital marketing software market: By service segment outlook & market share, 2021 and 2030
Fig. 16 U.S. digital marketing software market: By deployment segment outlook & market share, 2021 and 2030
Fig. 17 U.S. digital marketing software market: By enterprise size segment outlook & market share, 2021 and 2030
Fig. 18 U.S. digital marketing software market: By end use segment outlook & market share, 2021 and 2030


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